---
title: "Power tool brands in Australia: Which are searched most?"
description: "Compare the power tool brands Australian tradies and DIYers buy. Share of Search among Ryobi, Makita, Milwaukee, DeWalt, Ozito, Festool, AEG Powertools, HiKOKI, Metabo and Bosch, the power tool brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-power-tool-brands"
publisher: "Brandwave"
---

# Power tool brands in Australia: Which are searched most?

Compare the power tool brands Australian tradies and DIYers buy. Share of Search among Ryobi, Makita, Milwaukee, DeWalt, Ozito, Festool, AEG Powertools, HiKOKI, Metabo and Bosch, the power tool brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Power tool brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ryobi, 36.4%

## Which brand is most popular in search among power tool brands in Australia?

- In September 2026, Ryobi was the most searched among power tool brands in Australia, with an estimated 49.5K branded searches, 36.4% of all searches for the ten we track.
- Makita is in 2nd place, 16.5 percentage points behind at 19.9%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in Australia increased from 32.6% to 36.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in Australia decreased from 21.8% to 19.9%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in Australia increased from 8.8% to 12.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in Australia decreased from 11.9% to 10.9%.
- Across the 12 months ending September 2026, Ozito’s share of searches among power tool brands in Australia decreased from 9.7% to 7.3%.
- Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in Australia decreased from 5.3% to 4%.
- Across the 12 months ending September 2026, AEG Powertools’ share of searches among power tool brands in Australia decreased from 4.8% to 3.8%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in Australia peaked at 39.1% in January 2026 and was lowest at 25.9% in July 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in Australia peaked at 25.9% in July 2026 and was lowest at 19.7% in November 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in Australia peaked at 15.9% in August 2026 and was lowest at 7.2% in January 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in Australia peaked at 14.7% in June 2026 and was lowest at 9.6% in January 2026.
- Across the 12 months ending September 2026, Ozito’s share of searches among power tool brands in Australia peaked at 9.7% in October 2025 and was lowest at 6.6% in June 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in Australia peaked at 5.4% in May 2026 and was lowest at 4% in September 2026.
- Across the 12 months ending September 2026, AEG Powertools’ share of searches among power tool brands in Australia peaked at 4.9% in June 2026 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, HiKOKI’s share of searches among power tool brands in Australia peaked at 4.4% in June 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee rose from 5th to 3rd among power tool brands in Australia.
- Across the 12 months ending September 2026, DeWalt fell from 3rd to 4th among power tool brands in Australia.
- Across the 12 months ending September 2026, Ozito fell from 4th to 5th among power tool brands in Australia.
- Across the 12 months ending September 2026, HiKOKI, Metabo and Bosch held steady: their share of searches among power tool brands in Australia each moved less than 0.5 percentage points.

## Top power tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita, Milwaukee, DeWalt and Bosch were mentioned most often, in four of the five answers. Makita and Milwaukee tied as the most recommended. DeWalt was third. AEG Powertools, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Milwaukee | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| DeWalt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Ryobi | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ozito | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Festool | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| AEG Powertools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about power tool brands

- Asked ChatGPT "What's the best power tool brand in Australia?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi, 5. Bosch, 6. Ozito, 7. Festool
- Asked ChatGPT "What are the best cordless power tool brands?": 1. Milwaukee, 2. Makita, 3. DeWalt, 4. Bosch, 5. Ryobi, 6. Festool, 7. Ozito
- Asked ChatGPT "Which cordless drill brand do tradies use?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Bosch
- Searched Google, AI Overview "power tools": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Bosch
- Searched Google, AI Overview "cordless drill": named none of the brands we track

Not named in any answer: AEG Powertools, HiKOKI and Metabo.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Ryobi vs Makita: compare search popularity](/demand/au/compare/makita-vs-ryobi): 36.4% against 19.9% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/au/compare/milwaukee-vs-ryobi): 36.4% against 12.6% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/au/compare/dewalt-vs-ryobi): 36.4% against 10.9% Share of Search.
- [Ryobi vs Ozito: compare search popularity](/demand/au/compare/ozito-vs-ryobi): 36.4% against 7.3% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/au/compare/makita-vs-milwaukee): 19.9% against 12.6% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/au/compare/dewalt-vs-makita): 19.9% against 10.9% Share of Search.
- [Makita vs Ozito: compare search popularity](/demand/au/compare/makita-vs-ozito): 19.9% against 7.3% Share of Search.
- [Milwaukee vs DeWalt: compare search popularity](/demand/au/compare/dewalt-vs-milwaukee): 12.6% against 10.9% Share of Search.
- [Milwaukee vs Ozito: compare search popularity](/demand/au/compare/milwaukee-vs-ozito): 12.6% against 7.3% Share of Search.
- [DeWalt vs Ozito: compare search popularity](/demand/au/compare/dewalt-vs-ozito): 10.9% against 7.3% Share of Search.

## How did search popularity change for Australia power tool brands in September 2026?

- In September 2026, Ryobi gained share of searches among power tool brands in Australia, from 30.6% to 36.4%.
- In September 2026, Milwaukee lost share of searches among power tool brands in Australia, from 15.9% to 12.6%.
- In September 2026, Festool lost share of searches among power tool brands in Australia, from 5% to 4%.
- In September 2026, Makita lost share of searches among power tool brands in Australia, from 20.5% to 19.9%.
- DeWalt’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 14.7% to 10.9% in September 2026.
- HiKOKI’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.4% to 3.2% in September 2026.
- AEG Powertools’ share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.9% to 3.8% in September 2026.
- Metabo’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 1.9% to 1.4% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 36.4% | 49.5K | +22.2% | Ryobi |
| 2 | Makita | 19.9% | 27.1K | 0.0% | Makita |
| 3 | Milwaukee | 12.6% | 17.2K | -18.1% | Milwaukee |
| 4 | DeWalt | 10.9% | 14.8K | 0.0% | DeWalt |
| 5 | Ozito | 7.3% | 9.9K | 0.0% | Ozito |
| 6 | Festool | 4% | 5.4K | -18.2% | Festool |
| 7 | AEG Powertools | 3.8% | 5.1K | 0.0% | Techtronic Industries |
| 8 | HiKOKI | 3.2% | 4.4K | 0.0% | HiKOKI |
| 9 | Metabo | 1.4% | 1.9K | 0.0% | Metabo |
| 10 | Bosch | 0.53% | 720 | -18.2% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ryobi | 40.5K | 32.6% | 1 |
| Oct 2025 | Makita | 27.1K | 21.8% | 2 |
| Oct 2025 | DeWalt | 14.8K | 11.9% | 3 |
| Oct 2025 | Ozito | 12.1K | 9.7% | 4 |
| Oct 2025 | Milwaukee | 10.9K | 8.8% | 5 |
| Oct 2025 | Festool | 6.6K | 5.3% | 6 |
| Oct 2025 | AEG Powertools | 6K | 4.8% | 7 |
| Oct 2025 | HiKOKI | 3.6K | 2.9% | 8 |
| Oct 2025 | Metabo | 1.9K | 1.5% | 9 |
| Oct 2025 | Bosch | 880 | 0.71% | 10 |
| Nov 2025 | Ryobi | 49.5K | 36.1% | 1 |
| Nov 2025 | Makita | 27.1K | 19.7% | 2 |
| Nov 2025 | DeWalt | 14.8K | 10.8% | 3 |
| Nov 2025 | Milwaukee | 13.4K | 9.8% | 4 |
| Nov 2025 | Ozito | 12.1K | 8.8% | 5 |
| Nov 2025 | Festool | 6.6K | 4.8% | 6 |
| Nov 2025 | AEG Powertools | 6K | 4.4% | 7 |
| Nov 2025 | HiKOKI | 4.4K | 3.2% | 8 |
| Nov 2025 | Metabo | 2.4K | 1.7% | 9 |
| Nov 2025 | Bosch | 1K | 0.73% | 10 |
| Dec 2025 | Ryobi | 49.5K | 37.4% | 1 |
| Dec 2025 | Makita | 27.1K | 20.5% | 2 |
| Dec 2025 | DeWalt | 14.8K | 11.2% | 3 |
| Dec 2025 | Ozito | 12.1K | 9.1% | 4 |
| Dec 2025 | Milwaukee | 11.2K | 8.5% | 5 |
| Dec 2025 | AEG Powertools | 6K | 4.5% | 6 |
| Dec 2025 | Festool | 5.4K | 4.1% | 7 |
| Dec 2025 | HiKOKI | 3.6K | 2.7% | 8 |
| Dec 2025 | Metabo | 1.9K | 1.4% | 9 |
| Dec 2025 | Bosch | 880 | 0.66% | 10 |
| Jan 2026 | Ryobi | 49.5K | 39.1% | 1 |
| Jan 2026 | Makita | 27.1K | 21.4% | 2 |
| Jan 2026 | DeWalt | 12.1K | 9.6% | 3 |
| Jan 2026 | Ozito | 12.1K | 9.6% | 4 |
| Jan 2026 | Milwaukee | 9.1K | 7.2% | 5 |
| Jan 2026 | Festool | 5.4K | 4.3% | 6 |
| Jan 2026 | AEG Powertools | 5K | 3.9% | 7 |
| Jan 2026 | HiKOKI | 3.6K | 2.8% | 8 |
| Jan 2026 | Metabo | 1.9K | 1.5% | 9 |
| Jan 2026 | Bosch | 720 | 0.57% | 10 |
| Feb 2026 | Ryobi | 33.1K | 32.7% | 1 |
| Feb 2026 | Makita | 22.2K | 21.9% | 2 |
| Feb 2026 | DeWalt | 12.1K | 12% | 3 |
| Feb 2026 | Milwaukee | 10K | 9.9% | 4 |
| Feb 2026 | Ozito | 8.1K | 8% | 5 |
| Feb 2026 | Festool | 5.4K | 5.3% | 6 |
| Feb 2026 | AEG Powertools | 4.1K | 4% | 7 |
| Feb 2026 | HiKOKI | 3.6K | 3.6% | 8 |
| Feb 2026 | Metabo | 1.9K | 1.9% | 9 |
| Feb 2026 | Bosch | 720 | 0.71% | 10 |
| Mar 2026 | Ryobi | 40.5K | 33.1% | 1 |
| Mar 2026 | Makita | 27.1K | 22.2% | 2 |
| Mar 2026 | Milwaukee | 15K | 12.3% | 3 |
| Mar 2026 | DeWalt | 12.1K | 9.9% | 4 |
| Mar 2026 | Ozito | 9.9K | 8.1% | 5 |
| Mar 2026 | Festool | 6.6K | 5.4% | 6 |
| Mar 2026 | HiKOKI | 4.4K | 3.6% | 7 |
| Mar 2026 | AEG Powertools | 4.1K | 3.3% | 8 |
| Mar 2026 | Metabo | 1.9K | 1.6% | 9 |
| Mar 2026 | Bosch | 720 | 0.59% | 10 |
| Apr 2026 | Ryobi | 40.5K | 36.5% | 1 |
| Apr 2026 | Makita | 22.2K | 20% | 2 |
| Apr 2026 | Milwaukee | 12.3K | 11.1% | 3 |
| Apr 2026 | DeWalt | 12.1K | 10.9% | 4 |
| Apr 2026 | Ozito | 8.1K | 7.3% | 5 |
| Apr 2026 | Festool | 5.4K | 4.9% | 6 |
| Apr 2026 | AEG Powertools | 4.2K | 3.8% | 7 |
| Apr 2026 | HiKOKI | 3.6K | 3.2% | 8 |
| Apr 2026 | Metabo | 1.9K | 1.7% | 9 |
| Apr 2026 | Bosch | 720 | 0.65% | 10 |
| May 2026 | Ryobi | 33.1K | 27.3% | 1 |
| May 2026 | Makita | 27.1K | 22.3% | 2 |
| May 2026 | Milwaukee | 17.2K | 14.2% | 3 |
| May 2026 | DeWalt | 14.8K | 12.2% | 4 |
| May 2026 | Ozito | 9.9K | 8.2% | 5 |
| May 2026 | Festool | 6.6K | 5.4% | 6 |
| May 2026 | AEG Powertools | 5K | 4.1% | 7 |
| May 2026 | HiKOKI | 4.4K | 3.6% | 8 |
| May 2026 | Metabo | 2.4K | 2% | 9 |
| May 2026 | Bosch | 880 | 0.73% | 10 |
| Jun 2026 | Ryobi | 33.1K | 26.8% | 1 |
| Jun 2026 | Makita | 27.1K | 21.9% | 2 |
| Jun 2026 | DeWalt | 18.1K | 14.7% | 3 |
| Jun 2026 | Milwaukee | 15.7K | 12.7% | 4 |
| Jun 2026 | Ozito | 8.1K | 6.6% | 5 |
| Jun 2026 | Festool | 6.6K | 5.3% | 6 |
| Jun 2026 | AEG Powertools | 6K | 4.9% | 7 |
| Jun 2026 | HiKOKI | 5.4K | 4.4% | 8 |
| Jun 2026 | Metabo | 2.4K | 1.9% | 9 |
| Jun 2026 | Bosch | 1K | 0.81% | 10 |
| Jul 2026 | Makita | 27.1K | 25.9% | 1 |
| Jul 2026 | Ryobi | 27.1K | 25.9% | 2 |
| Jul 2026 | Milwaukee | 12.8K | 12.3% | 3 |
| Jul 2026 | DeWalt | 12.1K | 11.6% | 4 |
| Jul 2026 | Ozito | 8.1K | 7.8% | 5 |
| Jul 2026 | Festool | 5.4K | 5.2% | 6 |
| Jul 2026 | AEG Powertools | 5K | 4.8% | 7 |
| Jul 2026 | HiKOKI | 4.4K | 4.2% | 8 |
| Jul 2026 | Metabo | 1.6K | 1.5% | 9 |
| Jul 2026 | Bosch | 880 | 0.84% | 10 |
| Aug 2026 | Ryobi | 40.5K | 30.6% | 1 |
| Aug 2026 | Makita | 27.1K | 20.5% | 2 |
| Aug 2026 | Milwaukee | 21K | 15.9% | 3 |
| Aug 2026 | DeWalt | 14.8K | 11.2% | 4 |
| Aug 2026 | Ozito | 9.9K | 7.5% | 5 |
| Aug 2026 | Festool | 6.6K | 5% | 6 |
| Aug 2026 | AEG Powertools | 5.1K | 3.9% | 7 |
| Aug 2026 | HiKOKI | 4.4K | 3.3% | 8 |
| Aug 2026 | Metabo | 1.9K | 1.4% | 9 |
| Aug 2026 | Bosch | 880 | 0.67% | 10 |
| Sep 2026 | Ryobi | 49.5K | 36.4% | 1 |
| Sep 2026 | Makita | 27.1K | 19.9% | 2 |
| Sep 2026 | Milwaukee | 17.2K | 12.6% | 3 |
| Sep 2026 | DeWalt | 14.8K | 10.9% | 4 |
| Sep 2026 | Ozito | 9.9K | 7.3% | 5 |
| Sep 2026 | Festool | 5.4K | 4% | 6 |
| Sep 2026 | AEG Powertools | 5.1K | 3.8% | 7 |
| Sep 2026 | HiKOKI | 4.4K | 3.2% | 8 |
| Sep 2026 | Metabo | 1.9K | 1.4% | 9 |
| Sep 2026 | Bosch | 720 | 0.53% | 10 |

## What is being compared

- **AEG Powertools**: Measured on the search terms “aeg drill” and “aeg tools”, summed into one figure.
- **Bosch**: Measured on the search term “bosch power tools”.
- **DeWalt**: Measured on the search term “dewalt”.
- **Festool**: Measured on the search term “festool”.
- **HiKOKI**: Measured on the search term “hikoki”.
- **Makita**: Measured on the search term “makita”.
- **Metabo**: Measured on the search term “metabo”.
- **Milwaukee**: Measured on the search terms “milwaukee power tools” and “milwaukee tools”, summed into one figure.
- **Ozito**: Measured on the search term “ozito”.
- **Ryobi**: Measured on the search term “ryobi”.

- [AEG Powertools](/demand/au/brands/aeg-power-tools)
- [Bosch](/demand/au/brands/bosch)
- [DeWalt](/demand/au/brands/dewalt)
- [Festool](/demand/au/brands/festool)
- [HiKOKI](/demand/au/brands/hikoki)
- [Makita](/demand/au/brands/makita)
- [Metabo](/demand/au/brands/metabo)
- [Milwaukee](/demand/au/brands/milwaukee)
- [Ozito](/demand/au/brands/ozito)
- [Ryobi](/demand/au/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among power tool brands in Australia?

In September 2026, Ryobi was the most searched among power tool brands in Australia, with an estimated 49.5K branded searches, 36.4% of all searches for the ten we track.

## Cite this page

Brandwave. "Power tool brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-power-tool-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-power-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.