---
title: "Online fashion retailers in Australia: Which are searched most?"
description: "Compare the online stores Australians buy clothes from. Share of Search among Cotton On, Uniqlo, Country Road, Princess Polly, The Iconic, Dissh, Aje, ASOS, Meshki, Showpo, Beginning Boutique, Hello Molly and White Fox Boutique, the online fashion retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-online-fashion-retailers"
publisher: "Brandwave"
---

# Online fashion retailers in Australia: Which are searched most?

Compare the online stores Australians buy clothes from. Share of Search among Cotton On, Uniqlo, Country Road, Princess Polly, The Iconic, Dissh, Aje, ASOS, Meshki, Showpo, Beginning Boutique, Hello Molly and White Fox Boutique, the online fashion retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online fashion retailers
- **Market**: Australia
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cotton On, 24%

## Which brand is most popular in search among online fashion retailers in Australia?

- In September 2026, Cotton On was the most searched among online fashion retailers in Australia, with an estimated 823K branded searches, 24% of all searches for the 13 we track.
- Uniqlo is in 2nd place, 8 percentage points behind at 16%.
- Across the 12 months ending September 2026, Cotton On’s share of searches among online fashion retailers in Australia decreased from 26.5% to 24%.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among online fashion retailers in Australia increased from 14.5% to 16%.
- Across the 12 months ending September 2026, Country Road’s share of searches among online fashion retailers in Australia increased from 11.9% to 13.1%.
- Across the 12 months ending September 2026, Princess Polly’s share of searches among online fashion retailers in Australia increased from 9.7% to 10.7%.
- Across the 12 months ending September 2026, The Iconic’s share of searches among online fashion retailers in Australia decreased from 11.9% to 10.7%.
- Across the 12 months ending September 2026, Showpo’s share of searches among online fashion retailers in Australia decreased from 4.4% to 3.2%.
- Across the 12 months ending September 2026, Cotton On’s share of searches among online fashion retailers in Australia peaked at 29.6% in December 2025 and was lowest at 21.2% in July 2026.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among online fashion retailers in Australia peaked at 22.2% in May 2026 and was lowest at 13.8% in November 2025.
- Across the 12 months ending September 2026, Country Road’s share of searches among online fashion retailers in Australia peaked at 16.3% in December 2025 and was lowest at 11.6% in July 2026.
- Across the 12 months ending September 2026, Princess Polly’s share of searches among online fashion retailers in Australia peaked at 10.7% in September 2026 and was lowest at 7.3% in December 2025.
- Across the 12 months ending September 2026, The Iconic’s share of searches among online fashion retailers in Australia peaked at 13.8% in November 2025 and was lowest at 9.9% in May 2026.
- Across the 12 months ending September 2026, Dissh’s share of searches among online fashion retailers in Australia peaked at 5.3% in January 2026 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, ASOS’s share of searches among online fashion retailers in Australia peaked at 5.2% in July 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Meshki’s share of searches among online fashion retailers in Australia peaked at 3.9% in September 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Showpo’s share of searches among online fashion retailers in Australia peaked at 4.4% in October 2025 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Beginning Boutique’s share of searches among online fashion retailers in Australia peaked at 2.9% in January 2026 and was lowest at 1.7% in April 2026.
- Across the 12 months ending September 2026, Hello Molly’s share of searches among online fashion retailers in Australia peaked at 2.2% in September 2026 and was lowest at 0.98% in December 2025.
- Across the 12 months ending September 2026, Princess Polly rose from 5th to 4th among online fashion retailers in Australia.
- Across the 12 months ending September 2026, The Iconic fell from 4th to 5th among online fashion retailers in Australia.
- Across the 12 months ending September 2026, Dissh rose from 7th to 6th among online fashion retailers in Australia.
- Across the 12 months ending September 2026, Aje rose from 9th to 7th among online fashion retailers in Australia.
- Across the 12 months ending September 2026, ASOS fell from 6th to 8th among online fashion retailers in Australia.
- Across the 12 months ending September 2026, Meshki rose from 10th to 9th among online fashion retailers in Australia.
- Across the 12 months ending September 2026, Showpo fell from 8th to 10th among online fashion retailers in Australia.
- Across the 12 months ending September 2026, Beginning Boutique, Hello Molly and White Fox Boutique held steady: their share of searches among online fashion retailers in Australia each moved less than 0.5 percentage points.

## Top online fashion retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, The Iconic appeared every time. The Iconic was recommended most often, coming first in every answer. Cotton On was second, and ASOS was third. Hello Molly, which ranked 12th in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Iconic | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Cotton On | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| ASOS | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Country Road | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Uniqlo | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Dissh | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Aje | 7th | 2 of 3 | 0 of 1 | 2 of 4 |
| White Fox Boutique | 8th | 0 of 3 | 1 of 1 | 1 of 4 |
| Princess Polly | 9th | 1 of 3 | 0 of 1 | 1 of 4 |
| Beginning Boutique | 10th | 0 of 3 | 1 of 1 | 1 of 4 |
| Showpo | 11th | 2 of 3 | 0 of 1 | 2 of 4 |
| Meshki | 12th | 1 of 3 | 0 of 1 | 1 of 4 |
| Hello Molly | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about online fashion retailers

- Asked ChatGPT "Where should I shop for clothes online in Australia?": 1. The Iconic, 2. Cotton On, 3. Uniqlo, 4. ASOS, 5. Dissh, 6. Aje, 7. Showpo, 8. Country Road
- Asked ChatGPT "What are the best online fashion stores in Australia?": 1. The Iconic, 2. Cotton On, 3. Aje, 4. Dissh, 5. Princess Polly, 6. Country Road, 7. ASOS, 8. Uniqlo, 9. Showpo
- Asked ChatGPT "What's the best Australian online store for women's dresses?": 1. The Iconic, 2. Country Road, 3. Meshki
- Searched Google, AI Overview "online clothing stores": 1. The Iconic, 2. ASOS, 3. White Fox Boutique, 4. Beginning Boutique, 5. Uniqlo

Not named in any answer: Hello Molly.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Cotton On vs Uniqlo: compare search popularity](/demand/au/compare/cotton-on-vs-uniqlo): 24% against 16% Share of Search.
- [Cotton On vs Country Road: compare search popularity](/demand/au/compare/cotton-on-vs-country-road): 24% against 13.1% Share of Search.
- [Cotton On vs Princess Polly: compare search popularity](/demand/au/compare/cotton-on-vs-princess-polly): 24% against 10.7% Share of Search.
- [Cotton On vs The Iconic: compare search popularity](/demand/au/compare/cotton-on-vs-the-iconic): 24% against 10.7% Share of Search.
- [Uniqlo vs Country Road: compare search popularity](/demand/au/compare/country-road-vs-uniqlo): 16% against 13.1% Share of Search.
- [Uniqlo vs Princess Polly: compare search popularity](/demand/au/compare/princess-polly-vs-uniqlo): 16% against 10.7% Share of Search.
- [Uniqlo vs The Iconic: compare search popularity](/demand/au/compare/the-iconic-vs-uniqlo): 16% against 10.7% Share of Search.
- [Country Road vs Princess Polly: compare search popularity](/demand/au/compare/country-road-vs-princess-polly): 13.1% against 10.7% Share of Search.
- [Country Road vs The Iconic: compare search popularity](/demand/au/compare/country-road-vs-the-iconic): 13.1% against 10.7% Share of Search.
- [Princess Polly vs The Iconic: compare search popularity](/demand/au/compare/princess-polly-vs-the-iconic): 10.7% Share of Search each.

## How did search popularity change for Australia online fashion retailers in September 2026?

- In September 2026, Cotton On gained share of searches among online fashion retailers in Australia, from 22.8% to 24%.
- In September 2026, Country Road gained share of searches among online fashion retailers in Australia, from 12.5% to 13.1%.
- In September 2026, Princess Polly gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.
- In September 2026, The Iconic gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.
- In September 2026, Uniqlo lost share of searches among online fashion retailers in Australia, from 18.7% to 16%.
- In September 2026, ASOS lost share of searches among online fashion retailers in Australia, from 4.6% to 3.9%.
- In September 2026, Showpo lost share of searches among online fashion retailers in Australia, from 3.7% to 3.2%.
- Hello Molly’s share of searches among online fashion retailers in Australia has gained ground for 3 months in a row, from 1.2% to 2.2% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cotton On | 24% | 823K | 0.0% | Cotton On |
| 2 | Uniqlo | 16% | 550K | -18.3% | Uniqlo |
| 3 | Country Road | 13.1% | 450K | 0.0% | Country Road |
| 4 | Princess Polly | 10.7% | 368K | 0.0% | Princess Polly |
| 5 | The Iconic | 10.7% | 368K | 0.0% | The Iconic |
| 6 | Dissh | 4.8% | 165K | 0.0% | Dissh |
| 7 | Aje | 3.9% | 135K | 0.0% | Aje |
| 8 | ASOS | 3.9% | 135K | -18.2% | ASOS |
| 9 | Meshki | 3.9% | 135K | 0.0% | Meshki |
| 10 | Showpo | 3.2% | 110K | -18.5% | Showpo |
| 11 | Beginning Boutique | 2.6% | 90.5K | 0.0% | Beginning Boutique |
| 12 | Hello Molly | 2.2% | 74K | +22.3% | Hello Molly |
| 13 | White Fox Boutique | 0.79% | 27.1K | -33.1% | White Fox Boutique |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cotton On | 1M | 26.5% | 1 |
| Oct 2025 | Uniqlo | 550K | 14.5% | 2 |
| Oct 2025 | Country Road | 450K | 11.9% | 3 |
| Oct 2025 | The Iconic | 450K | 11.9% | 4 |
| Oct 2025 | Princess Polly | 368K | 9.7% | 5 |
| Oct 2025 | ASOS | 165K | 4.4% | 6 |
| Oct 2025 | Dissh | 165K | 4.4% | 7 |
| Oct 2025 | Showpo | 165K | 4.4% | 8 |
| Oct 2025 | Aje | 135K | 3.6% | 9 |
| Oct 2025 | Meshki | 135K | 3.6% | 10 |
| Oct 2025 | Beginning Boutique | 90.5K | 2.4% | 11 |
| Oct 2025 | Hello Molly | 74K | 2% | 12 |
| Oct 2025 | White Fox Boutique | 33.1K | 0.88% | 13 |
| Nov 2025 | Cotton On | 1.2M | 25.1% | 1 |
| Nov 2025 | Country Road | 673K | 13.8% | 2 |
| Nov 2025 | The Iconic | 673K | 13.8% | 3 |
| Nov 2025 | Uniqlo | 673K | 13.8% | 4 |
| Nov 2025 | Princess Polly | 450K | 9.2% | 5 |
| Nov 2025 | Dissh | 246K | 5.1% | 6 |
| Nov 2025 | Aje | 201K | 4.1% | 7 |
| Nov 2025 | ASOS | 165K | 3.4% | 8 |
| Nov 2025 | Meshki | 165K | 3.4% | 9 |
| Nov 2025 | Showpo | 165K | 3.4% | 10 |
| Nov 2025 | Beginning Boutique | 135K | 2.8% | 11 |
| Nov 2025 | Hello Molly | 60.5K | 1.2% | 12 |
| Nov 2025 | White Fox Boutique | 40.5K | 0.83% | 13 |
| Dec 2025 | Cotton On | 1.2M | 29.6% | 1 |
| Dec 2025 | Country Road | 673K | 16.3% | 2 |
| Dec 2025 | Uniqlo | 673K | 16.3% | 3 |
| Dec 2025 | The Iconic | 450K | 10.9% | 4 |
| Dec 2025 | Princess Polly | 301K | 7.3% | 5 |
| Dec 2025 | Dissh | 201K | 4.9% | 6 |
| Dec 2025 | Aje | 135K | 3.3% | 7 |
| Dec 2025 | ASOS | 135K | 3.3% | 8 |
| Dec 2025 | Beginning Boutique | 90.5K | 2.2% | 9 |
| Dec 2025 | Meshki | 90.5K | 2.2% | 10 |
| Dec 2025 | Showpo | 90.5K | 2.2% | 11 |
| Dec 2025 | Hello Molly | 40.5K | 0.98% | 12 |
| Dec 2025 | White Fox Boutique | 27.1K | 0.66% | 13 |
| Jan 2026 | Cotton On | 823K | 26.3% | 1 |
| Jan 2026 | Uniqlo | 550K | 17.6% | 2 |
| Jan 2026 | Country Road | 368K | 11.7% | 3 |
| Jan 2026 | The Iconic | 368K | 11.7% | 4 |
| Jan 2026 | Princess Polly | 246K | 7.9% | 5 |
| Jan 2026 | Dissh | 165K | 5.3% | 6 |
| Jan 2026 | ASOS | 135K | 4.3% | 7 |
| Jan 2026 | Aje | 110K | 3.5% | 8 |
| Jan 2026 | Meshki | 110K | 3.5% | 9 |
| Jan 2026 | Beginning Boutique | 90.5K | 2.9% | 10 |
| Jan 2026 | Showpo | 90.5K | 2.9% | 11 |
| Jan 2026 | Hello Molly | 49.5K | 1.6% | 12 |
| Jan 2026 | White Fox Boutique | 27.1K | 0.87% | 13 |
| Feb 2026 | Cotton On | 673K | 22.9% | 1 |
| Feb 2026 | Uniqlo | 550K | 18.7% | 2 |
| Feb 2026 | Country Road | 368K | 12.5% | 3 |
| Feb 2026 | Princess Polly | 301K | 10.2% | 4 |
| Feb 2026 | The Iconic | 301K | 10.2% | 5 |
| Feb 2026 | ASOS | 135K | 4.6% | 6 |
| Feb 2026 | Dissh | 135K | 4.6% | 7 |
| Feb 2026 | Aje | 110K | 3.7% | 8 |
| Feb 2026 | Meshki | 110K | 3.7% | 9 |
| Feb 2026 | Showpo | 110K | 3.7% | 10 |
| Feb 2026 | Beginning Boutique | 74K | 2.5% | 11 |
| Feb 2026 | Hello Molly | 49.5K | 1.7% | 12 |
| Feb 2026 | White Fox Boutique | 27.1K | 0.92% | 13 |
| Mar 2026 | Cotton On | 1M | 27.4% | 1 |
| Mar 2026 | Uniqlo | 673K | 18.5% | 2 |
| Mar 2026 | Country Road | 450K | 12.3% | 3 |
| Mar 2026 | The Iconic | 368K | 10.1% | 4 |
| Mar 2026 | Princess Polly | 301K | 8.3% | 5 |
| Mar 2026 | Dissh | 165K | 4.5% | 6 |
| Mar 2026 | Aje | 135K | 3.7% | 7 |
| Mar 2026 | ASOS | 135K | 3.7% | 8 |
| Mar 2026 | Meshki | 135K | 3.7% | 9 |
| Mar 2026 | Showpo | 110K | 3% | 10 |
| Mar 2026 | Beginning Boutique | 90.5K | 2.5% | 11 |
| Mar 2026 | Hello Molly | 49.5K | 1.4% | 12 |
| Mar 2026 | White Fox Boutique | 33.1K | 0.91% | 13 |
| Apr 2026 | Cotton On | 823K | 23.5% | 1 |
| Apr 2026 | Uniqlo | 673K | 19.2% | 2 |
| Apr 2026 | Country Road | 550K | 15.7% | 3 |
| Apr 2026 | The Iconic | 368K | 10.5% | 4 |
| Apr 2026 | Princess Polly | 301K | 8.6% | 5 |
| Apr 2026 | Dissh | 165K | 4.7% | 6 |
| Apr 2026 | Aje | 135K | 3.8% | 7 |
| Apr 2026 | ASOS | 135K | 3.8% | 8 |
| Apr 2026 | Meshki | 110K | 3.1% | 9 |
| Apr 2026 | Showpo | 110K | 3.1% | 10 |
| Apr 2026 | Beginning Boutique | 60.5K | 1.7% | 11 |
| Apr 2026 | Hello Molly | 49.5K | 1.4% | 12 |
| Apr 2026 | White Fox Boutique | 27.1K | 0.77% | 13 |
| May 2026 | Cotton On | 823K | 22.2% | 1 |
| May 2026 | Uniqlo | 823K | 22.2% | 2 |
| May 2026 | Country Road | 550K | 14.9% | 3 |
| May 2026 | The Iconic | 368K | 9.9% | 4 |
| May 2026 | Princess Polly | 301K | 8.1% | 5 |
| May 2026 | Dissh | 165K | 4.5% | 6 |
| May 2026 | Aje | 135K | 3.6% | 7 |
| May 2026 | ASOS | 135K | 3.6% | 8 |
| May 2026 | Meshki | 135K | 3.6% | 9 |
| May 2026 | Showpo | 110K | 3% | 10 |
| May 2026 | Beginning Boutique | 74K | 2% | 11 |
| May 2026 | Hello Molly | 49.5K | 1.3% | 12 |
| May 2026 | White Fox Boutique | 33.1K | 0.89% | 13 |
| Jun 2026 | Cotton On | 823K | 24.2% | 1 |
| Jun 2026 | Uniqlo | 673K | 19.8% | 2 |
| Jun 2026 | Country Road | 450K | 13.3% | 3 |
| Jun 2026 | The Iconic | 368K | 10.8% | 4 |
| Jun 2026 | Princess Polly | 301K | 8.9% | 5 |
| Jun 2026 | Aje | 135K | 4% | 6 |
| Jun 2026 | ASOS | 135K | 4% | 7 |
| Jun 2026 | Dissh | 135K | 4% | 8 |
| Jun 2026 | Meshki | 110K | 3.2% | 9 |
| Jun 2026 | Showpo | 110K | 3.2% | 10 |
| Jun 2026 | Beginning Boutique | 74K | 2.2% | 11 |
| Jun 2026 | Hello Molly | 40.5K | 1.2% | 12 |
| Jun 2026 | White Fox Boutique | 40.5K | 1.2% | 13 |
| Jul 2026 | Cotton On | 673K | 21.2% | 1 |
| Jul 2026 | Uniqlo | 673K | 21.2% | 2 |
| Jul 2026 | Country Road | 368K | 11.6% | 3 |
| Jul 2026 | The Iconic | 368K | 11.6% | 4 |
| Jul 2026 | Princess Polly | 301K | 9.5% | 5 |
| Jul 2026 | ASOS | 165K | 5.2% | 6 |
| Jul 2026 | Dissh | 135K | 4.3% | 7 |
| Jul 2026 | Aje | 110K | 3.5% | 8 |
| Jul 2026 | Meshki | 110K | 3.5% | 9 |
| Jul 2026 | Showpo | 110K | 3.5% | 10 |
| Jul 2026 | Beginning Boutique | 74K | 2.3% | 11 |
| Jul 2026 | Hello Molly | 49.5K | 1.6% | 12 |
| Jul 2026 | White Fox Boutique | 33.1K | 1% | 13 |
| Aug 2026 | Cotton On | 823K | 22.8% | 1 |
| Aug 2026 | Uniqlo | 673K | 18.7% | 2 |
| Aug 2026 | Country Road | 450K | 12.5% | 3 |
| Aug 2026 | Princess Polly | 368K | 10.2% | 4 |
| Aug 2026 | The Iconic | 368K | 10.2% | 5 |
| Aug 2026 | ASOS | 165K | 4.6% | 6 |
| Aug 2026 | Dissh | 165K | 4.6% | 7 |
| Aug 2026 | Aje | 135K | 3.7% | 8 |
| Aug 2026 | Meshki | 135K | 3.7% | 9 |
| Aug 2026 | Showpo | 135K | 3.7% | 10 |
| Aug 2026 | Beginning Boutique | 90.5K | 2.5% | 11 |
| Aug 2026 | Hello Molly | 60.5K | 1.7% | 12 |
| Aug 2026 | White Fox Boutique | 40.5K | 1.1% | 13 |
| Sep 2026 | Cotton On | 823K | 24% | 1 |
| Sep 2026 | Uniqlo | 550K | 16% | 2 |
| Sep 2026 | Country Road | 450K | 13.1% | 3 |
| Sep 2026 | Princess Polly | 368K | 10.7% | 4 |
| Sep 2026 | The Iconic | 368K | 10.7% | 5 |
| Sep 2026 | Dissh | 165K | 4.8% | 6 |
| Sep 2026 | Aje | 135K | 3.9% | 7 |
| Sep 2026 | ASOS | 135K | 3.9% | 8 |
| Sep 2026 | Meshki | 135K | 3.9% | 9 |
| Sep 2026 | Showpo | 110K | 3.2% | 10 |
| Sep 2026 | Beginning Boutique | 90.5K | 2.6% | 11 |
| Sep 2026 | Hello Molly | 74K | 2.2% | 12 |
| Sep 2026 | White Fox Boutique | 27.1K | 0.79% | 13 |

## What is being compared

- **Aje**: Measured on the search term “aje”.
- **ASOS**: Measured on the search term “asos”.
- **Beginning Boutique**: Measured on the search term “beginning boutique”.
- **Cotton On**: Measured on the search term “cotton on”.
- **Country Road**: Measured on the search term “country road”.
- **Dissh**: Measured on the search term “dissh”.
- **Hello Molly**: Measured on the search term “hello molly”.
- **Meshki**: Measured on the search term “meshki”.
- **Princess Polly**: Measured on the search term “princess polly”.
- **Showpo**: Measured on the search term “showpo”.
- **The Iconic**: Measured on the search term “the iconic”.
- **Uniqlo**: Measured on the search term “uniqlo”.
- **White Fox Boutique**: Measured on the search term “white fox boutique”.

- [Aje](/demand/au/brands/aje)
- [ASOS](/demand/au/brands/asos)
- [Beginning Boutique](/demand/au/brands/beginning-boutique)
- [Cotton On](/demand/au/brands/cotton-on)
- [Country Road](/demand/au/brands/country-road)
- [Dissh](/demand/au/brands/dissh)
- [Hello Molly](/demand/au/brands/hello-molly)
- [Meshki](/demand/au/brands/meshki)
- [Princess Polly](/demand/au/brands/princess-polly)
- [Showpo](/demand/au/brands/showpo)
- [The Iconic](/demand/au/brands/the-iconic)
- [Uniqlo](/demand/au/brands/uniqlo)
- [White Fox Boutique](/demand/au/brands/white-fox-boutique)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online fashion retailers in Australia?

In September 2026, Cotton On was the most searched among online fashion retailers in Australia, with an estimated 823K branded searches, 24% of all searches for the 13 we track.

## Cite this page

Brandwave. "Online fashion retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-online-fashion-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-online-fashion-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.