---
title: "Outdoor jacket brands in Australia: Which are searched most?"
description: "Compare the outdoor jacket brands Australians buy for hiking, travel and cold weather. Share of Search among Kathmandu, Arc'teryx, Macpac, Columbia, Patagonia, The North Face, Rab, Mountain Designs and Mont, the outdoor jacket brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-outdoor-jacket-brands"
publisher: "Brandwave"
---

# Outdoor jacket brands in Australia: Which are searched most?

Compare the outdoor jacket brands Australians buy for hiking, travel and cold weather. Share of Search among Kathmandu, Arc'teryx, Macpac, Columbia, Patagonia, The North Face, Rab, Mountain Designs and Mont, the outdoor jacket brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Outdoor jacket brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kathmandu, 50.5%

## Which brand is most popular in search among outdoor jacket brands in Australia?

- In September 2026, Kathmandu was the most searched among outdoor jacket brands in Australia, with an estimated 25.8K branded searches, 50.5% of all searches for the nine we track.
- Arc'teryx is in 2nd place, 31.1 percentage points behind at 19.4%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor jacket brands in Australia decreased from 53.2% to 50.5%.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among outdoor jacket brands in Australia increased from 13.2% to 19.4%.
- Across the 12 months ending September 2026, Macpac’s share of searches among outdoor jacket brands in Australia decreased from 16.2% to 10.6%.
- Across the 12 months ending September 2026, Patagonia’s share of searches among outdoor jacket brands in Australia increased from 4.7% to 5.7%.
- Across the 12 months ending September 2026, The North Face’s share of searches among outdoor jacket brands in Australia increased from 4.7% to 5.7%.
- Across the 12 months ending September 2026, Rab’s share of searches among outdoor jacket brands in Australia increased from 0.78% to 1.4%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor jacket brands in Australia peaked at 57% in April 2026 and was lowest at 45.8% in August 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among outdoor jacket brands in Australia peaked at 20.2% in January 2026 and was lowest at 9.8% in April 2026.
- Across the 12 months ending September 2026, Macpac’s share of searches among outdoor jacket brands in Australia peaked at 16.2% in October 2025 and was lowest at 10.3% in July 2026.
- Across the 12 months ending September 2026, Columbia’s share of searches among outdoor jacket brands in Australia peaked at 6.2% in August 2026 and was lowest at 4.6% in July 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among outdoor jacket brands in Australia peaked at 6.3% in March 2026 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, The North Face’s share of searches among outdoor jacket brands in Australia peaked at 18.8% in July 2026 and was lowest at 4.7% in October 2025.
- Across the 12 months ending September 2026, Rab’s share of searches among outdoor jacket brands in Australia peaked at 2.1% in February 2026 and was lowest at 0.78% in October 2025.
- Across the 12 months ending September 2026, Arc'teryx rose from 3rd to 2nd among outdoor jacket brands in Australia.
- Across the 12 months ending September 2026, Macpac fell from 2nd to 3rd among outdoor jacket brands in Australia.
- Across the 12 months ending September 2026, Rab rose from 8th to 7th among outdoor jacket brands in Australia.
- Across the 12 months ending September 2026, Mountain Designs fell from 7th to 8th among outdoor jacket brands in Australia.
- Across the 12 months ending September 2026, Columbia and Mont held steady: their share of searches among outdoor jacket brands in Australia each moved less than 0.5 percentage points.

## Top outdoor jacket brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned most often, in four of the five answers. Patagonia was recommended most often, coming first in four out of five answers. Macpac was second, and Kathmandu was third. Mountain Designs, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Patagonia | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Macpac | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Kathmandu | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| The North Face | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Rab | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mont | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Arc'teryx | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Columbia | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mountain Designs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about outdoor jacket brands

- Asked ChatGPT "What's the best rain jacket for hiking in Australia?": 1. Patagonia, 2. Macpac, 3. Mont
- Asked ChatGPT "Which outdoor jacket brand should I buy in Australia?": 1. Patagonia, 2. Macpac, 3. Kathmandu, 4. Arc'teryx
- Asked ChatGPT "What's the best puffer jacket for travel?": 1. Patagonia, 2. Rab
- Searched Google, AI Overview "rain jacket": 1. Patagonia, 2. The North Face, 3. Kathmandu, 4. Columbia
- Searched Google, AI Overview "waterproof jacket": 1. Kathmandu, 2. Macpac, 3. The North Face

Not named in any answer: Mountain Designs.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Kathmandu vs Arc'teryx: compare search popularity](/demand/au/compare/arcteryx-vs-kathmandu): 50.5% against 19.4% Share of Search.
- [Kathmandu vs Macpac: compare search popularity](/demand/au/compare/kathmandu-vs-macpac): 50.5% against 10.6% Share of Search.
- [Kathmandu vs Columbia: compare search popularity](/demand/au/compare/columbia-vs-kathmandu): 50.5% against 5.7% Share of Search.
- [Kathmandu vs Patagonia: compare search popularity](/demand/au/compare/kathmandu-vs-patagonia): 50.5% against 5.7% Share of Search.
- [Arc'teryx vs Macpac: compare search popularity](/demand/au/compare/arcteryx-vs-macpac): 19.4% against 10.6% Share of Search.
- [Arc'teryx vs Columbia: compare search popularity](/demand/au/compare/arcteryx-vs-columbia): 19.4% against 5.7% Share of Search.
- [Arc'teryx vs Patagonia: compare search popularity](/demand/au/compare/arcteryx-vs-patagonia): 19.4% against 5.7% Share of Search.
- [Macpac vs Columbia: compare search popularity](/demand/au/compare/columbia-vs-macpac): 10.6% against 5.7% Share of Search.
- [Macpac vs Patagonia: compare search popularity](/demand/au/compare/macpac-vs-patagonia): 10.6% against 5.7% Share of Search.
- [Columbia vs Patagonia: compare search popularity](/demand/au/compare/columbia-vs-patagonia): 5.7% Share of Search each.

## How did search popularity change for Australia outdoor jacket brands in September 2026?

- In September 2026, Arc'teryx gained share of searches among outdoor jacket brands in Australia, from 14% to 19.4%.
- In September 2026, Kathmandu gained share of searches among outdoor jacket brands in Australia, from 45.8% to 50.5%.
- In September 2026, The North Face lost share of searches among outdoor jacket brands in Australia, from 11.4% to 5.7%.
- In September 2026, Macpac lost share of searches among outdoor jacket brands in Australia, from 14% to 10.6%.
- In September 2026, Columbia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.
- In September 2026, Patagonia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.
- Estimated monthly branded searches for Rab in Australia rose 125% over 12 measured months, from 320 to 720 in September 2026.
- Estimated monthly branded searches for Mountain Designs in Australia rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kathmandu | 50.5% | 25.8K | -35.0% | KATHMANDU LIMITED |
| 2 | Arc'teryx | 19.4% | 9.9K | -18.2% | Arc'teryx |
| 3 | Macpac | 10.6% | 5.4K | -55.4% | MACPAC NEW ZEALAND LIMITED |
| 4 | Columbia | 5.7% | 2.9K | -46.3% | Columbia |
| 5 | Patagonia | 5.7% | 2.9K | -46.3% | Patagonia |
| 6 | The North Face | 5.7% | 2.9K | -70.7% | The North Face |
| 7 | Rab | 1.4% | 720 | -28.0% | Rab |
| 8 | Mountain Designs | 0.76% | 390 | -45.8% | Mountain Designs |
| 9 | Mont | 0.41% | 210 | -46.2% | Mont |

Kathmandu, Macpac and Mountain Designs sell other things too, so only their searches that name this product count here, like “kathmandu jacket”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kathmandu | 21.7K | 53.2% | 1 |
| Oct 2025 | Macpac | 6.6K | 16.2% | 2 |
| Oct 2025 | Arc'teryx | 5.4K | 13.2% | 3 |
| Oct 2025 | Columbia | 2.4K | 5.9% | 4 |
| Oct 2025 | Patagonia | 1.9K | 4.7% | 5 |
| Oct 2025 | The North Face | 1.9K | 4.7% | 6 |
| Oct 2025 | Mountain Designs | 320 | 0.78% | 7 |
| Oct 2025 | Rab | 320 | 0.78% | 8 |
| Oct 2025 | Mont | 260 | 0.64% | 9 |
| Nov 2025 | Kathmandu | 31.5K | 54.4% | 1 |
| Nov 2025 | Arc'teryx | 8.1K | 14% | 2 |
| Nov 2025 | Macpac | 8.1K | 14% | 3 |
| Nov 2025 | Columbia | 3.6K | 6.2% | 4 |
| Nov 2025 | The North Face | 2.9K | 5% | 5 |
| Nov 2025 | Patagonia | 2.4K | 4.1% | 6 |
| Nov 2025 | Rab | 480 | 0.83% | 7 |
| Nov 2025 | Mont | 390 | 0.67% | 8 |
| Nov 2025 | Mountain Designs | 390 | 0.67% | 9 |
| Dec 2025 | Kathmandu | 25.1K | 54.2% | 1 |
| Dec 2025 | Arc'teryx | 6.6K | 14.3% | 2 |
| Dec 2025 | Macpac | 6.6K | 14.3% | 3 |
| Dec 2025 | Columbia | 2.4K | 5.2% | 4 |
| Dec 2025 | Patagonia | 2.4K | 5.2% | 5 |
| Dec 2025 | The North Face | 2.4K | 5.2% | 6 |
| Dec 2025 | Rab | 390 | 0.84% | 7 |
| Dec 2025 | Mont | 210 | 0.45% | 8 |
| Dec 2025 | Mountain Designs | 210 | 0.45% | 9 |
| Jan 2026 | Kathmandu | 21K | 52.4% | 1 |
| Jan 2026 | Arc'teryx | 8.1K | 20.2% | 2 |
| Jan 2026 | Macpac | 4.4K | 11% | 3 |
| Jan 2026 | Columbia | 1.9K | 4.7% | 4 |
| Jan 2026 | Patagonia | 1.9K | 4.7% | 5 |
| Jan 2026 | The North Face | 1.9K | 4.7% | 6 |
| Jan 2026 | Rab | 480 | 1.2% | 7 |
| Jan 2026 | Mont | 210 | 0.52% | 8 |
| Jan 2026 | Mountain Designs | 210 | 0.52% | 9 |
| Feb 2026 | Kathmandu | 16.7K | 49.6% | 1 |
| Feb 2026 | Arc'teryx | 6.6K | 19.6% | 2 |
| Feb 2026 | Macpac | 3.6K | 10.7% | 3 |
| Feb 2026 | Columbia | 1.9K | 5.6% | 4 |
| Feb 2026 | Patagonia | 1.9K | 5.6% | 5 |
| Feb 2026 | The North Face | 1.9K | 5.6% | 6 |
| Feb 2026 | Rab | 720 | 2.1% | 7 |
| Feb 2026 | Mont | 210 | 0.62% | 8 |
| Feb 2026 | Mountain Designs | 170 | 0.5% | 9 |
| Mar 2026 | Kathmandu | 31.5K | 55.5% | 1 |
| Mar 2026 | Arc'teryx | 8.1K | 14.3% | 2 |
| Mar 2026 | Macpac | 6.6K | 11.6% | 3 |
| Mar 2026 | Patagonia | 3.6K | 6.3% | 4 |
| Mar 2026 | Columbia | 2.9K | 5.1% | 5 |
| Mar 2026 | The North Face | 2.9K | 5.1% | 6 |
| Mar 2026 | Rab | 590 | 1% | 7 |
| Mar 2026 | Mountain Designs | 320 | 0.56% | 8 |
| Mar 2026 | Mont | 260 | 0.46% | 9 |
| Apr 2026 | Kathmandu | 47.1K | 57% | 1 |
| Apr 2026 | Macpac | 12.1K | 14.6% | 2 |
| Apr 2026 | Arc'teryx | 8.1K | 9.8% | 3 |
| Apr 2026 | Columbia | 4.4K | 5.3% | 4 |
| Apr 2026 | Patagonia | 4.4K | 5.3% | 5 |
| Apr 2026 | The North Face | 4.4K | 5.3% | 6 |
| Apr 2026 | Rab | 1K | 1.2% | 7 |
| Apr 2026 | Mont | 720 | 0.87% | 8 |
| Apr 2026 | Mountain Designs | 480 | 0.58% | 9 |
| May 2026 | Kathmandu | 61.6K | 56.1% | 1 |
| May 2026 | Macpac | 14.8K | 13.5% | 2 |
| May 2026 | Arc'teryx | 12.1K | 11% | 3 |
| May 2026 | Columbia | 6.6K | 6% | 4 |
| May 2026 | The North Face | 6.6K | 6% | 5 |
| May 2026 | Patagonia | 5.4K | 4.9% | 6 |
| May 2026 | Rab | 1.3K | 1.2% | 7 |
| May 2026 | Mont | 720 | 0.66% | 8 |
| May 2026 | Mountain Designs | 720 | 0.66% | 9 |
| Jun 2026 | Kathmandu | 72.6K | 51.8% | 1 |
| Jun 2026 | Macpac | 18.1K | 12.9% | 2 |
| Jun 2026 | The North Face | 18.1K | 12.9% | 3 |
| Jun 2026 | Arc'teryx | 14.8K | 10.6% | 4 |
| Jun 2026 | Columbia | 6.6K | 4.7% | 5 |
| Jun 2026 | Patagonia | 6.6K | 4.7% | 6 |
| Jun 2026 | Rab | 1.6K | 1.1% | 7 |
| Jun 2026 | Mountain Designs | 1K | 0.71% | 8 |
| Jun 2026 | Mont | 720 | 0.51% | 9 |
| Jul 2026 | Kathmandu | 72.6K | 50.4% | 1 |
| Jul 2026 | The North Face | 27.1K | 18.8% | 2 |
| Jul 2026 | Arc'teryx | 14.8K | 10.3% | 3 |
| Jul 2026 | Macpac | 14.8K | 10.3% | 4 |
| Jul 2026 | Columbia | 6.6K | 4.6% | 5 |
| Jul 2026 | Patagonia | 5.4K | 3.7% | 6 |
| Jul 2026 | Rab | 1.3K | 0.9% | 7 |
| Jul 2026 | Mountain Designs | 1K | 0.69% | 8 |
| Jul 2026 | Mont | 590 | 0.41% | 9 |
| Aug 2026 | Kathmandu | 39.7K | 45.8% | 1 |
| Aug 2026 | Arc'teryx | 12.1K | 14% | 2 |
| Aug 2026 | Macpac | 12.1K | 14% | 3 |
| Aug 2026 | The North Face | 9.9K | 11.4% | 4 |
| Aug 2026 | Columbia | 5.4K | 6.2% | 5 |
| Aug 2026 | Patagonia | 5.4K | 6.2% | 6 |
| Aug 2026 | Rab | 1K | 1.2% | 7 |
| Aug 2026 | Mountain Designs | 720 | 0.83% | 8 |
| Aug 2026 | Mont | 390 | 0.45% | 9 |
| Sep 2026 | Kathmandu | 25.8K | 50.5% | 1 |
| Sep 2026 | Arc'teryx | 9.9K | 19.4% | 2 |
| Sep 2026 | Macpac | 5.4K | 10.6% | 3 |
| Sep 2026 | Columbia | 2.9K | 5.7% | 4 |
| Sep 2026 | Patagonia | 2.9K | 5.7% | 5 |
| Sep 2026 | The North Face | 2.9K | 5.7% | 6 |
| Sep 2026 | Rab | 720 | 1.4% | 7 |
| Sep 2026 | Mountain Designs | 390 | 0.76% | 8 |
| Sep 2026 | Mont | 210 | 0.41% | 9 |

## What is being compared

- **Arc'teryx**: Measured on the search term “arcteryx jacket”.
- **Columbia**: Measured on the search term “columbia jackets”.
- **Kathmandu**: Measured on the search terms “kathmandu jacket” and “kathmandu puffer jacket”, summed into one figure.
- **Macpac**: Measured on the search term “macpac jacket”.
- **Mont**: Measured on the search term “mont jacket”.
- **Mountain Designs**: Measured on the search term “mountain designs jacket”.
- **Patagonia**: Measured on the search term “patagonia jacket”.
- **Rab**: Measured on the search term “rab jacket”.
- **The North Face**: Measured on the search term “the north face jacket”.

- [Arc'teryx](/demand/au/brands/arcteryx)
- [Columbia](/demand/au/brands/columbia)
- [Kathmandu](/demand/au/brands/kathmandu)
- [Macpac](/demand/au/brands/macpac)
- [Mont](/demand/au/brands/mont-adventure)
- [Mountain Designs](/demand/au/brands/mountain-designs)
- [Patagonia](/demand/au/brands/patagonia)
- [Rab](/demand/au/brands/rab)
- [The North Face](/demand/au/brands/the-north-face)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among outdoor jacket brands in Australia?

In September 2026, Kathmandu was the most searched among outdoor jacket brands in Australia, with an estimated 25.8K branded searches, 50.5% of all searches for the nine we track.

## Cite this page

Brandwave. "Outdoor jacket brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-outdoor-jacket-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-outdoor-jacket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.