---
title: "Paint brands in Australia: Which are searched most?"
description: "Compare the wall and exterior paint brands people decorate with. Share of Search among Dulux, Haymes Paint, Taubmans, Wattyl and British Paints, the paint brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-paint-brands"
publisher: "Brandwave"
---

# Paint brands in Australia: Which are searched most?

Compare the wall and exterior paint brands people decorate with. Share of Search among Dulux, Haymes Paint, Taubmans, Wattyl and British Paints, the paint brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Paint brands
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dulux, 57.5%

## Which brand is most popular in search among paint brands in Australia?

- In September 2026, Dulux was the most searched among paint brands in Australia, with an estimated 33.1K branded searches, 57.5% of all searches for the five we track.
- Haymes Paint is in 2nd place, 37 percentage points behind at 20.5%.
- Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia increased from 54.1% to 57.5%.
- Across the 12 months ending September 2026, Haymes Paint’s share of searches among paint brands in Australia decreased from 23% to 20.5%.
- Across the 12 months ending September 2026, Taubmans’ share of searches among paint brands in Australia increased from 8.8% to 9.4%.
- Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in Australia decreased from 10.8% to 9.4%.
- Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia peaked at 58.8% in July 2026 and was lowest at 52.5% in December 2025.
- Across the 12 months ending September 2026, Haymes Paint’s share of searches among paint brands in Australia peaked at 24.2% in May 2026 and was lowest at 20.3% in November 2025.
- Across the 12 months ending September 2026, Taubmans’ share of searches among paint brands in Australia peaked at 9.4% in September 2026 and was lowest at 7.7% in January 2026.
- Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in Australia peaked at 13.4% in February 2026 and was lowest at 9% in May 2026.
- Across the 12 months ending September 2026, Taubmans rose from 4th to 3rd among paint brands in Australia.
- Across the 12 months ending September 2026, Wattyl fell from 3rd to 4th among paint brands in Australia.
- Across the 12 months ending September 2026, British Paints held steady: its share of searches among paint brands in Australia moved less than 0.5 percentage points.

## Top paint brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dulux appeared every time. Dulux was recommended most often, coming first in all four answers that gave a list. Taubmans was second, and Haymes Paint was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dulux | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Taubmans | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Haymes Paint | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Wattyl | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| British Paints | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about paint brands

- Asked ChatGPT "What's the best paint brand in Australia?": 1. Dulux, 2. Haymes Paint, 3. Taubmans, 4. Wattyl
- Asked ChatGPT "Which Australian paint brand is best for exterior walls?": 1. Dulux, 2. Taubmans, 3. Haymes Paint
- Asked ChatGPT "What are the most popular paint brands in Australia?": 1. Dulux, 2. Taubmans, 3. Haymes Paint, 4. Wattyl, 5. British Paints
- Searched Google, AI Overview "paint": 1. Dulux
- Searched Google, AI Overview "exterior paint": 1. Dulux, 2. Taubmans, 3. Wattyl, 4. Haymes Paint

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Dulux vs Haymes Paint: compare search popularity](/demand/au/compare/dulux-vs-haymes-paint): 57.5% against 20.5% Share of Search.
- [Dulux vs Taubmans: compare search popularity](/demand/au/compare/dulux-vs-taubmans): 57.5% against 9.4% Share of Search.
- [Dulux vs Wattyl: compare search popularity](/demand/au/compare/dulux-vs-wattyl): 57.5% against 9.4% Share of Search.
- [Dulux vs British Paints: compare search popularity](/demand/au/compare/british-paints-vs-dulux): 57.5% against 3.3% Share of Search.
- [Haymes Paint vs Taubmans: compare search popularity](/demand/au/compare/haymes-paint-vs-taubmans): 20.5% against 9.4% Share of Search.
- [Haymes Paint vs Wattyl: compare search popularity](/demand/au/compare/haymes-paint-vs-wattyl): 20.5% against 9.4% Share of Search.
- [Haymes Paint vs British Paints: compare search popularity](/demand/au/compare/british-paints-vs-haymes-paint): 20.5% against 3.3% Share of Search.
- [Taubmans vs Wattyl: compare search popularity](/demand/au/compare/taubmans-vs-wattyl): 9.4% Share of Search each.
- [Taubmans vs British Paints: compare search popularity](/demand/au/compare/british-paints-vs-taubmans): 9.4% against 3.3% Share of Search.
- [Wattyl vs British Paints: compare search popularity](/demand/au/compare/british-paints-vs-wattyl): 9.4% against 3.3% Share of Search.

## How did search popularity change for Australia paint brands in September 2026?

- In September 2026, Haymes Paint lost share of searches among paint brands in Australia, from 21.2% to 20.5%.
- British Paints’ share of searches among paint brands in Australia has gained ground for 3 months in a row, from 2.8% to 3.3% in September 2026.
- Estimated monthly branded searches for Wattyl in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
- Estimated monthly branded searches for Dulux in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
- Estimated monthly branded searches for Taubmans in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dulux | 57.5% | 33.1K | 0.0% | Dulux |
| 2 | Haymes Paint | 20.5% | 11.8K | -4.1% | Haymes Paint |
| 3 | Taubmans | 9.4% | 5.4K | 0.0% | Taubmans |
| 4 | Wattyl | 9.4% | 5.4K | 0.0% | Wattyl |
| 5 | British Paints | 3.3% | 1.9K | 0.0% | British Paints |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dulux | 40.5K | 54.1% | 1 |
| Oct 2025 | Haymes Paint | 17.2K | 23% | 2 |
| Oct 2025 | Wattyl | 8.1K | 10.8% | 3 |
| Oct 2025 | Taubmans | 6.6K | 8.8% | 4 |
| Oct 2025 | British Paints | 2.4K | 3.2% | 5 |
| Nov 2025 | Dulux | 40.5K | 56.6% | 1 |
| Nov 2025 | Haymes Paint | 14.5K | 20.3% | 2 |
| Nov 2025 | Wattyl | 8.1K | 11.3% | 3 |
| Nov 2025 | Taubmans | 6.6K | 9.2% | 4 |
| Nov 2025 | British Paints | 1.9K | 2.7% | 5 |
| Dec 2025 | Dulux | 33.1K | 52.5% | 1 |
| Dec 2025 | Haymes Paint | 14.5K | 23% | 2 |
| Dec 2025 | Wattyl | 8.1K | 12.9% | 3 |
| Dec 2025 | Taubmans | 5.4K | 8.6% | 4 |
| Dec 2025 | British Paints | 1.9K | 3% | 5 |
| Jan 2026 | Dulux | 40.5K | 57.5% | 1 |
| Jan 2026 | Haymes Paint | 14.5K | 20.6% | 2 |
| Jan 2026 | Wattyl | 8.1K | 11.5% | 3 |
| Jan 2026 | Taubmans | 5.4K | 7.7% | 4 |
| Jan 2026 | British Paints | 1.9K | 2.7% | 5 |
| Feb 2026 | Dulux | 33.1K | 54.7% | 1 |
| Feb 2026 | Haymes Paint | 12.3K | 20.3% | 2 |
| Feb 2026 | Wattyl | 8.1K | 13.4% | 3 |
| Feb 2026 | Taubmans | 5.4K | 8.9% | 4 |
| Feb 2026 | British Paints | 1.6K | 2.6% | 5 |
| Mar 2026 | Dulux | 40.5K | 56.6% | 1 |
| Mar 2026 | Haymes Paint | 14.5K | 20.3% | 2 |
| Mar 2026 | Wattyl | 8.1K | 11.3% | 3 |
| Mar 2026 | Taubmans | 6.6K | 9.2% | 4 |
| Mar 2026 | British Paints | 1.9K | 2.7% | 5 |
| Apr 2026 | Dulux | 33.1K | 53.8% | 1 |
| Apr 2026 | Haymes Paint | 14.5K | 23.6% | 2 |
| Apr 2026 | Wattyl | 6.6K | 10.7% | 3 |
| Apr 2026 | Taubmans | 5.4K | 8.8% | 4 |
| Apr 2026 | British Paints | 1.9K | 3.1% | 5 |
| May 2026 | Dulux | 33.1K | 55.2% | 1 |
| May 2026 | Haymes Paint | 14.5K | 24.2% | 2 |
| May 2026 | Taubmans | 5.4K | 9% | 3 |
| May 2026 | Wattyl | 5.4K | 9% | 4 |
| May 2026 | British Paints | 1.6K | 2.7% | 5 |
| Jun 2026 | Dulux | 33.1K | 57.3% | 1 |
| Jun 2026 | Haymes Paint | 12.3K | 21.3% | 2 |
| Jun 2026 | Taubmans | 5.4K | 9.3% | 3 |
| Jun 2026 | Wattyl | 5.4K | 9.3% | 4 |
| Jun 2026 | British Paints | 1.6K | 2.8% | 5 |
| Jul 2026 | Dulux | 33.1K | 58.8% | 1 |
| Jul 2026 | Haymes Paint | 11.8K | 21% | 2 |
| Jul 2026 | Wattyl | 5.4K | 9.6% | 3 |
| Jul 2026 | Taubmans | 4.4K | 7.8% | 4 |
| Jul 2026 | British Paints | 1.6K | 2.8% | 5 |
| Aug 2026 | Dulux | 33.1K | 57% | 1 |
| Aug 2026 | Haymes Paint | 12.3K | 21.2% | 2 |
| Aug 2026 | Taubmans | 5.4K | 9.3% | 3 |
| Aug 2026 | Wattyl | 5.4K | 9.3% | 4 |
| Aug 2026 | British Paints | 1.9K | 3.3% | 5 |
| Sep 2026 | Dulux | 33.1K | 57.5% | 1 |
| Sep 2026 | Haymes Paint | 11.8K | 20.5% | 2 |
| Sep 2026 | Taubmans | 5.4K | 9.4% | 3 |
| Sep 2026 | Wattyl | 5.4K | 9.4% | 4 |
| Sep 2026 | British Paints | 1.9K | 3.3% | 5 |

## What is being compared

- **British Paints**: Measured on the search term “british paints”.
- **Dulux**: Measured on the search term “dulux”.
- **Haymes Paint**: Measured on the search terms “haymes” and “haymes paint”, summed into one figure.
- **Taubmans**: Measured on the search term “taubmans”.
- **Wattyl**: Measured on the search term “wattyl”.

- [British Paints](/demand/au/brands/british-paints)
- [Dulux](/demand/au/brands/dulux)
- [Haymes Paint](/demand/au/brands/haymes-paint)
- [Taubmans](/demand/au/brands/taubmans)
- [Wattyl](/demand/au/brands/wattyl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among paint brands in Australia?

In September 2026, Dulux was the most searched among paint brands in Australia, with an estimated 33.1K branded searches, 57.5% of all searches for the five we track.

## Cite this page

Brandwave. "Paint brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-paint-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-paint-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.