---
title: "Photo printing services in Australia: Which are searched most?"
description: "Compare the services Australians use to print photos, photo books and gifts. Share of Search among Kmart, Snapfish, Big W, Momento, Harvey Norman, Officeworks and Photobook, the photo printing services Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-photo-printing-services"
publisher: "Brandwave"
---

# Photo printing services in Australia: Which are searched most?

Compare the services Australians use to print photos, photo books and gifts. Share of Search among Kmart, Snapfish, Big W, Momento, Harvey Norman, Officeworks and Photobook, the photo printing services Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Photo printing services
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kmart, 37.9%

## Which brand is most popular in search among photo printing services in Australia?

- Kmart and Snapfish tie for the highest share of searches among photo printing services in Australia, at 37.9% each in September 2026.
- Across the 12 months ending September 2026, Kmart’s share of searches among photo printing services in Australia increased from 26.4% to 37.9%.
- Across the 12 months ending September 2026, Snapfish’s share of searches among photo printing services in Australia decreased from 48.3% to 37.9%.
- Across the 12 months ending September 2026, Momento’s share of searches among photo printing services in Australia increased from 4.3% to 5%.
- Across the 12 months ending September 2026, Harvey Norman’s share of searches among photo printing services in Australia decreased from 5.3% to 4.1%.
- Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia increased from 3.5% to 4.1%.
- Across the 12 months ending September 2026, Photobook’s share of searches among photo printing services in Australia decreased from 4.3% to 3.4%.
- Across the 12 months ending September 2026, Kmart’s share of searches among photo printing services in Australia peaked at 37.9% in September 2026 and was lowest at 20.5% in November 2025.
- Across the 12 months ending September 2026, Snapfish’s share of searches among photo printing services in Australia peaked at 55.8% in November 2025 and was lowest at 36.3% in March 2026.
- Across the 12 months ending September 2026, Big W’s share of searches among photo printing services in Australia peaked at 9.2% in November 2025 and was lowest at 6.6% in July 2026.
- Across the 12 months ending September 2026, Momento’s share of searches among photo printing services in Australia peaked at 8% in July 2026 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Harvey Norman’s share of searches among photo printing services in Australia peaked at 5.7% in December 2025 and was lowest at 3.7% in August 2026.
- Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia peaked at 4.4% in February 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Photobook’s share of searches among photo printing services in Australia peaked at 5.8% in January 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Kmart rose from 2nd to 1st among photo printing services in Australia.
- Across the 12 months ending September 2026, Snapfish fell from 1st to 2nd among photo printing services in Australia.
- Across the 12 months ending September 2026, Momento rose from 5th to 4th among photo printing services in Australia.
- Across the 12 months ending September 2026, Harvey Norman fell from 4th to 5th among photo printing services in Australia.
- Across the 12 months ending September 2026, Officeworks rose from 7th to 6th among photo printing services in Australia.
- Across the 12 months ending September 2026, Photobook fell from 6th to 7th among photo printing services in Australia.
- Across the 12 months ending September 2026, Big W held steady: its share of searches among photo printing services in Australia moved less than 0.5 percentage points.

## Top photo printing services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Officeworks was mentioned most often, in three of the four answers. Momento and Officeworks tied as the most recommended. Kmart and Big W tied for third. Harvey Norman, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Momento | 1st | 1 of 3 | 1 of 1 | 2 of 4 |
| Officeworks | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Kmart | 3rd | 0 of 3 | 1 of 1 | 1 of 4 |
| Big W | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Snapfish | 5th | 1 of 3 | 1 of 1 | 2 of 4 |
| Photobook | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about photo printing services

- Asked ChatGPT "Where's the best place to print photos in Australia?": 1. Big W, 2. Officeworks
- Asked ChatGPT "Which site makes the best photo books in Australia?": 1. Momento, 2. Photobook, 3. Snapfish
- Asked ChatGPT "Where can I get photos printed the same day?": 1. Officeworks
- Searched Google, AI Overview "photo books": 1. Kmart, 2. Officeworks, 3. Snapfish, 4. Momento

Not named in any answer: Harvey Norman.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## Compare search popularity between leading brands

- [Kmart vs Snapfish: compare search popularity](/demand/au/compare/kmart-australia-vs-snapfish): 37.9% Share of Search each.
- [Kmart vs Big W: compare search popularity](/demand/au/compare/big-w-vs-kmart-australia): 37.9% against 7.6% Share of Search.
- [Kmart vs Momento: compare search popularity](/demand/au/compare/kmart-australia-vs-momento-photo-books): 37.9% against 5% Share of Search.
- [Kmart vs Harvey Norman: compare search popularity](/demand/au/compare/harvey-norman-vs-kmart-australia): 37.9% against 4.1% Share of Search.
- [Snapfish vs Big W: compare search popularity](/demand/au/compare/big-w-vs-snapfish): 37.9% against 7.6% Share of Search.
- [Snapfish vs Momento: compare search popularity](/demand/au/compare/momento-photo-books-vs-snapfish): 37.9% against 5% Share of Search.
- [Snapfish vs Harvey Norman: compare search popularity](/demand/au/compare/harvey-norman-vs-snapfish): 37.9% against 4.1% Share of Search.
- [Big W vs Momento: compare search popularity](/demand/au/compare/big-w-vs-momento-photo-books): 7.6% against 5% Share of Search.
- [Big W vs Harvey Norman: compare search popularity](/demand/au/compare/big-w-vs-harvey-norman): 7.6% against 4.1% Share of Search.
- [Momento vs Harvey Norman: compare search popularity](/demand/au/compare/harvey-norman-vs-momento-photo-books): 5% against 4.1% Share of Search.

## How did search popularity change for Australia photo printing services in September 2026?

- In September 2026, Kmart overtook Snapfish to become the leader among photo printing services in Australia, with 37.9% of the searches.
- In September 2026, Snapfish lost share of searches among photo printing services in Australia, from 41.3% to 37.9%.
- In September 2026, Big W lost share of searches among photo printing services in Australia, from 8.3% to 7.6%.
- Photobook’s share of searches among photo printing services in Australia has lost ground for 3 months in a row, from 4.9% to 3.4% in September 2026.
- Estimated monthly branded searches for Harvey Norman in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kmart | 37.9% | 49.5K | 0.0% | Kmart |
| 2 | Snapfish | 37.9% | 49.5K | -18.2% | Snapfish |
| 3 | Big W | 7.6% | 9.9K | -18.2% | Big W |
| 4 | Momento | 5% | 6.6K | -18.5% | Momento |
| 5 | Harvey Norman | 4.1% | 5.4K | 0.0% | HARVEY NORMAN STORES (N.Z.) PTY LTD |
| 6 | Officeworks | 4.1% | 5.4K | 0.0% | Wesfarmers |
| 7 | Photobook | 3.4% | 4.4K | -18.5% | Photobook |

Kmart, Big W and Harvey Norman sell other things too, so only their searches that name this product count here, like “kmart photo”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Snapfish | 74K | 48.3% | 1 |
| Oct 2025 | Kmart | 40.5K | 26.4% | 2 |
| Oct 2025 | Big W | 12.1K | 7.9% | 3 |
| Oct 2025 | Harvey Norman | 8.1K | 5.3% | 4 |
| Oct 2025 | Momento | 6.6K | 4.3% | 5 |
| Oct 2025 | Photobook | 6.6K | 4.3% | 6 |
| Oct 2025 | Officeworks | 5.4K | 3.5% | 7 |
| Nov 2025 | Snapfish | 135K | 55.8% | 1 |
| Nov 2025 | Kmart | 49.5K | 20.5% | 2 |
| Nov 2025 | Big W | 22.2K | 9.2% | 3 |
| Nov 2025 | Harvey Norman | 12.1K | 5% | 4 |
| Nov 2025 | Photobook | 9.9K | 4.1% | 5 |
| Nov 2025 | Momento | 6.6K | 2.7% | 6 |
| Nov 2025 | Officeworks | 6.6K | 2.7% | 7 |
| Dec 2025 | Snapfish | 135K | 42.8% | 1 |
| Dec 2025 | Kmart | 110K | 34.9% | 2 |
| Dec 2025 | Big W | 27.1K | 8.6% | 3 |
| Dec 2025 | Harvey Norman | 18.1K | 5.7% | 4 |
| Dec 2025 | Officeworks | 9.9K | 3.1% | 5 |
| Dec 2025 | Photobook | 9.9K | 3.1% | 6 |
| Dec 2025 | Momento | 5.4K | 1.7% | 7 |
| Jan 2026 | Snapfish | 74K | 43.7% | 1 |
| Jan 2026 | Kmart | 49.5K | 29.2% | 2 |
| Jan 2026 | Big W | 14.8K | 8.7% | 3 |
| Jan 2026 | Photobook | 9.9K | 5.8% | 4 |
| Jan 2026 | Harvey Norman | 8.1K | 4.8% | 5 |
| Jan 2026 | Momento | 6.6K | 3.9% | 6 |
| Jan 2026 | Officeworks | 6.6K | 3.9% | 7 |
| Feb 2026 | Snapfish | 49.5K | 40% | 1 |
| Feb 2026 | Kmart | 40.5K | 32.7% | 2 |
| Feb 2026 | Big W | 9.9K | 8% | 3 |
| Feb 2026 | Harvey Norman | 6.6K | 5.3% | 4 |
| Feb 2026 | Photobook | 6.6K | 5.3% | 5 |
| Feb 2026 | Momento | 5.4K | 4.4% | 6 |
| Feb 2026 | Officeworks | 5.4K | 4.4% | 7 |
| Mar 2026 | Kmart | 40.5K | 36.3% | 1 |
| Mar 2026 | Snapfish | 40.5K | 36.3% | 2 |
| Mar 2026 | Big W | 9.9K | 8.9% | 3 |
| Mar 2026 | Harvey Norman | 5.4K | 4.8% | 4 |
| Mar 2026 | Momento | 5.4K | 4.8% | 5 |
| Mar 2026 | Photobook | 5.4K | 4.8% | 6 |
| Mar 2026 | Officeworks | 4.4K | 3.9% | 7 |
| Apr 2026 | Snapfish | 49.5K | 40.7% | 1 |
| Apr 2026 | Kmart | 40.5K | 33.3% | 2 |
| Apr 2026 | Big W | 9.9K | 8.1% | 3 |
| Apr 2026 | Momento | 6.6K | 5.4% | 4 |
| Apr 2026 | Harvey Norman | 5.4K | 4.4% | 5 |
| Apr 2026 | Photobook | 5.4K | 4.4% | 6 |
| Apr 2026 | Officeworks | 4.4K | 3.6% | 7 |
| May 2026 | Kmart | 49.5K | 37.2% | 1 |
| May 2026 | Snapfish | 49.5K | 37.2% | 2 |
| May 2026 | Big W | 9.9K | 7.4% | 3 |
| May 2026 | Harvey Norman | 6.6K | 5% | 4 |
| May 2026 | Momento | 6.6K | 5% | 5 |
| May 2026 | Officeworks | 5.4K | 4.1% | 6 |
| May 2026 | Photobook | 5.4K | 4.1% | 7 |
| Jun 2026 | Kmart | 40.5K | 36.5% | 1 |
| Jun 2026 | Snapfish | 40.5K | 36.5% | 2 |
| Jun 2026 | Big W | 8.1K | 7.3% | 3 |
| Jun 2026 | Momento | 6.6K | 6% | 4 |
| Jun 2026 | Harvey Norman | 5.4K | 4.9% | 5 |
| Jun 2026 | Photobook | 5.4K | 4.9% | 6 |
| Jun 2026 | Officeworks | 4.4K | 4% | 7 |
| Jul 2026 | Snapfish | 49.5K | 40.2% | 1 |
| Jul 2026 | Kmart | 40.5K | 32.9% | 2 |
| Jul 2026 | Momento | 9.9K | 8% | 3 |
| Jul 2026 | Big W | 8.1K | 6.6% | 4 |
| Jul 2026 | Harvey Norman | 5.4K | 4.4% | 5 |
| Jul 2026 | Photobook | 5.4K | 4.4% | 6 |
| Jul 2026 | Officeworks | 4.4K | 3.6% | 7 |
| Aug 2026 | Snapfish | 60.5K | 41.3% | 1 |
| Aug 2026 | Kmart | 49.5K | 33.8% | 2 |
| Aug 2026 | Big W | 12.1K | 8.3% | 3 |
| Aug 2026 | Momento | 8.1K | 5.5% | 4 |
| Aug 2026 | Harvey Norman | 5.4K | 3.7% | 5 |
| Aug 2026 | Officeworks | 5.4K | 3.7% | 6 |
| Aug 2026 | Photobook | 5.4K | 3.7% | 7 |
| Sep 2026 | Kmart | 49.5K | 37.9% | 1 |
| Sep 2026 | Snapfish | 49.5K | 37.9% | 2 |
| Sep 2026 | Big W | 9.9K | 7.6% | 3 |
| Sep 2026 | Momento | 6.6K | 5% | 4 |
| Sep 2026 | Harvey Norman | 5.4K | 4.1% | 5 |
| Sep 2026 | Officeworks | 5.4K | 4.1% | 6 |
| Sep 2026 | Photobook | 4.4K | 3.4% | 7 |

## What is being compared

- **Big W**: Measured on the search term “big w photos”.
- **Harvey Norman**: Measured on the search term “harvey norman photo”.
- **Kmart**: Measured on the search term “kmart photo”.
- **Momento**: Measured on the search term “momento”.
- **Officeworks**: Measured on the search term “officeworks photo”.
- **Photobook**: Measured on the search term “photobook australia”.
- **Snapfish**: Measured on the search term “snapfish”.

- [Big W](/demand/au/brands/big-w)
- [Harvey Norman](/demand/au/brands/harvey-norman)
- [Kmart](/demand/au/brands/kmart-australia)
- [Momento](/demand/au/brands/momento-photo-books)
- [Officeworks](/demand/au/brands/officeworks)
- [Photobook](/demand/au/brands/photobook-australia)
- [Snapfish](/demand/au/brands/snapfish)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among photo printing services in Australia?

Kmart and Snapfish tie for the highest share of searches among photo printing services in Australia, at 37.9% each in September 2026.

## Cite this page

Brandwave. "Photo printing services in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-photo-printing-services

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-photo-printing-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.