---
title: "Resale fashion platforms in Australia: Which are searched most?"
description: "Compare the sites and apps Australians use to buy and sell second-hand clothes. Share of Search among Depop, Vinted, The RealReal, Vestiaire Collective and Designer Wardrobe, the resale fashion platforms Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-resale-fashion-platforms"
publisher: "Brandwave"
---

# Resale fashion platforms in Australia: Which are searched most?

Compare the sites and apps Australians use to buy and sell second-hand clothes. Share of Search among Depop, Vinted, The RealReal, Vestiaire Collective and Designer Wardrobe, the resale fashion platforms Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Resale fashion platforms
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Depop, 48.4%

## Which brand is most popular in search among resale fashion platforms in Australia?

- Depop and Vinted tie for the highest share of searches among resale fashion platforms in Australia, at 48.4% each in September 2026.
- Across the 12 months ending September 2026, Depop’s share of searches among resale fashion platforms in Australia decreased from 87.6% to 48.4%.
- Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in Australia increased from 6.4% to 48.4%.
- Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms in Australia decreased from 2.9% to 1.9%.
- Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms in Australia decreased from 2.4% to 1.1%.
- Across the 12 months ending September 2026, Depop’s share of searches among resale fashion platforms in Australia peaked at 87.7% in November 2025 and was lowest at 48% in August 2026.
- Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in Australia peaked at 48.4% in September 2026 and was lowest at 6.4% in February 2026.
- Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms in Australia peaked at 4.1% in January 2026 and was lowest at 1.9% in July 2026.
- Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms in Australia peaked at 2.7% in January 2026 and was lowest at 1.1% in September 2026.
- Across the 12 months ending September 2026, Designer Wardrobe held steady: its share of searches among resale fashion platforms in Australia moved less than 0.5 percentage points.

## Top resale fashion platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Depop was mentioned most often, in four of the five answers. Depop, Vinted and Vestiaire Collective tied as the most recommended. The RealReal, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Depop | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Vinted | 1st | 1 of 3 | 1 of 2 | 2 of 5 |
| Vestiaire Collective | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| The RealReal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Designer Wardrobe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about resale fashion platforms

- Asked ChatGPT "What's the best app to sell second-hand clothes in Australia?": 1. Vinted, 2. Depop
- Asked ChatGPT "Where can I buy pre-loved designer clothes in Australia?": 1. Vestiaire Collective, 2. Depop
- Asked ChatGPT "Where's the best place to sell a designer handbag online?": 1. Vestiaire Collective, 2. Depop
- Searched Google, AI Overview "second hand designer bags": named none of the brands we track
- Searched Google, AI Overview "sell clothes online": 1. Vinted, 2. Depop

Not named in any answer: The RealReal and Designer Wardrobe.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## Compare search popularity between leading brands

- [Depop vs Vinted: compare search popularity](/demand/au/compare/depop-vs-vinted): 48.4% Share of Search each.

## How did search popularity change for Australia resale fashion platforms in September 2026?

- Vinted’s share of searches among resale fashion platforms in Australia has gained ground for 3 months in a row, from 25.5% to 48.4% in September 2026.
- Estimated monthly branded searches for The RealReal in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
- Estimated monthly branded searches for Designer Wardrobe in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
- Estimated monthly branded searches for Vestiaire Collective in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Depop | 48.4% | 246K | 0.0% | Depop |
| 2 | Vinted | 48.4% | 246K | 0.0% | Vinted |
| 3 | The RealReal | 1.9% | 9.9K | -18.2% | The RealReal |
| 4 | Vestiaire Collective | 1.1% | 5.4K | -18.2% | Vestiaire Collective |
| 5 | Designer Wardrobe | 0.2% | 1K | -37.5% | Designer Wardrobe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Depop | 246K | 87.6% | 1 |
| Oct 2025 | Vinted | 18.1K | 6.4% | 2 |
| Oct 2025 | The RealReal | 8.1K | 2.9% | 3 |
| Oct 2025 | Vestiaire Collective | 6.6K | 2.4% | 4 |
| Oct 2025 | Designer Wardrobe | 1.9K | 0.68% | 5 |
| Nov 2025 | Depop | 246K | 87.7% | 1 |
| Nov 2025 | Vinted | 18.1K | 6.5% | 2 |
| Nov 2025 | The RealReal | 8.1K | 2.9% | 3 |
| Nov 2025 | Vestiaire Collective | 6.6K | 2.4% | 4 |
| Nov 2025 | Designer Wardrobe | 1.6K | 0.57% | 5 |
| Dec 2025 | Depop | 165K | 83.4% | 1 |
| Dec 2025 | Vinted | 18.1K | 9.1% | 2 |
| Dec 2025 | The RealReal | 8.1K | 4.1% | 3 |
| Dec 2025 | Vestiaire Collective | 5.4K | 2.7% | 4 |
| Dec 2025 | Designer Wardrobe | 1.3K | 0.66% | 5 |
| Jan 2026 | Depop | 246K | 83.4% | 1 |
| Jan 2026 | Vinted | 27.1K | 9.2% | 2 |
| Jan 2026 | The RealReal | 12.1K | 4.1% | 3 |
| Jan 2026 | Vestiaire Collective | 8.1K | 2.7% | 4 |
| Jan 2026 | Designer Wardrobe | 1.6K | 0.54% | 5 |
| Feb 2026 | Depop | 246K | 87.2% | 1 |
| Feb 2026 | Vinted | 18.1K | 6.4% | 2 |
| Feb 2026 | The RealReal | 9.9K | 3.5% | 3 |
| Feb 2026 | Vestiaire Collective | 6.6K | 2.3% | 4 |
| Feb 2026 | Designer Wardrobe | 1.6K | 0.57% | 5 |
| Mar 2026 | Depop | 246K | 85.9% | 1 |
| Mar 2026 | Vinted | 22.2K | 7.8% | 2 |
| Mar 2026 | The RealReal | 9.9K | 3.5% | 3 |
| Mar 2026 | Vestiaire Collective | 6.6K | 2.3% | 4 |
| Mar 2026 | Designer Wardrobe | 1.6K | 0.56% | 5 |
| Apr 2026 | Depop | 246K | 85.8% | 1 |
| Apr 2026 | Vinted | 22.2K | 7.7% | 2 |
| Apr 2026 | The RealReal | 9.9K | 3.5% | 3 |
| Apr 2026 | Vestiaire Collective | 6.6K | 2.3% | 4 |
| Apr 2026 | Designer Wardrobe | 1.9K | 0.66% | 5 |
| May 2026 | Depop | 301K | 86.3% | 1 |
| May 2026 | Vinted | 27.1K | 7.8% | 2 |
| May 2026 | The RealReal | 12.1K | 3.5% | 3 |
| May 2026 | Vestiaire Collective | 6.6K | 1.9% | 4 |
| May 2026 | Designer Wardrobe | 1.9K | 0.54% | 5 |
| Jun 2026 | Depop | 246K | 69.4% | 1 |
| Jun 2026 | Vinted | 90.5K | 25.5% | 2 |
| Jun 2026 | The RealReal | 9.9K | 2.8% | 3 |
| Jun 2026 | Vestiaire Collective | 6.6K | 1.9% | 4 |
| Jun 2026 | Designer Wardrobe | 1.6K | 0.45% | 5 |
| Jul 2026 | Depop | 301K | 57.9% | 1 |
| Jul 2026 | Vinted | 201K | 38.6% | 2 |
| Jul 2026 | The RealReal | 9.9K | 1.9% | 3 |
| Jul 2026 | Vestiaire Collective | 6.6K | 1.3% | 4 |
| Jul 2026 | Designer Wardrobe | 1.6K | 0.31% | 5 |
| Aug 2026 | Depop | 246K | 48% | 1 |
| Aug 2026 | Vinted | 246K | 48% | 2 |
| Aug 2026 | The RealReal | 12.1K | 2.4% | 3 |
| Aug 2026 | Vestiaire Collective | 6.6K | 1.3% | 4 |
| Aug 2026 | Designer Wardrobe | 1.6K | 0.31% | 5 |
| Sep 2026 | Depop | 246K | 48.4% | 1 |
| Sep 2026 | Vinted | 246K | 48.4% | 2 |
| Sep 2026 | The RealReal | 9.9K | 1.9% | 3 |
| Sep 2026 | Vestiaire Collective | 5.4K | 1.1% | 4 |
| Sep 2026 | Designer Wardrobe | 1K | 0.2% | 5 |

## What is being compared

- **Depop**: Measured on the search term “depop”.
- **Designer Wardrobe**: Measured on the search term “designer wardrobe”.
- **The RealReal**: Measured on the search term “the real real”.
- **Vestiaire Collective**: Measured on the search term “vestiaire collective”.
- **Vinted**: Measured on the search term “vinted”.

- [Depop](/demand/au/brands/depop)
- [Designer Wardrobe](/demand/au/brands/designer-wardrobe)
- [The RealReal](/demand/au/brands/the-realreal)
- [Vestiaire Collective](/demand/au/brands/vestiaire-collective)
- [Vinted](/demand/au/brands/vinted)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among resale fashion platforms in Australia?

Depop and Vinted tie for the highest share of searches among resale fashion platforms in Australia, at 48.4% each in September 2026.

## Cite this page

Brandwave. "Resale fashion platforms in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-resale-fashion-platforms

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-resale-fashion-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.