---
title: "Personal injury lawyers in Australia: Which are searched most?"
description: "Compare the law firms people use for personal injury and compensation claims. Share of Search among Maurice Blackburn, Slater and Gordon, Shine Lawyers and Turner Freeman Lawyers, the personal injury lawyers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-personal-injury-lawyers"
publisher: "Brandwave"
---

# Personal injury lawyers in Australia: Which are searched most?

Compare the law firms people use for personal injury and compensation claims. Share of Search among Maurice Blackburn, Slater and Gordon, Shine Lawyers and Turner Freeman Lawyers, the personal injury lawyers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Personal injury lawyers
- **Market**: Australia
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Maurice Blackburn, 46.4%

## Which brand is most popular in search among personal injury lawyers in Australia?

- In September 2026, Maurice Blackburn was the most searched among personal injury lawyer brands in Australia, with an estimated 18.1K branded searches, 46.4% of all searches for the four we track.
- Slater and Gordon is in 2nd place, 21 percentage points behind at 25.4%.
- Across the 12 months ending September 2026, Maurice Blackburn’s share of searches among personal injury lawyers in Australia increased from 39.8% to 46.4%.
- Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury lawyers in Australia decreased from 26.6% to 25.4%.
- Across the 12 months ending September 2026, Shine Lawyers’ share of searches among personal injury lawyers in Australia decreased from 21.8% to 16.9%.
- Across the 12 months ending September 2026, Turner Freeman Lawyers’ share of searches among personal injury lawyers in Australia decreased from 11.8% to 11.3%.
- Across the 12 months ending September 2026, Maurice Blackburn’s share of searches among personal injury lawyers in Australia peaked at 46.4% in September 2026 and was lowest at 31.4% in February 2026.
- Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury lawyers in Australia peaked at 29.4% in August 2026 and was lowest at 21.8% in January 2026.
- Across the 12 months ending September 2026, Shine Lawyers’ share of searches among personal injury lawyers in Australia peaked at 31.4% in February 2026 and was lowest at 16% in August 2026.
- Across the 12 months ending September 2026, Turner Freeman Lawyers’ share of searches among personal injury lawyers in Australia peaked at 14.1% in April 2026 and was lowest at 10.7% in August 2026.

## Top personal injury lawyers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Maurice Blackburn, Slater and Gordon, Shine Lawyers and Turner Freeman Lawyers were mentioned most often, in two of the four answers. Maurice Blackburn was recommended most often, coming first in both answers that gave a list. Slater and Gordon was second, and Shine Lawyers was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Maurice Blackburn | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Slater and Gordon | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Shine Lawyers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Turner Freeman Lawyers | 4th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about personal injury lawyers

- Asked ChatGPT "What's the best personal injury law firm in Australia?": 1. Maurice Blackburn, 2. Slater and Gordon, 3. Shine Lawyers
- Asked ChatGPT "Which Australian law firm is best for a compensation claim?": 1. Turner Freeman Lawyers
- Asked ChatGPT "What are the biggest personal injury law firms in Australia?": 1. Maurice Blackburn, 2. Slater and Gordon, 3. Shine Lawyers, 4. Turner Freeman Lawyers
- Searched Google, AI Overview "personal injury lawyers": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Maurice Blackburn vs Slater and Gordon: compare search popularity](/demand/au/compare/maurice-blackburn-vs-slater-and-gordon-au): 46.4% against 25.4% Share of Search.
- [Maurice Blackburn vs Shine Lawyers: compare search popularity](/demand/au/compare/maurice-blackburn-vs-shine-lawyers): 46.4% against 16.9% Share of Search.
- [Maurice Blackburn vs Turner Freeman Lawyers: compare search popularity](/demand/au/compare/maurice-blackburn-vs-turner-freeman): 46.4% against 11.3% Share of Search.
- [Slater and Gordon vs Shine Lawyers: compare search popularity](/demand/au/compare/shine-lawyers-vs-slater-and-gordon-au): 25.4% against 16.9% Share of Search.
- [Slater and Gordon vs Turner Freeman Lawyers: compare search popularity](/demand/au/compare/slater-and-gordon-au-vs-turner-freeman): 25.4% against 11.3% Share of Search.
- [Shine Lawyers vs Turner Freeman Lawyers: compare search popularity](/demand/au/compare/shine-lawyers-vs-turner-freeman): 16.9% against 11.3% Share of Search.

## How did search popularity change for Australia personal injury lawyers in September 2026?

- In September 2026, Maurice Blackburn gained share of searches among personal injury lawyers in Australia, from 43.9% to 46.4%.
- In September 2026, Shine Lawyers gained share of searches among personal injury lawyers in Australia, from 16% to 16.9%.
- In September 2026, Turner Freeman Lawyers gained share of searches among personal injury lawyers in Australia, from 10.7% to 11.3%.
- In September 2026, Slater and Gordon lost share of searches among personal injury lawyers in Australia, from 29.4% to 25.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maurice Blackburn | 46.4% | 18.1K | 0.0% | Maurice Blackburn |
| 2 | Slater and Gordon | 25.4% | 9.9K | -18.2% | Slater and Gordon |
| 3 | Shine Lawyers | 16.9% | 6.6K | 0.0% | Shine Lawyers |
| 4 | Turner Freeman Lawyers | 11.3% | 4.4K | 0.0% | Turner Freeman Lawyers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maurice Blackburn | 14.8K | 39.8% | 1 |
| Oct 2025 | Slater and Gordon | 9.9K | 26.6% | 2 |
| Oct 2025 | Shine Lawyers | 8.1K | 21.8% | 3 |
| Oct 2025 | Turner Freeman Lawyers | 4.4K | 11.8% | 4 |
| Nov 2025 | Maurice Blackburn | 12.1K | 35.1% | 1 |
| Nov 2025 | Slater and Gordon | 9.9K | 28.7% | 2 |
| Nov 2025 | Shine Lawyers | 8.1K | 23.5% | 3 |
| Nov 2025 | Turner Freeman Lawyers | 4.4K | 12.8% | 4 |
| Dec 2025 | Maurice Blackburn | 12.1K | 35.9% | 1 |
| Dec 2025 | Shine Lawyers | 9.9K | 29.4% | 2 |
| Dec 2025 | Slater and Gordon | 8.1K | 24% | 3 |
| Dec 2025 | Turner Freeman Lawyers | 3.6K | 10.7% | 4 |
| Jan 2026 | Maurice Blackburn | 14.8K | 39.8% | 1 |
| Jan 2026 | Shine Lawyers | 9.9K | 26.6% | 2 |
| Jan 2026 | Slater and Gordon | 8.1K | 21.8% | 3 |
| Jan 2026 | Turner Freeman Lawyers | 4.4K | 11.8% | 4 |
| Feb 2026 | Maurice Blackburn | 12.1K | 31.4% | 1 |
| Feb 2026 | Shine Lawyers | 12.1K | 31.4% | 2 |
| Feb 2026 | Slater and Gordon | 9.9K | 25.7% | 3 |
| Feb 2026 | Turner Freeman Lawyers | 4.4K | 11.4% | 4 |
| Mar 2026 | Maurice Blackburn | 22.2K | 44% | 1 |
| Mar 2026 | Slater and Gordon | 14.8K | 29.3% | 2 |
| Mar 2026 | Shine Lawyers | 8.1K | 16% | 3 |
| Mar 2026 | Turner Freeman Lawyers | 5.4K | 10.7% | 4 |
| Apr 2026 | Maurice Blackburn | 14.8K | 38.7% | 1 |
| Apr 2026 | Slater and Gordon | 9.9K | 25.9% | 2 |
| Apr 2026 | Shine Lawyers | 8.1K | 21.2% | 3 |
| Apr 2026 | Turner Freeman Lawyers | 5.4K | 14.1% | 4 |
| May 2026 | Maurice Blackburn | 14.8K | 35.1% | 1 |
| May 2026 | Shine Lawyers | 12.1K | 28.7% | 2 |
| May 2026 | Slater and Gordon | 9.9K | 23.5% | 3 |
| May 2026 | Turner Freeman Lawyers | 5.4K | 12.8% | 4 |
| Jun 2026 | Maurice Blackburn | 12.1K | 35.1% | 1 |
| Jun 2026 | Slater and Gordon | 9.9K | 28.7% | 2 |
| Jun 2026 | Shine Lawyers | 8.1K | 23.5% | 3 |
| Jun 2026 | Turner Freeman Lawyers | 4.4K | 12.8% | 4 |
| Jul 2026 | Maurice Blackburn | 14.8K | 41.5% | 1 |
| Jul 2026 | Slater and Gordon | 9.9K | 27.7% | 2 |
| Jul 2026 | Shine Lawyers | 6.6K | 18.5% | 3 |
| Jul 2026 | Turner Freeman Lawyers | 4.4K | 12.3% | 4 |
| Aug 2026 | Maurice Blackburn | 18.1K | 43.9% | 1 |
| Aug 2026 | Slater and Gordon | 12.1K | 29.4% | 2 |
| Aug 2026 | Shine Lawyers | 6.6K | 16% | 3 |
| Aug 2026 | Turner Freeman Lawyers | 4.4K | 10.7% | 4 |
| Sep 2026 | Maurice Blackburn | 18.1K | 46.4% | 1 |
| Sep 2026 | Slater and Gordon | 9.9K | 25.4% | 2 |
| Sep 2026 | Shine Lawyers | 6.6K | 16.9% | 3 |
| Sep 2026 | Turner Freeman Lawyers | 4.4K | 11.3% | 4 |

## What is being compared

- **Maurice Blackburn**: Measured on the search term “maurice blackburn”.
- **Shine Lawyers**: Measured on the search term “shine lawyers”.
- **Slater and Gordon**: Measured on the search term “slater and gordon”.
- **Turner Freeman Lawyers**: Measured on the search term “turner freeman”.

- [Maurice Blackburn](/demand/au/brands/maurice-blackburn)
- [Shine Lawyers](/demand/au/brands/shine-lawyers)
- [Slater and Gordon](/demand/au/brands/slater-and-gordon-au)
- [Turner Freeman Lawyers](/demand/au/brands/turner-freeman)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among personal injury lawyers in Australia?

In September 2026, Maurice Blackburn was the most searched among personal injury lawyer brands in Australia, with an estimated 18.1K branded searches, 46.4% of all searches for the four we track.

## Cite this page

Brandwave. "Personal injury lawyers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-personal-injury-lawyers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-personal-injury-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.