---
title: "Robot vacuum brands in Australia: Which are searched most?"
description: "Compare the robot vacuum brands Australians buy. Share of Search among Roborock, Narwal, Ecovacs, Dyson, iRobot, Dreame, Eufy, Shark, Xiaomi and Samsung, the robot vacuum brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-robot-vacuum-brands"
publisher: "Brandwave"
---

# Robot vacuum brands in Australia: Which are searched most?

Compare the robot vacuum brands Australians buy. Share of Search among Roborock, Narwal, Ecovacs, Dyson, iRobot, Dreame, Eufy, Shark, Xiaomi and Samsung, the robot vacuum brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Robot vacuum brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Roborock, 25.4%

## Which brand is most popular in search among robot vacuum brands in Australia?

- In September 2026, Roborock was the most searched among robot vacuum brands in Australia, with an estimated 33.1K branded searches, 25.4% of all searches for the ten we track.
- Narwal is in 2nd place, 4.6 percentage points behind at 20.8%.
- Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in Australia decreased from 34.5% to 25.4%.
- Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia increased from 18.9% to 20.8%.
- Across the 12 months ending September 2026, Ecovacs’ share of searches among robot vacuum brands in Australia decreased from 18.5% to 16.1%.
- Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in Australia increased from 3.1% to 11.4%.
- Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in Australia decreased from 11.2% to 10.4%.
- Across the 12 months ending September 2026, Dreame’s share of searches among robot vacuum brands in Australia increased from 8.4% to 9.3%.
- Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in Australia increased from 2.5% to 4.1%.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among robot vacuum brands in Australia decreased from 1.4% to 0.77%.
- Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in Australia peaked at 37.5% in November 2025 and was lowest at 22.9% in February 2026.
- Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia peaked at 23.5% in August 2026 and was lowest at 13.7% in November 2025.
- Across the 12 months ending September 2026, Ecovacs’ share of searches among robot vacuum brands in Australia peaked at 19.5% in November 2025 and was lowest at 14.5% in April 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in Australia peaked at 18.8% in February 2026 and was lowest at 3.1% in October 2025.
- Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in Australia peaked at 12.7% in December 2025 and was lowest at 7.5% in June 2026.
- Across the 12 months ending September 2026, Dreame’s share of searches among robot vacuum brands in Australia peaked at 11.7% in July 2026 and was lowest at 8.4% in February 2026.
- Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in Australia peaked at 6% in January 2026 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, Dyson rose from 6th to 4th among robot vacuum brands in Australia.
- Across the 12 months ending September 2026, iRobot fell from 4th to 5th among robot vacuum brands in Australia.
- Across the 12 months ending September 2026, Dreame fell from 5th to 6th among robot vacuum brands in Australia.
- Across the 12 months ending September 2026, Shark rose from 10th to 8th among robot vacuum brands in Australia.
- Across the 12 months ending September 2026, Xiaomi fell from 8th to 9th among robot vacuum brands in Australia.
- Across the 12 months ending September 2026, Samsung fell from 9th to 10th among robot vacuum brands in Australia.

## Top robot vacuum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Roborock appeared every time. Roborock was recommended most often, coming first in four out of five answers. Ecovacs was second, and Dreame was third. Dyson, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Roborock | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ecovacs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Dreame | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Xiaomi | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Eufy | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Narwal | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| iRobot | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Shark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about robot vacuum brands

- Asked ChatGPT "Which robot vacuum should I buy in Australia?": 1. Roborock, 2. Dreame, 3. Ecovacs
- Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. Ecovacs, 5. iRobot
- Asked ChatGPT "What is the best robot vacuum and mop?": 1. Roborock, 2. Ecovacs
- Searched Google, AI Overview "robot vacuum": 1. Xiaomi, 2. Roborock
- Searched Google, AI Overview "robot vacuum and mop": 1. Roborock, 2. Ecovacs, 3. Narwal

Not named in any answer: Dyson, Shark and Samsung.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Roborock vs Narwal: compare search popularity](/demand/au/compare/narwal-vs-roborock): 25.4% against 20.8% Share of Search.
- [Roborock vs Ecovacs: compare search popularity](/demand/au/compare/ecovacs-vs-roborock): 25.4% against 16.1% Share of Search.
- [Roborock vs Dyson: compare search popularity](/demand/au/compare/dyson-vs-roborock): 25.4% against 11.4% Share of Search.
- [Roborock vs iRobot: compare search popularity](/demand/au/compare/irobot-vs-roborock): 25.4% against 10.4% Share of Search.
- [Narwal vs Ecovacs: compare search popularity](/demand/au/compare/ecovacs-vs-narwal): 20.8% against 16.1% Share of Search.
- [Narwal vs Dyson: compare search popularity](/demand/au/compare/dyson-vs-narwal): 20.8% against 11.4% Share of Search.
- [Narwal vs iRobot: compare search popularity](/demand/au/compare/irobot-vs-narwal): 20.8% against 10.4% Share of Search.
- [Ecovacs vs Dyson: compare search popularity](/demand/au/compare/dyson-vs-ecovacs): 16.1% against 11.4% Share of Search.
- [Ecovacs vs iRobot: compare search popularity](/demand/au/compare/ecovacs-vs-irobot): 16.1% against 10.4% Share of Search.
- [Dyson vs iRobot: compare search popularity](/demand/au/compare/dyson-vs-irobot): 11.4% against 10.4% Share of Search.

## How did search popularity change for Australia robot vacuum brands in September 2026?

- In September 2026, Dyson overtook Dreame and iRobot to rank 4th among robot vacuum brands in Australia, with 11.4% of the searches.
- In September 2026, iRobot gained share of searches among robot vacuum brands in Australia, from 9.4% to 10.4%.
- In September 2026, Ecovacs gained share of searches among robot vacuum brands in Australia, from 15.4% to 16.1%.
- In September 2026, Roborock lost share of searches among robot vacuum brands in Australia, from 28.7% to 25.4%.
- In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%.
- In September 2026, Dreame lost share of searches among robot vacuum brands in Australia, from 10.5% to 9.3%.
- Estimated monthly branded searches for Eufy in Australia rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.
- Estimated monthly branded searches for Shark in Australia rose 81.8% over 12 measured months, from 880 to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Roborock | 25.4% | 33.1K | 0.0% | Roborock |
| 2 | Narwal | 20.8% | 27.1K | 0.0% | Narwal |
| 3 | Ecovacs | 16.1% | 21K | +18.6% | Ecovacs |
| 4 | Dyson | 11.4% | 14.8K | +124.2% | Dyson |
| 5 | iRobot | 10.4% | 13.5K | +25.0% | iRobot |
| 6 | Dreame | 9.3% | 12.1K | 0.0% | Dreame |
| 7 | Eufy | 4.1% | 5.4K | +22.7% | Anker |
| 8 | Shark | 1.2% | 1.6K | +23.1% | SharkNinja |
| 9 | Xiaomi | 0.77% | 1K | -23.1% | Xiaomi |
| 10 | Samsung | 0.55% | 720 | -18.2% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Roborock | 40.5K | 34.5% | 1 |
| Oct 2025 | Narwal | 22.2K | 18.9% | 2 |
| Oct 2025 | Ecovacs | 21.7K | 18.5% | 3 |
| Oct 2025 | iRobot | 13.2K | 11.2% | 4 |
| Oct 2025 | Dreame | 9.9K | 8.4% | 5 |
| Oct 2025 | Dyson | 3.6K | 3.1% | 6 |
| Oct 2025 | Eufy | 2.9K | 2.5% | 7 |
| Oct 2025 | Xiaomi | 1.6K | 1.4% | 8 |
| Oct 2025 | Samsung | 1K | 0.85% | 9 |
| Oct 2025 | Shark | 880 | 0.75% | 10 |
| Nov 2025 | Roborock | 74K | 37.5% | 1 |
| Nov 2025 | Ecovacs | 38.5K | 19.5% | 2 |
| Nov 2025 | Narwal | 27.1K | 13.7% | 3 |
| Nov 2025 | Dreame | 22.2K | 11.2% | 4 |
| Nov 2025 | iRobot | 16.2K | 8.2% | 5 |
| Nov 2025 | Eufy | 8.1K | 4.1% | 6 |
| Nov 2025 | Dyson | 6.6K | 3.3% | 7 |
| Nov 2025 | Xiaomi | 1.9K | 0.96% | 8 |
| Nov 2025 | Samsung | 1.6K | 0.81% | 9 |
| Nov 2025 | Shark | 1.3K | 0.66% | 10 |
| Dec 2025 | Roborock | 49.5K | 31.7% | 1 |
| Dec 2025 | Narwal | 27.1K | 17.4% | 2 |
| Dec 2025 | Ecovacs | 26.6K | 17% | 3 |
| Dec 2025 | iRobot | 19.8K | 12.7% | 4 |
| Dec 2025 | Dreame | 14.8K | 9.5% | 5 |
| Dec 2025 | Eufy | 8.1K | 5.2% | 6 |
| Dec 2025 | Dyson | 6.6K | 4.2% | 7 |
| Dec 2025 | Samsung | 1.3K | 0.83% | 8 |
| Dec 2025 | Xiaomi | 1.3K | 0.83% | 9 |
| Dec 2025 | Shark | 1K | 0.64% | 10 |
| Jan 2026 | Roborock | 33.1K | 29.9% | 1 |
| Jan 2026 | Narwal | 22.2K | 20.1% | 2 |
| Jan 2026 | Ecovacs | 18.4K | 16.6% | 3 |
| Jan 2026 | Dreame | 12.1K | 10.9% | 4 |
| Jan 2026 | iRobot | 10.8K | 9.8% | 5 |
| Jan 2026 | Eufy | 6.6K | 6% | 6 |
| Jan 2026 | Dyson | 4.4K | 4% | 7 |
| Jan 2026 | Xiaomi | 1.3K | 1.2% | 8 |
| Jan 2026 | Samsung | 880 | 0.8% | 9 |
| Jan 2026 | Shark | 880 | 0.8% | 10 |
| Feb 2026 | Roborock | 27.1K | 22.9% | 1 |
| Feb 2026 | Dyson | 22.2K | 18.8% | 2 |
| Feb 2026 | Narwal | 22.2K | 18.8% | 3 |
| Feb 2026 | Ecovacs | 17.7K | 15% | 4 |
| Feb 2026 | iRobot | 10.8K | 9.1% | 5 |
| Feb 2026 | Dreame | 9.9K | 8.4% | 6 |
| Feb 2026 | Eufy | 5.4K | 4.6% | 7 |
| Feb 2026 | Samsung | 1K | 0.85% | 8 |
| Feb 2026 | Xiaomi | 1K | 0.85% | 9 |
| Feb 2026 | Shark | 880 | 0.74% | 10 |
| Mar 2026 | Roborock | 33.1K | 26.6% | 1 |
| Mar 2026 | Narwal | 22.2K | 17.8% | 2 |
| Mar 2026 | Ecovacs | 21.7K | 17.4% | 3 |
| Mar 2026 | Dyson | 14.8K | 11.9% | 4 |
| Mar 2026 | Dreame | 12.1K | 9.7% | 5 |
| Mar 2026 | iRobot | 12K | 9.6% | 6 |
| Mar 2026 | Eufy | 5.4K | 4.3% | 7 |
| Mar 2026 | Xiaomi | 1.3K | 1% | 8 |
| Mar 2026 | Shark | 1K | 0.8% | 9 |
| Mar 2026 | Samsung | 880 | 0.71% | 10 |
| Apr 2026 | Roborock | 33.1K | 26% | 1 |
| Apr 2026 | Narwal | 27.1K | 21.3% | 2 |
| Apr 2026 | Ecovacs | 18.4K | 14.5% | 3 |
| Apr 2026 | Dyson | 18.1K | 14.2% | 4 |
| Apr 2026 | Dreame | 12.1K | 9.5% | 5 |
| Apr 2026 | iRobot | 9.8K | 7.7% | 6 |
| Apr 2026 | Eufy | 5.4K | 4.2% | 7 |
| Apr 2026 | Xiaomi | 1.3K | 1% | 8 |
| Apr 2026 | Shark | 1K | 0.79% | 9 |
| Apr 2026 | Samsung | 880 | 0.69% | 10 |
| May 2026 | Roborock | 33.1K | 27.1% | 1 |
| May 2026 | Narwal | 27.1K | 22.2% | 2 |
| May 2026 | Ecovacs | 17.7K | 14.5% | 3 |
| May 2026 | Dreame | 12.1K | 9.9% | 4 |
| May 2026 | Dyson | 12.1K | 9.9% | 5 |
| May 2026 | iRobot | 10.8K | 8.8% | 6 |
| May 2026 | Eufy | 5.4K | 4.4% | 7 |
| May 2026 | Shark | 1.6K | 1.3% | 8 |
| May 2026 | Xiaomi | 1.3K | 1.1% | 9 |
| May 2026 | Samsung | 880 | 0.72% | 10 |
| Jun 2026 | Roborock | 40.5K | 28% | 1 |
| Jun 2026 | Narwal | 33.1K | 22.9% | 2 |
| Jun 2026 | Ecovacs | 25.1K | 17.4% | 3 |
| Jun 2026 | Dreame | 14.8K | 10.2% | 4 |
| Jun 2026 | iRobot | 10.8K | 7.5% | 5 |
| Jun 2026 | Dyson | 9.9K | 6.8% | 6 |
| Jun 2026 | Eufy | 6.6K | 4.6% | 7 |
| Jun 2026 | Shark | 1.6K | 1.1% | 8 |
| Jun 2026 | Xiaomi | 1.3K | 0.9% | 9 |
| Jun 2026 | Samsung | 880 | 0.61% | 10 |
| Jul 2026 | Roborock | 40.5K | 31.9% | 1 |
| Jul 2026 | Narwal | 22.2K | 17.5% | 2 |
| Jul 2026 | Ecovacs | 21.7K | 17.1% | 3 |
| Jul 2026 | Dreame | 14.8K | 11.7% | 4 |
| Jul 2026 | iRobot | 10.8K | 8.5% | 5 |
| Jul 2026 | Dyson | 8.1K | 6.4% | 6 |
| Jul 2026 | Eufy | 5.4K | 4.3% | 7 |
| Jul 2026 | Shark | 1.6K | 1.3% | 8 |
| Jul 2026 | Xiaomi | 1K | 0.79% | 9 |
| Jul 2026 | Samsung | 880 | 0.69% | 10 |
| Aug 2026 | Roborock | 33.1K | 28.7% | 1 |
| Aug 2026 | Narwal | 27.1K | 23.5% | 2 |
| Aug 2026 | Ecovacs | 17.7K | 15.4% | 3 |
| Aug 2026 | Dreame | 12.1K | 10.5% | 4 |
| Aug 2026 | iRobot | 10.8K | 9.4% | 5 |
| Aug 2026 | Dyson | 6.6K | 5.7% | 6 |
| Aug 2026 | Eufy | 4.4K | 3.8% | 7 |
| Aug 2026 | Shark | 1.3K | 1.1% | 8 |
| Aug 2026 | Xiaomi | 1.3K | 1.1% | 9 |
| Aug 2026 | Samsung | 880 | 0.76% | 10 |
| Sep 2026 | Roborock | 33.1K | 25.4% | 1 |
| Sep 2026 | Narwal | 27.1K | 20.8% | 2 |
| Sep 2026 | Ecovacs | 21K | 16.1% | 3 |
| Sep 2026 | Dyson | 14.8K | 11.4% | 4 |
| Sep 2026 | iRobot | 13.5K | 10.4% | 5 |
| Sep 2026 | Dreame | 12.1K | 9.3% | 6 |
| Sep 2026 | Eufy | 5.4K | 4.1% | 7 |
| Sep 2026 | Shark | 1.6K | 1.2% | 8 |
| Sep 2026 | Xiaomi | 1K | 0.77% | 9 |
| Sep 2026 | Samsung | 720 | 0.55% | 10 |

## What is being compared

- **Dreame**: Measured on the search term “dreame”.
- **Dyson**: Measured on the search term “dyson robot vacuum”.
- **Ecovacs**: Measured on the search terms “deebot” and “ecovacs”, summed into one figure.
- **Eufy**: Measured on the search term “eufy robot vacuum”.
- **iRobot**: Measured on the search terms “irobot” and “roomba”, summed into one figure.
- **Narwal**: Measured on the search term “narwal”.
- **Roborock**: Measured on the search term “roborock”.
- **Samsung**: Measured on the search term “samsung robot vacuum”.
- **Shark**: Measured on the search term “shark robot vacuum”.
- **Xiaomi**: Measured on the search term “xiaomi robot vacuum”.

- [Dreame](/demand/au/brands/dreame)
- [Dyson](/demand/au/brands/dyson)
- [Ecovacs](/demand/au/brands/ecovacs)
- [Eufy](/demand/au/brands/eufy)
- [iRobot](/demand/au/brands/irobot)
- [Narwal](/demand/au/brands/narwal)
- [Roborock](/demand/au/brands/roborock)
- [Samsung](/demand/au/brands/samsung)
- [Shark](/demand/au/brands/shark)
- [Xiaomi](/demand/au/brands/xiaomi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among robot vacuum brands in Australia?

In September 2026, Roborock was the most searched among robot vacuum brands in Australia, with an estimated 33.1K branded searches, 25.4% of all searches for the ten we track.

## Cite this page

Brandwave. "Robot vacuum brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-robot-vacuum-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-robot-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.