---
title: "Plant milk brands in Australia: Which are searched most?"
description: "Compare the oat, soy and almond milk brands people buy. Share of Search among Oatly, Milklab, Bonsoy, Vitasoy and So Good, the plant milk brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-plant-milk-brands"
publisher: "Brandwave"
---

# Plant milk brands in Australia: Which are searched most?

Compare the oat, soy and almond milk brands people buy. Share of Search among Oatly, Milklab, Bonsoy, Vitasoy and So Good, the plant milk brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Plant milk brands
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Oatly, 75.3%

## Which brand is most popular in search among plant milk brands in Australia?

- In September 2026, Oatly was the most searched among plant milk brands in Australia, with an estimated 33.1K branded searches, 75.3% of all searches for the five we track.
- Milklab is in 2nd place, 65.3 percentage points behind at 10%.
- Across the 12 months ending September 2026, Oatly’s share of searches among plant milk brands in Australia peaked at 77.7% in February 2026 and was lowest at 71.5% in June 2026.
- Across the 12 months ending September 2026, Milklab’s share of searches among plant milk brands in Australia peaked at 14.5% in December 2025 and was lowest at 8% in May 2026.
- Across the 12 months ending September 2026, Bonsoy’s share of searches among plant milk brands in Australia peaked at 12% in May 2026 and was lowest at 6.8% in February 2026.
- Across the 12 months ending September 2026, Vitasoy’s share of searches among plant milk brands in Australia peaked at 6.5% in January 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Oatly, Milklab, Bonsoy, Vitasoy and So Good held steady: their share of searches among plant milk brands in Australia each moved less than 0.5 percentage points.

## Top plant milk brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Vitasoy and So Good were mentioned most often, in three of the four answers. So Good was recommended most often, coming first in one out of three answers that gave a list. Vitasoy was second, and Bonsoy was third. Milklab, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| So Good | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Vitasoy | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Bonsoy | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Oatly | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Milklab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about plant milk brands

- Asked ChatGPT "What's the best oat milk brand in Australia?": 1. Vitasoy, 2. So Good, 3. Oatly
- Asked ChatGPT "Which plant milk is best for coffee?": named none of the brands we track
- Asked ChatGPT "Which soy or almond milk brand tastes best?": 1. Bonsoy, 2. So Good, 3. Vitasoy
- Searched Google, AI Overview "plant milk": 1. So Good, 2. Vitasoy

Not named in any answer: Milklab.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Oatly vs Milklab: compare search popularity](/demand/au/compare/milklab-vs-oatly): 75.3% against 10% Share of Search.
- [Oatly vs Bonsoy: compare search popularity](/demand/au/compare/bonsoy-vs-oatly): 75.3% against 8.2% Share of Search.
- [Oatly vs Vitasoy: compare search popularity](/demand/au/compare/oatly-vs-vitasoy): 75.3% against 5.5% Share of Search.
- [Milklab vs Bonsoy: compare search popularity](/demand/au/compare/bonsoy-vs-milklab): 10% against 8.2% Share of Search.
- [Milklab vs Vitasoy: compare search popularity](/demand/au/compare/milklab-vs-vitasoy): 10% against 5.5% Share of Search.
- [Bonsoy vs Vitasoy: compare search popularity](/demand/au/compare/bonsoy-vs-vitasoy): 8.2% against 5.5% Share of Search.

## How did search popularity change for Australia plant milk brands in September 2026?

- In September 2026, Oatly gained share of searches among plant milk brands in Australia, from 73.7% to 75.3%.
- In September 2026, Milklab lost share of searches among plant milk brands in Australia, from 12% to 10%.
- Estimated monthly branded searches for So Good in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oatly | 75.3% | 33.1K | 0.0% | Oatly |
| 2 | Milklab | 10% | 4.4K | -18.5% | Milklab |
| 3 | Bonsoy | 8.2% | 3.6K | 0.0% | Bonsoy |
| 4 | Vitasoy | 5.5% | 2.4K | 0.0% | Vitasoy |
| 5 | So Good | 1.1% | 480 | +23.1% | Sanitarium |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oatly | 33.1K | 75.5% | 1 |
| Oct 2025 | Milklab | 4.4K | 10% | 2 |
| Oct 2025 | Bonsoy | 3.6K | 8.2% | 3 |
| Oct 2025 | Vitasoy | 2.4K | 5.5% | 4 |
| Oct 2025 | So Good | 320 | 0.73% | 5 |
| Nov 2025 | Oatly | 33.1K | 73.7% | 1 |
| Nov 2025 | Milklab | 5.4K | 12% | 2 |
| Nov 2025 | Bonsoy | 3.6K | 8% | 3 |
| Nov 2025 | Vitasoy | 2.4K | 5.3% | 4 |
| Nov 2025 | So Good | 390 | 0.87% | 5 |
| Dec 2025 | Oatly | 27.1K | 72.7% | 1 |
| Dec 2025 | Milklab | 5.4K | 14.5% | 2 |
| Dec 2025 | Bonsoy | 2.9K | 7.8% | 3 |
| Dec 2025 | Vitasoy | 1.6K | 4.3% | 4 |
| Dec 2025 | So Good | 260 | 0.7% | 5 |
| Jan 2026 | Oatly | 27.1K | 73.2% | 1 |
| Jan 2026 | Bonsoy | 3.6K | 9.7% | 2 |
| Jan 2026 | Milklab | 3.6K | 9.7% | 3 |
| Jan 2026 | Vitasoy | 2.4K | 6.5% | 4 |
| Jan 2026 | So Good | 320 | 0.86% | 5 |
| Feb 2026 | Oatly | 33.1K | 77.7% | 1 |
| Feb 2026 | Milklab | 4.4K | 10.3% | 2 |
| Feb 2026 | Bonsoy | 2.9K | 6.8% | 3 |
| Feb 2026 | Vitasoy | 1.9K | 4.5% | 4 |
| Feb 2026 | So Good | 320 | 0.75% | 5 |
| Mar 2026 | Oatly | 33.1K | 72.6% | 1 |
| Mar 2026 | Milklab | 5.4K | 11.8% | 2 |
| Mar 2026 | Bonsoy | 4.4K | 9.6% | 3 |
| Mar 2026 | Vitasoy | 2.4K | 5.3% | 4 |
| Mar 2026 | So Good | 320 | 0.7% | 5 |
| Apr 2026 | Oatly | 33.1K | 74.2% | 1 |
| Apr 2026 | Bonsoy | 4.4K | 9.9% | 2 |
| Apr 2026 | Milklab | 4.4K | 9.9% | 3 |
| Apr 2026 | Vitasoy | 2.4K | 5.4% | 4 |
| Apr 2026 | So Good | 320 | 0.72% | 5 |
| May 2026 | Oatly | 33.1K | 73.7% | 1 |
| May 2026 | Bonsoy | 5.4K | 12% | 2 |
| May 2026 | Milklab | 3.6K | 8% | 3 |
| May 2026 | Vitasoy | 2.4K | 5.3% | 4 |
| May 2026 | So Good | 390 | 0.87% | 5 |
| Jun 2026 | Oatly | 27.1K | 71.5% | 1 |
| Jun 2026 | Milklab | 4.4K | 11.6% | 2 |
| Jun 2026 | Bonsoy | 3.6K | 9.5% | 3 |
| Jun 2026 | Vitasoy | 2.4K | 6.3% | 4 |
| Jun 2026 | So Good | 390 | 1% | 5 |
| Jul 2026 | Oatly | 33.1K | 73.9% | 1 |
| Jul 2026 | Milklab | 5.4K | 12% | 2 |
| Jul 2026 | Bonsoy | 3.6K | 8% | 3 |
| Jul 2026 | Vitasoy | 2.4K | 5.4% | 4 |
| Jul 2026 | So Good | 320 | 0.71% | 5 |
| Aug 2026 | Oatly | 33.1K | 73.7% | 1 |
| Aug 2026 | Milklab | 5.4K | 12% | 2 |
| Aug 2026 | Bonsoy | 3.6K | 8% | 3 |
| Aug 2026 | Vitasoy | 2.4K | 5.3% | 4 |
| Aug 2026 | So Good | 390 | 0.87% | 5 |
| Sep 2026 | Oatly | 33.1K | 75.3% | 1 |
| Sep 2026 | Milklab | 4.4K | 10% | 2 |
| Sep 2026 | Bonsoy | 3.6K | 8.2% | 3 |
| Sep 2026 | Vitasoy | 2.4K | 5.5% | 4 |
| Sep 2026 | So Good | 480 | 1.1% | 5 |

## What is being compared

- **Bonsoy**: Measured on the search term “bonsoy”.
- **Milklab**: Measured on the search term “milklab”.
- **Oatly**: Measured on the search term “oatly”.
- **So Good**: Measured on the search term “so good milk”.
- **Vitasoy**: Measured on the search term “vitasoy”.

- [Bonsoy](/demand/au/brands/bonsoy)
- [Milklab](/demand/au/brands/milklab)
- [Oatly](/demand/au/brands/oatly)
- [So Good](/demand/au/brands/so-good)
- [Vitasoy](/demand/au/brands/vitasoy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among plant milk brands in Australia?

In September 2026, Oatly was the most searched among plant milk brands in Australia, with an estimated 33.1K branded searches, 75.3% of all searches for the five we track.

## Cite this page

Brandwave. "Plant milk brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-plant-milk-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-plant-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.