--- title: "Pain relief brands in Australia: Which are searched most?" description: "Compare the over-the-counter pain relief brands Australians buy. Share of Search among Nurofen, Panadol, Naprogesic, Voltaren, Deep Heat, Dencorub and Disprin, the pain relief brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-pain-relief-brands" publisher: "Brandwave" --- # Pain relief brands in Australia: Which are searched most? Compare the over-the-counter pain relief brands Australians buy. Share of Search among Nurofen, Panadol, Naprogesic, Voltaren, Deep Heat, Dencorub and Disprin, the pain relief brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pain relief brands - **Market**: Australia - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Nurofen, 30.3% ## Which brand is most popular in search among pain relief brands in Australia? - In September 2026, Nurofen was the most searched among pain relief brands in Australia, with an estimated 49.5K branded searches, 30.3% of all searches for the seven we track. - Panadol is in 2nd place, 5.5 percentage points behind at 24.8%. - Across the 12 months ending September 2026, Nurofen’s share of searches among pain relief brands in Australia increased from 29.7% to 30.3%. - Across the 12 months ending September 2026, Panadol’s share of searches among pain relief brands in Australia increased from 24.3% to 24.8%. - Across the 12 months ending September 2026, Voltaren’s share of searches among pain relief brands in Australia decreased from 19.9% to 16.6%. - Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in Australia increased from 5.9% to 7.4%. - Across the 12 months ending September 2026, Dencorub’s share of searches among pain relief brands in Australia increased from 2.1% to 2.7%. - Across the 12 months ending September 2026, Nurofen’s share of searches among pain relief brands in Australia peaked at 33.4% in June 2026 and was lowest at 28% in May 2026. - Across the 12 months ending September 2026, Panadol’s share of searches among pain relief brands in Australia peaked at 25.2% in August 2026 and was lowest at 20.1% in January 2026. - Across the 12 months ending September 2026, Naprogesic’s share of searches among pain relief brands in Australia peaked at 20.1% in January 2026 and was lowest at 15% in June 2026. - Across the 12 months ending September 2026, Voltaren’s share of searches among pain relief brands in Australia peaked at 20.8% in April 2026 and was lowest at 16.6% in September 2026. - Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in Australia peaked at 7.4% in September 2026 and was lowest at 5.4% in December 2025. - Across the 12 months ending September 2026, Dencorub’s share of searches among pain relief brands in Australia peaked at 3% in May 2026 and was lowest at 2% in December 2025. - Across the 12 months ending September 2026, Naprogesic rose from 4th to 3rd among pain relief brands in Australia. - Across the 12 months ending September 2026, Voltaren fell from 3rd to 4th among pain relief brands in Australia. - Across the 12 months ending September 2026, Disprin held steady: its share of searches among pain relief brands in Australia moved less than 0.5 percentage points. ## Top pain relief brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Nurofen and Panadol were mentioned most often, in three of the five answers. Panadol was recommended most often, coming first in both answers that gave a list. Nurofen was second, and Voltaren was third. Naprogesic, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panadol | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nurofen | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Voltaren | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Naprogesic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Deep Heat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dencorub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Disprin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "Which pain relief should I take for a headache in Australia?": 1. Panadol, 2. Nurofen - Asked ChatGPT "What are the best pain relief brands in Australia?": 1. Panadol, 2. Nurofen, 3. Voltaren - Asked ChatGPT "What's the best pain relief for back pain?": 1. Nurofen, 2. Panadol - Searched Google, AI Overview "back pain relief": named none of the brands we track - Searched Google, AI Overview "pain relief": named none of the brands we track Not named in any answer: Naprogesic, Deep Heat, Dencorub and Disprin. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## Compare search popularity between leading brands - [Nurofen vs Panadol: compare search popularity](/demand/au/compare/nurofen-vs-panadol): 30.3% against 24.8% Share of Search. - [Nurofen vs Naprogesic: compare search popularity](/demand/au/compare/naprogesic-vs-nurofen): 30.3% against 16.6% Share of Search. - [Nurofen vs Voltaren: compare search popularity](/demand/au/compare/nurofen-vs-voltaren): 30.3% against 16.6% Share of Search. - [Nurofen vs Deep Heat: compare search popularity](/demand/au/compare/deep-heat-vs-nurofen): 30.3% against 7.4% Share of Search. - [Panadol vs Naprogesic: compare search popularity](/demand/au/compare/naprogesic-vs-panadol): 24.8% against 16.6% Share of Search. - [Panadol vs Voltaren: compare search popularity](/demand/au/compare/panadol-vs-voltaren): 24.8% against 16.6% Share of Search. - [Panadol vs Deep Heat: compare search popularity](/demand/au/compare/deep-heat-vs-panadol): 24.8% against 7.4% Share of Search. - [Naprogesic vs Voltaren: compare search popularity](/demand/au/compare/naprogesic-vs-voltaren): 16.6% Share of Search each. - [Naprogesic vs Deep Heat: compare search popularity](/demand/au/compare/deep-heat-vs-naprogesic): 16.6% against 7.4% Share of Search. - [Voltaren vs Deep Heat: compare search popularity](/demand/au/compare/deep-heat-vs-voltaren): 16.6% against 7.4% Share of Search. ## How did search popularity change for Australia pain relief brands in September 2026? - In September 2026, Deep Heat gained share of searches among pain relief brands in Australia, from 6.2% to 7.4%. - Estimated monthly branded searches for Dencorub in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026. - Estimated monthly branded searches for Panadol in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Nurofen in Australia rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. - Estimated monthly branded searches for Naprogesic in Australia rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nurofen | 30.3% | 49.5K | 0.0% | Reckitt | | 2 | Panadol | 24.8% | 40.5K | 0.0% | Panadol | | 3 | Naprogesic | 16.6% | 27.1K | 0.0% | Bayer | | 4 | Voltaren | 16.6% | 27.1K | 0.0% | Voltaren | | 5 | Deep Heat | 7.4% | 12.1K | +22.2% | Mentholatum | | 6 | Dencorub | 2.7% | 4.4K | 0.0% | Dencorub | | 7 | Disprin | 1.5% | 2.4K | 0.0% | Reckitt | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nurofen | 40.5K | 29.7% | 1 | | Oct 2025 | Panadol | 33.1K | 24.3% | 2 | | Oct 2025 | Voltaren | 27.1K | 19.9% | 3 | | Oct 2025 | Naprogesic | 22.2K | 16.3% | 4 | | Oct 2025 | Deep Heat | 8.1K | 5.9% | 5 | | Oct 2025 | Dencorub | 2.9K | 2.1% | 6 | | Oct 2025 | Disprin | 2.4K | 1.8% | 7 | | Nov 2025 | Nurofen | 40.5K | 29.8% | 1 | | Nov 2025 | Panadol | 33.1K | 24.4% | 2 | | Nov 2025 | Voltaren | 27.1K | 20% | 3 | | Nov 2025 | Naprogesic | 22.2K | 16.3% | 4 | | Nov 2025 | Deep Heat | 8.1K | 6% | 5 | | Nov 2025 | Dencorub | 2.9K | 2.1% | 6 | | Nov 2025 | Disprin | 1.9K | 1.4% | 7 | | Dec 2025 | Nurofen | 40.5K | 33% | 1 | | Dec 2025 | Panadol | 27.1K | 22.1% | 2 | | Dec 2025 | Naprogesic | 22.2K | 18.1% | 3 | | Dec 2025 | Voltaren | 22.2K | 18.1% | 4 | | Dec 2025 | Deep Heat | 6.6K | 5.4% | 5 | | Dec 2025 | Dencorub | 2.4K | 2% | 6 | | Dec 2025 | Disprin | 1.9K | 1.5% | 7 | | Jan 2026 | Nurofen | 40.5K | 30.1% | 1 | | Jan 2026 | Naprogesic | 27.1K | 20.1% | 2 | | Jan 2026 | Panadol | 27.1K | 20.1% | 3 | | Jan 2026 | Voltaren | 27.1K | 20.1% | 4 | | Jan 2026 | Deep Heat | 8.1K | 6% | 5 | | Jan 2026 | Dencorub | 2.9K | 2.2% | 6 | | Jan 2026 | Disprin | 1.9K | 1.4% | 7 | | Feb 2026 | Nurofen | 33.1K | 28.4% | 1 | | Feb 2026 | Panadol | 27.1K | 23.2% | 2 | | Feb 2026 | Naprogesic | 22.2K | 19% | 3 | | Feb 2026 | Voltaren | 22.2K | 19% | 4 | | Feb 2026 | Deep Heat | 8.1K | 6.9% | 5 | | Feb 2026 | Dencorub | 2.4K | 2.1% | 6 | | Feb 2026 | Disprin | 1.6K | 1.4% | 7 | | Mar 2026 | Nurofen | 40.5K | 28.8% | 1 | | Mar 2026 | Panadol | 33.1K | 23.5% | 2 | | Mar 2026 | Naprogesic | 27.1K | 19.3% | 3 | | Mar 2026 | Voltaren | 27.1K | 19.3% | 4 | | Mar 2026 | Deep Heat | 8.1K | 5.8% | 5 | | Mar 2026 | Dencorub | 2.9K | 2.1% | 6 | | Mar 2026 | Disprin | 1.9K | 1.4% | 7 | | Apr 2026 | Nurofen | 40.5K | 31% | 1 | | Apr 2026 | Panadol | 27.1K | 20.8% | 2 | | Apr 2026 | Voltaren | 27.1K | 20.8% | 3 | | Apr 2026 | Naprogesic | 22.2K | 17% | 4 | | Apr 2026 | Deep Heat | 8.1K | 6.2% | 5 | | Apr 2026 | Dencorub | 3.6K | 2.8% | 6 | | Apr 2026 | Disprin | 1.9K | 1.5% | 7 | | May 2026 | Nurofen | 40.5K | 28% | 1 | | May 2026 | Panadol | 33.1K | 22.9% | 2 | | May 2026 | Naprogesic | 27.1K | 18.8% | 3 | | May 2026 | Voltaren | 27.1K | 18.8% | 4 | | May 2026 | Deep Heat | 9.9K | 6.9% | 5 | | May 2026 | Dencorub | 4.4K | 3% | 6 | | May 2026 | Disprin | 2.4K | 1.7% | 7 | | Jun 2026 | Nurofen | 49.5K | 33.4% | 1 | | Jun 2026 | Panadol | 33.1K | 22.3% | 2 | | Jun 2026 | Voltaren | 27.1K | 18.3% | 3 | | Jun 2026 | Naprogesic | 22.2K | 15% | 4 | | Jun 2026 | Deep Heat | 9.9K | 6.7% | 5 | | Jun 2026 | Dencorub | 4.4K | 3% | 6 | | Jun 2026 | Disprin | 1.9K | 1.3% | 7 | | Jul 2026 | Nurofen | 49.5K | 33.4% | 1 | | Jul 2026 | Panadol | 33.1K | 22.3% | 2 | | Jul 2026 | Voltaren | 27.1K | 18.3% | 3 | | Jul 2026 | Naprogesic | 22.2K | 15% | 4 | | Jul 2026 | Deep Heat | 9.9K | 6.7% | 5 | | Jul 2026 | Dencorub | 4.4K | 3% | 6 | | Jul 2026 | Disprin | 1.9K | 1.3% | 7 | | Aug 2026 | Nurofen | 49.5K | 30.8% | 1 | | Aug 2026 | Panadol | 40.5K | 25.2% | 2 | | Aug 2026 | Naprogesic | 27.1K | 16.8% | 3 | | Aug 2026 | Voltaren | 27.1K | 16.8% | 4 | | Aug 2026 | Deep Heat | 9.9K | 6.2% | 5 | | Aug 2026 | Dencorub | 4.4K | 2.7% | 6 | | Aug 2026 | Disprin | 2.4K | 1.5% | 7 | | Sep 2026 | Nurofen | 49.5K | 30.3% | 1 | | Sep 2026 | Panadol | 40.5K | 24.8% | 2 | | Sep 2026 | Naprogesic | 27.1K | 16.6% | 3 | | Sep 2026 | Voltaren | 27.1K | 16.6% | 4 | | Sep 2026 | Deep Heat | 12.1K | 7.4% | 5 | | Sep 2026 | Dencorub | 4.4K | 2.7% | 6 | | Sep 2026 | Disprin | 2.4K | 1.5% | 7 | ## What is being compared - **Deep Heat**: Measured on the search term “deep heat”. - **Dencorub**: Measured on the search term “dencorub”. - **Disprin**: Measured on the search term “disprin”. - **Naprogesic**: Measured on the search term “naprogesic”. - **Nurofen**: Measured on the search term “nurofen”. - **Panadol**: Measured on the search term “panadol”. - **Voltaren**: Measured on the search term “voltaren”. - [Deep Heat](/demand/au/brands/deep-heat) - [Dencorub](/demand/au/brands/dencorub) - [Disprin](/demand/au/brands/disprin) - [Naprogesic](/demand/au/brands/naprogesic) - [Nurofen](/demand/au/brands/nurofen) - [Panadol](/demand/au/brands/panadol) - [Voltaren](/demand/au/brands/voltaren) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pain relief brands in Australia? In September 2026, Nurofen was the most searched among pain relief brands in Australia, with an estimated 49.5K branded searches, 30.3% of all searches for the seven we track. ## Cite this page Brandwave. "Pain relief brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-pain-relief-brands This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-pain-relief-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.