---
title: "NBN providers in Australia: Which are searched most?"
description: "Compare the companies that sell NBN home broadband plans. Share of Search among Aussie Broadband, TPG, iiNet, Superloop, Dodo, Exetel, Leaptel, SpinTel, Telstra, Optus, Tangerine and Belong, the NBN providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-nbn-providers"
publisher: "Brandwave"
---

# NBN providers in Australia: Which are searched most?

Compare the companies that sell NBN home broadband plans. Share of Search among Aussie Broadband, TPG, iiNet, Superloop, Dodo, Exetel, Leaptel, SpinTel, Telstra, Optus, Tangerine and Belong, the NBN providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: NBN providers
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Aussie Broadband, 26.2%

## Which brand is most popular in search among NBN providers in Australia?

- In September 2026, Aussie Broadband was the most searched among NBN providers in Australia, with an estimated 165K branded searches, 26.2% of all searches for the 12 we track.
- TPG is in 2nd place, 4.8 percentage points behind at 21.5%.
- Across the 12 months ending September 2026, Aussie Broadband’s share of searches among NBN providers in Australia decreased from 27.7% to 26.2%.
- Across the 12 months ending September 2026, TPG’s share of searches among NBN providers in Australia increased from 18.6% to 21.5%.
- Across the 12 months ending September 2026, iiNet’s share of searches among NBN providers in Australia decreased from 15.2% to 14.4%.
- Across the 12 months ending September 2026, Superloop’s share of searches among NBN providers in Australia increased from 12.5% to 14.4%.
- Across the 12 months ending September 2026, Dodo’s share of searches among NBN providers in Australia increased from 4.6% to 5.3%.
- Across the 12 months ending September 2026, Exetel’s share of searches among NBN providers in Australia decreased from 5.6% to 4.3%.
- Across the 12 months ending September 2026, Leaptel’s share of searches among NBN providers in Australia decreased from 5.6% to 4.3%.
- Across the 12 months ending September 2026, Aussie Broadband’s share of searches among NBN providers in Australia peaked at 29.6% in March 2026 and was lowest at 24.9% in August 2026.
- Across the 12 months ending September 2026, TPG’s share of searches among NBN providers in Australia peaked at 24.9% in August 2026 and was lowest at 15.6% in May 2026.
- Across the 12 months ending September 2026, iiNet’s share of searches among NBN providers in Australia peaked at 17.7% in February 2026 and was lowest at 13.3% in July 2026.
- Across the 12 months ending September 2026, Superloop’s share of searches among NBN providers in Australia peaked at 16.2% in March 2026 and was lowest at 12.5% in October 2025.
- Across the 12 months ending September 2026, Dodo’s share of searches among NBN providers in Australia peaked at 5.3% in February 2026 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Exetel’s share of searches among NBN providers in Australia peaked at 5.6% in October 2025 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Leaptel’s share of searches among NBN providers in Australia peaked at 5.9% in July 2026 and was lowest at 4.3% in September 2026.
- Across the 12 months ending September 2026, SpinTel’s share of searches among NBN providers in Australia peaked at 4.9% in January 2026 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, Dodo rose from 7th to 5th among NBN providers in Australia.
- Across the 12 months ending September 2026, Exetel fell from 5th to 6th among NBN providers in Australia.
- Across the 12 months ending September 2026, Leaptel fell from 6th to 7th among NBN providers in Australia.
- Across the 12 months ending September 2026, SpinTel, Telstra, Optus, Tangerine and Belong held steady: their share of searches among NBN providers in Australia each moved less than 0.5 percentage points.

## Top NBN providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Aussie Broadband and Superloop were mentioned most often, in four of the five answers. Aussie Broadband was recommended most often, coming first in four out of five answers. Superloop was second, and Dodo was third. iiNet, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aussie Broadband | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Superloop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Dodo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Exetel | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Belong | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Leaptel | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Telstra | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| SpinTel | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Optus | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| TPG | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| iiNet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about NBN providers

- Asked ChatGPT "Which NBN provider should I switch to in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Exetel, 4. SpinTel, 5. Telstra, 6. Optus, 7. TPG
- Asked ChatGPT "What are the best NBN providers in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel, 4. Dodo, 5. Telstra
- Asked ChatGPT "What's the best NBN provider in Australia for fast speeds and good support?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel
- Searched Google, AI Overview "nbn plans": 1. Belong, 2. Dodo, 3. Exetel, 4. Telstra
- Searched Google, AI Overview "best nbn provider": 1. Aussie Broadband, 2. Superloop, 3. Dodo, 4. SpinTel

Not named in any answer: iiNet and Tangerine.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Aussie Broadband vs TPG: compare search popularity](/demand/au/compare/aussie-broadband-vs-tpg): 26.2% against 21.5% Share of Search.
- [Aussie Broadband vs iiNet: compare search popularity](/demand/au/compare/aussie-broadband-vs-iinet): 26.2% against 14.4% Share of Search.
- [Aussie Broadband vs Superloop: compare search popularity](/demand/au/compare/aussie-broadband-vs-superloop): 26.2% against 14.4% Share of Search.
- [Aussie Broadband vs Dodo: compare search popularity](/demand/au/compare/aussie-broadband-vs-dodo): 26.2% against 5.3% Share of Search.
- [TPG vs iiNet: compare search popularity](/demand/au/compare/iinet-vs-tpg): 21.5% against 14.4% Share of Search.
- [TPG vs Superloop: compare search popularity](/demand/au/compare/superloop-vs-tpg): 21.5% against 14.4% Share of Search.
- [TPG vs Dodo: compare search popularity](/demand/au/compare/dodo-vs-tpg): 21.5% against 5.3% Share of Search.
- [iiNet vs Superloop: compare search popularity](/demand/au/compare/iinet-vs-superloop): 14.4% Share of Search each.
- [iiNet vs Dodo: compare search popularity](/demand/au/compare/dodo-vs-iinet): 14.4% against 5.3% Share of Search.
- [Superloop vs Dodo: compare search popularity](/demand/au/compare/dodo-vs-superloop): 14.4% against 5.3% Share of Search.

## How did search popularity change for Australia NBN providers in September 2026?

- In September 2026, Telstra overtook Optus to rank 9th among NBN providers in Australia, with 2.4% of the searches.
- In September 2026, Aussie Broadband gained share of searches among NBN providers in Australia, from 24.9% to 26.2%.
- In September 2026, iiNet gained share of searches among NBN providers in Australia, from 13.6% to 14.4%.
- In September 2026, Superloop gained share of searches among NBN providers in Australia, from 13.6% to 14.4%.
- In September 2026, TPG lost share of searches among NBN providers in Australia, from 24.9% to 21.5%.
- In September 2026, Leaptel lost share of searches among NBN providers in Australia, from 5% to 4.3%.
- Dodo’s share of searches among NBN providers in Australia has gained ground for 3 months in a row, from 4.5% to 5.3% in September 2026.
- SpinTel’s share of searches among NBN providers in Australia has gained ground for 3 months in a row, from 3.7% to 4.3% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aussie Broadband | 26.2% | 165K | 0.0% | Aussie Broadband |
| 2 | TPG | 21.5% | 135K | -18.2% | TPG Telecom |
| 3 | iiNet | 14.4% | 90.5K | 0.0% | TPG Telecom |
| 4 | Superloop | 14.4% | 90.5K | 0.0% | Superloop |
| 5 | Dodo | 5.3% | 33.1K | 0.0% | Vocus |
| 6 | Exetel | 4.3% | 27.1K | 0.0% | Superloop |
| 7 | Leaptel | 4.3% | 27.1K | -18.1% | Leaptel |
| 8 | SpinTel | 4.3% | 27.1K | 0.0% | SpinTel |
| 9 | Telstra | 2.4% | 14.8K | +22.3% | Telstra |
| 10 | Optus | 1.9% | 12.1K | 0.0% | Optus |
| 11 | Tangerine | 0.57% | 3.6K | -33.3% | Tangerine Telecom |
| 12 | Belong | 0.46% | 2.9K | +20.8% | Telstra |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aussie Broadband | 201K | 27.7% | 1 |
| Oct 2025 | TPG | 135K | 18.6% | 2 |
| Oct 2025 | iiNet | 110K | 15.2% | 3 |
| Oct 2025 | Superloop | 90.5K | 12.5% | 4 |
| Oct 2025 | Exetel | 40.5K | 5.6% | 5 |
| Oct 2025 | Leaptel | 40.5K | 5.6% | 6 |
| Oct 2025 | Dodo | 33.1K | 4.6% | 7 |
| Oct 2025 | SpinTel | 33.1K | 4.6% | 8 |
| Oct 2025 | Telstra | 18.1K | 2.5% | 9 |
| Oct 2025 | Optus | 14.8K | 2% | 10 |
| Oct 2025 | Tangerine | 5.4K | 0.74% | 11 |
| Oct 2025 | Belong | 2.9K | 0.4% | 12 |
| Nov 2025 | Aussie Broadband | 201K | 27.8% | 1 |
| Nov 2025 | TPG | 135K | 18.7% | 2 |
| Nov 2025 | iiNet | 110K | 15.2% | 3 |
| Nov 2025 | Superloop | 110K | 15.2% | 4 |
| Nov 2025 | Dodo | 33.1K | 4.6% | 5 |
| Nov 2025 | Exetel | 33.1K | 4.6% | 6 |
| Nov 2025 | Leaptel | 33.1K | 4.6% | 7 |
| Nov 2025 | SpinTel | 27.1K | 3.7% | 8 |
| Nov 2025 | Telstra | 18.1K | 2.5% | 9 |
| Nov 2025 | Optus | 14.8K | 2% | 10 |
| Nov 2025 | Tangerine | 5.4K | 0.75% | 11 |
| Nov 2025 | Belong | 2.9K | 0.4% | 12 |
| Dec 2025 | Aussie Broadband | 165K | 26.5% | 1 |
| Dec 2025 | iiNet | 110K | 17.6% | 2 |
| Dec 2025 | TPG | 110K | 17.6% | 3 |
| Dec 2025 | Superloop | 90.5K | 14.5% | 4 |
| Dec 2025 | Leaptel | 33.1K | 5.3% | 5 |
| Dec 2025 | Dodo | 27.1K | 4.3% | 6 |
| Dec 2025 | Exetel | 27.1K | 4.3% | 7 |
| Dec 2025 | SpinTel | 27.1K | 4.3% | 8 |
| Dec 2025 | Telstra | 14.8K | 2.4% | 9 |
| Dec 2025 | Optus | 12.1K | 1.9% | 10 |
| Dec 2025 | Tangerine | 4.4K | 0.71% | 11 |
| Dec 2025 | Belong | 2.4K | 0.38% | 12 |
| Jan 2026 | Aussie Broadband | 201K | 29.5% | 1 |
| Jan 2026 | iiNet | 110K | 16.1% | 2 |
| Jan 2026 | TPG | 110K | 16.1% | 3 |
| Jan 2026 | Superloop | 90.5K | 13.3% | 4 |
| Jan 2026 | Dodo | 33.1K | 4.9% | 5 |
| Jan 2026 | Exetel | 33.1K | 4.9% | 6 |
| Jan 2026 | Leaptel | 33.1K | 4.9% | 7 |
| Jan 2026 | SpinTel | 33.1K | 4.9% | 8 |
| Jan 2026 | Optus | 14.8K | 2.2% | 9 |
| Jan 2026 | Telstra | 14.8K | 2.2% | 10 |
| Jan 2026 | Tangerine | 5.4K | 0.79% | 11 |
| Jan 2026 | Belong | 2.9K | 0.43% | 12 |
| Feb 2026 | Aussie Broadband | 165K | 26.5% | 1 |
| Feb 2026 | iiNet | 110K | 17.7% | 2 |
| Feb 2026 | TPG | 110K | 17.7% | 3 |
| Feb 2026 | Superloop | 90.5K | 14.6% | 4 |
| Feb 2026 | Dodo | 33.1K | 5.3% | 5 |
| Feb 2026 | Exetel | 27.1K | 4.4% | 6 |
| Feb 2026 | Leaptel | 27.1K | 4.4% | 7 |
| Feb 2026 | SpinTel | 22.2K | 3.6% | 8 |
| Feb 2026 | Optus | 14.8K | 2.4% | 9 |
| Feb 2026 | Telstra | 14.8K | 2.4% | 10 |
| Feb 2026 | Tangerine | 4.4K | 0.71% | 11 |
| Feb 2026 | Belong | 2.9K | 0.47% | 12 |
| Mar 2026 | Aussie Broadband | 201K | 29.6% | 1 |
| Mar 2026 | iiNet | 110K | 16.2% | 2 |
| Mar 2026 | Superloop | 110K | 16.2% | 3 |
| Mar 2026 | TPG | 110K | 16.2% | 4 |
| Mar 2026 | Leaptel | 33.1K | 4.9% | 5 |
| Mar 2026 | Dodo | 27.1K | 4% | 6 |
| Mar 2026 | Exetel | 27.1K | 4% | 7 |
| Mar 2026 | SpinTel | 22.2K | 3.3% | 8 |
| Mar 2026 | Telstra | 14.8K | 2.2% | 9 |
| Mar 2026 | Optus | 12.1K | 1.8% | 10 |
| Mar 2026 | Tangerine | 8.1K | 1.2% | 11 |
| Mar 2026 | Belong | 2.9K | 0.43% | 12 |
| Apr 2026 | Aussie Broadband | 165K | 26.2% | 1 |
| Apr 2026 | iiNet | 110K | 17.5% | 2 |
| Apr 2026 | TPG | 110K | 17.5% | 3 |
| Apr 2026 | Superloop | 90.5K | 14.4% | 4 |
| Apr 2026 | Leaptel | 33.1K | 5.3% | 5 |
| Apr 2026 | Dodo | 27.1K | 4.3% | 6 |
| Apr 2026 | Exetel | 27.1K | 4.3% | 7 |
| Apr 2026 | SpinTel | 27.1K | 4.3% | 8 |
| Apr 2026 | Optus | 14.8K | 2.4% | 9 |
| Apr 2026 | Telstra | 14.8K | 2.4% | 10 |
| Apr 2026 | Tangerine | 6.6K | 1% | 11 |
| Apr 2026 | Belong | 2.9K | 0.46% | 12 |
| May 2026 | Aussie Broadband | 201K | 28.5% | 1 |
| May 2026 | iiNet | 110K | 15.6% | 2 |
| May 2026 | Superloop | 110K | 15.6% | 3 |
| May 2026 | TPG | 110K | 15.6% | 4 |
| May 2026 | Leaptel | 40.5K | 5.7% | 5 |
| May 2026 | Dodo | 33.1K | 4.7% | 6 |
| May 2026 | Exetel | 33.1K | 4.7% | 7 |
| May 2026 | SpinTel | 27.1K | 3.8% | 8 |
| May 2026 | Optus | 14.8K | 2.1% | 9 |
| May 2026 | Telstra | 14.8K | 2.1% | 10 |
| May 2026 | Tangerine | 8.1K | 1.1% | 11 |
| May 2026 | Belong | 3.6K | 0.51% | 12 |
| Jun 2026 | Aussie Broadband | 201K | 27.2% | 1 |
| Jun 2026 | TPG | 135K | 18.3% | 2 |
| Jun 2026 | iiNet | 110K | 14.9% | 3 |
| Jun 2026 | Superloop | 110K | 14.9% | 4 |
| Jun 2026 | Exetel | 40.5K | 5.5% | 5 |
| Jun 2026 | Leaptel | 40.5K | 5.5% | 6 |
| Jun 2026 | Dodo | 33.1K | 4.5% | 7 |
| Jun 2026 | SpinTel | 27.1K | 3.7% | 8 |
| Jun 2026 | Optus | 14.8K | 2% | 9 |
| Jun 2026 | Telstra | 14.8K | 2% | 10 |
| Jun 2026 | Tangerine | 8.1K | 1.1% | 11 |
| Jun 2026 | Belong | 2.9K | 0.39% | 12 |
| Jul 2026 | Aussie Broadband | 201K | 29.5% | 1 |
| Jul 2026 | Superloop | 110K | 16.1% | 2 |
| Jul 2026 | TPG | 110K | 16.1% | 3 |
| Jul 2026 | iiNet | 90.5K | 13.3% | 4 |
| Jul 2026 | Leaptel | 40.5K | 5.9% | 5 |
| Jul 2026 | Dodo | 33.1K | 4.9% | 6 |
| Jul 2026 | Exetel | 33.1K | 4.9% | 7 |
| Jul 2026 | SpinTel | 27.1K | 4% | 8 |
| Jul 2026 | Optus | 14.8K | 2.2% | 9 |
| Jul 2026 | Telstra | 12.1K | 1.8% | 10 |
| Jul 2026 | Tangerine | 6.6K | 0.97% | 11 |
| Jul 2026 | Belong | 2.4K | 0.35% | 12 |
| Aug 2026 | Aussie Broadband | 165K | 24.9% | 1 |
| Aug 2026 | TPG | 165K | 24.9% | 2 |
| Aug 2026 | iiNet | 90.5K | 13.6% | 3 |
| Aug 2026 | Superloop | 90.5K | 13.6% | 4 |
| Aug 2026 | Dodo | 33.1K | 5% | 5 |
| Aug 2026 | Leaptel | 33.1K | 5% | 6 |
| Aug 2026 | Exetel | 27.1K | 4.1% | 7 |
| Aug 2026 | SpinTel | 27.1K | 4.1% | 8 |
| Aug 2026 | Optus | 12.1K | 1.8% | 9 |
| Aug 2026 | Telstra | 12.1K | 1.8% | 10 |
| Aug 2026 | Tangerine | 5.4K | 0.81% | 11 |
| Aug 2026 | Belong | 2.4K | 0.36% | 12 |
| Sep 2026 | Aussie Broadband | 165K | 26.2% | 1 |
| Sep 2026 | TPG | 135K | 21.5% | 2 |
| Sep 2026 | iiNet | 90.5K | 14.4% | 3 |
| Sep 2026 | Superloop | 90.5K | 14.4% | 4 |
| Sep 2026 | Dodo | 33.1K | 5.3% | 5 |
| Sep 2026 | Exetel | 27.1K | 4.3% | 6 |
| Sep 2026 | Leaptel | 27.1K | 4.3% | 7 |
| Sep 2026 | SpinTel | 27.1K | 4.3% | 8 |
| Sep 2026 | Telstra | 14.8K | 2.4% | 9 |
| Sep 2026 | Optus | 12.1K | 1.9% | 10 |
| Sep 2026 | Tangerine | 3.6K | 0.57% | 11 |
| Sep 2026 | Belong | 2.9K | 0.46% | 12 |

## What is being compared

- **Aussie Broadband**: Measured on the search term “aussie broadband”.
- **Belong**: Measured on the search term “belong nbn”.
- **Dodo**: Measured on the search term “dodo internet”.
- **Exetel**: Measured on the search term “exetel”.
- **iiNet**: Measured on the search term “iinet”.
- **Leaptel**: Measured on the search term “leaptel”.
- **Optus**: Measured on the search term “optus nbn”.
- **SpinTel**: Measured on the search term “spintel”.
- **Superloop**: Measured on the search term “superloop”.
- **Tangerine**: Measured on the search term “tangerine telecom”.
- **Telstra**: Measured on the search term “telstra nbn”.
- **TPG**: Measured on the search term “tpg”.

- [Aussie Broadband](/demand/au/brands/aussie-broadband)
- [Belong](/demand/au/brands/belong)
- [Dodo](/demand/au/brands/dodo)
- [Exetel](/demand/au/brands/exetel)
- [iiNet](/demand/au/brands/iinet)
- [Leaptel](/demand/au/brands/leaptel)
- [Optus](/demand/au/brands/optus)
- [SpinTel](/demand/au/brands/spintel)
- [Superloop](/demand/au/brands/superloop)
- [Tangerine](/demand/au/brands/tangerine-telecom)
- [Telstra](/demand/au/brands/telstra)
- [TPG](/demand/au/brands/tpg)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among NBN providers in Australia?

In September 2026, Aussie Broadband was the most searched among NBN providers in Australia, with an estimated 165K branded searches, 26.2% of all searches for the 12 we track.

## Cite this page

Brandwave. "NBN providers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-nbn-providers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-nbn-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.