---
title: "Pet insurance providers in Australia: Which are searched most?"
description: "Compare the companies Australians buy pet insurance from. Share of Search among Everyday Pet Insurance, Bow Wow Meow, RSPCA Pet Insurance, Knose, Medibank, Budget Direct, Bupa, Petsy and Petcover, the pet insurance providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-pet-insurance-providers"
publisher: "Brandwave"
---

# Pet insurance providers in Australia: Which are searched most?

Compare the companies Australians buy pet insurance from. Share of Search among Everyday Pet Insurance, Bow Wow Meow, RSPCA Pet Insurance, Knose, Medibank, Budget Direct, Bupa, Petsy and Petcover, the pet insurance providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet insurance providers
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Everyday Pet Insurance, 26.2%

## Which brand is most popular in search among pet insurance providers in Australia?

- In September 2026, Everyday Pet Insurance was the most searched among pet insurance providers in Australia, with an estimated 19.2K branded searches, 26.2% of all searches for the nine we track.
- Bow Wow Meow is in 2nd place, 7.8 percentage points behind at 18.4%.
- Across the 12 months ending September 2026, Everyday Pet Insurance’s share of searches among pet insurance providers in Australia decreased from 28.7% to 26.2%.
- Across the 12 months ending September 2026, Bow Wow Meow’s share of searches among pet insurance providers in Australia increased from 16.3% to 18.4%.
- Across the 12 months ending September 2026, RSPCA Pet Insurance’s share of searches among pet insurance providers in Australia decreased from 19.6% to 16.5%.
- Across the 12 months ending September 2026, Knose’s share of searches among pet insurance providers in Australia increased from 7.9% to 11.3%.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among pet insurance providers in Australia increased from 4.8% to 6%.
- Across the 12 months ending September 2026, Petcover’s share of searches among pet insurance providers in Australia decreased from 3.8% to 2.6%.
- Across the 12 months ending September 2026, Everyday Pet Insurance’s share of searches among pet insurance providers in Australia peaked at 30.5% in November 2025 and was lowest at 23.2% in July 2026.
- Across the 12 months ending September 2026, Bow Wow Meow’s share of searches among pet insurance providers in Australia peaked at 22.6% in July 2026 and was lowest at 15.4% in November 2025.
- Across the 12 months ending September 2026, RSPCA Pet Insurance’s share of searches among pet insurance providers in Australia peaked at 20.8% in March 2026 and was lowest at 14.6% in July 2026.
- Across the 12 months ending September 2026, Medibank’s share of searches among pet insurance providers in Australia peaked at 12.6% in June 2026 and was lowest at 8.7% in October 2025.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among pet insurance providers in Australia peaked at 6% in September 2026 and was lowest at 4.4% in July 2026.
- Across the 12 months ending September 2026, Bupa’s share of searches among pet insurance providers in Australia peaked at 6.2% in November 2025 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Petsy’s share of searches among pet insurance providers in Australia peaked at 5.4% in July 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Petcover’s share of searches among pet insurance providers in Australia peaked at 3.9% in December 2025 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, Bow Wow Meow rose from 3rd to 2nd among pet insurance providers in Australia.
- Across the 12 months ending September 2026, RSPCA Pet Insurance fell from 2nd to 3rd among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Knose rose from 5th to 4th among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Medibank fell from 4th to 5th among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Budget Direct rose from 7th to 6th among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Bupa fell from 6th to 7th among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Petsy held steady: its share of searches among pet insurance providers in Australia moved less than 0.5 percentage points.

## Top pet insurance providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, RSPCA Pet Insurance and Budget Direct were mentioned most often, in four of the five answers. RSPCA Pet Insurance was recommended most often, coming first in three out of five answers. Budget Direct was second, and Knose was third. Everyday Pet Insurance, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| RSPCA Pet Insurance | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Budget Direct | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Knose | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Medibank | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bow Wow Meow | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Petsy | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Everyday Pet Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Petcover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pet insurance providers

- Asked ChatGPT "Which pet insurance should I get in Australia?": 1. RSPCA Pet Insurance, 2. Knose
- Asked ChatGPT "What are the best pet insurance providers in Australia?": 1. Budget Direct, 2. Knose
- Asked ChatGPT "What's the best pet insurance in Australia for a puppy?": 1. RSPCA Pet Insurance, 2. Medibank, 3. Budget Direct
- Searched Google, AI Overview "pet insurance": 1. RSPCA Pet Insurance, 2. Budget Direct, 3. Petsy
- Searched Google, AI Overview "best pet insurance australia": 1. Budget Direct, 2. Knose, 3. RSPCA Pet Insurance, 4. Bow Wow Meow, 5. Medibank

Not named in any answer: Everyday Pet Insurance, Bupa and Petcover.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Everyday Pet Insurance vs Bow Wow Meow: compare search popularity](/demand/au/compare/bow-wow-meow-vs-everyday-pet-insurance): 26.2% against 18.4% Share of Search.
- [Everyday Pet Insurance vs RSPCA Pet Insurance: compare search popularity](/demand/au/compare/everyday-pet-insurance-vs-rspca-pet-insurance): 26.2% against 16.5% Share of Search.
- [Everyday Pet Insurance vs Knose: compare search popularity](/demand/au/compare/everyday-pet-insurance-vs-knose): 26.2% against 11.3% Share of Search.
- [Everyday Pet Insurance vs Medibank: compare search popularity](/demand/au/compare/everyday-pet-insurance-vs-medibank): 26.2% against 9% Share of Search.
- [Bow Wow Meow vs RSPCA Pet Insurance: compare search popularity](/demand/au/compare/bow-wow-meow-vs-rspca-pet-insurance): 18.4% against 16.5% Share of Search.
- [Bow Wow Meow vs Knose: compare search popularity](/demand/au/compare/bow-wow-meow-vs-knose): 18.4% against 11.3% Share of Search.
- [Bow Wow Meow vs Medibank: compare search popularity](/demand/au/compare/bow-wow-meow-vs-medibank): 18.4% against 9% Share of Search.
- [RSPCA Pet Insurance vs Knose: compare search popularity](/demand/au/compare/knose-vs-rspca-pet-insurance): 16.5% against 11.3% Share of Search.
- [RSPCA Pet Insurance vs Medibank: compare search popularity](/demand/au/compare/medibank-vs-rspca-pet-insurance): 16.5% against 9% Share of Search.
- [Knose vs Medibank: compare search popularity](/demand/au/compare/knose-vs-medibank): 11.3% against 9% Share of Search.

## How did search popularity change for Australia pet insurance providers in September 2026?

- In September 2026, Knose overtook Medibank to rank 4th among pet insurance providers in Australia, with 11.3% of the searches.
- In September 2026, Everyday Pet Insurance gained share of searches among pet insurance providers in Australia, from 24.3% to 26.2%.
- In September 2026, RSPCA Pet Insurance gained share of searches among pet insurance providers in Australia, from 15.3% to 16.5%.
- In September 2026, Bow Wow Meow lost share of searches among pet insurance providers in Australia, from 22.1% to 18.4%.
- In September 2026, Medibank lost share of searches among pet insurance providers in Australia, from 10.2% to 9%.
- Estimated monthly branded searches for Budget Direct in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
- Estimated monthly branded searches for Petcover in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Everyday Pet Insurance | 26.2% | 19.2K | 0.0% | Woolworths Group |
| 2 | Bow Wow Meow | 18.4% | 13.5K | -22.9% | Bow Wow Meow |
| 3 | RSPCA Pet Insurance | 16.5% | 12.1K | 0.0% | RSPCA Pet Insurance |
| 4 | Knose | 11.3% | 8.3K | +6.4% | Knose |
| 5 | Medibank | 9% | 6.6K | -18.5% | Medibank |
| 6 | Budget Direct | 6% | 4.4K | 0.0% | Budget Direct |
| 7 | Bupa | 6% | 4.4K | 0.0% | Bupa |
| 8 | Petsy | 4% | 2.9K | -9.4% | Petsy |
| 9 | Petcover | 2.6% | 1.9K | -20.8% | Petcover |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Everyday Pet Insurance | 21.7K | 28.7% | 1 |
| Oct 2025 | RSPCA Pet Insurance | 14.8K | 19.6% | 2 |
| Oct 2025 | Bow Wow Meow | 12.3K | 16.3% | 3 |
| Oct 2025 | Medibank | 6.6K | 8.7% | 4 |
| Oct 2025 | Knose | 6K | 7.9% | 5 |
| Oct 2025 | Bupa | 4.4K | 5.8% | 6 |
| Oct 2025 | Budget Direct | 3.6K | 4.8% | 7 |
| Oct 2025 | Petsy | 3.2K | 4.2% | 8 |
| Oct 2025 | Petcover | 2.9K | 3.8% | 9 |
| Nov 2025 | Everyday Pet Insurance | 21.7K | 30.5% | 1 |
| Nov 2025 | RSPCA Pet Insurance | 12.1K | 17% | 2 |
| Nov 2025 | Bow Wow Meow | 11K | 15.4% | 3 |
| Nov 2025 | Knose | 6.8K | 9.6% | 4 |
| Nov 2025 | Medibank | 6.6K | 9.3% | 5 |
| Nov 2025 | Bupa | 4.4K | 6.2% | 6 |
| Nov 2025 | Budget Direct | 3.6K | 5.1% | 7 |
| Nov 2025 | Petsy | 2.6K | 3.7% | 8 |
| Nov 2025 | Petcover | 2.4K | 3.4% | 9 |
| Dec 2025 | Everyday Pet Insurance | 21.7K | 29% | 1 |
| Dec 2025 | Bow Wow Meow | 13.5K | 18% | 2 |
| Dec 2025 | RSPCA Pet Insurance | 12.1K | 16.2% | 3 |
| Dec 2025 | Knose | 7.8K | 10.4% | 4 |
| Dec 2025 | Medibank | 6.6K | 8.8% | 5 |
| Dec 2025 | Bupa | 4.4K | 5.9% | 6 |
| Dec 2025 | Budget Direct | 3.6K | 4.8% | 7 |
| Dec 2025 | Petcover | 2.9K | 3.9% | 8 |
| Dec 2025 | Petsy | 2.3K | 3.1% | 9 |
| Jan 2026 | Everyday Pet Insurance | 27.6K | 29.4% | 1 |
| Jan 2026 | Bow Wow Meow | 16.5K | 17.6% | 2 |
| Jan 2026 | RSPCA Pet Insurance | 14.8K | 15.7% | 3 |
| Jan 2026 | Medibank | 9.9K | 10.5% | 4 |
| Jan 2026 | Knose | 8.3K | 8.8% | 5 |
| Jan 2026 | Budget Direct | 5.4K | 5.7% | 6 |
| Jan 2026 | Bupa | 5.4K | 5.7% | 7 |
| Jan 2026 | Petsy | 3.2K | 3.4% | 8 |
| Jan 2026 | Petcover | 2.9K | 3.1% | 9 |
| Feb 2026 | Everyday Pet Insurance | 23.5K | 28.9% | 1 |
| Feb 2026 | Bow Wow Meow | 14.3K | 17.6% | 2 |
| Feb 2026 | RSPCA Pet Insurance | 12.1K | 14.9% | 3 |
| Feb 2026 | Knose | 8.3K | 10.2% | 4 |
| Feb 2026 | Medibank | 8.1K | 10% | 5 |
| Feb 2026 | Budget Direct | 4.4K | 5.4% | 6 |
| Feb 2026 | Bupa | 4.4K | 5.4% | 7 |
| Feb 2026 | Petsy | 3.2K | 3.9% | 8 |
| Feb 2026 | Petcover | 2.9K | 3.6% | 9 |
| Mar 2026 | Everyday Pet Insurance | 23.5K | 26.9% | 1 |
| Mar 2026 | RSPCA Pet Insurance | 18.1K | 20.8% | 2 |
| Mar 2026 | Bow Wow Meow | 14.3K | 16.4% | 3 |
| Mar 2026 | Knose | 8.3K | 9.5% | 4 |
| Mar 2026 | Medibank | 8.1K | 9.3% | 5 |
| Mar 2026 | Budget Direct | 4.4K | 5% | 6 |
| Mar 2026 | Bupa | 4.4K | 5% | 7 |
| Mar 2026 | Petsy | 3.2K | 3.7% | 8 |
| Mar 2026 | Petcover | 2.9K | 3.3% | 9 |
| Apr 2026 | Everyday Pet Insurance | 23.5K | 28.5% | 1 |
| Apr 2026 | RSPCA Pet Insurance | 14.8K | 18% | 2 |
| Apr 2026 | Bow Wow Meow | 14.3K | 17.4% | 3 |
| Apr 2026 | Medibank | 8.1K | 9.8% | 4 |
| Apr 2026 | Knose | 7.3K | 8.9% | 5 |
| Apr 2026 | Bupa | 4.4K | 5.3% | 6 |
| Apr 2026 | Budget Direct | 3.6K | 4.4% | 7 |
| Apr 2026 | Petsy | 3.5K | 4.2% | 8 |
| Apr 2026 | Petcover | 2.9K | 3.5% | 9 |
| May 2026 | Everyday Pet Insurance | 22.5K | 28.2% | 1 |
| May 2026 | Bow Wow Meow | 14.3K | 17.9% | 2 |
| May 2026 | RSPCA Pet Insurance | 12.1K | 15.2% | 3 |
| May 2026 | Knose | 8.3K | 10.4% | 4 |
| May 2026 | Medibank | 8.1K | 10.2% | 5 |
| May 2026 | Bupa | 4.4K | 5.5% | 6 |
| May 2026 | Budget Direct | 3.6K | 4.5% | 7 |
| May 2026 | Petsy | 3.5K | 4.4% | 8 |
| May 2026 | Petcover | 2.9K | 3.6% | 9 |
| Jun 2026 | Everyday Pet Insurance | 19.2K | 24.4% | 1 |
| Jun 2026 | Bow Wow Meow | 15.3K | 19.4% | 2 |
| Jun 2026 | RSPCA Pet Insurance | 12.1K | 15.4% | 3 |
| Jun 2026 | Medibank | 9.9K | 12.6% | 4 |
| Jun 2026 | Knose | 7.8K | 9.9% | 5 |
| Jun 2026 | Bupa | 4.4K | 5.6% | 6 |
| Jun 2026 | Budget Direct | 3.6K | 4.6% | 7 |
| Jun 2026 | Petsy | 3.5K | 4.4% | 8 |
| Jun 2026 | Petcover | 2.9K | 3.7% | 9 |
| Jul 2026 | Everyday Pet Insurance | 19.2K | 23.2% | 1 |
| Jul 2026 | Bow Wow Meow | 18.7K | 22.6% | 2 |
| Jul 2026 | RSPCA Pet Insurance | 12.1K | 14.6% | 3 |
| Jul 2026 | Medibank | 9.9K | 12% | 4 |
| Jul 2026 | Knose | 7.8K | 9.4% | 5 |
| Jul 2026 | Petsy | 4.5K | 5.4% | 6 |
| Jul 2026 | Bupa | 4.4K | 5.3% | 7 |
| Jul 2026 | Budget Direct | 3.6K | 4.4% | 8 |
| Jul 2026 | Petcover | 2.4K | 2.9% | 9 |
| Aug 2026 | Everyday Pet Insurance | 19.2K | 24.3% | 1 |
| Aug 2026 | Bow Wow Meow | 17.5K | 22.1% | 2 |
| Aug 2026 | RSPCA Pet Insurance | 12.1K | 15.3% | 3 |
| Aug 2026 | Medibank | 8.1K | 10.2% | 4 |
| Aug 2026 | Knose | 7.8K | 9.9% | 5 |
| Aug 2026 | Budget Direct | 4.4K | 5.6% | 6 |
| Aug 2026 | Bupa | 4.4K | 5.6% | 7 |
| Aug 2026 | Petsy | 3.2K | 4% | 8 |
| Aug 2026 | Petcover | 2.4K | 3% | 9 |
| Sep 2026 | Everyday Pet Insurance | 19.2K | 26.2% | 1 |
| Sep 2026 | Bow Wow Meow | 13.5K | 18.4% | 2 |
| Sep 2026 | RSPCA Pet Insurance | 12.1K | 16.5% | 3 |
| Sep 2026 | Knose | 8.3K | 11.3% | 4 |
| Sep 2026 | Medibank | 6.6K | 9% | 5 |
| Sep 2026 | Budget Direct | 4.4K | 6% | 6 |
| Sep 2026 | Bupa | 4.4K | 6% | 7 |
| Sep 2026 | Petsy | 2.9K | 4% | 8 |
| Sep 2026 | Petcover | 1.9K | 2.6% | 9 |

## What is being compared

- **Bow Wow Meow**: Measured on the search terms “bow wow meow” and “bow wow meow pet insurance”, summed into one figure.
- **Budget Direct**: Measured on the search term “budget direct pet insurance”.
- **Bupa**: Measured on the search term “bupa pet insurance”.
- **Everyday Pet Insurance**: Measured on the search terms “everyday pet insurance” and “woolworths pet insurance”, summed into one figure.
- **Knose**: Measured on the search terms “knose” and “knose pet insurance”, summed into one figure.
- **Medibank**: Measured on the search term “medibank pet insurance”.
- **Petcover**: Measured on the search term “petcover”.
- **Petsy**: Measured on the search terms “petsy” and “petsy pet insurance”, summed into one figure.
- **RSPCA Pet Insurance**: Measured on the search term “rspca pet insurance”.

- [Bow Wow Meow](/demand/au/brands/bow-wow-meow)
- [Budget Direct](/demand/au/brands/budget-direct)
- [Bupa](/demand/au/brands/bupa)
- [Everyday Pet Insurance](/demand/au/brands/everyday-pet-insurance)
- [Knose](/demand/au/brands/knose)
- [Medibank](/demand/au/brands/medibank)
- [Petcover](/demand/au/brands/petcover)
- [Petsy](/demand/au/brands/petsy)
- [RSPCA Pet Insurance](/demand/au/brands/rspca-pet-insurance)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet insurance providers in Australia?

In September 2026, Everyday Pet Insurance was the most searched among pet insurance providers in Australia, with an estimated 19.2K branded searches, 26.2% of all searches for the nine we track.

## Cite this page

Brandwave. "Pet insurance providers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-pet-insurance-providers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-pet-insurance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.