---
title: "Pizza chains in Australia: Which are searched most?"
description: "Compare the pizza chains people order from. Share of Search among Domino's, Pizza Hut, Crust Pizza, La Porchetta and Pizza Capers, the pizza chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-pizza-chains"
publisher: "Brandwave"
---

# Pizza chains in Australia: Which are searched most?

Compare the pizza chains people order from. Share of Search among Domino's, Pizza Hut, Crust Pizza, La Porchetta and Pizza Capers, the pizza chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pizza chains
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Domino's, 63.5%

## Which brand is most popular in search among pizza chains in Australia?

- In September 2026, Domino's was the most searched among pizza chains in Australia, with an estimated 823K branded searches, 63.5% of all searches for the five we track.
- Pizza Hut is in 2nd place, 35.1 percentage points behind at 28.4%.
- Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia increased from 60% to 63.5%.
- Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in Australia decreased from 33% to 28.4%.
- Across the 12 months ending September 2026, La Porchetta’s share of searches among pizza chains in Australia increased from 2% to 3.1%.
- Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia peaked at 64% in June 2026 and was lowest at 55.2% in February 2026.
- Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in Australia peaked at 37.3% in November 2025 and was lowest at 28.3% in July 2026.
- Across the 12 months ending September 2026, Crust Pizza’s share of searches among pizza chains in Australia peaked at 6.4% in August 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, La Porchetta’s share of searches among pizza chains in Australia peaked at 3.1% in September 2026 and was lowest at 2% in May 2026.
- Across the 12 months ending September 2026, Crust Pizza and Pizza Capers held steady: their share of searches among pizza chains in Australia each moved less than 0.5 percentage points.

## Top pizza chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Domino's and Pizza Hut appeared every time. Domino's was recommended most often, coming first in one out of three answers. Pizza Capers was second, and Pizza Hut was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Domino's | 1st | 3 of 3 | 3 of 3 |
| Pizza Capers | 2nd | 2 of 3 | 2 of 3 |
| Pizza Hut | 3rd | 3 of 3 | 3 of 3 |
| Crust Pizza | 4th | 1 of 3 | 1 of 3 |
| La Porchetta | 4th | 1 of 3 | 1 of 3 |

## Every AI answer about pizza chains

- Asked ChatGPT "Which pizza chain has the best pizza in Australia?": 1. Pizza Capers, 2. Domino's, 3. Pizza Hut, 4. Crust Pizza
- Asked ChatGPT "What are the best pizza chains in Australia?": 1. Pizza Capers, 2. Domino's, 3. Pizza Hut, 4. La Porchetta
- Asked ChatGPT "Which pizza chain in Australia has the best value for delivery?": 1. Domino's, 2. Pizza Hut

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Domino's vs Pizza Hut: compare search popularity](/demand/au/compare/dominos-vs-pizza-hut): 63.5% against 28.4% Share of Search.
- [Domino's vs Crust Pizza: compare search popularity](/demand/au/compare/crust-pizza-vs-dominos): 63.5% against 4.7% Share of Search.
- [Domino's vs La Porchetta: compare search popularity](/demand/au/compare/dominos-vs-la-porchetta): 63.5% against 3.1% Share of Search.
- [Pizza Hut vs Crust Pizza: compare search popularity](/demand/au/compare/crust-pizza-vs-pizza-hut): 28.4% against 4.7% Share of Search.
- [Pizza Hut vs La Porchetta: compare search popularity](/demand/au/compare/la-porchetta-vs-pizza-hut): 28.4% against 3.1% Share of Search.
- [Crust Pizza vs La Porchetta: compare search popularity](/demand/au/compare/crust-pizza-vs-la-porchetta): 4.7% against 3.1% Share of Search.

## How did search popularity change for Australia pizza chains in September 2026?

- In September 2026, Domino's gained share of searches among pizza chains in Australia, from 58.4% to 63.5%.
- In September 2026, Pizza Hut lost share of searches among pizza chains in Australia, from 31.9% to 28.4%.
- In September 2026, Crust Pizza lost share of searches among pizza chains in Australia, from 6.4% to 4.7%.
- Estimated monthly branded searches for La Porchetta in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Pizza Capers in Australia fell 55.6% over 12 measured months, from 9.9K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Domino's | 63.5% | 823K | +22.3% | Domino's |
| 2 | Pizza Hut | 28.4% | 368K | 0.0% | Pizza Hut |
| 3 | Crust Pizza | 4.7% | 60.5K | -18.2% | Crust Pizza |
| 4 | La Porchetta | 3.1% | 40.5K | +22.4% | La Porchetta |
| 5 | Pizza Capers | 0.34% | 4.4K | 0.0% | Pizza Capers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Domino's | 1M | 60% | 1 |
| Oct 2025 | Pizza Hut | 550K | 33% | 2 |
| Oct 2025 | Crust Pizza | 74K | 4.4% | 3 |
| Oct 2025 | La Porchetta | 33.1K | 2% | 4 |
| Oct 2025 | Pizza Capers | 9.9K | 0.59% | 5 |
| Nov 2025 | Domino's | 823K | 55.7% | 1 |
| Nov 2025 | Pizza Hut | 550K | 37.3% | 2 |
| Nov 2025 | Crust Pizza | 60.5K | 4.1% | 3 |
| Nov 2025 | La Porchetta | 33.1K | 2.2% | 4 |
| Nov 2025 | Pizza Capers | 9.9K | 0.67% | 5 |
| Dec 2025 | Domino's | 1M | 60% | 1 |
| Dec 2025 | Pizza Hut | 550K | 33% | 2 |
| Dec 2025 | Crust Pizza | 74K | 4.4% | 3 |
| Dec 2025 | La Porchetta | 33.1K | 2% | 4 |
| Dec 2025 | Pizza Capers | 9.9K | 0.59% | 5 |
| Jan 2026 | Domino's | 823K | 55.2% | 1 |
| Jan 2026 | Pizza Hut | 550K | 36.9% | 2 |
| Jan 2026 | Crust Pizza | 74K | 5% | 3 |
| Jan 2026 | La Porchetta | 33.1K | 2.2% | 4 |
| Jan 2026 | Pizza Capers | 9.9K | 0.66% | 5 |
| Feb 2026 | Domino's | 673K | 55.2% | 1 |
| Feb 2026 | Pizza Hut | 450K | 36.9% | 2 |
| Feb 2026 | Crust Pizza | 60.5K | 5% | 3 |
| Feb 2026 | La Porchetta | 27.1K | 2.2% | 4 |
| Feb 2026 | Pizza Capers | 8.1K | 0.66% | 5 |
| Mar 2026 | Domino's | 823K | 60.1% | 1 |
| Mar 2026 | Pizza Hut | 450K | 32.9% | 2 |
| Mar 2026 | Crust Pizza | 60.5K | 4.4% | 3 |
| Mar 2026 | La Porchetta | 27.1K | 2% | 4 |
| Mar 2026 | Pizza Capers | 8.1K | 0.59% | 5 |
| Apr 2026 | Domino's | 823K | 60.1% | 1 |
| Apr 2026 | Pizza Hut | 450K | 32.9% | 2 |
| Apr 2026 | Crust Pizza | 60.5K | 4.4% | 3 |
| Apr 2026 | La Porchetta | 27.1K | 2% | 4 |
| Apr 2026 | Pizza Capers | 8.1K | 0.59% | 5 |
| May 2026 | Domino's | 823K | 59.5% | 1 |
| May 2026 | Pizza Hut | 450K | 32.6% | 2 |
| May 2026 | Crust Pizza | 74K | 5.4% | 3 |
| May 2026 | La Porchetta | 27.1K | 2% | 4 |
| May 2026 | Pizza Capers | 8.1K | 0.59% | 5 |
| Jun 2026 | Domino's | 823K | 64% | 1 |
| Jun 2026 | Pizza Hut | 368K | 28.6% | 2 |
| Jun 2026 | Crust Pizza | 60.5K | 4.7% | 3 |
| Jun 2026 | La Porchetta | 27.1K | 2.1% | 4 |
| Jun 2026 | Pizza Capers | 8.1K | 0.63% | 5 |
| Jul 2026 | Domino's | 823K | 63.4% | 1 |
| Jul 2026 | Pizza Hut | 368K | 28.3% | 2 |
| Jul 2026 | Crust Pizza | 74K | 5.7% | 3 |
| Jul 2026 | La Porchetta | 27.1K | 2.1% | 4 |
| Jul 2026 | Pizza Capers | 6.6K | 0.51% | 5 |
| Aug 2026 | Domino's | 673K | 58.4% | 1 |
| Aug 2026 | Pizza Hut | 368K | 31.9% | 2 |
| Aug 2026 | Crust Pizza | 74K | 6.4% | 3 |
| Aug 2026 | La Porchetta | 33.1K | 2.9% | 4 |
| Aug 2026 | Pizza Capers | 4.4K | 0.38% | 5 |
| Sep 2026 | Domino's | 823K | 63.5% | 1 |
| Sep 2026 | Pizza Hut | 368K | 28.4% | 2 |
| Sep 2026 | Crust Pizza | 60.5K | 4.7% | 3 |
| Sep 2026 | La Porchetta | 40.5K | 3.1% | 4 |
| Sep 2026 | Pizza Capers | 4.4K | 0.34% | 5 |

## What is being compared

- **Crust Pizza**: Measured on the search term “crust pizza”.
- **Domino's**: Measured on the search terms “domino's” and “dominos”, summed into one figure.
- **La Porchetta**: Measured on the search term “la porchetta”.
- **Pizza Capers**: Measured on the search term “pizza capers”.
- **Pizza Hut**: Measured on the search term “pizza hut”.

- [Crust Pizza](/demand/au/brands/crust-pizza)
- [Domino's](/demand/au/brands/dominos)
- [La Porchetta](/demand/au/brands/la-porchetta)
- [Pizza Capers](/demand/au/brands/pizza-capers)
- [Pizza Hut](/demand/au/brands/pizza-hut)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pizza chains in Australia?

In September 2026, Domino's was the most searched among pizza chains in Australia, with an estimated 823K branded searches, 63.5% of all searches for the five we track.

## Cite this page

Brandwave. "Pizza chains in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-pizza-chains

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-pizza-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.