---
title: "Prepared meal delivery in Australia: Which are searched most?"
description: "Compare the services that deliver ready-made meals to heat and eat. Share of Search among Lite n' Easy, Youfoodz, My Muscle Chef, Dineamic, Chefgood and Soulara, the prepared meal delivery Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-prepared-meal-delivery"
publisher: "Brandwave"
---

# Prepared meal delivery in Australia: Which are searched most?

Compare the services that deliver ready-made meals to heat and eat. Share of Search among Lite n' Easy, Youfoodz, My Muscle Chef, Dineamic, Chefgood and Soulara, the prepared meal delivery Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Prepared meal delivery
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lite n' Easy, 48.3%

## Which brand is most popular in search among prepared meal delivery in Australia?

- In September 2026, Lite n' Easy was the most searched among prepared meal delivery in Australia, with an estimated 135K branded searches, 48.3% of all searches for the six we track.
- Youfoodz is in 2nd place, 21.8 percentage points behind at 26.5%.
- Across the 12 months ending September 2026, Lite n' Easy’s share of searches among prepared meal delivery in Australia decreased from 51.7% to 48.3%.
- Across the 12 months ending September 2026, Youfoodz’s share of searches among prepared meal delivery in Australia increased from 23.2% to 26.5%.
- Across the 12 months ending September 2026, My Muscle Chef’s share of searches among prepared meal delivery in Australia increased from 15.5% to 17.7%.
- Across the 12 months ending September 2026, Chefgood’s share of searches among prepared meal delivery in Australia decreased from 5.7% to 2.9%.
- Across the 12 months ending September 2026, Lite n' Easy’s share of searches among prepared meal delivery in Australia peaked at 54.6% in February 2026 and was lowest at 45.5% in August 2026.
- Across the 12 months ending September 2026, Youfoodz’s share of searches among prepared meal delivery in Australia peaked at 30.5% in August 2026 and was lowest at 23.2% in October 2025.
- Across the 12 months ending September 2026, My Muscle Chef’s share of searches among prepared meal delivery in Australia peaked at 17.7% in September 2026 and was lowest at 12.6% in April 2026.
- Across the 12 months ending September 2026, Dineamic’s share of searches among prepared meal delivery in Australia peaked at 3.9% in July 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, Chefgood’s share of searches among prepared meal delivery in Australia peaked at 5.7% in October 2025 and was lowest at 2.6% in July 2026.
- Across the 12 months ending September 2026, Dineamic rose from 5th to 4th among prepared meal delivery in Australia.
- Across the 12 months ending September 2026, Chefgood fell from 4th to 5th among prepared meal delivery in Australia.
- Across the 12 months ending September 2026, Soulara held steady: its share of searches among prepared meal delivery in Australia moved less than 0.5 percentage points.

## Top prepared meal delivery in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Lite n' Easy, My Muscle Chef and Dineamic were mentioned most often, in three of the four answers. Lite n' Easy was recommended most often, coming first in two out of three answers that gave a list. My Muscle Chef was second, and Youfoodz was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lite n' Easy | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| My Muscle Chef | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Youfoodz | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Dineamic | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Chefgood | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Soulara | 6th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about prepared meal delivery

- Asked ChatGPT "Which prepared meal delivery service should I use in Australia?": 1. My Muscle Chef, 2. Lite n' Easy, 3. Youfoodz, 4. Dineamic, 5. Soulara
- Asked ChatGPT "What are the best ready-made meal delivery services in Australia?": 1. Lite n' Easy, 2. My Muscle Chef, 3. Youfoodz, 4. Dineamic, 5. Chefgood, 6. Soulara
- Asked ChatGPT "What's the best healthy prepared meal delivery in Australia for weight loss?": 1. Lite n' Easy, 2. My Muscle Chef, 3. Chefgood, 4. Dineamic
- Searched Google, AI Overview "prepared meals": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Lite n' Easy vs Youfoodz: compare search popularity](/demand/au/compare/lite-n-easy-vs-youfoodz): 48.3% against 26.5% Share of Search.
- [Lite n' Easy vs My Muscle Chef: compare search popularity](/demand/au/compare/lite-n-easy-vs-my-muscle-chef): 48.3% against 17.7% Share of Search.
- [Lite n' Easy vs Dineamic: compare search popularity](/demand/au/compare/dineamic-vs-lite-n-easy): 48.3% against 3.5% Share of Search.
- [Lite n' Easy vs Chefgood: compare search popularity](/demand/au/compare/chefgood-vs-lite-n-easy): 48.3% against 2.9% Share of Search.
- [Youfoodz vs My Muscle Chef: compare search popularity](/demand/au/compare/my-muscle-chef-vs-youfoodz): 26.5% against 17.7% Share of Search.
- [Youfoodz vs Dineamic: compare search popularity](/demand/au/compare/dineamic-vs-youfoodz): 26.5% against 3.5% Share of Search.
- [Youfoodz vs Chefgood: compare search popularity](/demand/au/compare/chefgood-vs-youfoodz): 26.5% against 2.9% Share of Search.
- [My Muscle Chef vs Dineamic: compare search popularity](/demand/au/compare/dineamic-vs-my-muscle-chef): 17.7% against 3.5% Share of Search.
- [My Muscle Chef vs Chefgood: compare search popularity](/demand/au/compare/chefgood-vs-my-muscle-chef): 17.7% against 2.9% Share of Search.
- [Dineamic vs Chefgood: compare search popularity](/demand/au/compare/chefgood-vs-dineamic): 3.5% against 2.9% Share of Search.

## How did search popularity change for Australia prepared meal delivery in September 2026?

- In September 2026, Lite n' Easy gained share of searches among prepared meal delivery in Australia, from 45.5% to 48.3%.
- In September 2026, My Muscle Chef gained share of searches among prepared meal delivery in Australia, from 16.7% to 17.7%.
- In September 2026, Youfoodz lost share of searches among prepared meal delivery in Australia, from 30.5% to 26.5%.
- Estimated monthly branded searches for Chefgood in Australia fell 55.2% over 12 measured months, from 18.1K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lite n' Easy | 48.3% | 135K | 0.0% | Lite n' Easy |
| 2 | Youfoodz | 26.5% | 74K | -18.2% | HelloFresh |
| 3 | My Muscle Chef | 17.7% | 49.5K | 0.0% | My Muscle Chef |
| 4 | Dineamic | 3.5% | 9.9K | 0.0% | Dineamic |
| 5 | Chefgood | 2.9% | 8.1K | 0.0% | Chefgood |
| 6 | Soulara | 1% | 2.9K | -19.4% | Soulara |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lite n' Easy | 165K | 51.7% | 1 |
| Oct 2025 | Youfoodz | 74K | 23.2% | 2 |
| Oct 2025 | My Muscle Chef | 49.5K | 15.5% | 3 |
| Oct 2025 | Chefgood | 18.1K | 5.7% | 4 |
| Oct 2025 | Dineamic | 9.9K | 3.1% | 5 |
| Oct 2025 | Soulara | 2.9K | 0.91% | 6 |
| Nov 2025 | Lite n' Easy | 135K | 49% | 1 |
| Nov 2025 | Youfoodz | 74K | 26.9% | 2 |
| Nov 2025 | My Muscle Chef | 40.5K | 14.7% | 3 |
| Nov 2025 | Chefgood | 14.8K | 5.4% | 4 |
| Nov 2025 | Dineamic | 8.1K | 2.9% | 5 |
| Nov 2025 | Soulara | 2.9K | 1.1% | 6 |
| Dec 2025 | Lite n' Easy | 110K | 52.3% | 1 |
| Dec 2025 | Youfoodz | 49.5K | 23.5% | 2 |
| Dec 2025 | My Muscle Chef | 33.1K | 15.7% | 3 |
| Dec 2025 | Chefgood | 9.9K | 4.7% | 4 |
| Dec 2025 | Dineamic | 5.4K | 2.6% | 5 |
| Dec 2025 | Soulara | 2.4K | 1.1% | 6 |
| Jan 2026 | Lite n' Easy | 201K | 54% | 1 |
| Jan 2026 | Youfoodz | 90.5K | 24.3% | 2 |
| Jan 2026 | My Muscle Chef | 49.5K | 13.3% | 3 |
| Jan 2026 | Chefgood | 18.1K | 4.9% | 4 |
| Jan 2026 | Dineamic | 9.9K | 2.7% | 5 |
| Jan 2026 | Soulara | 2.9K | 0.78% | 6 |
| Feb 2026 | Lite n' Easy | 165K | 54.6% | 1 |
| Feb 2026 | Youfoodz | 74K | 24.5% | 2 |
| Feb 2026 | My Muscle Chef | 40.5K | 13.4% | 3 |
| Feb 2026 | Chefgood | 12.1K | 4% | 4 |
| Feb 2026 | Dineamic | 8.1K | 2.7% | 5 |
| Feb 2026 | Soulara | 2.4K | 0.79% | 6 |
| Mar 2026 | Lite n' Easy | 165K | 54.6% | 1 |
| Mar 2026 | Youfoodz | 74K | 24.5% | 2 |
| Mar 2026 | My Muscle Chef | 40.5K | 13.4% | 3 |
| Mar 2026 | Chefgood | 9.9K | 3.3% | 4 |
| Mar 2026 | Dineamic | 9.9K | 3.3% | 5 |
| Mar 2026 | Soulara | 2.9K | 0.96% | 6 |
| Apr 2026 | Lite n' Easy | 135K | 51.4% | 1 |
| Apr 2026 | Youfoodz | 74K | 28.2% | 2 |
| Apr 2026 | My Muscle Chef | 33.1K | 12.6% | 3 |
| Apr 2026 | Chefgood | 9.9K | 3.8% | 4 |
| Apr 2026 | Dineamic | 8.1K | 3.1% | 5 |
| Apr 2026 | Soulara | 2.4K | 0.91% | 6 |
| May 2026 | Lite n' Easy | 135K | 49.8% | 1 |
| May 2026 | Youfoodz | 74K | 27.3% | 2 |
| May 2026 | My Muscle Chef | 40.5K | 14.9% | 3 |
| May 2026 | Dineamic | 9.9K | 3.7% | 4 |
| May 2026 | Chefgood | 8.1K | 3% | 5 |
| May 2026 | Soulara | 3.6K | 1.3% | 6 |
| Jun 2026 | Lite n' Easy | 135K | 51.7% | 1 |
| Jun 2026 | Youfoodz | 74K | 28.3% | 2 |
| Jun 2026 | My Muscle Chef | 33.1K | 12.7% | 3 |
| Jun 2026 | Chefgood | 8.1K | 3.1% | 4 |
| Jun 2026 | Dineamic | 8.1K | 3.1% | 5 |
| Jun 2026 | Soulara | 2.9K | 1.1% | 6 |
| Jul 2026 | Lite n' Easy | 135K | 52.9% | 1 |
| Jul 2026 | Youfoodz | 60.5K | 23.7% | 2 |
| Jul 2026 | My Muscle Chef | 40.5K | 15.9% | 3 |
| Jul 2026 | Dineamic | 9.9K | 3.9% | 4 |
| Jul 2026 | Chefgood | 6.6K | 2.6% | 5 |
| Jul 2026 | Soulara | 2.9K | 1.1% | 6 |
| Aug 2026 | Lite n' Easy | 135K | 45.5% | 1 |
| Aug 2026 | Youfoodz | 90.5K | 30.5% | 2 |
| Aug 2026 | My Muscle Chef | 49.5K | 16.7% | 3 |
| Aug 2026 | Dineamic | 9.9K | 3.3% | 4 |
| Aug 2026 | Chefgood | 8.1K | 2.7% | 5 |
| Aug 2026 | Soulara | 3.6K | 1.2% | 6 |
| Sep 2026 | Lite n' Easy | 135K | 48.3% | 1 |
| Sep 2026 | Youfoodz | 74K | 26.5% | 2 |
| Sep 2026 | My Muscle Chef | 49.5K | 17.7% | 3 |
| Sep 2026 | Dineamic | 9.9K | 3.5% | 4 |
| Sep 2026 | Chefgood | 8.1K | 2.9% | 5 |
| Sep 2026 | Soulara | 2.9K | 1% | 6 |

## What is being compared

- **Chefgood**: Measured on the search term “chefgood”.
- **Dineamic**: Measured on the search term “dineamic”.
- **Lite n' Easy**: Measured on the search term “lite n easy”.
- **My Muscle Chef**: Measured on the search term “my muscle chef”.
- **Soulara**: Measured on the search term “soulara”.
- **Youfoodz**: Measured on the search term “youfoodz”.

- [Chefgood](/demand/au/brands/chefgood)
- [Dineamic](/demand/au/brands/dineamic)
- [Lite n' Easy](/demand/au/brands/lite-n-easy)
- [My Muscle Chef](/demand/au/brands/my-muscle-chef)
- [Soulara](/demand/au/brands/soulara)
- [Youfoodz](/demand/au/brands/youfoodz)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among prepared meal delivery in Australia?

In September 2026, Lite n' Easy was the most searched among prepared meal delivery in Australia, with an estimated 135K branded searches, 48.3% of all searches for the six we track.

## Cite this page

Brandwave. "Prepared meal delivery in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-prepared-meal-delivery

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-prepared-meal-delivery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.