---
title: "Property portals in Australia: Which are searched most?"
description: "Compare the websites people use to search for homes to buy or rent. Share of Search among realestate.com.au, Domain, Allhomes, Homely and rent.com.au, the property portals Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-property-portals"
publisher: "Brandwave"
---

# Property portals in Australia: Which are searched most?

Compare the websites people use to search for homes to buy or rent. Share of Search among realestate.com.au, Domain, Allhomes, Homely and rent.com.au, the property portals Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Property portals
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: realestate.com.au, 55.5%

## Which brand is most popular in search among property portals in Australia?

- In September 2026, realestate.com.au was the most searched among property portals in Australia, with an estimated 301K branded searches, 55.5% of all searches for the five we track.
- Domain is in 2nd place, 29.1 percentage points behind at 26.4%.
- Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia decreased from 62.4% to 55.5%.
- Across the 12 months ending September 2026, Domain’s share of searches among property portals in Australia increased from 17.4% to 26.4%.
- Across the 12 months ending September 2026, Allhomes’ share of searches among property portals in Australia decreased from 18.7% to 16.7%.
- Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia peaked at 64.9% in December 2025 and was lowest at 55.5% in September 2026.
- Across the 12 months ending September 2026, Allhomes’ share of searches among property portals in Australia peaked at 18.7% in October 2025 and was lowest at 15.4% in January 2026.
- Across the 12 months ending September 2026, Domain rose from 3rd to 2nd among property portals in Australia.
- Across the 12 months ending September 2026, Allhomes fell from 2nd to 3rd among property portals in Australia.
- Across the 12 months ending September 2026, Homely and rent.com.au held steady: their share of searches among property portals in Australia each moved less than 0.5 percentage points.

## Top property portals in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, realestate.com.au appeared every time. realestate.com.au was recommended most often, coming first in all four answers that gave a list. Domain was second, and Homely was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| realestate.com.au | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Domain | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Homely | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| rent.com.au | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Allhomes | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about property portals

- Asked ChatGPT "Which website should I use to search for a house in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely
- Asked ChatGPT "What are the best property websites in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely, 4. Allhomes, 5. rent.com.au
- Asked ChatGPT "What's the best website in Australia to find a rental property?": 1. realestate.com.au, 2. Domain, 3. rent.com.au
- Searched Google, AI Overview "houses for sale": 1. realestate.com.au, 2. Domain
- Searched Google, AI Overview "real estate": 1. realestate.com.au

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [realestate.com.au vs Domain: compare search popularity](/demand/au/compare/domain-au-vs-realestate-com-au): 55.5% against 26.4% Share of Search.
- [realestate.com.au vs Allhomes: compare search popularity](/demand/au/compare/allhomes-vs-realestate-com-au): 55.5% against 16.7% Share of Search.
- [Domain vs Allhomes: compare search popularity](/demand/au/compare/allhomes-vs-domain-au): 26.4% against 16.7% Share of Search.

## How did search popularity change for Australia property portals in September 2026?

- In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%.
- In September 2026, realestate.com.au lost share of searches among property portals in Australia, from 58% to 55.5%.
- In September 2026, Allhomes lost share of searches among property portals in Australia, from 17.4% to 16.7%.
- Estimated monthly branded searches for rent.com.au in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Homely in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | realestate.com.au | 55.5% | 301K | 0.0% | REA Group |
| 2 | Domain | 26.4% | 143K | +19.3% | Domain Group |
| 3 | Allhomes | 16.7% | 90.5K | 0.0% | Domain Group |
| 4 | Homely | 1% | 5.4K | 0.0% | Homely |
| 5 | rent.com.au | 0.35% | 1.9K | 0.0% | rent.com.au |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | realestate.com.au | 368K | 62.4% | 1 |
| Oct 2025 | Allhomes | 110K | 18.7% | 2 |
| Oct 2025 | Domain | 103K | 17.4% | 3 |
| Oct 2025 | Homely | 6.6K | 1.1% | 4 |
| Oct 2025 | rent.com.au | 2.4K | 0.41% | 5 |
| Nov 2025 | realestate.com.au | 368K | 64.8% | 1 |
| Nov 2025 | Domain | 100K | 17.7% | 2 |
| Nov 2025 | Allhomes | 90.5K | 15.9% | 3 |
| Nov 2025 | Homely | 6.6K | 1.2% | 4 |
| Nov 2025 | rent.com.au | 2.4K | 0.42% | 5 |
| Dec 2025 | realestate.com.au | 301K | 64.9% | 1 |
| Dec 2025 | Domain | 82.1K | 17.7% | 2 |
| Dec 2025 | Allhomes | 74K | 16% | 3 |
| Dec 2025 | Homely | 4.4K | 0.95% | 4 |
| Dec 2025 | rent.com.au | 2.4K | 0.52% | 5 |
| Jan 2026 | realestate.com.au | 368K | 62.6% | 1 |
| Jan 2026 | Domain | 120K | 20.4% | 2 |
| Jan 2026 | Allhomes | 90.5K | 15.4% | 3 |
| Jan 2026 | Homely | 6.6K | 1.1% | 4 |
| Jan 2026 | rent.com.au | 2.9K | 0.49% | 5 |
| Feb 2026 | realestate.com.au | 301K | 58% | 1 |
| Feb 2026 | Domain | 120K | 23.1% | 2 |
| Feb 2026 | Allhomes | 90.5K | 17.4% | 3 |
| Feb 2026 | Homely | 5.4K | 1% | 4 |
| Feb 2026 | rent.com.au | 2.4K | 0.46% | 5 |
| Mar 2026 | realestate.com.au | 368K | 62.7% | 1 |
| Mar 2026 | Domain | 120K | 20.4% | 2 |
| Mar 2026 | Allhomes | 90.5K | 15.4% | 3 |
| Mar 2026 | Homely | 5.4K | 0.92% | 4 |
| Mar 2026 | rent.com.au | 2.9K | 0.49% | 5 |
| Apr 2026 | realestate.com.au | 301K | 57.8% | 1 |
| Apr 2026 | Domain | 120K | 23% | 2 |
| Apr 2026 | Allhomes | 90.5K | 17.4% | 3 |
| Apr 2026 | Homely | 6.6K | 1.3% | 4 |
| Apr 2026 | rent.com.au | 2.4K | 0.46% | 5 |
| May 2026 | realestate.com.au | 368K | 62.7% | 1 |
| May 2026 | Domain | 120K | 20.4% | 2 |
| May 2026 | Allhomes | 90.5K | 15.4% | 3 |
| May 2026 | Homely | 6.6K | 1.1% | 4 |
| May 2026 | rent.com.au | 1.9K | 0.32% | 5 |
| Jun 2026 | realestate.com.au | 301K | 60.3% | 1 |
| Jun 2026 | Domain | 100K | 20.1% | 2 |
| Jun 2026 | Allhomes | 90.5K | 18.1% | 3 |
| Jun 2026 | Homely | 5.4K | 1.1% | 4 |
| Jun 2026 | rent.com.au | 1.9K | 0.38% | 5 |
| Jul 2026 | realestate.com.au | 301K | 60.4% | 1 |
| Jul 2026 | Domain | 100K | 20.2% | 2 |
| Jul 2026 | Allhomes | 90.5K | 18.2% | 3 |
| Jul 2026 | Homely | 4.4K | 0.88% | 4 |
| Jul 2026 | rent.com.au | 1.9K | 0.38% | 5 |
| Aug 2026 | realestate.com.au | 301K | 58% | 1 |
| Aug 2026 | Domain | 120K | 23.1% | 2 |
| Aug 2026 | Allhomes | 90.5K | 17.4% | 3 |
| Aug 2026 | Homely | 5.4K | 1% | 4 |
| Aug 2026 | rent.com.au | 1.9K | 0.37% | 5 |
| Sep 2026 | realestate.com.au | 301K | 55.5% | 1 |
| Sep 2026 | Domain | 143K | 26.4% | 2 |
| Sep 2026 | Allhomes | 90.5K | 16.7% | 3 |
| Sep 2026 | Homely | 5.4K | 1% | 4 |
| Sep 2026 | rent.com.au | 1.9K | 0.35% | 5 |

## What is being compared

- **Allhomes**: Measured on the search term “allhomes”.
- **Domain**: Measured on the search terms “domain real estate” and “domain.com.au”, summed into one figure.
- **Homely**: Measured on the search term “homely”.
- **realestate.com.au**: Measured on the search term “realestate.com.au”.
- **rent.com.au**: Measured on the search term “rent.com.au”.

- [Allhomes](/demand/au/brands/allhomes)
- [Domain](/demand/au/brands/domain-au)
- [Homely](/demand/au/brands/homely-au)
- [realestate.com.au](/demand/au/brands/realestate-com-au)
- [rent.com.au](/demand/au/brands/rent-com-au)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among property portals in Australia?

In September 2026, realestate.com.au was the most searched among property portals in Australia, with an estimated 301K branded searches, 55.5% of all searches for the five we track.

## Cite this page

Brandwave. "Property portals in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-property-portals

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-property-portals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.