--- title: "Samsung vs Shark: Which is searched more in Australia?" description: "Is Samsung or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-robot-vacuum-brands/compare/samsung-vs-shark" publisher: "Brandwave" --- # Samsung vs Shark: Which is searched more in Australia? Is Samsung or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and Shark - **Competitive set**: Robot vacuum brands - **Market**: Australia - **Month measured**: Sep 2026 - **Samsung Share of Search**: 0.55% - **Shark Share of Search**: 1.2% ## Is Samsung or Shark more popular in search? - In September 2026, Shark had more branded searches than Samsung among robot vacuum brands in Australia. Shark had about 1,600 branded searches, while Samsung had 720. Shark made up 1.2% of all robot vacuum brand searches we track, and Samsung accounted for 0.55%. - The lead changed hands once in the 12 months ending September 2026: Shark took it in March 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among robot vacuum brands in Australia moved from 0.85% to 0.55%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, Shark’s share of searches among robot vacuum brands in Australia moved from 0.75% to 1.2%, and its estimated monthly branded searches moved from 880 to 1.6K. ## Top robot vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Samsung nor Shark showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roborock | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ecovacs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dreame | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Eufy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Narwal | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | iRobot | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot vacuum brands - Asked ChatGPT "Which robot vacuum should I buy in Australia?": 1. Roborock, 2. Dreame, 3. Ecovacs - Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. Ecovacs, 5. iRobot - Asked ChatGPT "What is the best robot vacuum and mop?": 1. Roborock, 2. Ecovacs - Searched Google, AI Overview "robot vacuum": 1. Xiaomi, 2. Roborock - Searched Google, AI Overview "robot vacuum and mop": 1. Roborock, 2. Ecovacs, 3. Narwal Not named in any answer: Dyson, Shark and Samsung. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia robot vacuum brands in September 2026? - Estimated monthly branded searches for Shark in Australia rose 81.8% over 12 measured months, from 880 to 1.6K in September 2026. - Estimated monthly branded searches for Samsung in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.85% | 9 | 880 | 0.75% | 10 | | Nov 2025 | 1.6K | 0.81% | 9 | 1.3K | 0.66% | 10 | | Dec 2025 | 1.3K | 0.83% | 8 | 1K | 0.64% | 10 | | Jan 2026 | 880 | 0.8% | 9 | 880 | 0.8% | 10 | | Feb 2026 | 1K | 0.85% | 8 | 880 | 0.74% | 10 | | Mar 2026 | 880 | 0.71% | 10 | 1K | 0.8% | 9 | | Apr 2026 | 880 | 0.69% | 10 | 1K | 0.79% | 9 | | May 2026 | 880 | 0.72% | 10 | 1.6K | 1.3% | 8 | | Jun 2026 | 880 | 0.61% | 10 | 1.6K | 1.1% | 8 | | Jul 2026 | 880 | 0.69% | 10 | 1.6K | 1.3% | 8 | | Aug 2026 | 880 | 0.76% | 10 | 1.3K | 1.1% | 8 | | Sep 2026 | 720 | 0.55% | 10 | 1.6K | 1.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung robot vacuum”. - **Shark**: Measured on the search term “shark robot vacuum”. - [Samsung profile](/demand/au/brands/samsung) - [Shark profile](/demand/au/brands/shark) - [All robot vacuum brands in Australia](/demand/au/categories/au-robot-vacuum-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or Shark more popular in search? In September 2026, Shark had more branded searches than Samsung among robot vacuum brands in Australia. Shark had about 1,600 branded searches, while Samsung had 720. Shark made up 1.2% of all robot vacuum brand searches we track, and Samsung accounted for 0.55%. ## Cite this page Brandwave. "Samsung vs Shark: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-robot-vacuum-brands/compare/samsung-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-robot-vacuum-brands/compare/samsung-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.