--- title: "Square vs Zeller: Which is searched more in Australia?" description: "Is Square or Zeller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS systems set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-pos-systems/compare/square-vs-zeller" publisher: "Brandwave" --- # Square vs Zeller: Which is searched more in Australia? Is Square or Zeller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS systems set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Square and Zeller - **Competitive set**: POS systems - **Market**: Australia - **Month measured**: Sep 2026 - **Square Share of Search**: 54.4% - **Zeller Share of Search**: 4.8% ## Is Square or Zeller more popular in search? - In September 2026, Square had more branded searches than Zeller among POS systems in Australia. Square had about 5,400 branded searches, while Zeller had 480. Square made up 54.4% of all POS system searches we track, and Zeller accounted for 4.8%. - Square was ahead of Zeller in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Square’s share of searches among POS systems in Australia moved from 49.9% to 54.4%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending September 2026, Zeller’s share of searches among POS systems in Australia moved from 1.9% to 4.8%, and its estimated monthly branded searches moved from 170 to 480. ## Top POS systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Square and Zeller showed up in all five answers. Square was listed before Zeller in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Square | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zeller | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lightspeed | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Shopify POS | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Idealpos | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Abacus | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | SwiftPOS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about POS systems - Asked ChatGPT "What's the best POS system for a small business in Australia?": 1. Square, 2. Zeller, 3. Shopify POS, 4. Lightspeed - Asked ChatGPT "Which POS system is best for a cafe or restaurant?": 1. Square, 2. Lightspeed, 3. Zeller, 4. Abacus - Asked ChatGPT "How do I choose a point of sale system for a retail shop?": 1. Square, 2. Lightspeed, 3. Shopify POS, 4. Zeller - Searched Google, AI Overview "pos system": 1. Square, 2. Zeller, 3. Shopify POS, 4. Lightspeed - Searched Google, AI Overview "best pos system for cafe": 1. Square, 2. Zeller, 3. Idealpos, 4. Lightspeed Not named in any answer: SwiftPOS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia POS systems in September 2026? - In September 2026, Zeller overtook Abacus to rank 6th among POS systems in Australia, with 4.8% of the searches. - In September 2026, Square lost share of searches among POS systems in Australia, from 57% to 54.4%. ## Month by month | Month | Square estimated searches | Square Share of Search | Square rank | Zeller estimated searches | Zeller Share of Search | Zeller rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 49.9% | 1 | 170 | 1.9% | 7 | | Nov 2025 | 4.4K | 50.7% | 1 | 140 | 1.6% | 7 | | Dec 2025 | 2.9K | 45.6% | 1 | 110 | 1.7% | 7 | | Jan 2026 | 3.6K | 45.6% | 1 | 140 | 1.8% | 7 | | Feb 2026 | 3.6K | 44.6% | 1 | 110 | 1.4% | 7 | | Mar 2026 | 4.4K | 46.1% | 1 | 170 | 1.8% | 7 | | Apr 2026 | 4.4K | 50.5% | 1 | 170 | 2% | 7 | | May 2026 | 5.4K | 52.3% | 1 | 140 | 1.4% | 7 | | Jun 2026 | 6.6K | 58.2% | 1 | 390 | 3.4% | 7 | | Jul 2026 | 6.6K | 60.2% | 1 | 320 | 2.9% | 7 | | Aug 2026 | 5.4K | 57% | 1 | 320 | 3.4% | 7 | | Sep 2026 | 5.4K | 54.4% | 1 | 480 | 4.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Square’s and Zeller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Square**: Measured on the search terms “square point of sale” and “square pos”, summed into one figure. - **Zeller**: Measured on the search term “zeller pos”. - [Square profile](/demand/au/brands/square) - [Zeller profile](/demand/au/brands/zeller) - [All POS systems in Australia](/demand/au/categories/au-pos-systems): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Square or Zeller more popular in search? In September 2026, Square had more branded searches than Zeller among POS systems in Australia. Square had about 5,400 branded searches, while Zeller had 480. Square made up 54.4% of all POS system searches we track, and Zeller accounted for 4.8%. ## Cite this page Brandwave. "Square vs Zeller: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-pos-systems/compare/square-vs-zeller This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-pos-systems/compare/square-vs-zeller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.