--- title: "Bupa vs Medibank: Which is searched more in Australia?" description: "Is Bupa or Medibank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-pet-insurance-providers/compare/bupa-vs-medibank" publisher: "Brandwave" --- # Bupa vs Medibank: Which is searched more in Australia? Is Bupa or Medibank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bupa and Medibank - **Competitive set**: Pet insurance providers - **Market**: Australia - **Month measured**: Sep 2026 - **Bupa Share of Search**: 6% - **Medibank Share of Search**: 9% ## Is Bupa or Medibank more popular in search? - In September 2026, Medibank had more branded searches than Bupa among pet insurance providers in Australia. Medibank had about 6,600 branded searches, while Bupa had 4,400. Medibank made up 9% of all pet insurance provider searches we track, and Bupa accounted for 6%. - Medibank was ahead of Bupa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bupa’s share of searches among pet insurance providers in Australia moved from 5.8% to 6%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Medibank’s share of searches among pet insurance providers in Australia moved from 8.7% to 9%, and its estimated monthly branded searches held steady at 6.6K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Medibank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bupa did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RSPCA Pet Insurance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Budget Direct | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Knose | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Medibank | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bow Wow Meow | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Petsy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Everyday Pet Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petcover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurance should I get in Australia?": 1. RSPCA Pet Insurance, 2. Knose - Asked ChatGPT "What are the best pet insurance providers in Australia?": 1. Budget Direct, 2. Knose - Asked ChatGPT "What's the best pet insurance in Australia for a puppy?": 1. RSPCA Pet Insurance, 2. Medibank, 3. Budget Direct - Searched Google, AI Overview "pet insurance": 1. RSPCA Pet Insurance, 2. Budget Direct, 3. Petsy - Searched Google, AI Overview "best pet insurance australia": 1. Budget Direct, 2. Knose, 3. RSPCA Pet Insurance, 4. Bow Wow Meow, 5. Medibank Not named in any answer: Everyday Pet Insurance, Bupa and Petcover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia pet insurance providers in September 2026? - In September 2026, Knose overtook Medibank to rank 4th among pet insurance providers in Australia, with 11.3% of the searches. - In September 2026, Medibank lost share of searches among pet insurance providers in Australia, from 10.2% to 9%. ## Month by month | Month | Bupa estimated searches | Bupa Share of Search | Bupa rank | Medibank estimated searches | Medibank Share of Search | Medibank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 5.8% | 6 | 6.6K | 8.7% | 4 | | Nov 2025 | 4.4K | 6.2% | 6 | 6.6K | 9.3% | 5 | | Dec 2025 | 4.4K | 5.9% | 6 | 6.6K | 8.8% | 5 | | Jan 2026 | 5.4K | 5.7% | 7 | 9.9K | 10.5% | 4 | | Feb 2026 | 4.4K | 5.4% | 7 | 8.1K | 10% | 5 | | Mar 2026 | 4.4K | 5% | 7 | 8.1K | 9.3% | 5 | | Apr 2026 | 4.4K | 5.3% | 6 | 8.1K | 9.8% | 4 | | May 2026 | 4.4K | 5.5% | 6 | 8.1K | 10.2% | 5 | | Jun 2026 | 4.4K | 5.6% | 6 | 9.9K | 12.6% | 4 | | Jul 2026 | 4.4K | 5.3% | 7 | 9.9K | 12% | 4 | | Aug 2026 | 4.4K | 5.6% | 7 | 8.1K | 10.2% | 4 | | Sep 2026 | 4.4K | 6% | 7 | 6.6K | 9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bupa’s and Medibank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bupa**: Measured on the search term “bupa pet insurance”. - **Medibank**: Measured on the search term “medibank pet insurance”. - [Bupa profile](/demand/au/brands/bupa) - [Medibank profile](/demand/au/brands/medibank) - [All pet insurance providers in Australia](/demand/au/categories/au-pet-insurance-providers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bupa or Medibank more popular in search? In September 2026, Medibank had more branded searches than Bupa among pet insurance providers in Australia. Medibank had about 6,600 branded searches, while Bupa had 4,400. Medibank made up 9% of all pet insurance provider searches we track, and Bupa accounted for 6%. ## Cite this page Brandwave. "Bupa vs Medibank: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-pet-insurance-providers/compare/bupa-vs-medibank This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-pet-insurance-providers/compare/bupa-vs-medibank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.