--- title: "ASICS vs On: Which is searched more in Australia?" description: "Is ASICS or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/asics-vs-on" publisher: "Brandwave" --- # ASICS vs On: Which is searched more in Australia? Is ASICS or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and On - **Competitive set**: Running shoe brands - **Market**: Australia - **Month measured**: Sep 2026 - **ASICS Share of Search**: 18.8% - **On Share of Search**: 12.6% ## Is ASICS or On more popular in search? - In September 2026, ASICS had more branded searches than On among running shoe brands in Australia. ASICS had about 14,800 branded searches, while On had 9,900. ASICS made up 18.8% of all running shoe brand searches we track, and On accounted for 12.6%. - The lead changed hands 2 times in the 12 months ending September 2026: On took it in April 2026, ASICS took it in July 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in Australia moved from 15% to 18.8%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending September 2026, On’s share of searches among running shoe brands in Australia moved from 15% to 12.6%, and its estimated monthly branded searches held steady at 9.9K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASICS appeared in all five answers. On was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ASICS was listed before On in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Saucony | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | HOKA | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | On | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "What are the best running shoes in Australia?": 1. ASICS, 2. Brooks, 3. Saucony, 4. HOKA - Asked ChatGPT "Which running shoe brand is best for beginners?": 1. ASICS, 2. Brooks, 3. New Balance, 4. HOKA - Asked ChatGPT "Which running shoes are best for flat feet?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Saucony, 5. New Balance, 6. On - Searched Google, AI Overview "running shoes": 1. ASICS, 2. New Balance, 3. HOKA, 4. Saucony, 5. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. Brooks, 3. ASICS, 4. Saucony, 5. Nike Not named in any answer: Adidas and Mizuno. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia running shoe brands in September 2026? - In September 2026, On overtook Brooks and New Balance to rank 4th among running shoe brands in Australia, with 12.6% of the searches. - ASICS’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 12.9% to 18.8% in September 2026. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | On estimated searches | On Share of Search | On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 15% | 2 | 9.9K | 15% | 3 | | Nov 2025 | 12.1K | 16.6% | 2 | 8.1K | 11.1% | 5 | | Dec 2025 | 9.9K | 16.5% | 2 | 6.6K | 11% | 5 | | Jan 2026 | 12.1K | 16.6% | 2 | 8.1K | 11.1% | 5 | | Feb 2026 | 9.9K | 16.3% | 2 | 6.6K | 10.9% | 5 | | Mar 2026 | 12.1K | 17.8% | 2 | 8.1K | 11.9% | 5 | | Apr 2026 | 12.1K | 15.4% | 3 | 14.8K | 18.9% | 2 | | May 2026 | 12.1K | 13.3% | 3 | 22.2K | 24.4% | 1 | | Jun 2026 | 12.1K | 12.9% | 3 | 33.1K | 35.2% | 1 | | Jul 2026 | 12.1K | 16.4% | 2 | 9.9K | 13.4% | 5 | | Aug 2026 | 14.8K | 18.5% | 2 | 8.1K | 10.1% | 6 | | Sep 2026 | 14.8K | 18.8% | 2 | 9.9K | 12.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search term “asics running shoes”. - **On**: Measured on the search term “on running shoes”. - [ASICS profile](/demand/au/brands/asics) - [On profile](/demand/au/brands/on) - [All running shoe brands in Australia](/demand/au/categories/au-running-shoe-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or On more popular in search? In September 2026, ASICS had more branded searches than On among running shoe brands in Australia. ASICS had about 14,800 branded searches, while On had 9,900. ASICS made up 18.8% of all running shoe brand searches we track, and On accounted for 12.6%. ## Cite this page Brandwave. "ASICS vs On: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/asics-vs-on This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/asics-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.