--- title: "Optometrists in Australia: Which are searched most?" description: "Compare the optometrist chains Australians get eye tests and glasses from. Share of Search among Specsavers, OPSM, Bupa Optical and Laubman & Pank, the optometrists Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-optometrists" publisher: "Brandwave" --- # Optometrists in Australia: Which are searched most? Compare the optometrist chains Australians get eye tests and glasses from. Share of Search among Specsavers, OPSM, Bupa Optical and Laubman & Pank, the optometrists Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Optometrists - **Market**: Australia - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Specsavers, 75.5% ## Which brand is most popular in search among optometrists in Australia? - In September 2026, Specsavers was the most searched among optometrists in Australia, with an estimated 301K branded searches, 75.5% of all searches for the four we track. - OPSM is in 2nd place, 56.9 percentage points behind at 18.6%. - Across the 12 months ending September 2026, Specsavers’ share of searches among optometrists in Australia peaked at 79.6% in August 2026 and was lowest at 74.7% in December 2025. - Across the 12 months ending September 2026, OPSM’s share of searches among optometrists in Australia peaked at 18.6% in October 2025 and was lowest at 15.9% in March 2026. - Across the 12 months ending September 2026, Bupa Optical’s share of searches among optometrists in Australia peaked at 5.5% in December 2025 and was lowest at 3.2% in August 2026. - Across the 12 months ending September 2026, Specsavers, OPSM, Bupa Optical and Laubman & Pank held steady: their share of searches among optometrists in Australia each moved less than 0.5 percentage points. ## Top optometrists in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions, Specsavers appeared every time. Bupa Optical, which ranked third in searches, was not mentioned at all. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Specsavers | 3 of 3 | 3 of 3 | | OPSM | 1 of 3 | 1 of 3 | | Bupa Optical | 0 of 3 | 0 of 3 | | Laubman & Pank | 1 of 3 | 1 of 3 | ## Every AI answer about optometrists - Asked ChatGPT "Which optometrist should I go to in Australia?": 1. Specsavers - Asked ChatGPT "What are the best optometrist chains in Australia?": 1. Specsavers, 2. OPSM, 3. Laubman & Pank - Asked ChatGPT "What's the cheapest place for glasses and an eye test in Australia?": 1. Specsavers Not named in any answer: Bupa Optical. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## Compare search popularity between leading brands - [Specsavers vs OPSM: compare search popularity](/demand/au/compare/opsm-vs-specsavers): 75.5% against 18.6% Share of Search. - [Specsavers vs Bupa Optical: compare search popularity](/demand/au/compare/bupa-optical-vs-specsavers): 75.5% against 4.5% Share of Search. - [OPSM vs Bupa Optical: compare search popularity](/demand/au/compare/bupa-optical-vs-opsm): 18.6% against 4.5% Share of Search. ## How did search popularity change for Australia optometrists in September 2026? - In September 2026, OPSM gained share of searches among optometrists in Australia, from 16% to 18.6%. - In September 2026, Bupa Optical gained share of searches among optometrists in Australia, from 3.2% to 4.5%. - In September 2026, Specsavers lost share of searches among optometrists in Australia, from 79.6% to 75.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Specsavers | 75.5% | 301K | -18.2% | Specsavers | | 2 | OPSM | 18.6% | 74K | 0.0% | OPSM | | 3 | Bupa Optical | 4.5% | 18.1K | +22.3% | Bupa Optical | | 4 | Laubman & Pank | 1.5% | 5.8K | 0.0% | Laubman & Pank | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Specsavers | 368K | 75.6% | 1 | | Oct 2025 | OPSM | 90.5K | 18.6% | 2 | | Oct 2025 | Bupa Optical | 22.2K | 4.6% | 3 | | Oct 2025 | Laubman & Pank | 5.9K | 1.2% | 4 | | Nov 2025 | Specsavers | 450K | 75.7% | 1 | | Nov 2025 | OPSM | 110K | 18.5% | 2 | | Nov 2025 | Bupa Optical | 27.1K | 4.6% | 3 | | Nov 2025 | Laubman & Pank | 7.2K | 1.2% | 4 | | Dec 2025 | Specsavers | 368K | 74.7% | 1 | | Dec 2025 | OPSM | 90.5K | 18.4% | 2 | | Dec 2025 | Bupa Optical | 27.1K | 5.5% | 3 | | Dec 2025 | Laubman & Pank | 7.1K | 1.4% | 4 | | Jan 2026 | Specsavers | 368K | 75.4% | 1 | | Jan 2026 | OPSM | 90.5K | 18.5% | 2 | | Jan 2026 | Bupa Optical | 22.2K | 4.6% | 3 | | Jan 2026 | Laubman & Pank | 7.2K | 1.5% | 4 | | Feb 2026 | Specsavers | 301K | 75.4% | 1 | | Feb 2026 | OPSM | 74K | 18.5% | 2 | | Feb 2026 | Bupa Optical | 18.1K | 4.5% | 3 | | Feb 2026 | Laubman & Pank | 5.9K | 1.5% | 4 | | Mar 2026 | Specsavers | 368K | 79% | 1 | | Mar 2026 | OPSM | 74K | 15.9% | 2 | | Mar 2026 | Bupa Optical | 18.1K | 3.9% | 3 | | Mar 2026 | Laubman & Pank | 5.9K | 1.3% | 4 | | Apr 2026 | Specsavers | 301K | 75.5% | 1 | | Apr 2026 | OPSM | 74K | 18.6% | 2 | | Apr 2026 | Bupa Optical | 18.1K | 4.5% | 3 | | Apr 2026 | Laubman & Pank | 5.8K | 1.5% | 4 | | May 2026 | Specsavers | 301K | 75.5% | 1 | | May 2026 | OPSM | 74K | 18.6% | 2 | | May 2026 | Bupa Optical | 18.1K | 4.5% | 3 | | May 2026 | Laubman & Pank | 5.8K | 1.5% | 4 | | Jun 2026 | Specsavers | 301K | 75.5% | 1 | | Jun 2026 | OPSM | 74K | 18.6% | 2 | | Jun 2026 | Bupa Optical | 18.1K | 4.5% | 3 | | Jun 2026 | Laubman & Pank | 5.8K | 1.5% | 4 | | Jul 2026 | Specsavers | 301K | 75.5% | 1 | | Jul 2026 | OPSM | 74K | 18.6% | 2 | | Jul 2026 | Bupa Optical | 18.1K | 4.5% | 3 | | Jul 2026 | Laubman & Pank | 5.7K | 1.4% | 4 | | Aug 2026 | Specsavers | 368K | 79.6% | 1 | | Aug 2026 | OPSM | 74K | 16% | 2 | | Aug 2026 | Bupa Optical | 14.8K | 3.2% | 3 | | Aug 2026 | Laubman & Pank | 5.8K | 1.3% | 4 | | Sep 2026 | Specsavers | 301K | 75.5% | 1 | | Sep 2026 | OPSM | 74K | 18.6% | 2 | | Sep 2026 | Bupa Optical | 18.1K | 4.5% | 3 | | Sep 2026 | Laubman & Pank | 5.8K | 1.5% | 4 | ## What is being compared - **Bupa Optical**: Measured on the search term “bupa optical”. - **Laubman & Pank**: Measured on the search terms “laubman & pank” and “laubman and pank”, summed into one figure. - **OPSM**: Measured on the search term “opsm”. - **Specsavers**: Measured on the search term “specsavers”. - [Bupa Optical](/demand/au/brands/bupa-optical) - [Laubman & Pank](/demand/au/brands/laubman-and-pank) - [OPSM](/demand/au/brands/opsm) - [Specsavers](/demand/au/brands/specsavers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among optometrists in Australia? In September 2026, Specsavers was the most searched among optometrists in Australia, with an estimated 301K branded searches, 75.5% of all searches for the four we track. ## Cite this page Brandwave. "Optometrists in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-optometrists This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.