---
title: "Pram and stroller brands in Australia: Which are searched most?"
description: "Compare the pram and stroller brands Australian parents buy. Share of Search among Bugaboo, UPPAbaby, Edwards & Co, Baby Jogger, Mother's Choice, Cybex, Mountain Buggy, Joolz, Steelcraft and Phil & Teds, the pram and stroller brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-pram-brands"
publisher: "Brandwave"
---

# Pram and stroller brands in Australia: Which are searched most?

Compare the pram and stroller brands Australian parents buy. Share of Search among Bugaboo, UPPAbaby, Edwards & Co, Baby Jogger, Mother's Choice, Cybex, Mountain Buggy, Joolz, Steelcraft and Phil & Teds, the pram and stroller brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pram and stroller brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bugaboo, 35.3%

## Which brand is most popular in search among pram and stroller brands in Australia?

- In September 2026, Bugaboo was the most searched among pram and stroller brands in Australia, with an estimated 9.9K branded searches, 35.3% of all searches for the ten we track.
- UPPAbaby is in 2nd place, 16 percentage points behind at 19.2%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia decreased from 19.2% to 15.7%.
- Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in Australia increased from 7% to 8.6%.
- Across the 12 months ending September 2026, Mother's Choice’s share of searches among pram and stroller brands in Australia increased from 5.5% to 6.8%.
- Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in Australia increased from 3.8% to 4.6%.
- Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and stroller brands in Australia peaked at 39.8% in July 2026 and was lowest at 31.5% in January 2026.
- Across the 12 months ending September 2026, UPPAbaby’s share of searches among pram and stroller brands in Australia peaked at 23.1% in November 2025 and was lowest at 17.2% in January 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia peaked at 21% in January 2026 and was lowest at 13.8% in June 2026.
- Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in Australia peaked at 9.2% in January 2026 and was lowest at 6.7% in December 2025.
- Across the 12 months ending September 2026, Mother's Choice’s share of searches among pram and stroller brands in Australia peaked at 8.5% in December 2025 and was lowest at 5.5% in October 2025.
- Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in Australia peaked at 5.3% in July 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, Mountain Buggy’s share of searches among pram and stroller brands in Australia peaked at 5.1% in January 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, UPPAbaby rose from 3rd to 2nd among pram and stroller brands in Australia.
- Across the 12 months ending September 2026, Edwards & Co fell from 2nd to 3rd among pram and stroller brands in Australia.
- Across the 12 months ending September 2026, Cybex rose from 7th to 6th among pram and stroller brands in Australia.
- Across the 12 months ending September 2026, Mountain Buggy fell from 6th to 7th among pram and stroller brands in Australia.
- Across the 12 months ending September 2026, Bugaboo, Joolz, Steelcraft and Phil & Teds held steady: their share of searches among pram and stroller brands in Australia each moved less than 0.5 percentage points.

## Top pram and stroller brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bugaboo and UPPAbaby were mentioned most often, in three of the five answers. UPPAbaby was recommended most often, coming first in two out of three answers that gave a list. Bugaboo was second, and Joolz was third. Mother's Choice, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| UPPAbaby | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Bugaboo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Joolz | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Edwards & Co | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cybex | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Baby Jogger | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |
| Mother's Choice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mountain Buggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Steelcraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pram and stroller brands

- Asked ChatGPT "What's the best pram in Australia?": 1. UPPAbaby, 2. Bugaboo, 3. Baby Jogger
- Asked ChatGPT "Which stroller is best for a newborn?": named none of the brands we track
- Asked ChatGPT "What's the best lightweight stroller for travel?": 1. Joolz, 2. Bugaboo, 3. Cybex
- Searched Google, AI Overview "prams": 1. UPPAbaby, 2. Edwards & Co
- Searched Google, AI Overview "best pram": 1. UPPAbaby, 2. Bugaboo

Not named in any answer: Mother's Choice, Mountain Buggy, Steelcraft and Phil & Teds.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Bugaboo vs UPPAbaby: compare search popularity](/demand/au/compare/bugaboo-vs-uppababy): 35.3% against 19.2% Share of Search.
- [Bugaboo vs Edwards & Co: compare search popularity](/demand/au/compare/bugaboo-vs-edwards-and-co): 35.3% against 15.7% Share of Search.
- [Bugaboo vs Baby Jogger: compare search popularity](/demand/au/compare/baby-jogger-vs-bugaboo): 35.3% against 8.6% Share of Search.
- [Bugaboo vs Mother's Choice: compare search popularity](/demand/au/compare/bugaboo-vs-mothers-choice): 35.3% against 6.8% Share of Search.
- [UPPAbaby vs Edwards & Co: compare search popularity](/demand/au/compare/edwards-and-co-vs-uppababy): 19.2% against 15.7% Share of Search.
- [UPPAbaby vs Baby Jogger: compare search popularity](/demand/au/compare/baby-jogger-vs-uppababy): 19.2% against 8.6% Share of Search.
- [UPPAbaby vs Mother's Choice: compare search popularity](/demand/au/compare/mothers-choice-vs-uppababy): 19.2% against 6.8% Share of Search.
- [Edwards & Co vs Baby Jogger: compare search popularity](/demand/au/compare/baby-jogger-vs-edwards-and-co): 15.7% against 8.6% Share of Search.
- [Edwards & Co vs Mother's Choice: compare search popularity](/demand/au/compare/edwards-and-co-vs-mothers-choice): 15.7% against 6.8% Share of Search.
- [Baby Jogger vs Mother's Choice: compare search popularity](/demand/au/compare/baby-jogger-vs-mothers-choice): 8.6% against 6.8% Share of Search.

## How did search popularity change for Australia pram and stroller brands in September 2026?

- In September 2026, UPPAbaby gained share of searches among pram and stroller brands in Australia, from 17.7% to 19.2%.
- In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%.
- In September 2026, Baby Jogger gained share of searches among pram and stroller brands in Australia, from 7.9% to 8.6%.
- In September 2026, Mother's Choice gained share of searches among pram and stroller brands in Australia, from 6.2% to 6.8%.
- In September 2026, Bugaboo lost share of searches among pram and stroller brands in Australia, from 39.7% to 35.3%.
- In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%.
- Estimated monthly branded searches for Mountain Buggy in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Phil & Teds in Australia fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bugaboo | 35.3% | 9.9K | -18.2% | Bugaboo |
| 2 | UPPAbaby | 19.2% | 5.4K | 0.0% | UPPAbaby |
| 3 | Edwards & Co | 15.7% | 4.4K | 0.0% | Edwards & Co |
| 4 | Baby Jogger | 8.6% | 2.4K | 0.0% | Baby Jogger |
| 5 | Mother's Choice | 6.8% | 1.9K | 0.0% | Mother's Choice |
| 6 | Cybex | 4.6% | 1.3K | -18.8% | Cybex |
| 7 | Mountain Buggy | 4.6% | 1.3K | 0.0% | Mountain Buggy |
| 8 | Joolz | 2.6% | 720 | 0.0% | Joolz |
| 9 | Steelcraft | 1.7% | 480 | +23.1% | Steelcraft |
| 10 | Phil & Teds | 0.93% | 260 | 0.0% | Phil & Teds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bugaboo | 12.1K | 35.3% | 1 |
| Oct 2025 | Edwards & Co | 6.6K | 19.2% | 2 |
| Oct 2025 | UPPAbaby | 6.6K | 19.2% | 3 |
| Oct 2025 | Baby Jogger | 2.4K | 7% | 4 |
| Oct 2025 | Mother's Choice | 1.9K | 5.5% | 5 |
| Oct 2025 | Mountain Buggy | 1.6K | 4.7% | 6 |
| Oct 2025 | Cybex | 1.3K | 3.8% | 7 |
| Oct 2025 | Joolz | 880 | 2.6% | 8 |
| Oct 2025 | Steelcraft | 590 | 1.7% | 9 |
| Oct 2025 | Phil & Teds | 320 | 0.93% | 10 |
| Nov 2025 | Bugaboo | 14.8K | 34.5% | 1 |
| Nov 2025 | UPPAbaby | 9.9K | 23.1% | 2 |
| Nov 2025 | Edwards & Co | 6.6K | 15.4% | 3 |
| Nov 2025 | Mother's Choice | 3.6K | 8.4% | 4 |
| Nov 2025 | Baby Jogger | 2.9K | 6.8% | 5 |
| Nov 2025 | Cybex | 1.6K | 3.7% | 6 |
| Nov 2025 | Mountain Buggy | 1.6K | 3.7% | 7 |
| Nov 2025 | Joolz | 1K | 2.3% | 8 |
| Nov 2025 | Steelcraft | 590 | 1.4% | 9 |
| Nov 2025 | Phil & Teds | 320 | 0.75% | 10 |
| Dec 2025 | Bugaboo | 9.9K | 34.9% | 1 |
| Dec 2025 | Edwards & Co | 5.4K | 19.1% | 2 |
| Dec 2025 | UPPAbaby | 5.4K | 19.1% | 3 |
| Dec 2025 | Mother's Choice | 2.4K | 8.5% | 4 |
| Dec 2025 | Baby Jogger | 1.9K | 6.7% | 5 |
| Dec 2025 | Cybex | 1K | 3.5% | 6 |
| Dec 2025 | Mountain Buggy | 1K | 3.5% | 7 |
| Dec 2025 | Joolz | 590 | 2.1% | 8 |
| Dec 2025 | Steelcraft | 480 | 1.7% | 9 |
| Dec 2025 | Phil & Teds | 260 | 0.92% | 10 |
| Jan 2026 | Bugaboo | 9.9K | 31.5% | 1 |
| Jan 2026 | Edwards & Co | 6.6K | 21% | 2 |
| Jan 2026 | UPPAbaby | 5.4K | 17.2% | 3 |
| Jan 2026 | Baby Jogger | 2.9K | 9.2% | 4 |
| Jan 2026 | Mother's Choice | 1.9K | 6.1% | 5 |
| Jan 2026 | Mountain Buggy | 1.6K | 5.1% | 6 |
| Jan 2026 | Cybex | 1.3K | 4.1% | 7 |
| Jan 2026 | Joolz | 880 | 2.8% | 8 |
| Jan 2026 | Steelcraft | 590 | 1.9% | 9 |
| Jan 2026 | Phil & Teds | 320 | 1% | 10 |
| Feb 2026 | Bugaboo | 9.9K | 35.2% | 1 |
| Feb 2026 | Edwards & Co | 5.4K | 19.2% | 2 |
| Feb 2026 | UPPAbaby | 5.4K | 19.2% | 3 |
| Feb 2026 | Baby Jogger | 1.9K | 6.8% | 4 |
| Feb 2026 | Mother's Choice | 1.6K | 5.7% | 5 |
| Feb 2026 | Cybex | 1.3K | 4.6% | 6 |
| Feb 2026 | Mountain Buggy | 1.3K | 4.6% | 7 |
| Feb 2026 | Joolz | 590 | 2.1% | 8 |
| Feb 2026 | Steelcraft | 480 | 1.7% | 9 |
| Feb 2026 | Phil & Teds | 260 | 0.92% | 10 |
| Mar 2026 | Bugaboo | 9.9K | 32.6% | 1 |
| Mar 2026 | UPPAbaby | 6.6K | 21.7% | 2 |
| Mar 2026 | Edwards & Co | 5.4K | 17.8% | 3 |
| Mar 2026 | Baby Jogger | 2.4K | 7.9% | 4 |
| Mar 2026 | Mother's Choice | 1.9K | 6.3% | 5 |
| Mar 2026 | Cybex | 1.3K | 4.3% | 6 |
| Mar 2026 | Mountain Buggy | 1.3K | 4.3% | 7 |
| Mar 2026 | Joolz | 720 | 2.4% | 8 |
| Mar 2026 | Steelcraft | 590 | 1.9% | 9 |
| Mar 2026 | Phil & Teds | 260 | 0.86% | 10 |
| Apr 2026 | Bugaboo | 9.9K | 34.1% | 1 |
| Apr 2026 | Edwards & Co | 5.4K | 18.6% | 2 |
| Apr 2026 | UPPAbaby | 5.4K | 18.6% | 3 |
| Apr 2026 | Baby Jogger | 2.4K | 8.3% | 4 |
| Apr 2026 | Mother's Choice | 1.9K | 6.5% | 5 |
| Apr 2026 | Cybex | 1.3K | 4.5% | 6 |
| Apr 2026 | Mountain Buggy | 1.3K | 4.5% | 7 |
| Apr 2026 | Joolz | 720 | 2.5% | 8 |
| Apr 2026 | Steelcraft | 480 | 1.7% | 9 |
| Apr 2026 | Phil & Teds | 260 | 0.89% | 10 |
| May 2026 | Bugaboo | 12.1K | 36.4% | 1 |
| May 2026 | UPPAbaby | 6.6K | 19.9% | 2 |
| May 2026 | Edwards & Co | 5.4K | 16.3% | 3 |
| May 2026 | Baby Jogger | 2.9K | 8.7% | 4 |
| May 2026 | Mother's Choice | 1.9K | 5.7% | 5 |
| May 2026 | Cybex | 1.6K | 4.8% | 6 |
| May 2026 | Mountain Buggy | 1.3K | 3.9% | 7 |
| May 2026 | Joolz | 720 | 2.2% | 8 |
| May 2026 | Steelcraft | 480 | 1.4% | 9 |
| May 2026 | Phil & Teds | 210 | 0.63% | 10 |
| Jun 2026 | Bugaboo | 12.1K | 38% | 1 |
| Jun 2026 | UPPAbaby | 6.6K | 20.7% | 2 |
| Jun 2026 | Edwards & Co | 4.4K | 13.8% | 3 |
| Jun 2026 | Baby Jogger | 2.4K | 7.5% | 4 |
| Jun 2026 | Mother's Choice | 2.4K | 7.5% | 5 |
| Jun 2026 | Cybex | 1.3K | 4.1% | 6 |
| Jun 2026 | Mountain Buggy | 1.3K | 4.1% | 7 |
| Jun 2026 | Joolz | 720 | 2.3% | 8 |
| Jun 2026 | Steelcraft | 390 | 1.2% | 9 |
| Jun 2026 | Phil & Teds | 260 | 0.82% | 10 |
| Jul 2026 | Bugaboo | 12.1K | 39.8% | 1 |
| Jul 2026 | UPPAbaby | 5.4K | 17.7% | 2 |
| Jul 2026 | Edwards & Co | 4.4K | 14.5% | 3 |
| Jul 2026 | Baby Jogger | 2.4K | 7.9% | 4 |
| Jul 2026 | Mother's Choice | 1.9K | 6.2% | 5 |
| Jul 2026 | Cybex | 1.6K | 5.3% | 6 |
| Jul 2026 | Mountain Buggy | 1.3K | 4.3% | 7 |
| Jul 2026 | Joolz | 590 | 1.9% | 8 |
| Jul 2026 | Steelcraft | 480 | 1.6% | 9 |
| Jul 2026 | Phil & Teds | 260 | 0.85% | 10 |
| Aug 2026 | Bugaboo | 12.1K | 39.7% | 1 |
| Aug 2026 | UPPAbaby | 5.4K | 17.7% | 2 |
| Aug 2026 | Edwards & Co | 4.4K | 14.4% | 3 |
| Aug 2026 | Baby Jogger | 2.4K | 7.9% | 4 |
| Aug 2026 | Mother's Choice | 1.9K | 6.2% | 5 |
| Aug 2026 | Cybex | 1.6K | 5.3% | 6 |
| Aug 2026 | Mountain Buggy | 1.3K | 4.3% | 7 |
| Aug 2026 | Joolz | 720 | 2.4% | 8 |
| Aug 2026 | Steelcraft | 390 | 1.3% | 9 |
| Aug 2026 | Phil & Teds | 260 | 0.85% | 10 |
| Sep 2026 | Bugaboo | 9.9K | 35.3% | 1 |
| Sep 2026 | UPPAbaby | 5.4K | 19.2% | 2 |
| Sep 2026 | Edwards & Co | 4.4K | 15.7% | 3 |
| Sep 2026 | Baby Jogger | 2.4K | 8.6% | 4 |
| Sep 2026 | Mother's Choice | 1.9K | 6.8% | 5 |
| Sep 2026 | Cybex | 1.3K | 4.6% | 6 |
| Sep 2026 | Mountain Buggy | 1.3K | 4.6% | 7 |
| Sep 2026 | Joolz | 720 | 2.6% | 8 |
| Sep 2026 | Steelcraft | 480 | 1.7% | 9 |
| Sep 2026 | Phil & Teds | 260 | 0.93% | 10 |

## What is being compared

- **Baby Jogger**: Measured on the search term “baby jogger”.
- **Bugaboo**: Measured on the search term “bugaboo”.
- **Cybex**: Measured on the search term “cybex”.
- **Edwards & Co**: Measured on the search term “edwards and co”.
- **Joolz**: Measured on the search term “joolz”.
- **Mother's Choice**: Measured on the search term “mother's choice”.
- **Mountain Buggy**: Measured on the search term “mountain buggy”.
- **Phil & Teds**: Measured on the search term “phil and teds”.
- **Steelcraft**: Measured on the search term “steelcraft”.
- **UPPAbaby**: Measured on the search term “uppababy”.

- [Baby Jogger](/demand/au/brands/baby-jogger)
- [Bugaboo](/demand/au/brands/bugaboo)
- [Cybex](/demand/au/brands/cybex)
- [Edwards & Co](/demand/au/brands/edwards-and-co)
- [Joolz](/demand/au/brands/joolz)
- [Mother's Choice](/demand/au/brands/mothers-choice)
- [Mountain Buggy](/demand/au/brands/mountain-buggy)
- [Phil & Teds](/demand/au/brands/phil-and-teds)
- [Steelcraft](/demand/au/brands/steelcraft)
- [UPPAbaby](/demand/au/brands/uppababy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pram and stroller brands in Australia?

In September 2026, Bugaboo was the most searched among pram and stroller brands in Australia, with an estimated 9.9K branded searches, 35.3% of all searches for the ten we track.

## Cite this page

Brandwave. "Pram and stroller brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-pram-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-pram-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.