---
title: "Rug retailers in Australia: Which are searched most?"
description: "Compare the shops Australians buy rugs from online. Share of Search among IKEA, Ruggable, Miss Amara, Spotlight, Temple & Webster, Rug Culture and Rugs a Million, the rug retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-rug-retailers"
publisher: "Brandwave"
---

# Rug retailers in Australia: Which are searched most?

Compare the shops Australians buy rugs from online. Share of Search among IKEA, Ruggable, Miss Amara, Spotlight, Temple & Webster, Rug Culture and Rugs a Million, the rug retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rug retailers
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: IKEA, 35.1%

## Which brand is most popular in search among rug retailers in Australia?

- In September 2026, IKEA was the most searched among rug retailers in Australia, with an estimated 27.1K branded searches, 35.1% of all searches for the seven we track.
- Ruggable is in 2nd place, 16 percentage points behind at 19.2%.
- Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in Australia increased from 32.2% to 35.1%.
- Across the 12 months ending September 2026, Ruggable’s share of searches among rug retailers in Australia increased from 17.6% to 19.2%.
- Across the 12 months ending September 2026, Miss Amara’s share of searches among rug retailers in Australia decreased from 21.5% to 15.7%.
- Across the 12 months ending September 2026, Spotlight’s share of searches among rug retailers in Australia increased from 14.4% to 15.7%.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among rug retailers in Australia increased from 9.6% to 10.5%.
- Across the 12 months ending September 2026, Rugs a Million’s share of searches among rug retailers in Australia decreased from 2.9% to 1.7%.
- Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in Australia peaked at 35.7% in August 2026 and was lowest at 26.4% in November 2025.
- Across the 12 months ending September 2026, Ruggable’s share of searches among rug retailers in Australia peaked at 24.4% in December 2025 and was lowest at 17.6% in October 2025.
- Across the 12 months ending September 2026, Miss Amara’s share of searches among rug retailers in Australia peaked at 26.4% in November 2025 and was lowest at 12.9% in May 2026.
- Across the 12 months ending September 2026, Spotlight’s share of searches among rug retailers in Australia peaked at 18.9% in July 2026 and was lowest at 11.8% in November 2025.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among rug retailers in Australia peaked at 10.5% in September 2026 and was lowest at 8.4% in July 2026.
- Across the 12 months ending September 2026, Ruggable rose from 3rd to 2nd among rug retailers in Australia.
- Across the 12 months ending September 2026, Miss Amara fell from 2nd to 3rd among rug retailers in Australia.
- Across the 12 months ending September 2026, Rug Culture rose from 7th to 6th among rug retailers in Australia.
- Across the 12 months ending September 2026, Rugs a Million fell from 6th to 7th among rug retailers in Australia.

## Top rug retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Miss Amara appeared every time. Miss Amara was recommended most often, coming first in two out of five answers. Ruggable was second, and Temple & Webster was third. Rugs a Million, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Miss Amara | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ruggable | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Temple & Webster | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| IKEA | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Spotlight | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rug Culture | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rugs a Million | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about rug retailers

- Asked ChatGPT "Where's the best place to buy a rug online in Australia?": 1. Miss Amara, 2. Temple & Webster, 3. IKEA, 4. Ruggable
- Asked ChatGPT "Which Australian shops sell good quality affordable rugs?": 1. IKEA, 2. Miss Amara, 3. Temple & Webster, 4. Spotlight
- Asked ChatGPT "Where can I buy a washable rug in Australia?": 1. Ruggable, 2. Spotlight, 3. Miss Amara, 4. Temple & Webster, 5. IKEA
- Searched Google, AI Overview "rugs": 1. Miss Amara, 2. Temple & Webster
- Searched Google, AI Overview "rugs online": 1. Ruggable, 2. Miss Amara, 3. Spotlight, 4. Rug Culture

Not named in any answer: Rugs a Million.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## Compare search popularity between leading brands

- [IKEA vs Ruggable: compare search popularity](/demand/au/compare/ikea-vs-ruggable): 35.1% against 19.2% Share of Search.
- [IKEA vs Miss Amara: compare search popularity](/demand/au/compare/ikea-vs-miss-amara): 35.1% against 15.7% Share of Search.
- [IKEA vs Spotlight: compare search popularity](/demand/au/compare/ikea-vs-spotlight): 35.1% against 15.7% Share of Search.
- [IKEA vs Temple & Webster: compare search popularity](/demand/au/compare/ikea-vs-temple-and-webster): 35.1% against 10.5% Share of Search.
- [Ruggable vs Miss Amara: compare search popularity](/demand/au/compare/miss-amara-vs-ruggable): 19.2% against 15.7% Share of Search.
- [Ruggable vs Spotlight: compare search popularity](/demand/au/compare/ruggable-vs-spotlight): 19.2% against 15.7% Share of Search.
- [Ruggable vs Temple & Webster: compare search popularity](/demand/au/compare/ruggable-vs-temple-and-webster): 19.2% against 10.5% Share of Search.
- [Miss Amara vs Spotlight: compare search popularity](/demand/au/compare/miss-amara-vs-spotlight): 15.7% Share of Search each.
- [Miss Amara vs Temple & Webster: compare search popularity](/demand/au/compare/miss-amara-vs-temple-and-webster): 15.7% against 10.5% Share of Search.
- [Spotlight vs Temple & Webster: compare search popularity](/demand/au/compare/spotlight-vs-temple-and-webster): 15.7% against 10.5% Share of Search.

## How did search popularity change for Australia rug retailers in September 2026?

- In September 2026, Temple & Webster gained share of searches among rug retailers in Australia, from 8.7% to 10.5%.
- In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%.
- Estimated monthly branded searches for Rugs a Million in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
- Estimated monthly branded searches for Miss Amara in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | IKEA | 35.1% | 27.1K | -18.1% | IKEA New Zealand Limited |
| 2 | Ruggable | 19.2% | 14.8K | -18.2% | Ruggable |
| 3 | Miss Amara | 15.7% | 12.1K | -18.2% | Miss Amara |
| 4 | Spotlight | 15.7% | 12.1K | -18.2% | Spotlight Stores (New Zealand) Limited |
| 5 | Temple & Webster | 10.5% | 8.1K | 0.0% | Temple & Webster |
| 6 | Rug Culture | 2.1% | 1.6K | -15.8% | Rug Culture |
| 7 | Rugs a Million | 1.7% | 1.3K | -31.6% | Rugs a Million |

IKEA and Temple & Webster sell other things too, so only their searches that name this product count here, like “ikea rugs”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IKEA | 27.1K | 32.2% | 1 |
| Oct 2025 | Miss Amara | 18.1K | 21.5% | 2 |
| Oct 2025 | Ruggable | 14.8K | 17.6% | 3 |
| Oct 2025 | Spotlight | 12.1K | 14.4% | 4 |
| Oct 2025 | Temple & Webster | 8.1K | 9.6% | 5 |
| Oct 2025 | Rugs a Million | 2.4K | 2.9% | 6 |
| Oct 2025 | Rug Culture | 1.6K | 1.9% | 7 |
| Nov 2025 | IKEA | 27.1K | 26.4% | 1 |
| Nov 2025 | Miss Amara | 27.1K | 26.4% | 2 |
| Nov 2025 | Ruggable | 22.2K | 21.6% | 3 |
| Nov 2025 | Spotlight | 12.1K | 11.8% | 4 |
| Nov 2025 | Temple & Webster | 9.9K | 9.6% | 5 |
| Nov 2025 | Rugs a Million | 2.4K | 2.3% | 6 |
| Nov 2025 | Rug Culture | 1.9K | 1.9% | 7 |
| Dec 2025 | IKEA | 22.2K | 29.9% | 1 |
| Dec 2025 | Ruggable | 18.1K | 24.4% | 2 |
| Dec 2025 | Miss Amara | 12.1K | 16.3% | 3 |
| Dec 2025 | Spotlight | 12.1K | 16.3% | 4 |
| Dec 2025 | Temple & Webster | 6.6K | 8.9% | 5 |
| Dec 2025 | Rugs a Million | 1.9K | 2.6% | 6 |
| Dec 2025 | Rug Culture | 1.3K | 1.7% | 7 |
| Jan 2026 | IKEA | 27.1K | 31.4% | 1 |
| Jan 2026 | Ruggable | 18.1K | 20.9% | 2 |
| Jan 2026 | Miss Amara | 14.8K | 17.1% | 3 |
| Jan 2026 | Spotlight | 14.8K | 17.1% | 4 |
| Jan 2026 | Temple & Webster | 8.1K | 9.4% | 5 |
| Jan 2026 | Rugs a Million | 1.9K | 2.2% | 6 |
| Jan 2026 | Rug Culture | 1.6K | 1.9% | 7 |
| Feb 2026 | IKEA | 22.2K | 33.5% | 1 |
| Feb 2026 | Ruggable | 14.8K | 22.3% | 2 |
| Feb 2026 | Miss Amara | 9.9K | 14.9% | 3 |
| Feb 2026 | Spotlight | 9.9K | 14.9% | 4 |
| Feb 2026 | Temple & Webster | 6.6K | 10% | 5 |
| Feb 2026 | Rugs a Million | 1.6K | 2.4% | 6 |
| Feb 2026 | Rug Culture | 1.3K | 2% | 7 |
| Mar 2026 | IKEA | 27.1K | 35.7% | 1 |
| Mar 2026 | Ruggable | 14.8K | 19.5% | 2 |
| Mar 2026 | Miss Amara | 12.1K | 15.9% | 3 |
| Mar 2026 | Spotlight | 12.1K | 15.9% | 4 |
| Mar 2026 | Temple & Webster | 6.6K | 8.7% | 5 |
| Mar 2026 | Rug Culture | 1.6K | 2.1% | 6 |
| Mar 2026 | Rugs a Million | 1.6K | 2.1% | 7 |
| Apr 2026 | IKEA | 27.1K | 32.5% | 1 |
| Apr 2026 | Ruggable | 18.1K | 21.7% | 2 |
| Apr 2026 | Spotlight | 14.8K | 17.7% | 3 |
| Apr 2026 | Miss Amara | 12.1K | 14.5% | 4 |
| Apr 2026 | Temple & Webster | 8.1K | 9.7% | 5 |
| Apr 2026 | Rug Culture | 1.6K | 1.9% | 6 |
| Apr 2026 | Rugs a Million | 1.6K | 1.9% | 7 |
| May 2026 | IKEA | 33.1K | 35.2% | 1 |
| May 2026 | Ruggable | 22.2K | 23.6% | 2 |
| May 2026 | Spotlight | 14.8K | 15.7% | 3 |
| May 2026 | Miss Amara | 12.1K | 12.9% | 4 |
| May 2026 | Temple & Webster | 8.1K | 8.6% | 5 |
| May 2026 | Rug Culture | 1.9K | 2% | 6 |
| May 2026 | Rugs a Million | 1.9K | 2% | 7 |
| Jun 2026 | IKEA | 33.1K | 33.6% | 1 |
| Jun 2026 | Ruggable | 22.2K | 22.5% | 2 |
| Jun 2026 | Miss Amara | 14.8K | 15% | 3 |
| Jun 2026 | Spotlight | 14.8K | 15% | 4 |
| Jun 2026 | Temple & Webster | 9.9K | 10% | 5 |
| Jun 2026 | Rug Culture | 1.9K | 1.9% | 6 |
| Jun 2026 | Rugs a Million | 1.9K | 1.9% | 7 |
| Jul 2026 | IKEA | 33.1K | 34.5% | 1 |
| Jul 2026 | Ruggable | 18.1K | 18.9% | 2 |
| Jul 2026 | Spotlight | 18.1K | 18.9% | 3 |
| Jul 2026 | Miss Amara | 14.8K | 15.4% | 4 |
| Jul 2026 | Temple & Webster | 8.1K | 8.4% | 5 |
| Jul 2026 | Rug Culture | 1.9K | 2% | 6 |
| Jul 2026 | Rugs a Million | 1.9K | 2% | 7 |
| Aug 2026 | IKEA | 33.1K | 35.7% | 1 |
| Aug 2026 | Ruggable | 18.1K | 19.5% | 2 |
| Aug 2026 | Miss Amara | 14.8K | 16% | 3 |
| Aug 2026 | Spotlight | 14.8K | 16% | 4 |
| Aug 2026 | Temple & Webster | 8.1K | 8.7% | 5 |
| Aug 2026 | Rug Culture | 1.9K | 2% | 6 |
| Aug 2026 | Rugs a Million | 1.9K | 2% | 7 |
| Sep 2026 | IKEA | 27.1K | 35.1% | 1 |
| Sep 2026 | Ruggable | 14.8K | 19.2% | 2 |
| Sep 2026 | Miss Amara | 12.1K | 15.7% | 3 |
| Sep 2026 | Spotlight | 12.1K | 15.7% | 4 |
| Sep 2026 | Temple & Webster | 8.1K | 10.5% | 5 |
| Sep 2026 | Rug Culture | 1.6K | 2.1% | 6 |
| Sep 2026 | Rugs a Million | 1.3K | 1.7% | 7 |

## What is being compared

- **IKEA**: Measured on the search term “ikea rugs”.
- **Miss Amara**: Measured on the search term “miss amara”.
- **Rug Culture**: Measured on the search term “rug culture”.
- **Ruggable**: Measured on the search term “ruggable”.
- **Rugs a Million**: Measured on the search term “rugs a million”.
- **Spotlight**: Measured on the search term “spotlight rugs”.
- **Temple & Webster**: Measured on the search term “temple and webster rugs”.

- [IKEA](/demand/au/brands/ikea)
- [Miss Amara](/demand/au/brands/miss-amara)
- [Rug Culture](/demand/au/brands/rug-culture)
- [Ruggable](/demand/au/brands/ruggable)
- [Rugs a Million](/demand/au/brands/rugs-a-million)
- [Spotlight](/demand/au/brands/spotlight)
- [Temple & Webster](/demand/au/brands/temple-and-webster)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rug retailers in Australia?

In September 2026, IKEA was the most searched among rug retailers in Australia, with an estimated 27.1K branded searches, 35.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Rug retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-rug-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-rug-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.