--- title: "HOKA vs New Balance: Which is searched more in Australia?" description: "Is HOKA or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/hoka-vs-new-balance" publisher: "Brandwave" --- # HOKA vs New Balance: Which is searched more in Australia? Is HOKA or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and New Balance - **Competitive set**: Running shoe brands - **Market**: Australia - **Month measured**: Sep 2026 - **HOKA Share of Search**: 6.9% - **New Balance Share of Search**: 10.3% ## Is HOKA or New Balance more popular in search? - In September 2026, New Balance had more branded searches than HOKA among running shoe brands in Australia. New Balance had about 8,100 branded searches, while HOKA had 5,400. New Balance made up 10.3% of all running shoe brand searches we track, and HOKA accounted for 6.9%. - New Balance was ahead of HOKA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among running shoe brands in Australia moved from 6.7% to 6.9%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in Australia moved from 12.3% to 10.3%, and its estimated monthly branded searches held steady at 8.1K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HOKA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. New Balance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. New Balance was listed before HOKA in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Saucony | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | HOKA | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | On | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "What are the best running shoes in Australia?": 1. ASICS, 2. Brooks, 3. Saucony, 4. HOKA - Asked ChatGPT "Which running shoe brand is best for beginners?": 1. ASICS, 2. Brooks, 3. New Balance, 4. HOKA - Asked ChatGPT "Which running shoes are best for flat feet?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Saucony, 5. New Balance, 6. On - Searched Google, AI Overview "running shoes": 1. ASICS, 2. New Balance, 3. HOKA, 4. Saucony, 5. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. Brooks, 3. ASICS, 4. Saucony, 5. Nike Not named in any answer: Adidas and Mizuno. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia running shoe brands in September 2026? - In September 2026, On overtook Brooks and New Balance to rank 4th among running shoe brands in Australia, with 12.6% of the searches. - New Balance’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 7% to 10.3% in September 2026. - HOKA’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 4.7% to 6.9% in September 2026. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 6.7% | 7 | 8.1K | 12.3% | 5 | | Nov 2025 | 5.4K | 7.4% | 6 | 8.1K | 11.1% | 4 | | Dec 2025 | 4.4K | 7.3% | 7 | 6.6K | 11% | 4 | | Jan 2026 | 5.4K | 7.4% | 6 | 8.1K | 11.1% | 4 | | Feb 2026 | 4.4K | 7.2% | 7 | 6.6K | 10.9% | 4 | | Mar 2026 | 4.4K | 6.5% | 7 | 8.1K | 11.9% | 4 | | Apr 2026 | 4.4K | 5.6% | 7 | 8.1K | 10.3% | 6 | | May 2026 | 5.4K | 5.9% | 7 | 8.1K | 8.9% | 6 | | Jun 2026 | 4.4K | 4.7% | 7 | 6.6K | 7% | 6 | | Jul 2026 | 4.4K | 6% | 7 | 6.6K | 8.9% | 6 | | Aug 2026 | 5.4K | 6.7% | 7 | 8.1K | 10.1% | 5 | | Sep 2026 | 5.4K | 6.9% | 7 | 8.1K | 10.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search term “hoka running shoes”. - **New Balance**: Measured on the search term “new balance running shoes”. - [HOKA profile](/demand/au/brands/hoka) - [New Balance profile](/demand/au/brands/new-balance) - [All running shoe brands in Australia](/demand/au/categories/au-running-shoe-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or New Balance more popular in search? In September 2026, New Balance had more branded searches than HOKA among running shoe brands in Australia. New Balance had about 8,100 branded searches, while HOKA had 5,400. New Balance made up 10.3% of all running shoe brand searches we track, and HOKA accounted for 6.9%. ## Cite this page Brandwave. "HOKA vs New Balance: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/hoka-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/hoka-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.