---
title: "Motorcycle brands in Australia: Which are searched most?"
description: "Compare the motorcycle brands Australian riders buy. Share of Search among Harley-Davidson, CFMOTO, KTM, Honda Motorcycles, Ducati, Royal Enfield, Triumph, Suzuki Motorcycles, BMW Motorrad, Kawasaki and Yamaha Motor, the motorcycle brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-motorcycle-brands"
publisher: "Brandwave"
---

# Motorcycle brands in Australia: Which are searched most?

Compare the motorcycle brands Australian riders buy. Share of Search among Harley-Davidson, CFMOTO, KTM, Honda Motorcycles, Ducati, Royal Enfield, Triumph, Suzuki Motorcycles, BMW Motorrad, Kawasaki and Yamaha Motor, the motorcycle brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Motorcycle brands
- **Market**: Australia
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Harley-Davidson, 26%

## Which brand is most popular in search among motorcycle brands in Australia?

- In September 2026, Harley-Davidson was the most searched among motorcycle brands in Australia, with an estimated 40.5K branded searches, 26% of all searches for the 11 we track.
- CFMOTO is in 2nd place, 8.6 percentage points behind at 17.4%.
- Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia decreased from 28.6% to 26%.
- Across the 12 months ending September 2026, CFMOTO’s share of searches among motorcycle brands in Australia increased from 15.7% to 17.4%.
- Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in Australia increased from 10.5% to 11.6%.
- Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorcycle brands in Australia decreased from 11.2% to 10.4%.
- Across the 12 months ending September 2026, Ducati’s share of searches among motorcycle brands in Australia decreased from 10.5% to 9.5%.
- Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorcycle brands in Australia increased from 8.6% to 9.5%.
- Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands in Australia increased from 4.7% to 5.2%.
- Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia peaked at 31.3% in December 2025 and was lowest at 23.1% in April 2026.
- Across the 12 months ending September 2026, CFMOTO’s share of searches among motorcycle brands in Australia peaked at 18.9% in April 2026 and was lowest at 14% in December 2025.
- Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in Australia peaked at 12.1% in March 2026 and was lowest at 9.8% in June 2026.
- Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorcycle brands in Australia peaked at 13.6% in April 2026 and was lowest at 10.2% in December 2025.
- Across the 12 months ending September 2026, Ducati’s share of searches among motorcycle brands in Australia peaked at 11.6% in January 2026 and was lowest at 8.4% in April 2026.
- Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorcycle brands in Australia peaked at 10.4% in May 2026 and was lowest at 8.2% in July 2026.
- Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands in Australia peaked at 5.5% in July 2026 and was lowest at 3.6% in March 2026.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands in Australia peaked at 3.8% in November 2025 and was lowest at 2.8% in December 2025.
- Across the 12 months ending September 2026, KTM rose from 5th to 3rd among motorcycle brands in Australia.
- Across the 12 months ending September 2026, Honda Motorcycles fell from 3rd to 4th among motorcycle brands in Australia.
- Across the 12 months ending September 2026, Ducati fell from 4th to 5th among motorcycle brands in Australia.
- Across the 12 months ending September 2026, Suzuki Motorcycles rose from 9th to 8th among motorcycle brands in Australia.
- Across the 12 months ending September 2026, BMW Motorrad fell from 8th to 9th among motorcycle brands in Australia.
- Across the 12 months ending September 2026, Kawasaki and Yamaha Motor held steady: their share of searches among motorcycle brands in Australia each moved less than 0.5 percentage points.

## Top motorcycle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned most often, in four of the five answers. Kawasaki was recommended most often, coming first in one out of five answers. Honda Motorcycles was second, and Triumph was third. Ducati, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kawasaki | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Honda Motorcycles | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Triumph | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Harley-Davidson | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Yamaha Motor | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| CFMOTO | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Royal Enfield | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Suzuki Motorcycles | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| KTM | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ducati | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BMW Motorrad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about motorcycle brands

- Asked ChatGPT "What's the best motorcycle brand for beginners in Australia?": 1. Honda Motorcycles, 2. Kawasaki, 3. Suzuki Motorcycles, 4. Royal Enfield
- Asked ChatGPT "Which motorbike brand is most reliable?": 1. Honda Motorcycles, 2. Kawasaki
- Asked ChatGPT "What are the best value motorcycles in Australia?": 1. Kawasaki, 2. CFMOTO, 3. Royal Enfield
- Searched Google, AI Overview "motorcycles": 1. Yamaha Motor, 2. Honda Motorcycles, 3. Kawasaki, 4. Harley-Davidson, 5. Triumph, 6. KTM
- Searched Google, AI Overview "motorbikes": 1. Triumph, 2. Harley-Davidson

Not named in any answer: Ducati and BMW Motorrad.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Harley-Davidson vs CFMOTO: compare search popularity](/demand/au/compare/cfmoto-vs-harley-davidson): 26% against 17.4% Share of Search.
- [Harley-Davidson vs KTM: compare search popularity](/demand/au/compare/harley-davidson-vs-ktm): 26% against 11.6% Share of Search.
- [Harley-Davidson vs Honda Motorcycles: compare search popularity](/demand/au/compare/harley-davidson-vs-honda-motorcycles): 26% against 10.4% Share of Search.
- [Harley-Davidson vs Ducati: compare search popularity](/demand/au/compare/ducati-vs-harley-davidson): 26% against 9.5% Share of Search.
- [CFMOTO vs KTM: compare search popularity](/demand/au/compare/cfmoto-vs-ktm): 17.4% against 11.6% Share of Search.
- [CFMOTO vs Honda Motorcycles: compare search popularity](/demand/au/compare/cfmoto-vs-honda-motorcycles): 17.4% against 10.4% Share of Search.
- [CFMOTO vs Ducati: compare search popularity](/demand/au/compare/cfmoto-vs-ducati): 17.4% against 9.5% Share of Search.
- [KTM vs Honda Motorcycles: compare search popularity](/demand/au/compare/honda-motorcycles-vs-ktm): 11.6% against 10.4% Share of Search.
- [KTM vs Ducati: compare search popularity](/demand/au/compare/ducati-vs-ktm): 11.6% against 9.5% Share of Search.
- [Honda Motorcycles vs Ducati: compare search popularity](/demand/au/compare/ducati-vs-honda-motorcycles): 10.4% against 9.5% Share of Search.

## How did search popularity change for Australia motorcycle brands in September 2026?

- KTM’s share of searches among motorcycle brands in Australia has gained ground for 3 months in a row, from 9.8% to 11.6% in September 2026.
- Estimated monthly branded searches for BMW Motorrad in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Ducati in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
- Estimated monthly branded searches for Kawasaki in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Honda Motorcycles in Australia fell 17% over 12 measured months, from 19.4K to 16.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Harley-Davidson | 26% | 40.5K | 0.0% | Harley-Davidson |
| 2 | CFMOTO | 17.4% | 27.1K | 0.0% | CFMOTO |
| 3 | KTM | 11.6% | 18.1K | 0.0% | KTM |
| 4 | Honda Motorcycles | 10.4% | 16.1K | 0.0% | Honda |
| 5 | Ducati | 9.5% | 14.8K | 0.0% | Ducati |
| 6 | Royal Enfield | 9.5% | 14.8K | 0.0% | Royal Enfield |
| 7 | Triumph | 5.2% | 8.1K | 0.0% | Triumph |
| 8 | Suzuki Motorcycles | 3.5% | 5.4K | 0.0% | Suzuki Motorcycles |
| 9 | BMW Motorrad | 2.8% | 4.4K | 0.0% | BMW |
| 10 | Kawasaki | 2.3% | 3.6K | 0.0% | Kawasaki |
| 11 | Yamaha Motor | 1.7% | 2.6K | -18.8% | Yamaha Motor |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Harley-Davidson | 49.5K | 28.6% | 1 |
| Oct 2025 | CFMOTO | 27.1K | 15.7% | 2 |
| Oct 2025 | Honda Motorcycles | 19.4K | 11.2% | 3 |
| Oct 2025 | Ducati | 18.1K | 10.5% | 4 |
| Oct 2025 | KTM | 18.1K | 10.5% | 5 |
| Oct 2025 | Royal Enfield | 14.8K | 8.6% | 6 |
| Oct 2025 | Triumph | 8.1K | 4.7% | 7 |
| Oct 2025 | BMW Motorrad | 5.4K | 3.1% | 8 |
| Oct 2025 | Suzuki Motorcycles | 5.4K | 3.1% | 9 |
| Oct 2025 | Kawasaki | 4.4K | 2.5% | 10 |
| Oct 2025 | Yamaha Motor | 2.6K | 1.5% | 11 |
| Nov 2025 | Harley-Davidson | 49.5K | 28.8% | 1 |
| Nov 2025 | CFMOTO | 27.1K | 15.7% | 2 |
| Nov 2025 | Honda Motorcycles | 19.7K | 11.4% | 3 |
| Nov 2025 | Ducati | 18.1K | 10.5% | 4 |
| Nov 2025 | KTM | 18.1K | 10.5% | 5 |
| Nov 2025 | Royal Enfield | 14.8K | 8.6% | 6 |
| Nov 2025 | BMW Motorrad | 6.6K | 3.8% | 7 |
| Nov 2025 | Triumph | 6.6K | 3.8% | 8 |
| Nov 2025 | Suzuki Motorcycles | 5.4K | 3.1% | 9 |
| Nov 2025 | Kawasaki | 3.6K | 2.1% | 10 |
| Nov 2025 | Yamaha Motor | 2.6K | 1.5% | 11 |
| Dec 2025 | Harley-Davidson | 49.5K | 31.3% | 1 |
| Dec 2025 | CFMOTO | 22.2K | 14% | 2 |
| Dec 2025 | KTM | 18.1K | 11.4% | 3 |
| Dec 2025 | Honda Motorcycles | 16.1K | 10.2% | 4 |
| Dec 2025 | Ducati | 14.8K | 9.4% | 5 |
| Dec 2025 | Royal Enfield | 14.8K | 9.4% | 6 |
| Dec 2025 | Triumph | 6.6K | 4.2% | 7 |
| Dec 2025 | Suzuki Motorcycles | 5.4K | 3.4% | 8 |
| Dec 2025 | BMW Motorrad | 4.4K | 2.8% | 9 |
| Dec 2025 | Kawasaki | 3.6K | 2.3% | 10 |
| Dec 2025 | Yamaha Motor | 2.6K | 1.6% | 11 |
| Jan 2026 | Harley-Davidson | 40.5K | 25.8% | 1 |
| Jan 2026 | CFMOTO | 22.2K | 14.2% | 2 |
| Jan 2026 | Honda Motorcycles | 19.4K | 12.4% | 3 |
| Jan 2026 | Ducati | 18.1K | 11.6% | 4 |
| Jan 2026 | KTM | 18.1K | 11.6% | 5 |
| Jan 2026 | Royal Enfield | 14.8K | 9.4% | 6 |
| Jan 2026 | Triumph | 6.6K | 4.2% | 7 |
| Jan 2026 | BMW Motorrad | 5.4K | 3.4% | 8 |
| Jan 2026 | Suzuki Motorcycles | 5.4K | 3.4% | 9 |
| Jan 2026 | Kawasaki | 3.6K | 2.3% | 10 |
| Jan 2026 | Yamaha Motor | 2.6K | 1.7% | 11 |
| Feb 2026 | Harley-Davidson | 40.5K | 26.6% | 1 |
| Feb 2026 | CFMOTO | 22.2K | 14.6% | 2 |
| Feb 2026 | Honda Motorcycles | 19.4K | 12.7% | 3 |
| Feb 2026 | KTM | 18.1K | 11.9% | 4 |
| Feb 2026 | Ducati | 14.8K | 9.7% | 5 |
| Feb 2026 | Royal Enfield | 14.8K | 9.7% | 6 |
| Feb 2026 | Triumph | 6.6K | 4.3% | 7 |
| Feb 2026 | BMW Motorrad | 5.4K | 3.5% | 8 |
| Feb 2026 | Suzuki Motorcycles | 4.4K | 2.9% | 9 |
| Feb 2026 | Kawasaki | 3.6K | 2.4% | 10 |
| Feb 2026 | Yamaha Motor | 2.6K | 1.7% | 11 |
| Mar 2026 | Harley-Davidson | 49.5K | 27% | 1 |
| Mar 2026 | CFMOTO | 27.1K | 14.8% | 2 |
| Mar 2026 | Honda Motorcycles | 23.8K | 13% | 3 |
| Mar 2026 | KTM | 22.2K | 12.1% | 4 |
| Mar 2026 | Ducati | 18.1K | 9.9% | 5 |
| Mar 2026 | Royal Enfield | 18.1K | 9.9% | 6 |
| Mar 2026 | Triumph | 6.6K | 3.6% | 7 |
| Mar 2026 | BMW Motorrad | 5.4K | 2.9% | 8 |
| Mar 2026 | Suzuki Motorcycles | 5.4K | 2.9% | 9 |
| Mar 2026 | Kawasaki | 4.4K | 2.4% | 10 |
| Mar 2026 | Yamaha Motor | 2.6K | 1.4% | 11 |
| Apr 2026 | Harley-Davidson | 40.5K | 23.1% | 1 |
| Apr 2026 | CFMOTO | 33.1K | 18.9% | 2 |
| Apr 2026 | Honda Motorcycles | 23.8K | 13.6% | 3 |
| Apr 2026 | KTM | 18.1K | 10.3% | 4 |
| Apr 2026 | Royal Enfield | 18.1K | 10.3% | 5 |
| Apr 2026 | Ducati | 14.8K | 8.4% | 6 |
| Apr 2026 | Triumph | 8.1K | 4.6% | 7 |
| Apr 2026 | Suzuki Motorcycles | 6.6K | 3.8% | 8 |
| Apr 2026 | BMW Motorrad | 5.4K | 3.1% | 9 |
| Apr 2026 | Kawasaki | 4.4K | 2.5% | 10 |
| Apr 2026 | Yamaha Motor | 2.6K | 1.5% | 11 |
| May 2026 | Harley-Davidson | 49.5K | 28.3% | 1 |
| May 2026 | CFMOTO | 27.1K | 15.5% | 2 |
| May 2026 | Honda Motorcycles | 19.7K | 11.3% | 3 |
| May 2026 | Ducati | 18.1K | 10.4% | 4 |
| May 2026 | KTM | 18.1K | 10.4% | 5 |
| May 2026 | Royal Enfield | 18.1K | 10.4% | 6 |
| May 2026 | Triumph | 6.6K | 3.8% | 7 |
| May 2026 | BMW Motorrad | 5.4K | 3.1% | 8 |
| May 2026 | Suzuki Motorcycles | 5.4K | 3.1% | 9 |
| May 2026 | Kawasaki | 3.6K | 2.1% | 10 |
| May 2026 | Yamaha Motor | 3.2K | 1.8% | 11 |
| Jun 2026 | Harley-Davidson | 40.5K | 26.8% | 1 |
| Jun 2026 | CFMOTO | 27.1K | 17.9% | 2 |
| Jun 2026 | Honda Motorcycles | 16.1K | 10.6% | 3 |
| Jun 2026 | Ducati | 14.8K | 9.8% | 4 |
| Jun 2026 | KTM | 14.8K | 9.8% | 5 |
| Jun 2026 | Royal Enfield | 14.8K | 9.8% | 6 |
| Jun 2026 | Triumph | 6.6K | 4.4% | 7 |
| Jun 2026 | Suzuki Motorcycles | 5.4K | 3.6% | 8 |
| Jun 2026 | BMW Motorrad | 4.4K | 2.9% | 9 |
| Jun 2026 | Kawasaki | 3.6K | 2.4% | 10 |
| Jun 2026 | Yamaha Motor | 3.2K | 2.1% | 11 |
| Jul 2026 | Harley-Davidson | 40.5K | 27.3% | 1 |
| Jul 2026 | CFMOTO | 27.1K | 18.3% | 2 |
| Jul 2026 | Honda Motorcycles | 15.8K | 10.7% | 3 |
| Jul 2026 | Ducati | 14.8K | 10% | 4 |
| Jul 2026 | KTM | 14.8K | 10% | 5 |
| Jul 2026 | Royal Enfield | 12.1K | 8.2% | 6 |
| Jul 2026 | Triumph | 8.1K | 5.5% | 7 |
| Jul 2026 | BMW Motorrad | 4.4K | 3% | 8 |
| Jul 2026 | Suzuki Motorcycles | 4.4K | 3% | 9 |
| Jul 2026 | Kawasaki | 3.6K | 2.4% | 10 |
| Jul 2026 | Yamaha Motor | 2.6K | 1.8% | 11 |
| Aug 2026 | Harley-Davidson | 40.5K | 25.9% | 1 |
| Aug 2026 | CFMOTO | 27.1K | 17.4% | 2 |
| Aug 2026 | KTM | 18.1K | 11.6% | 3 |
| Aug 2026 | Honda Motorcycles | 16.1K | 10.3% | 4 |
| Aug 2026 | Ducati | 14.8K | 9.5% | 5 |
| Aug 2026 | Royal Enfield | 14.8K | 9.5% | 6 |
| Aug 2026 | Triumph | 8.1K | 5.2% | 7 |
| Aug 2026 | Suzuki Motorcycles | 5.4K | 3.5% | 8 |
| Aug 2026 | BMW Motorrad | 4.4K | 2.8% | 9 |
| Aug 2026 | Kawasaki | 3.6K | 2.3% | 10 |
| Aug 2026 | Yamaha Motor | 3.2K | 2% | 11 |
| Sep 2026 | Harley-Davidson | 40.5K | 26% | 1 |
| Sep 2026 | CFMOTO | 27.1K | 17.4% | 2 |
| Sep 2026 | KTM | 18.1K | 11.6% | 3 |
| Sep 2026 | Honda Motorcycles | 16.1K | 10.4% | 4 |
| Sep 2026 | Ducati | 14.8K | 9.5% | 5 |
| Sep 2026 | Royal Enfield | 14.8K | 9.5% | 6 |
| Sep 2026 | Triumph | 8.1K | 5.2% | 7 |
| Sep 2026 | Suzuki Motorcycles | 5.4K | 3.5% | 8 |
| Sep 2026 | BMW Motorrad | 4.4K | 2.8% | 9 |
| Sep 2026 | Kawasaki | 3.6K | 2.3% | 10 |
| Sep 2026 | Yamaha Motor | 2.6K | 1.7% | 11 |

## What is being compared

- **BMW Motorrad**: Measured on the search term “bmw motorrad”.
- **CFMOTO**: Measured on the search term “cfmoto”.
- **Ducati**: Measured on the search term “ducati”.
- **Harley-Davidson**: Measured on the search term “harley davidson”.
- **Honda Motorcycles**: Measured on the search terms “honda motorbike” and “honda motorcycles”, summed into one figure.
- **Kawasaki**: Measured on the search term “kawasaki motorcycles”.
- **KTM**: Measured on the search term “ktm”.
- **Royal Enfield**: Measured on the search term “royal enfield”.
- **Suzuki Motorcycles**: Measured on the search term “suzuki motorcycles”.
- **Triumph**: Measured on the search term “triumph motorcycles”.
- **Yamaha Motor**: Measured on the search terms “yamaha motorbike” and “yamaha motorcycles”, summed into one figure.

- [BMW Motorrad](/demand/au/brands/bmw-motorrad)
- [CFMOTO](/demand/au/brands/cfmoto)
- [Ducati](/demand/au/brands/ducati)
- [Harley-Davidson](/demand/au/brands/harley-davidson)
- [Honda Motorcycles](/demand/au/brands/honda-motorcycles)
- [Kawasaki](/demand/au/brands/kawasaki)
- [KTM](/demand/au/brands/ktm)
- [Royal Enfield](/demand/au/brands/royal-enfield)
- [Suzuki Motorcycles](/demand/au/brands/suzuki-motorcycles)
- [Triumph](/demand/au/brands/triumph)
- [Yamaha Motor](/demand/au/brands/yamaha-motor)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among motorcycle brands in Australia?

In September 2026, Harley-Davidson was the most searched among motorcycle brands in Australia, with an estimated 40.5K branded searches, 26% of all searches for the 11 we track.

## Cite this page

Brandwave. "Motorcycle brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-motorcycle-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-motorcycle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.