---
title: "Rostering and payroll software in Australia: Which are searched most?"
description: "Compare the software employers use for staff rosters, timesheets, HR and payroll. Share of Search among Employment Hero, Tanda, Payroller, Connecteam, Humanforce, RosterElf, Xero, Deputy and MYOB, the rostering and payroll software Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-rostering-and-payroll-software"
publisher: "Brandwave"
---

# Rostering and payroll software in Australia: Which are searched most?

Compare the software employers use for staff rosters, timesheets, HR and payroll. Share of Search among Employment Hero, Tanda, Payroller, Connecteam, Humanforce, RosterElf, Xero, Deputy and MYOB, the rostering and payroll software Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rostering and payroll software
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Employment Hero, 52.5%

## Which brand is most popular in search among rostering and payroll software in Australia?

- In September 2026, Employment Hero was the most searched among rostering and payroll software in Australia, with an estimated 118K branded searches, 52.5% of all searches for the nine we track.
- Tanda is in 2nd place, 25.1 percentage points behind at 27.4%.
- Across the 12 months ending September 2026, Employment Hero’s share of searches among rostering and payroll software in Australia increased from 51.8% to 52.5%.
- Across the 12 months ending September 2026, Humanforce’s share of searches among rostering and payroll software in Australia decreased from 5.3% to 4.4%.
- Across the 12 months ending September 2026, Employment Hero’s share of searches among rostering and payroll software in Australia peaked at 56.2% in May 2026 and was lowest at 51.7% in December 2025.
- Across the 12 months ending September 2026, Tanda’s share of searches among rostering and payroll software in Australia peaked at 27.5% in April 2026 and was lowest at 23.4% in July 2026.
- Across the 12 months ending September 2026, Payroller’s share of searches among rostering and payroll software in Australia peaked at 10.3% in July 2026 and was lowest at 7.1% in March 2026.
- Across the 12 months ending September 2026, Connecteam rose from 5th to 4th among rostering and payroll software in Australia.
- Across the 12 months ending September 2026, Humanforce fell from 4th to 5th among rostering and payroll software in Australia.
- Across the 12 months ending September 2026, Xero rose from 8th to 7th among rostering and payroll software in Australia.
- Across the 12 months ending September 2026, Deputy fell from 7th to 8th among rostering and payroll software in Australia.
- Across the 12 months ending September 2026, Tanda, Payroller, RosterElf and MYOB held steady: their share of searches among rostering and payroll software in Australia each moved less than 0.5 percentage points.

## Top rostering and payroll software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Xero and MYOB appeared every time. Deputy was recommended most often, coming first in four out of five answers. Tanda was second, and Employment Hero was third. Humanforce, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Tanda | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Employment Hero | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| RosterElf | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Xero | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| MYOB | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Payroller | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Connecteam | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Humanforce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about rostering and payroll software

- Asked ChatGPT "Which rostering and payroll software should my business use in Australia?": 1. Deputy, 2. Employment Hero, 3. Tanda, 4. RosterElf, 5. Xero, 6. MYOB, 7. Payroller
- Asked ChatGPT "What are the best rostering and payroll software platforms in Australia?": 1. Deputy, 2. Tanda, 3. Employment Hero, 4. RosterElf, 5. Xero, 6. MYOB
- Asked ChatGPT "What's the best rostering software in Australia for a cafe with casual staff?": 1. Deputy, 2. Tanda, 3. RosterElf, 4. Employment Hero, 5. Xero, 6. MYOB
- Searched Google, AI Overview "payroll software": 1. Xero, 2. Employment Hero, 3. Payroller, 4. MYOB
- Searched Google, AI Overview "rostering software": 1. Deputy, 2. RosterElf, 3. Tanda, 4. Connecteam, 5. Xero, 6. MYOB

Not named in any answer: Humanforce.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Employment Hero vs Tanda: compare search popularity](/demand/au/compare/employment-hero-vs-tanda): 52.5% against 27.4% Share of Search.
- [Employment Hero vs Payroller: compare search popularity](/demand/au/compare/employment-hero-vs-payroller): 52.5% against 8.1% Share of Search.
- [Employment Hero vs Connecteam: compare search popularity](/demand/au/compare/connecteam-vs-employment-hero): 52.5% against 4.4% Share of Search.
- [Employment Hero vs Humanforce: compare search popularity](/demand/au/compare/employment-hero-vs-humanforce): 52.5% against 4.4% Share of Search.
- [Tanda vs Payroller: compare search popularity](/demand/au/compare/payroller-vs-tanda): 27.4% against 8.1% Share of Search.
- [Tanda vs Connecteam: compare search popularity](/demand/au/compare/connecteam-vs-tanda): 27.4% against 4.4% Share of Search.
- [Tanda vs Humanforce: compare search popularity](/demand/au/compare/humanforce-vs-tanda): 27.4% against 4.4% Share of Search.
- [Payroller vs Connecteam: compare search popularity](/demand/au/compare/connecteam-vs-payroller): 8.1% against 4.4% Share of Search.
- [Payroller vs Humanforce: compare search popularity](/demand/au/compare/humanforce-vs-payroller): 8.1% against 4.4% Share of Search.
- [Connecteam vs Humanforce: compare search popularity](/demand/au/compare/connecteam-vs-humanforce): 4.4% Share of Search each.

## How did search popularity change for Australia rostering and payroll software in September 2026?

- In September 2026, Tanda gained share of searches among rostering and payroll software in Australia, from 24% to 27.4%.
- In September 2026, Employment Hero lost share of searches among rostering and payroll software in Australia, from 55.4% to 52.5%.
- In September 2026, Payroller lost share of searches among rostering and payroll software in Australia, from 8.6% to 8.1%.
- In September 2026, Xero rose from 8th to 7th among rostering and payroll software in Australia.
- In September 2026, Deputy fell from 7th to 8th among rostering and payroll software in Australia.
- Estimated monthly branded searches for MYOB in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.
- Estimated monthly branded searches for Humanforce in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Employment Hero | 52.5% | 118K | -17.5% | Employment Hero |
| 2 | Tanda | 27.4% | 61.5K | -0.5% | Tanda |
| 3 | Payroller | 8.1% | 18.1K | -18.5% | Payroller |
| 4 | Connecteam | 4.4% | 9.9K | -18.2% | Connecteam |
| 5 | Humanforce | 4.4% | 9.9K | -18.2% | Humanforce |
| 6 | RosterElf | 1.3% | 2.9K | 0.0% | RosterElf |
| 7 | Xero | 0.85% | 1.9K | +18.8% | Xero |
| 8 | Deputy | 0.71% | 1.6K | 0.0% | Deputy |
| 9 | MYOB | 0.26% | 590 | -18.1% | MYOB |

Xero and MYOB sell other things too, so only their searches that name this product count here, like “xero payroll”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Employment Hero | 117K | 51.8% | 1 |
| Oct 2025 | Tanda | 61.8K | 27.3% | 2 |
| Oct 2025 | Payroller | 18.1K | 8% | 3 |
| Oct 2025 | Humanforce | 12.1K | 5.3% | 4 |
| Oct 2025 | Connecteam | 9.9K | 4.4% | 5 |
| Oct 2025 | RosterElf | 2.9K | 1.3% | 6 |
| Oct 2025 | Deputy | 1.9K | 0.83% | 7 |
| Oct 2025 | Xero | 1.6K | 0.71% | 8 |
| Oct 2025 | MYOB | 880 | 0.39% | 9 |
| Nov 2025 | Employment Hero | 117K | 52% | 1 |
| Nov 2025 | Tanda | 61.8K | 27.4% | 2 |
| Nov 2025 | Payroller | 18.1K | 8% | 3 |
| Nov 2025 | Connecteam | 12.1K | 5.4% | 4 |
| Nov 2025 | Humanforce | 9.9K | 4.4% | 5 |
| Nov 2025 | RosterElf | 2.4K | 1.1% | 6 |
| Nov 2025 | Deputy | 1.9K | 0.83% | 7 |
| Nov 2025 | Xero | 1.6K | 0.71% | 8 |
| Nov 2025 | MYOB | 590 | 0.26% | 9 |
| Dec 2025 | Employment Hero | 97.3K | 51.7% | 1 |
| Dec 2025 | Tanda | 50.8K | 27% | 2 |
| Dec 2025 | Payroller | 14.8K | 7.9% | 3 |
| Dec 2025 | Connecteam | 9.9K | 5.3% | 4 |
| Dec 2025 | Humanforce | 9.9K | 5.3% | 5 |
| Dec 2025 | RosterElf | 2.4K | 1.3% | 6 |
| Dec 2025 | Deputy | 1.5K | 0.78% | 7 |
| Dec 2025 | Xero | 1.3K | 0.69% | 8 |
| Dec 2025 | MYOB | 480 | 0.25% | 9 |
| Jan 2026 | Employment Hero | 117K | 51.9% | 1 |
| Jan 2026 | Tanda | 61.5K | 27.2% | 2 |
| Jan 2026 | Payroller | 18.1K | 8% | 3 |
| Jan 2026 | Connecteam | 12.1K | 5.4% | 4 |
| Jan 2026 | Humanforce | 9.9K | 4.4% | 5 |
| Jan 2026 | RosterElf | 2.9K | 1.3% | 6 |
| Jan 2026 | Xero | 1.9K | 0.84% | 7 |
| Jan 2026 | Deputy | 1.7K | 0.76% | 8 |
| Jan 2026 | MYOB | 590 | 0.26% | 9 |
| Feb 2026 | Employment Hero | 117K | 51.9% | 1 |
| Feb 2026 | Tanda | 61.5K | 27.2% | 2 |
| Feb 2026 | Payroller | 18.1K | 8% | 3 |
| Feb 2026 | Connecteam | 12.1K | 5.4% | 4 |
| Feb 2026 | Humanforce | 9.9K | 4.4% | 5 |
| Feb 2026 | RosterElf | 2.9K | 1.3% | 6 |
| Feb 2026 | Deputy | 1.7K | 0.76% | 7 |
| Feb 2026 | Xero | 1.6K | 0.71% | 8 |
| Feb 2026 | MYOB | 720 | 0.32% | 9 |
| Mar 2026 | Employment Hero | 143K | 56% | 1 |
| Mar 2026 | Tanda | 61.8K | 24.2% | 2 |
| Mar 2026 | Payroller | 18.1K | 7.1% | 3 |
| Mar 2026 | Connecteam | 12.1K | 4.7% | 4 |
| Mar 2026 | Humanforce | 12.1K | 4.7% | 5 |
| Mar 2026 | RosterElf | 3.6K | 1.4% | 6 |
| Mar 2026 | Deputy | 2K | 0.78% | 7 |
| Mar 2026 | Xero | 1.9K | 0.74% | 8 |
| Mar 2026 | MYOB | 880 | 0.34% | 9 |
| Apr 2026 | Employment Hero | 117K | 52.3% | 1 |
| Apr 2026 | Tanda | 61.4K | 27.5% | 2 |
| Apr 2026 | Payroller | 18.1K | 8.1% | 3 |
| Apr 2026 | Connecteam | 9.9K | 4.4% | 4 |
| Apr 2026 | Humanforce | 9.9K | 4.4% | 5 |
| Apr 2026 | RosterElf | 2.9K | 1.3% | 6 |
| Apr 2026 | Deputy | 1.9K | 0.84% | 7 |
| Apr 2026 | Xero | 1.6K | 0.72% | 8 |
| Apr 2026 | MYOB | 720 | 0.32% | 9 |
| May 2026 | Employment Hero | 143K | 56.2% | 1 |
| May 2026 | Tanda | 61.4K | 24.2% | 2 |
| May 2026 | Payroller | 18.1K | 7.1% | 3 |
| May 2026 | Connecteam | 12.1K | 4.8% | 4 |
| May 2026 | Humanforce | 12.1K | 4.8% | 5 |
| May 2026 | RosterElf | 2.9K | 1.1% | 6 |
| May 2026 | Xero | 1.9K | 0.75% | 7 |
| May 2026 | Deputy | 1.9K | 0.74% | 8 |
| May 2026 | MYOB | 720 | 0.28% | 9 |
| Jun 2026 | Employment Hero | 143K | 55.4% | 1 |
| Jun 2026 | Tanda | 61.5K | 23.8% | 2 |
| Jun 2026 | Payroller | 22.2K | 8.6% | 3 |
| Jun 2026 | Connecteam | 12.1K | 4.7% | 4 |
| Jun 2026 | Humanforce | 12.1K | 4.7% | 5 |
| Jun 2026 | RosterElf | 2.4K | 0.93% | 6 |
| Jun 2026 | Xero | 2.4K | 0.93% | 7 |
| Jun 2026 | Deputy | 1.8K | 0.68% | 8 |
| Jun 2026 | MYOB | 880 | 0.34% | 9 |
| Jul 2026 | Employment Hero | 143K | 54.4% | 1 |
| Jul 2026 | Tanda | 61.5K | 23.4% | 2 |
| Jul 2026 | Payroller | 27.1K | 10.3% | 3 |
| Jul 2026 | Connecteam | 12.1K | 4.6% | 4 |
| Jul 2026 | Humanforce | 12.1K | 4.6% | 5 |
| Jul 2026 | RosterElf | 2.4K | 0.91% | 6 |
| Jul 2026 | Xero | 1.9K | 0.72% | 7 |
| Jul 2026 | Deputy | 1.6K | 0.61% | 8 |
| Jul 2026 | MYOB | 880 | 0.34% | 9 |
| Aug 2026 | Employment Hero | 143K | 55.4% | 1 |
| Aug 2026 | Tanda | 61.8K | 24% | 2 |
| Aug 2026 | Payroller | 22.2K | 8.6% | 3 |
| Aug 2026 | Connecteam | 12.1K | 4.7% | 4 |
| Aug 2026 | Humanforce | 12.1K | 4.7% | 5 |
| Aug 2026 | RosterElf | 2.9K | 1.1% | 6 |
| Aug 2026 | Deputy | 1.6K | 0.62% | 7 |
| Aug 2026 | Xero | 1.6K | 0.62% | 8 |
| Aug 2026 | MYOB | 720 | 0.28% | 9 |
| Sep 2026 | Employment Hero | 118K | 52.5% | 1 |
| Sep 2026 | Tanda | 61.5K | 27.4% | 2 |
| Sep 2026 | Payroller | 18.1K | 8.1% | 3 |
| Sep 2026 | Connecteam | 9.9K | 4.4% | 4 |
| Sep 2026 | Humanforce | 9.9K | 4.4% | 5 |
| Sep 2026 | RosterElf | 2.9K | 1.3% | 6 |
| Sep 2026 | Xero | 1.9K | 0.85% | 7 |
| Sep 2026 | Deputy | 1.6K | 0.71% | 8 |
| Sep 2026 | MYOB | 590 | 0.26% | 9 |

## What is being compared

- **Connecteam**: Measured on the search term “connecteam”.
- **Deputy**: Measured on the search terms “deputy app”, “deputy roster” and “deputy rostering”, summed into one figure.
- **Employment Hero**: Measured on the search terms “employment hero”, “employment hero payroll” and “keypay”, summed into one figure.
- **Humanforce**: Measured on the search term “humanforce”.
- **MYOB**: Measured on the search term “myob payroll”.
- **Payroller**: Measured on the search term “payroller”.
- **RosterElf**: Measured on the search term “rosterelf”.
- **Tanda**: Measured on the search terms “tanda” and “tanda app”, summed into one figure.
- **Xero**: Measured on the search term “xero payroll”.

- [Connecteam](/demand/au/brands/connecteam)
- [Deputy](/demand/au/brands/deputy)
- [Employment Hero](/demand/au/brands/employment-hero)
- [Humanforce](/demand/au/brands/humanforce)
- [MYOB](/demand/au/brands/myob)
- [Payroller](/demand/au/brands/payroller)
- [RosterElf](/demand/au/brands/rosterelf)
- [Tanda](/demand/au/brands/tanda)
- [Xero](/demand/au/brands/xero)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rostering and payroll software in Australia?

In September 2026, Employment Hero was the most searched among rostering and payroll software in Australia, with an estimated 118K branded searches, 52.5% of all searches for the nine we track.

## Cite this page

Brandwave. "Rostering and payroll software in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-rostering-and-payroll-software

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-rostering-and-payroll-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.