---
title: "Outdoor retailers in Australia: Which are searched most?"
description: "Compare the stores people buy camping, hiking and fishing gear from. Share of Search among BCF, Kathmandu, Macpac, Paddy Pallin, Wildearth, Tentworld, Anaconda, Snowys and Mountain Designs, the outdoor retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-outdoor-retailers"
publisher: "Brandwave"
---

# Outdoor retailers in Australia: Which are searched most?

Compare the stores people buy camping, hiking and fishing gear from. Share of Search among BCF, Kathmandu, Macpac, Paddy Pallin, Wildearth, Tentworld, Anaconda, Snowys and Mountain Designs, the outdoor retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Outdoor retailers
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: BCF, 56.7%

## Which brand is most popular in search among outdoor retailers in Australia?

- In September 2026, BCF was the most searched among outdoor retailers in Australia, with an estimated 450K branded searches, 56.7% of all searches for the nine we track.
- Kathmandu is in 2nd place, 42.8 percentage points behind at 13.9%.
- Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia decreased from 61.6% to 56.7%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor retailers in Australia increased from 12.3% to 13.9%.
- Across the 12 months ending September 2026, Macpac’s share of searches among outdoor retailers in Australia increased from 8.3% to 9.3%.
- Across the 12 months ending September 2026, Paddy Pallin’s share of searches among outdoor retailers in Australia increased from 8.3% to 9.3%.
- Across the 12 months ending September 2026, Wildearth’s share of searches among outdoor retailers in Australia increased from 2.5% to 3.4%.
- Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia peaked at 72% in December 2025 and was lowest at 38% in June 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor retailers in Australia peaked at 27% in July 2026 and was lowest at 9.7% in December 2025.
- Across the 12 months ending September 2026, Macpac’s share of searches among outdoor retailers in Australia peaked at 17% in June 2026 and was lowest at 6.5% in December 2025.
- Across the 12 months ending September 2026, Paddy Pallin’s share of searches among outdoor retailers in Australia peaked at 10.2% in May 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Wildearth’s share of searches among outdoor retailers in Australia peaked at 3.7% in August 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Tentworld’s share of searches among outdoor retailers in Australia peaked at 3% in October 2025 and was lowest at 1.9% in June 2026.
- Across the 12 months ending September 2026, Anaconda’s share of searches among outdoor retailers in Australia peaked at 2.8% in January 2026 and was lowest at 1.5% in August 2026.
- Across the 12 months ending September 2026, Wildearth rose from 6th to 5th among outdoor retailers in Australia.
- Across the 12 months ending September 2026, Tentworld fell from 5th to 6th among outdoor retailers in Australia.
- Across the 12 months ending September 2026, Anaconda, Snowys and Mountain Designs held steady: their share of searches among outdoor retailers in Australia each moved less than 0.5 percentage points.

## Top outdoor retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Paddy Pallin and Anaconda appeared every time. Paddy Pallin was recommended most often, coming first in two out of three answers. Anaconda was second, and Macpac was third. Wildearth, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Paddy Pallin | 1st | 3 of 3 | 3 of 3 |
| Anaconda | 2nd | 3 of 3 | 3 of 3 |
| Macpac | 3rd | 2 of 3 | 2 of 3 |
| BCF | 4th | 2 of 3 | 2 of 3 |
| Snowys | 4th | 2 of 3 | 2 of 3 |
| Tentworld | 6th | 2 of 3 | 2 of 3 |
| Kathmandu | 7th | 1 of 3 | 1 of 3 |
| Wildearth | Not ranked | 0 of 3 | 0 of 3 |
| Mountain Designs | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about outdoor retailers

- Asked ChatGPT "Where should I buy camping gear in Australia?": 1. Anaconda, 2. BCF, 3. Paddy Pallin, 4. Snowys, 5. Kathmandu, 6. Tentworld
- Asked ChatGPT "What are the best outdoor stores in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda, 4. Snowys, 5. Tentworld, 6. BCF
- Asked ChatGPT "Which store has the best hiking gear in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda

Not named in any answer: Wildearth and Mountain Designs.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [BCF vs Kathmandu: compare search popularity](/demand/au/compare/bcf-vs-kathmandu): 56.7% against 13.9% Share of Search.
- [BCF vs Macpac: compare search popularity](/demand/au/compare/bcf-vs-macpac): 56.7% against 9.3% Share of Search.
- [BCF vs Paddy Pallin: compare search popularity](/demand/au/compare/bcf-vs-paddy-pallin): 56.7% against 9.3% Share of Search.
- [BCF vs Wildearth: compare search popularity](/demand/au/compare/bcf-vs-wildearth): 56.7% against 3.4% Share of Search.
- [Kathmandu vs Macpac: compare search popularity](/demand/au/compare/kathmandu-vs-macpac): 13.9% against 9.3% Share of Search.
- [Kathmandu vs Paddy Pallin: compare search popularity](/demand/au/compare/kathmandu-vs-paddy-pallin): 13.9% against 9.3% Share of Search.
- [Kathmandu vs Wildearth: compare search popularity](/demand/au/compare/kathmandu-vs-wildearth): 13.9% against 3.4% Share of Search.
- [Macpac vs Paddy Pallin: compare search popularity](/demand/au/compare/macpac-vs-paddy-pallin): 9.3% Share of Search each.
- [Macpac vs Wildearth: compare search popularity](/demand/au/compare/macpac-vs-wildearth): 9.3% against 3.4% Share of Search.
- [Paddy Pallin vs Wildearth: compare search popularity](/demand/au/compare/paddy-pallin-vs-wildearth): 9.3% against 3.4% Share of Search.

## How did search popularity change for Australia outdoor retailers in September 2026?

- In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%.
- In September 2026, Anaconda gained share of searches among outdoor retailers in Australia, from 1.5% to 2.1%.
- In September 2026, Kathmandu lost share of searches among outdoor retailers in Australia, from 18.2% to 13.9%.
- In September 2026, Macpac lost share of searches among outdoor retailers in Australia, from 12.2% to 9.3%.
- In September 2026, Paddy Pallin lost share of searches among outdoor retailers in Australia, from 10% to 9.3%.
- Tentworld’s share of searches among outdoor retailers in Australia has gained ground for 3 months in a row, from 1.9% to 2.8% in September 2026.
- In September 2026, Snowys rose from 9th to 8th among outdoor retailers in Australia.
- In September 2026, Mountain Designs fell from 8th to 9th among outdoor retailers in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BCF | 56.7% | 450K | 0.0% | BCF |
| 2 | Kathmandu | 13.9% | 110K | -33.3% | KATHMANDU LIMITED |
| 3 | Macpac | 9.3% | 74K | -32.7% | MACPAC NEW ZEALAND LIMITED |
| 4 | Paddy Pallin | 9.3% | 74K | -18.2% | Paddy Pallin |
| 5 | Wildearth | 3.4% | 27.1K | -18.1% | Wildearth |
| 6 | Tentworld | 2.8% | 22.2K | 0.0% | Tentworld |
| 7 | Anaconda | 2.1% | 16.4K | +21.0% | Anaconda |
| 8 | Snowys | 1.5% | 12.1K | +22.2% | Snowys |
| 9 | Mountain Designs | 1% | 8.1K | -18.2% | Mountain Designs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BCF | 550K | 61.6% | 1 |
| Oct 2025 | Kathmandu | 110K | 12.3% | 2 |
| Oct 2025 | Macpac | 74K | 8.3% | 3 |
| Oct 2025 | Paddy Pallin | 74K | 8.3% | 4 |
| Oct 2025 | Tentworld | 27.1K | 3% | 5 |
| Oct 2025 | Wildearth | 22.2K | 2.5% | 6 |
| Oct 2025 | Anaconda | 16.4K | 1.8% | 7 |
| Oct 2025 | Snowys | 12.1K | 1.4% | 8 |
| Oct 2025 | Mountain Designs | 6.6K | 0.74% | 9 |
| Nov 2025 | BCF | 823K | 62.9% | 1 |
| Nov 2025 | Kathmandu | 165K | 12.6% | 2 |
| Nov 2025 | Macpac | 110K | 8.4% | 3 |
| Nov 2025 | Paddy Pallin | 90.5K | 6.9% | 4 |
| Nov 2025 | Tentworld | 33.1K | 2.5% | 5 |
| Nov 2025 | Wildearth | 33.1K | 2.5% | 6 |
| Nov 2025 | Anaconda | 29.7K | 2.3% | 7 |
| Nov 2025 | Snowys | 14.8K | 1.1% | 8 |
| Nov 2025 | Mountain Designs | 9.9K | 0.76% | 9 |
| Dec 2025 | BCF | 1.2M | 72% | 1 |
| Dec 2025 | Kathmandu | 165K | 9.7% | 2 |
| Dec 2025 | Macpac | 110K | 6.5% | 3 |
| Dec 2025 | Paddy Pallin | 74K | 4.4% | 4 |
| Dec 2025 | Anaconda | 37.1K | 2.2% | 5 |
| Dec 2025 | Tentworld | 33.1K | 2% | 6 |
| Dec 2025 | Wildearth | 33.1K | 2% | 7 |
| Dec 2025 | Snowys | 14.8K | 0.87% | 8 |
| Dec 2025 | Mountain Designs | 8.1K | 0.48% | 9 |
| Jan 2026 | BCF | 673K | 62.5% | 1 |
| Jan 2026 | Kathmandu | 135K | 12.5% | 2 |
| Jan 2026 | Macpac | 90.5K | 8.4% | 3 |
| Jan 2026 | Paddy Pallin | 74K | 6.9% | 4 |
| Jan 2026 | Anaconda | 29.7K | 2.8% | 5 |
| Jan 2026 | Tentworld | 27.1K | 2.5% | 6 |
| Jan 2026 | Wildearth | 27.1K | 2.5% | 7 |
| Jan 2026 | Snowys | 12.1K | 1.1% | 8 |
| Jan 2026 | Mountain Designs | 8.1K | 0.75% | 9 |
| Feb 2026 | BCF | 450K | 58.7% | 1 |
| Feb 2026 | Kathmandu | 90.5K | 11.8% | 2 |
| Feb 2026 | Macpac | 74K | 9.7% | 3 |
| Feb 2026 | Paddy Pallin | 74K | 9.7% | 4 |
| Feb 2026 | Wildearth | 27.1K | 3.5% | 5 |
| Feb 2026 | Tentworld | 18.1K | 2.4% | 6 |
| Feb 2026 | Anaconda | 16.2K | 2.1% | 7 |
| Feb 2026 | Snowys | 9.9K | 1.3% | 8 |
| Feb 2026 | Mountain Designs | 6.6K | 0.86% | 9 |
| Mar 2026 | BCF | 450K | 53.8% | 1 |
| Mar 2026 | Kathmandu | 135K | 16.2% | 2 |
| Mar 2026 | Macpac | 90.5K | 10.8% | 3 |
| Mar 2026 | Paddy Pallin | 74K | 8.9% | 4 |
| Mar 2026 | Wildearth | 27.1K | 3.2% | 5 |
| Mar 2026 | Tentworld | 22.2K | 2.7% | 6 |
| Mar 2026 | Anaconda | 16.8K | 2% | 7 |
| Mar 2026 | Snowys | 12.1K | 1.4% | 8 |
| Mar 2026 | Mountain Designs | 8.1K | 0.97% | 9 |
| Apr 2026 | BCF | 550K | 55.5% | 1 |
| Apr 2026 | Kathmandu | 165K | 16.7% | 2 |
| Apr 2026 | Macpac | 110K | 11.1% | 3 |
| Apr 2026 | Paddy Pallin | 74K | 7.5% | 4 |
| Apr 2026 | Wildearth | 27.1K | 2.7% | 5 |
| Apr 2026 | Tentworld | 22.2K | 2.2% | 6 |
| Apr 2026 | Anaconda | 19.8K | 2% | 7 |
| Apr 2026 | Snowys | 12.1K | 1.2% | 8 |
| Apr 2026 | Mountain Designs | 9.9K | 1% | 9 |
| May 2026 | BCF | 368K | 41.6% | 1 |
| May 2026 | Kathmandu | 201K | 22.7% | 2 |
| May 2026 | Macpac | 135K | 15.3% | 3 |
| May 2026 | Paddy Pallin | 90.5K | 10.2% | 4 |
| May 2026 | Wildearth | 27.1K | 3.1% | 5 |
| May 2026 | Anaconda | 20.3K | 2.3% | 6 |
| May 2026 | Tentworld | 18.1K | 2% | 7 |
| May 2026 | Mountain Designs | 12.1K | 1.4% | 8 |
| May 2026 | Snowys | 12.1K | 1.4% | 9 |
| Jun 2026 | BCF | 368K | 38% | 1 |
| Jun 2026 | Kathmandu | 246K | 25.4% | 2 |
| Jun 2026 | Macpac | 165K | 17% | 3 |
| Jun 2026 | Paddy Pallin | 90.5K | 9.3% | 4 |
| Jun 2026 | Wildearth | 33.1K | 3.4% | 5 |
| Jun 2026 | Anaconda | 24.5K | 2.5% | 6 |
| Jun 2026 | Tentworld | 18.1K | 1.9% | 7 |
| Jun 2026 | Mountain Designs | 12.1K | 1.2% | 8 |
| Jun 2026 | Snowys | 12.1K | 1.2% | 9 |
| Jul 2026 | BCF | 368K | 40.4% | 1 |
| Jul 2026 | Kathmandu | 246K | 27% | 2 |
| Jul 2026 | Macpac | 135K | 14.8% | 3 |
| Jul 2026 | Paddy Pallin | 74K | 8.1% | 4 |
| Jul 2026 | Wildearth | 27.1K | 3% | 5 |
| Jul 2026 | Anaconda | 19.9K | 2.2% | 6 |
| Jul 2026 | Tentworld | 18.1K | 2% | 7 |
| Jul 2026 | Mountain Designs | 12.1K | 1.3% | 8 |
| Jul 2026 | Snowys | 9.9K | 1.1% | 9 |
| Aug 2026 | BCF | 450K | 49.8% | 1 |
| Aug 2026 | Kathmandu | 165K | 18.2% | 2 |
| Aug 2026 | Macpac | 110K | 12.2% | 3 |
| Aug 2026 | Paddy Pallin | 90.5K | 10% | 4 |
| Aug 2026 | Wildearth | 33.1K | 3.7% | 5 |
| Aug 2026 | Tentworld | 22.2K | 2.5% | 6 |
| Aug 2026 | Anaconda | 13.5K | 1.5% | 7 |
| Aug 2026 | Mountain Designs | 9.9K | 1.1% | 8 |
| Aug 2026 | Snowys | 9.9K | 1.1% | 9 |
| Sep 2026 | BCF | 450K | 56.7% | 1 |
| Sep 2026 | Kathmandu | 110K | 13.9% | 2 |
| Sep 2026 | Macpac | 74K | 9.3% | 3 |
| Sep 2026 | Paddy Pallin | 74K | 9.3% | 4 |
| Sep 2026 | Wildearth | 27.1K | 3.4% | 5 |
| Sep 2026 | Tentworld | 22.2K | 2.8% | 6 |
| Sep 2026 | Anaconda | 16.4K | 2.1% | 7 |
| Sep 2026 | Snowys | 12.1K | 1.5% | 8 |
| Sep 2026 | Mountain Designs | 8.1K | 1% | 9 |

## What is being compared

- **Anaconda**: Measured on the search terms “anaconda camping”, “anaconda online” and “anaconda store”, summed into one figure.
- **BCF**: Measured on the search term “bcf”.
- **Kathmandu**: Measured on the search term “kathmandu”.
- **Macpac**: Measured on the search term “macpac”.
- **Mountain Designs**: Measured on the search term “mountain designs”.
- **Paddy Pallin**: Measured on the search term “paddy pallin”.
- **Snowys**: Measured on the search term “snowys”.
- **Tentworld**: Measured on the search term “tentworld”.
- **Wildearth**: Measured on the search term “wildearth”.

- [Anaconda](/demand/au/brands/anaconda-au)
- [BCF](/demand/au/brands/bcf)
- [Kathmandu](/demand/au/brands/kathmandu)
- [Macpac](/demand/au/brands/macpac)
- [Mountain Designs](/demand/au/brands/mountain-designs)
- [Paddy Pallin](/demand/au/brands/paddy-pallin)
- [Snowys](/demand/au/brands/snowys)
- [Tentworld](/demand/au/brands/tentworld)
- [Wildearth](/demand/au/brands/wildearth)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among outdoor retailers in Australia?

In September 2026, BCF was the most searched among outdoor retailers in Australia, with an estimated 450K branded searches, 56.7% of all searches for the nine we track.

## Cite this page

Brandwave. "Outdoor retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-outdoor-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-outdoor-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.