---
title: "Running shoe brands in Australia: Which are searched most?"
description: "Compare the running shoe brands Australians buy. Share of Search among Nike, ASICS, Adidas, On, New Balance, Brooks, HOKA, Saucony and Mizuno, the running shoe brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-running-shoe-brands"
publisher: "Brandwave"
---

# Running shoe brands in Australia: Which are searched most?

Compare the running shoe brands Australians buy. Share of Search among Nike, ASICS, Adidas, On, New Balance, Brooks, HOKA, Saucony and Mizuno, the running shoe brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Running shoe brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nike, 28.2%

## Which brand is most popular in search among running shoe brands in Australia?

- In September 2026, Nike was the most searched among running shoe brands in Australia, with an estimated 22.2K branded searches, 28.2% of all searches for the nine we track.
- ASICS is in 2nd place, 9.4 percentage points behind at 18.8%.
- Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in Australia increased from 27.5% to 28.2%.
- Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in Australia increased from 15% to 18.8%.
- Across the 12 months ending September 2026, On’s share of searches among running shoe brands in Australia decreased from 15% to 12.6%.
- Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in Australia decreased from 12.3% to 10.3%.
- Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in Australia peaked at 30.5% in November 2025 and was lowest at 15.7% in June 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in Australia peaked at 18.8% in September 2026 and was lowest at 12.9% in June 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among running shoe brands in Australia peaked at 14.6% in March 2026 and was lowest at 8.6% in June 2026.
- Across the 12 months ending September 2026, On’s share of searches among running shoe brands in Australia peaked at 35.2% in June 2026 and was lowest at 10.1% in August 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in Australia peaked at 12.3% in October 2025 and was lowest at 7% in June 2026.
- Across the 12 months ending September 2026, Brooks’ share of searches among running shoe brands in Australia peaked at 13.4% in July 2026 and was lowest at 6% in November 2025.
- Across the 12 months ending September 2026, HOKA’s share of searches among running shoe brands in Australia peaked at 7.4% in November 2025 and was lowest at 4.7% in June 2026.
- Across the 12 months ending September 2026, Adidas rose from 4th to 3rd among running shoe brands in Australia.
- Across the 12 months ending September 2026, On fell from 3rd to 4th among running shoe brands in Australia.
- Across the 12 months ending September 2026, Brooks, HOKA, Saucony and Mizuno held steady: their share of searches among running shoe brands in Australia each moved less than 0.5 percentage points.

## Top running shoe brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ASICS appeared every time. ASICS was recommended most often, coming first in four out of five answers. Brooks was second, and New Balance was third. Adidas, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Brooks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Saucony | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| HOKA | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| On | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about running shoe brands

- Asked ChatGPT "What are the best running shoes in Australia?": 1. ASICS, 2. Brooks, 3. Saucony, 4. HOKA
- Asked ChatGPT "Which running shoe brand is best for beginners?": 1. ASICS, 2. Brooks, 3. New Balance, 4. HOKA
- Asked ChatGPT "Which running shoes are best for flat feet?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Saucony, 5. New Balance, 6. On
- Searched Google, AI Overview "running shoes": 1. ASICS, 2. New Balance, 3. HOKA, 4. Saucony, 5. Nike
- Searched Google, AI Overview "best running shoes": 1. New Balance, 2. Brooks, 3. ASICS, 4. Saucony, 5. Nike

Not named in any answer: Adidas and Mizuno.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Nike vs ASICS: compare search popularity](/demand/au/compare/asics-vs-nike): 28.2% against 18.8% Share of Search.
- [Nike vs Adidas: compare search popularity](/demand/au/compare/adidas-vs-nike): 28.2% against 12.6% Share of Search.
- [Nike vs On: compare search popularity](/demand/au/compare/nike-vs-on): 28.2% against 12.6% Share of Search.
- [Nike vs New Balance: compare search popularity](/demand/au/compare/new-balance-vs-nike): 28.2% against 10.3% Share of Search.
- [ASICS vs Adidas: compare search popularity](/demand/au/compare/adidas-vs-asics): 18.8% against 12.6% Share of Search.
- [ASICS vs On: compare search popularity](/demand/au/compare/asics-vs-on): 18.8% against 12.6% Share of Search.
- [ASICS vs New Balance: compare search popularity](/demand/au/compare/asics-vs-new-balance): 18.8% against 10.3% Share of Search.
- [Adidas vs On: compare search popularity](/demand/au/compare/adidas-vs-on): 12.6% Share of Search each.
- [Adidas vs New Balance: compare search popularity](/demand/au/compare/adidas-vs-new-balance): 12.6% against 10.3% Share of Search.
- [On vs New Balance: compare search popularity](/demand/au/compare/new-balance-vs-on): 12.6% against 10.3% Share of Search.

## How did search popularity change for Australia running shoe brands in September 2026?

- In September 2026, On overtook Brooks and New Balance to rank 4th among running shoe brands in Australia, with 12.6% of the searches.
- In September 2026, Nike gained share of searches among running shoe brands in Australia, from 27.7% to 28.2%.
- In September 2026, Brooks lost share of searches among running shoe brands in Australia, from 10.1% to 6.9%.
- ASICS’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 12.9% to 18.8% in September 2026.
- New Balance’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 7% to 10.3% in September 2026.
- HOKA’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 4.7% to 6.9% in September 2026.
- Estimated monthly branded searches for Adidas in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 28.2% | 22.2K | 0.0% | Nike |
| 2 | ASICS | 18.8% | 14.8K | 0.0% | ASICS |
| 3 | Adidas | 12.6% | 9.9K | 0.0% | Adidas |
| 4 | On | 12.6% | 9.9K | +22.2% | On |
| 5 | New Balance | 10.3% | 8.1K | 0.0% | New Balance |
| 6 | Brooks | 6.9% | 5.4K | -33.3% | Brooks |
| 7 | HOKA | 6.9% | 5.4K | 0.0% | HOKA |
| 8 | Saucony | 2% | 1.6K | -15.8% | Saucony |
| 9 | Mizuno | 1.7% | 1.3K | -18.8% | Mizuno |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 18.1K | 27.5% | 1 |
| Oct 2025 | ASICS | 9.9K | 15% | 2 |
| Oct 2025 | On | 9.9K | 15% | 3 |
| Oct 2025 | Adidas | 8.1K | 12.3% | 4 |
| Oct 2025 | New Balance | 8.1K | 12.3% | 5 |
| Oct 2025 | Brooks | 4.4K | 6.7% | 6 |
| Oct 2025 | HOKA | 4.4K | 6.7% | 7 |
| Oct 2025 | Saucony | 1.6K | 2.4% | 8 |
| Oct 2025 | Mizuno | 1.3K | 2% | 9 |
| Nov 2025 | Nike | 22.2K | 30.5% | 1 |
| Nov 2025 | ASICS | 12.1K | 16.6% | 2 |
| Nov 2025 | Adidas | 9.9K | 13.6% | 3 |
| Nov 2025 | New Balance | 8.1K | 11.1% | 4 |
| Nov 2025 | On | 8.1K | 11.1% | 5 |
| Nov 2025 | HOKA | 5.4K | 7.4% | 6 |
| Nov 2025 | Brooks | 4.4K | 6% | 7 |
| Nov 2025 | Mizuno | 1.3K | 1.8% | 8 |
| Nov 2025 | Saucony | 1.3K | 1.8% | 9 |
| Dec 2025 | Nike | 18.1K | 30.1% | 1 |
| Dec 2025 | ASICS | 9.9K | 16.5% | 2 |
| Dec 2025 | Adidas | 8.1K | 13.5% | 3 |
| Dec 2025 | New Balance | 6.6K | 11% | 4 |
| Dec 2025 | On | 6.6K | 11% | 5 |
| Dec 2025 | Brooks | 4.4K | 7.3% | 6 |
| Dec 2025 | HOKA | 4.4K | 7.3% | 7 |
| Dec 2025 | Mizuno | 1K | 1.7% | 8 |
| Dec 2025 | Saucony | 1K | 1.7% | 9 |
| Jan 2026 | Nike | 22.2K | 30.5% | 1 |
| Jan 2026 | ASICS | 12.1K | 16.6% | 2 |
| Jan 2026 | Adidas | 9.9K | 13.6% | 3 |
| Jan 2026 | New Balance | 8.1K | 11.1% | 4 |
| Jan 2026 | On | 8.1K | 11.1% | 5 |
| Jan 2026 | HOKA | 5.4K | 7.4% | 6 |
| Jan 2026 | Brooks | 4.4K | 6% | 7 |
| Jan 2026 | Mizuno | 1.3K | 1.8% | 8 |
| Jan 2026 | Saucony | 1.3K | 1.8% | 9 |
| Feb 2026 | Nike | 18.1K | 29.8% | 1 |
| Feb 2026 | ASICS | 9.9K | 16.3% | 2 |
| Feb 2026 | Adidas | 8.1K | 13.3% | 3 |
| Feb 2026 | New Balance | 6.6K | 10.9% | 4 |
| Feb 2026 | On | 6.6K | 10.9% | 5 |
| Feb 2026 | Brooks | 4.4K | 7.2% | 6 |
| Feb 2026 | HOKA | 4.4K | 7.2% | 7 |
| Feb 2026 | Mizuno | 1.3K | 2.1% | 8 |
| Feb 2026 | Saucony | 1.3K | 2.1% | 9 |
| Mar 2026 | Nike | 18.1K | 26.6% | 1 |
| Mar 2026 | ASICS | 12.1K | 17.8% | 2 |
| Mar 2026 | Adidas | 9.9K | 14.6% | 3 |
| Mar 2026 | New Balance | 8.1K | 11.9% | 4 |
| Mar 2026 | On | 8.1K | 11.9% | 5 |
| Mar 2026 | Brooks | 4.4K | 6.5% | 6 |
| Mar 2026 | HOKA | 4.4K | 6.5% | 7 |
| Mar 2026 | Mizuno | 1.6K | 2.4% | 8 |
| Mar 2026 | Saucony | 1.3K | 1.9% | 9 |
| Apr 2026 | Nike | 18.1K | 23.1% | 1 |
| Apr 2026 | On | 14.8K | 18.9% | 2 |
| Apr 2026 | ASICS | 12.1K | 15.4% | 3 |
| Apr 2026 | Adidas | 9.9K | 12.6% | 4 |
| Apr 2026 | Brooks | 8.1K | 10.3% | 5 |
| Apr 2026 | New Balance | 8.1K | 10.3% | 6 |
| Apr 2026 | HOKA | 4.4K | 5.6% | 7 |
| Apr 2026 | Saucony | 1.6K | 2% | 8 |
| Apr 2026 | Mizuno | 1.3K | 1.7% | 9 |
| May 2026 | On | 22.2K | 24.4% | 1 |
| May 2026 | Nike | 18.1K | 19.9% | 2 |
| May 2026 | ASICS | 12.1K | 13.3% | 3 |
| May 2026 | Brooks | 12.1K | 13.3% | 4 |
| May 2026 | Adidas | 9.9K | 10.9% | 5 |
| May 2026 | New Balance | 8.1K | 8.9% | 6 |
| May 2026 | HOKA | 5.4K | 5.9% | 7 |
| May 2026 | Saucony | 1.6K | 1.8% | 8 |
| May 2026 | Mizuno | 1.3K | 1.4% | 9 |
| Jun 2026 | On | 33.1K | 35.2% | 1 |
| Jun 2026 | Nike | 14.8K | 15.7% | 2 |
| Jun 2026 | ASICS | 12.1K | 12.9% | 3 |
| Jun 2026 | Brooks | 12.1K | 12.9% | 4 |
| Jun 2026 | Adidas | 8.1K | 8.6% | 5 |
| Jun 2026 | New Balance | 6.6K | 7% | 6 |
| Jun 2026 | HOKA | 4.4K | 4.7% | 7 |
| Jun 2026 | Saucony | 1.6K | 1.7% | 8 |
| Jun 2026 | Mizuno | 1.3K | 1.4% | 9 |
| Jul 2026 | Nike | 18.1K | 24.5% | 1 |
| Jul 2026 | ASICS | 12.1K | 16.4% | 2 |
| Jul 2026 | Adidas | 9.9K | 13.4% | 3 |
| Jul 2026 | Brooks | 9.9K | 13.4% | 4 |
| Jul 2026 | On | 9.9K | 13.4% | 5 |
| Jul 2026 | New Balance | 6.6K | 8.9% | 6 |
| Jul 2026 | HOKA | 4.4K | 6% | 7 |
| Jul 2026 | Saucony | 1.6K | 2.2% | 8 |
| Jul 2026 | Mizuno | 1.3K | 1.8% | 9 |
| Aug 2026 | Nike | 22.2K | 27.7% | 1 |
| Aug 2026 | ASICS | 14.8K | 18.5% | 2 |
| Aug 2026 | Adidas | 9.9K | 12.4% | 3 |
| Aug 2026 | Brooks | 8.1K | 10.1% | 4 |
| Aug 2026 | New Balance | 8.1K | 10.1% | 5 |
| Aug 2026 | On | 8.1K | 10.1% | 6 |
| Aug 2026 | HOKA | 5.4K | 6.7% | 7 |
| Aug 2026 | Saucony | 1.9K | 2.4% | 8 |
| Aug 2026 | Mizuno | 1.6K | 2% | 9 |
| Sep 2026 | Nike | 22.2K | 28.2% | 1 |
| Sep 2026 | ASICS | 14.8K | 18.8% | 2 |
| Sep 2026 | Adidas | 9.9K | 12.6% | 3 |
| Sep 2026 | On | 9.9K | 12.6% | 4 |
| Sep 2026 | New Balance | 8.1K | 10.3% | 5 |
| Sep 2026 | Brooks | 5.4K | 6.9% | 6 |
| Sep 2026 | HOKA | 5.4K | 6.9% | 7 |
| Sep 2026 | Saucony | 1.6K | 2% | 8 |
| Sep 2026 | Mizuno | 1.3K | 1.7% | 9 |

## What is being compared

- **Adidas**: Measured on the search term “adidas running shoes”.
- **ASICS**: Measured on the search term “asics running shoes”.
- **Brooks**: Measured on the search term “brooks running shoes”.
- **HOKA**: Measured on the search term “hoka running shoes”.
- **Mizuno**: Measured on the search term “mizuno running shoes”.
- **New Balance**: Measured on the search term “new balance running shoes”.
- **Nike**: Measured on the search term “nike running shoes”.
- **On**: Measured on the search term “on running shoes”.
- **Saucony**: Measured on the search term “saucony running shoes”.

- [Adidas](/demand/au/brands/adidas)
- [ASICS](/demand/au/brands/asics)
- [Brooks](/demand/au/brands/brooks)
- [HOKA](/demand/au/brands/hoka)
- [Mizuno](/demand/au/brands/mizuno)
- [New Balance](/demand/au/brands/new-balance)
- [Nike](/demand/au/brands/nike)
- [On](/demand/au/brands/on)
- [Saucony](/demand/au/brands/saucony)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among running shoe brands in Australia?

In September 2026, Nike was the most searched among running shoe brands in Australia, with an estimated 22.2K branded searches, 28.2% of all searches for the nine we track.

## Cite this page

Brandwave. "Running shoe brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-running-shoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-running-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.