---
title: "Probiotic brands in Australia: Which are searched most?"
description: "Compare the probiotic and gut health brands Australians take. Share of Search among Yakult, Life-Space, BioGaia, BioCeuticals, Blackmores, Inner Health, Metagenics, Nature's Way and Activia, the probiotic brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-probiotic-brands"
publisher: "Brandwave"
---

# Probiotic brands in Australia: Which are searched most?

Compare the probiotic and gut health brands Australians take. Share of Search among Yakult, Life-Space, BioGaia, BioCeuticals, Blackmores, Inner Health, Metagenics, Nature's Way and Activia, the probiotic brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Probiotic brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Yakult, 47.5%

## Which brand is most popular in search among probiotic brands in Australia?

- In September 2026, Yakult was the most searched among probiotic brands in Australia, with an estimated 18.1K branded searches, 47.5% of all searches for the nine we track.
- Life-Space is in 2nd place, 26.3 percentage points behind at 21.3%.
- Across the 12 months ending September 2026, Yakult’s share of searches among probiotic brands in Australia decreased from 50.6% to 47.5%.
- Across the 12 months ending September 2026, Life-Space’s share of searches among probiotic brands in Australia increased from 18.5% to 21.3%.
- Across the 12 months ending September 2026, BioGaia’s share of searches among probiotic brands in Australia increased from 6.7% to 9.5%.
- Across the 12 months ending September 2026, BioCeuticals’ share of searches among probiotic brands in Australia decreased from 6.7% to 5%.
- Across the 12 months ending September 2026, Blackmores’ share of searches among probiotic brands in Australia increased from 4.5% to 5%.
- Across the 12 months ending September 2026, Nature's Way’s share of searches among probiotic brands in Australia decreased from 3.6% to 2.6%.
- Across the 12 months ending September 2026, Yakult’s share of searches among probiotic brands in Australia peaked at 54% in May 2026 and was lowest at 46.9% in August 2026.
- Across the 12 months ending September 2026, Life-Space’s share of searches among probiotic brands in Australia peaked at 21.9% in January 2026 and was lowest at 16.1% in May 2026.
- Across the 12 months ending September 2026, BioGaia’s share of searches among probiotic brands in Australia peaked at 9.7% in June 2026 and was lowest at 5.1% in January 2026.
- Across the 12 months ending September 2026, BioCeuticals’ share of searches among probiotic brands in Australia peaked at 6.8% in February 2026 and was lowest at 5% in September 2026.
- Across the 12 months ending September 2026, Blackmores’ share of searches among probiotic brands in Australia peaked at 5.4% in November 2025 and was lowest at 3.9% in May 2026.
- Across the 12 months ending September 2026, Inner Health’s share of searches among probiotic brands in Australia peaked at 5.2% in April 2026 and was lowest at 3.7% in February 2026.
- Across the 12 months ending September 2026, Metagenics’ share of searches among probiotic brands in Australia peaked at 3.5% in April 2026 and was lowest at 2% in November 2025.
- Across the 12 months ending September 2026, Nature's Way’s share of searches among probiotic brands in Australia peaked at 3.7% in November 2025 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, BioGaia rose from 4th to 3rd among probiotic brands in Australia.
- Across the 12 months ending September 2026, BioCeuticals fell from 3rd to 4th among probiotic brands in Australia.
- Across the 12 months ending September 2026, Metagenics rose from 9th to 7th among probiotic brands in Australia.
- Across the 12 months ending September 2026, Nature's Way fell from 7th to 8th among probiotic brands in Australia.
- Across the 12 months ending September 2026, Activia fell from 8th to 9th among probiotic brands in Australia.
- Across the 12 months ending September 2026, Inner Health held steady: its share of searches among probiotic brands in Australia moved less than 0.5 percentage points.

## Top probiotic brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Life-Space was mentioned most often, in four of the five answers. Life-Space was recommended most often, coming first in one out of two answers that gave a list. Inner Health was second, and Blackmores and Nature's Way tied for third. Yakult, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Life-Space | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Inner Health | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Blackmores | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Nature's Way | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| BioCeuticals | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Yakult | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BioGaia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Metagenics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about probiotic brands

- Asked ChatGPT "Which probiotic should I take in Australia?": 1. Life-Space
- Asked ChatGPT "What are the best probiotic brands in Australia?": 1. Inner Health, 2. Life-Space, 3. Blackmores, 4. BioCeuticals
- Asked ChatGPT "What's the best probiotic for gut health?": named none of the brands we track
- Searched Google, AI Overview "probiotics": 1. Life-Space
- Searched Google, AI Overview "probiotic": 1. Life-Space, 2. Nature's Way

Not named in any answer: Yakult, BioGaia, Metagenics and Activia.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Yakult vs Life-Space: compare search popularity](/demand/au/compare/life-space-vs-yakult): 47.5% against 21.3% Share of Search.
- [Yakult vs BioGaia: compare search popularity](/demand/au/compare/biogaia-vs-yakult): 47.5% against 9.5% Share of Search.
- [Yakult vs BioCeuticals: compare search popularity](/demand/au/compare/bioceuticals-vs-yakult): 47.5% against 5% Share of Search.
- [Yakult vs Blackmores: compare search popularity](/demand/au/compare/blackmores-vs-yakult): 47.5% against 5% Share of Search.
- [Life-Space vs BioGaia: compare search popularity](/demand/au/compare/biogaia-vs-life-space): 21.3% against 9.5% Share of Search.
- [Life-Space vs BioCeuticals: compare search popularity](/demand/au/compare/bioceuticals-vs-life-space): 21.3% against 5% Share of Search.
- [Life-Space vs Blackmores: compare search popularity](/demand/au/compare/blackmores-vs-life-space): 21.3% against 5% Share of Search.
- [BioGaia vs BioCeuticals: compare search popularity](/demand/au/compare/bioceuticals-vs-biogaia): 9.5% against 5% Share of Search.
- [BioGaia vs Blackmores: compare search popularity](/demand/au/compare/biogaia-vs-blackmores): 9.5% against 5% Share of Search.
- [BioCeuticals vs Blackmores: compare search popularity](/demand/au/compare/bioceuticals-vs-blackmores): 5% Share of Search each.

## How did search popularity change for Australia probiotic brands in September 2026?

- In September 2026, Blackmores gained share of searches among probiotic brands in Australia, from 4.1% to 5%.
- In September 2026, Yakult gained share of searches among probiotic brands in Australia, from 46.9% to 47.5%.
- In September 2026, BioCeuticals lost share of searches among probiotic brands in Australia, from 6.2% to 5%.
- In September 2026, Nature's Way lost share of searches among probiotic brands in Australia, from 3.4% to 2.6%.
- In September 2026, Metagenics rose from 8th to 7th among probiotic brands in Australia.
- Estimated monthly branded searches for BioGaia in Australia rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Life-Space in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yakult | 47.5% | 18.1K | 0.0% | Yakult |
| 2 | Life-Space | 21.3% | 8.1K | 0.0% | Life-Space |
| 3 | BioGaia | 9.5% | 3.6K | 0.0% | BioGaia |
| 4 | BioCeuticals | 5% | 1.9K | -20.8% | BioCeuticals |
| 5 | Blackmores | 5% | 1.9K | +18.8% | Blackmores |
| 6 | Inner Health | 4.2% | 1.6K | 0.0% | Inner Health |
| 7 | Metagenics | 2.6% | 1K | 0.0% | Metagenics |
| 8 | Nature's Way | 2.6% | 1K | -23.1% | Nature's Way |
| 9 | Activia | 2.3% | 880 | 0.0% | Danone |

BioCeuticals, Blackmores and Nature's Way sell other things too, so only their searches that name this product count here, like “bioceuticals probiotic”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yakult | 18.1K | 50.6% | 1 |
| Oct 2025 | Life-Space | 6.6K | 18.5% | 2 |
| Oct 2025 | BioCeuticals | 2.4K | 6.7% | 3 |
| Oct 2025 | BioGaia | 2.4K | 6.7% | 4 |
| Oct 2025 | Blackmores | 1.6K | 4.5% | 5 |
| Oct 2025 | Inner Health | 1.6K | 4.5% | 6 |
| Oct 2025 | Nature's Way | 1.3K | 3.6% | 7 |
| Oct 2025 | Activia | 880 | 2.5% | 8 |
| Oct 2025 | Metagenics | 880 | 2.5% | 9 |
| Nov 2025 | Yakult | 18.1K | 51.1% | 1 |
| Nov 2025 | Life-Space | 6.6K | 18.6% | 2 |
| Nov 2025 | BioGaia | 2.4K | 6.8% | 3 |
| Nov 2025 | BioCeuticals | 1.9K | 5.4% | 4 |
| Nov 2025 | Blackmores | 1.9K | 5.4% | 5 |
| Nov 2025 | Inner Health | 1.6K | 4.5% | 6 |
| Nov 2025 | Nature's Way | 1.3K | 3.7% | 7 |
| Nov 2025 | Activia | 880 | 2.5% | 8 |
| Nov 2025 | Metagenics | 720 | 2% | 9 |
| Dec 2025 | Yakult | 14.8K | 48.5% | 1 |
| Dec 2025 | Life-Space | 6.6K | 21.6% | 2 |
| Dec 2025 | BioCeuticals | 1.9K | 6.2% | 3 |
| Dec 2025 | BioGaia | 1.9K | 6.2% | 4 |
| Dec 2025 | Blackmores | 1.6K | 5.2% | 5 |
| Dec 2025 | Inner Health | 1.3K | 4.3% | 6 |
| Dec 2025 | Nature's Way | 1K | 3.3% | 7 |
| Dec 2025 | Activia | 720 | 2.4% | 8 |
| Dec 2025 | Metagenics | 720 | 2.4% | 9 |
| Jan 2026 | Yakult | 18.1K | 48.8% | 1 |
| Jan 2026 | Life-Space | 8.1K | 21.9% | 2 |
| Jan 2026 | BioCeuticals | 2.4K | 6.5% | 3 |
| Jan 2026 | BioGaia | 1.9K | 5.1% | 4 |
| Jan 2026 | Blackmores | 1.9K | 5.1% | 5 |
| Jan 2026 | Inner Health | 1.6K | 4.3% | 6 |
| Jan 2026 | Nature's Way | 1.3K | 3.5% | 7 |
| Jan 2026 | Activia | 880 | 2.4% | 8 |
| Jan 2026 | Metagenics | 880 | 2.4% | 9 |
| Feb 2026 | Yakult | 18.1K | 51.5% | 1 |
| Feb 2026 | Life-Space | 6.6K | 18.8% | 2 |
| Feb 2026 | BioCeuticals | 2.4K | 6.8% | 3 |
| Feb 2026 | BioGaia | 2.4K | 6.8% | 4 |
| Feb 2026 | Blackmores | 1.6K | 4.6% | 5 |
| Feb 2026 | Inner Health | 1.3K | 3.7% | 6 |
| Feb 2026 | Nature's Way | 1K | 2.8% | 7 |
| Feb 2026 | Activia | 880 | 2.5% | 8 |
| Feb 2026 | Metagenics | 880 | 2.5% | 9 |
| Mar 2026 | Yakult | 18.1K | 47.9% | 1 |
| Mar 2026 | Life-Space | 8.1K | 21.5% | 2 |
| Mar 2026 | BioGaia | 2.9K | 7.7% | 3 |
| Mar 2026 | BioCeuticals | 2.4K | 6.4% | 4 |
| Mar 2026 | Blackmores | 1.6K | 4.2% | 5 |
| Mar 2026 | Inner Health | 1.6K | 4.2% | 6 |
| Mar 2026 | Nature's Way | 1.3K | 3.4% | 7 |
| Mar 2026 | Activia | 880 | 2.3% | 8 |
| Mar 2026 | Metagenics | 880 | 2.3% | 9 |
| Apr 2026 | Yakult | 18.1K | 49.2% | 1 |
| Apr 2026 | Life-Space | 6.6K | 17.9% | 2 |
| Apr 2026 | BioGaia | 2.9K | 7.9% | 3 |
| Apr 2026 | BioCeuticals | 2.4K | 6.5% | 4 |
| Apr 2026 | Inner Health | 1.9K | 5.2% | 5 |
| Apr 2026 | Blackmores | 1.6K | 4.3% | 6 |
| Apr 2026 | Metagenics | 1.3K | 3.5% | 7 |
| Apr 2026 | Nature's Way | 1.3K | 3.5% | 8 |
| Apr 2026 | Activia | 720 | 2% | 9 |
| May 2026 | Yakult | 22.2K | 54% | 1 |
| May 2026 | Life-Space | 6.6K | 16.1% | 2 |
| May 2026 | BioGaia | 2.9K | 7.1% | 3 |
| May 2026 | BioCeuticals | 2.4K | 5.8% | 4 |
| May 2026 | Inner Health | 1.9K | 4.6% | 5 |
| May 2026 | Blackmores | 1.6K | 3.9% | 6 |
| May 2026 | Metagenics | 1.3K | 3.2% | 7 |
| May 2026 | Nature's Way | 1.3K | 3.2% | 8 |
| May 2026 | Activia | 880 | 2.1% | 9 |
| Jun 2026 | Yakult | 18.1K | 49% | 1 |
| Jun 2026 | Life-Space | 6.6K | 17.9% | 2 |
| Jun 2026 | BioGaia | 3.6K | 9.7% | 3 |
| Jun 2026 | BioCeuticals | 2.4K | 6.5% | 4 |
| Jun 2026 | Blackmores | 1.6K | 4.3% | 5 |
| Jun 2026 | Inner Health | 1.6K | 4.3% | 6 |
| Jun 2026 | Nature's Way | 1.3K | 3.5% | 7 |
| Jun 2026 | Activia | 880 | 2.4% | 8 |
| Jun 2026 | Metagenics | 880 | 2.4% | 9 |
| Jul 2026 | Yakult | 18.1K | 47.1% | 1 |
| Jul 2026 | Life-Space | 8.1K | 21.1% | 2 |
| Jul 2026 | BioGaia | 3.6K | 9.4% | 3 |
| Jul 2026 | BioCeuticals | 2.4K | 6.2% | 4 |
| Jul 2026 | Blackmores | 1.6K | 4.2% | 5 |
| Jul 2026 | Inner Health | 1.6K | 4.2% | 6 |
| Jul 2026 | Nature's Way | 1.3K | 3.4% | 7 |
| Jul 2026 | Activia | 880 | 2.3% | 8 |
| Jul 2026 | Metagenics | 880 | 2.3% | 9 |
| Aug 2026 | Yakult | 18.1K | 46.9% | 1 |
| Aug 2026 | Life-Space | 8.1K | 21% | 2 |
| Aug 2026 | BioGaia | 3.6K | 9.3% | 3 |
| Aug 2026 | BioCeuticals | 2.4K | 6.2% | 4 |
| Aug 2026 | Blackmores | 1.6K | 4.1% | 5 |
| Aug 2026 | Inner Health | 1.6K | 4.1% | 6 |
| Aug 2026 | Nature's Way | 1.3K | 3.4% | 7 |
| Aug 2026 | Metagenics | 1K | 2.6% | 8 |
| Aug 2026 | Activia | 880 | 2.3% | 9 |
| Sep 2026 | Yakult | 18.1K | 47.5% | 1 |
| Sep 2026 | Life-Space | 8.1K | 21.3% | 2 |
| Sep 2026 | BioGaia | 3.6K | 9.5% | 3 |
| Sep 2026 | BioCeuticals | 1.9K | 5% | 4 |
| Sep 2026 | Blackmores | 1.9K | 5% | 5 |
| Sep 2026 | Inner Health | 1.6K | 4.2% | 6 |
| Sep 2026 | Metagenics | 1K | 2.6% | 7 |
| Sep 2026 | Nature's Way | 1K | 2.6% | 8 |
| Sep 2026 | Activia | 880 | 2.3% | 9 |

## What is being compared

- **Activia**: Measured on the search term “activia”.
- **BioCeuticals**: Measured on the search term “bioceuticals probiotic”.
- **BioGaia**: Measured on the search term “biogaia”.
- **Blackmores**: Measured on the search term “blackmores probiotic”.
- **Inner Health**: Measured on the search term “inner health”.
- **Life-Space**: Measured on the search term “life space probiotic”.
- **Metagenics**: Measured on the search term “metagenics probiotic”.
- **Nature's Way**: Measured on the search term “natures way probiotic”.
- **Yakult**: Measured on the search term “yakult”.

- [Activia](/demand/au/brands/activia)
- [BioCeuticals](/demand/au/brands/bioceuticals)
- [BioGaia](/demand/au/brands/biogaia)
- [Blackmores](/demand/au/brands/blackmores)
- [Inner Health](/demand/au/brands/inner-health)
- [Life-Space](/demand/au/brands/life-space)
- [Metagenics](/demand/au/brands/metagenics)
- [Nature's Way](/demand/au/brands/natures-way)
- [Yakult](/demand/au/brands/yakult)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among probiotic brands in Australia?

In September 2026, Yakult was the most searched among probiotic brands in Australia, with an estimated 18.1K branded searches, 47.5% of all searches for the nine we track.

## Cite this page

Brandwave. "Probiotic brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-probiotic-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-probiotic-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.