---
title: "Pool shops in Australia: Which are searched most?"
description: "Compare the shops people buy pool chemicals, equipment and servicing from. Share of Search among Poolwerx, Swimart, Clark Rubber, Best Pool Supplies and Mr Pool Man, the pool shops Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-pool-shops"
publisher: "Brandwave"
---

# Pool shops in Australia: Which are searched most?

Compare the shops people buy pool chemicals, equipment and servicing from. Share of Search among Poolwerx, Swimart, Clark Rubber, Best Pool Supplies and Mr Pool Man, the pool shops Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pool shops
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Poolwerx, 41.9%

## Which brand is most popular in search among pool shops in Australia?

- In September 2026, Poolwerx was the most searched among pool shops in Australia, with an estimated 12.1K branded searches, 41.9% of all searches for the five we track.
- Swimart is in 2nd place, 23.2 percentage points behind at 18.7%.
- Across the 12 months ending September 2026, Poolwerx’s share of searches among pool shops in Australia decreased from 47.7% to 41.9%.
- Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia increased from 17.4% to 18.7%.
- Across the 12 months ending September 2026, Clark Rubber’s share of searches among pool shops in Australia decreased from 17.6% to 17%.
- Across the 12 months ending September 2026, Best Pool Supplies’ share of searches among pool shops in Australia increased from 9.5% to 12.5%.
- Across the 12 months ending September 2026, Mr Pool Man’s share of searches among pool shops in Australia increased from 7.7% to 10%.
- Across the 12 months ending September 2026, Poolwerx’s share of searches among pool shops in Australia peaked at 56.6% in May 2026 and was lowest at 39.2% in December 2025.
- Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia peaked at 19.1% in March 2026 and was lowest at 12.5% in January 2026.
- Across the 12 months ending September 2026, Clark Rubber’s share of searches among pool shops in Australia peaked at 29.6% in December 2025 and was lowest at 6.3% in April 2026.
- Across the 12 months ending September 2026, Best Pool Supplies’ share of searches among pool shops in Australia peaked at 16.3% in August 2026 and was lowest at 9.5% in October 2025.
- Across the 12 months ending September 2026, Mr Pool Man’s share of searches among pool shops in Australia peaked at 10% in September 2026 and was lowest at 5.2% in December 2025.
- Across the 12 months ending September 2026, Swimart rose from 3rd to 2nd among pool shops in Australia.
- Across the 12 months ending September 2026, Clark Rubber fell from 2nd to 3rd among pool shops in Australia.

## Top pool shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Poolwerx, Swimart and Mr Pool Man were mentioned most often, in three of the four answers. Poolwerx was recommended most often, coming first in one out of three answers that gave a list. Swimart was second, and Best Pool Supplies was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Poolwerx | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Swimart | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Best Pool Supplies | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Mr Pool Man | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Clark Rubber | 5th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about pool shops

- Asked ChatGPT "Where should I buy pool chemicals and equipment in Australia?": 1. Poolwerx, 2. Clark Rubber, 3. Swimart, 4. Mr Pool Man, 5. Best Pool Supplies
- Asked ChatGPT "What are the best pool shops in Australia?": 1. Best Pool Supplies, 2. Poolwerx, 3. Mr Pool Man, 4. Swimart
- Asked ChatGPT "Which pool shop in Australia is best for pool servicing?": 1. Swimart, 2. Poolwerx
- Searched Google, AI Overview "pool chemicals": 1. Mr Pool Man

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Poolwerx vs Swimart: compare search popularity](/demand/au/compare/poolwerx-vs-swimart): 41.9% against 18.7% Share of Search.
- [Poolwerx vs Clark Rubber: compare search popularity](/demand/au/compare/clark-rubber-vs-poolwerx): 41.9% against 17% Share of Search.
- [Poolwerx vs Best Pool Supplies: compare search popularity](/demand/au/compare/best-pool-supplies-vs-poolwerx): 41.9% against 12.5% Share of Search.
- [Poolwerx vs Mr Pool Man: compare search popularity](/demand/au/compare/mr-pool-man-vs-poolwerx): 41.9% against 10% Share of Search.
- [Swimart vs Clark Rubber: compare search popularity](/demand/au/compare/clark-rubber-vs-swimart): 18.7% against 17% Share of Search.
- [Swimart vs Best Pool Supplies: compare search popularity](/demand/au/compare/best-pool-supplies-vs-swimart): 18.7% against 12.5% Share of Search.
- [Swimart vs Mr Pool Man: compare search popularity](/demand/au/compare/mr-pool-man-vs-swimart): 18.7% against 10% Share of Search.
- [Clark Rubber vs Best Pool Supplies: compare search popularity](/demand/au/compare/best-pool-supplies-vs-clark-rubber): 17% against 12.5% Share of Search.
- [Clark Rubber vs Mr Pool Man: compare search popularity](/demand/au/compare/clark-rubber-vs-mr-pool-man): 17% against 10% Share of Search.
- [Best Pool Supplies vs Mr Pool Man: compare search popularity](/demand/au/compare/best-pool-supplies-vs-mr-pool-man): 12.5% against 10% Share of Search.

## How did search popularity change for Australia pool shops in September 2026?

- In September 2026, Swimart overtook Best Pool Supplies to rank 2nd among pool shops in Australia, with 18.7% of the searches.
- In September 2026, Clark Rubber overtook Best Pool Supplies to rank 3rd among pool shops in Australia, with 17% of the searches.
- In September 2026, Mr Pool Man gained share of searches among pool shops in Australia, from 9% to 10%.
- In September 2026, Best Pool Supplies lost share of searches among pool shops in Australia, from 16.3% to 12.5%.
- In September 2026, Poolwerx lost share of searches among pool shops in Australia, from 45.5% to 41.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Poolwerx | 41.9% | 12.1K | +49.4% | Poolwerx |
| 2 | Swimart | 18.7% | 5.4K | +86.2% | Swimart |
| 3 | Clark Rubber | 17% | 4.9K | +111.2% | Clark Rubber |
| 4 | Best Pool Supplies | 12.5% | 3.6K | +24.1% | Best Pool Supplies |
| 5 | Mr Pool Man | 10% | 2.9K | +81.3% | Mr Pool Man |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Poolwerx | 22.2K | 47.7% | 1 |
| Oct 2025 | Clark Rubber | 8.2K | 17.6% | 2 |
| Oct 2025 | Swimart | 8.1K | 17.4% | 3 |
| Oct 2025 | Best Pool Supplies | 4.4K | 9.5% | 4 |
| Oct 2025 | Mr Pool Man | 3.6K | 7.7% | 5 |
| Nov 2025 | Poolwerx | 22.2K | 44.8% | 1 |
| Nov 2025 | Clark Rubber | 9.7K | 19.6% | 2 |
| Nov 2025 | Best Pool Supplies | 6.6K | 13.3% | 3 |
| Nov 2025 | Swimart | 6.6K | 13.3% | 4 |
| Nov 2025 | Mr Pool Man | 4.4K | 8.9% | 5 |
| Dec 2025 | Poolwerx | 27.1K | 39.2% | 1 |
| Dec 2025 | Clark Rubber | 20.5K | 29.6% | 2 |
| Dec 2025 | Swimart | 9.9K | 14.3% | 3 |
| Dec 2025 | Best Pool Supplies | 8.1K | 11.7% | 4 |
| Dec 2025 | Mr Pool Man | 3.6K | 5.2% | 5 |
| Jan 2026 | Poolwerx | 22.2K | 42.2% | 1 |
| Jan 2026 | Clark Rubber | 14K | 26.6% | 2 |
| Jan 2026 | Swimart | 6.6K | 12.5% | 3 |
| Jan 2026 | Best Pool Supplies | 5.4K | 10.3% | 4 |
| Jan 2026 | Mr Pool Man | 4.4K | 8.4% | 5 |
| Feb 2026 | Poolwerx | 14.8K | 50.5% | 1 |
| Feb 2026 | Swimart | 4.4K | 15% | 2 |
| Feb 2026 | Clark Rubber | 3.6K | 12.3% | 3 |
| Feb 2026 | Best Pool Supplies | 3.6K | 12.3% | 4 |
| Feb 2026 | Mr Pool Man | 2.9K | 9.9% | 5 |
| Mar 2026 | Poolwerx | 12.1K | 52.4% | 1 |
| Mar 2026 | Swimart | 4.4K | 19.1% | 2 |
| Mar 2026 | Best Pool Supplies | 2.9K | 12.6% | 3 |
| Mar 2026 | Mr Pool Man | 1.9K | 8.2% | 4 |
| Mar 2026 | Clark Rubber | 1.8K | 7.7% | 5 |
| Apr 2026 | Poolwerx | 9.9K | 52.4% | 1 |
| Apr 2026 | Swimart | 3.6K | 19% | 2 |
| Apr 2026 | Best Pool Supplies | 2.9K | 15.3% | 3 |
| Apr 2026 | Mr Pool Man | 1.3K | 6.9% | 4 |
| Apr 2026 | Clark Rubber | 1.2K | 6.3% | 5 |
| May 2026 | Poolwerx | 8.1K | 56.6% | 1 |
| May 2026 | Swimart | 2.4K | 16.8% | 2 |
| May 2026 | Best Pool Supplies | 1.9K | 13.3% | 3 |
| May 2026 | Mr Pool Man | 1K | 7% | 4 |
| May 2026 | Clark Rubber | 910 | 6.4% | 5 |
| Jun 2026 | Poolwerx | 6.6K | 54.1% | 1 |
| Jun 2026 | Best Pool Supplies | 1.9K | 15.6% | 2 |
| Jun 2026 | Swimart | 1.9K | 15.6% | 3 |
| Jun 2026 | Clark Rubber | 910 | 7.5% | 4 |
| Jun 2026 | Mr Pool Man | 880 | 7.2% | 5 |
| Jul 2026 | Poolwerx | 6.6K | 49.8% | 1 |
| Jul 2026 | Swimart | 2.4K | 18.1% | 2 |
| Jul 2026 | Best Pool Supplies | 1.9K | 14.3% | 3 |
| Jul 2026 | Clark Rubber | 1.4K | 10.3% | 4 |
| Jul 2026 | Mr Pool Man | 1K | 7.5% | 5 |
| Aug 2026 | Poolwerx | 8.1K | 45.5% | 1 |
| Aug 2026 | Best Pool Supplies | 2.9K | 16.3% | 2 |
| Aug 2026 | Swimart | 2.9K | 16.3% | 3 |
| Aug 2026 | Clark Rubber | 2.3K | 13% | 4 |
| Aug 2026 | Mr Pool Man | 1.6K | 9% | 5 |
| Sep 2026 | Poolwerx | 12.1K | 41.9% | 1 |
| Sep 2026 | Swimart | 5.4K | 18.7% | 2 |
| Sep 2026 | Clark Rubber | 4.9K | 17% | 3 |
| Sep 2026 | Best Pool Supplies | 3.6K | 12.5% | 4 |
| Sep 2026 | Mr Pool Man | 2.9K | 10% | 5 |

## What is being compared

- **Best Pool Supplies**: Measured on the search term “best pool supplies”.
- **Clark Rubber**: Measured on the search terms “clark rubber above ground pool” and “clark rubber pool”, summed into one figure.
- **Mr Pool Man**: Measured on the search term “mr pool man”.
- **Poolwerx**: Measured on the search term “poolwerx”.
- **Swimart**: Measured on the search term “swimart”.

- [Best Pool Supplies](/demand/au/brands/best-pool-supplies)
- [Clark Rubber](/demand/au/brands/clark-rubber)
- [Mr Pool Man](/demand/au/brands/mr-pool-man)
- [Poolwerx](/demand/au/brands/poolwerx)
- [Swimart](/demand/au/brands/swimart)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pool shops in Australia?

In September 2026, Poolwerx was the most searched among pool shops in Australia, with an estimated 12.1K branded searches, 41.9% of all searches for the five we track.

## Cite this page

Brandwave. "Pool shops in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-pool-shops

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-pool-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.