--- title: "ASICS vs New Balance: Which is searched more in Australia?" description: "Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/asics-vs-new-balance" publisher: "Brandwave" --- # ASICS vs New Balance: Which is searched more in Australia? Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and New Balance - **Competitive set**: Running shoe brands - **Market**: Australia - **Month measured**: Sep 2026 - **ASICS Share of Search**: 18.8% - **New Balance Share of Search**: 10.3% ## Is ASICS or New Balance more popular in search? - In September 2026, ASICS had more branded searches than New Balance among running shoe brands in Australia. ASICS had about 14,800 branded searches, while New Balance had 8,100. ASICS made up 18.8% of all running shoe brand searches we track, and New Balance accounted for 10.3%. - ASICS was ahead of New Balance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in Australia moved from 15% to 18.8%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in Australia moved from 12.3% to 10.3%, and its estimated monthly branded searches held steady at 8.1K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASICS appeared in all five answers. New Balance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ASICS was listed before New Balance in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Saucony | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | HOKA | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | On | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "What are the best running shoes in Australia?": 1. ASICS, 2. Brooks, 3. Saucony, 4. HOKA - Asked ChatGPT "Which running shoe brand is best for beginners?": 1. ASICS, 2. Brooks, 3. New Balance, 4. HOKA - Asked ChatGPT "Which running shoes are best for flat feet?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Saucony, 5. New Balance, 6. On - Searched Google, AI Overview "running shoes": 1. ASICS, 2. New Balance, 3. HOKA, 4. Saucony, 5. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. Brooks, 3. ASICS, 4. Saucony, 5. Nike Not named in any answer: Adidas and Mizuno. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia running shoe brands in September 2026? - In September 2026, On overtook Brooks and New Balance to rank 4th among running shoe brands in Australia, with 12.6% of the searches. - ASICS’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 12.9% to 18.8% in September 2026. - New Balance’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 7% to 10.3% in September 2026. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 15% | 2 | 8.1K | 12.3% | 5 | | Nov 2025 | 12.1K | 16.6% | 2 | 8.1K | 11.1% | 4 | | Dec 2025 | 9.9K | 16.5% | 2 | 6.6K | 11% | 4 | | Jan 2026 | 12.1K | 16.6% | 2 | 8.1K | 11.1% | 4 | | Feb 2026 | 9.9K | 16.3% | 2 | 6.6K | 10.9% | 4 | | Mar 2026 | 12.1K | 17.8% | 2 | 8.1K | 11.9% | 4 | | Apr 2026 | 12.1K | 15.4% | 3 | 8.1K | 10.3% | 6 | | May 2026 | 12.1K | 13.3% | 3 | 8.1K | 8.9% | 6 | | Jun 2026 | 12.1K | 12.9% | 3 | 6.6K | 7% | 6 | | Jul 2026 | 12.1K | 16.4% | 2 | 6.6K | 8.9% | 6 | | Aug 2026 | 14.8K | 18.5% | 2 | 8.1K | 10.1% | 5 | | Sep 2026 | 14.8K | 18.8% | 2 | 8.1K | 10.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search term “asics running shoes”. - **New Balance**: Measured on the search term “new balance running shoes”. - [ASICS profile](/demand/au/brands/asics) - [New Balance profile](/demand/au/brands/new-balance) - [All running shoe brands in Australia](/demand/au/categories/au-running-shoe-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or New Balance more popular in search? In September 2026, ASICS had more branded searches than New Balance among running shoe brands in Australia. ASICS had about 14,800 branded searches, while New Balance had 8,100. ASICS made up 18.8% of all running shoe brand searches we track, and New Balance accounted for 10.3%. ## Cite this page Brandwave. "ASICS vs New Balance: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/asics-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/asics-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.