---
title: "Money transfer services in Australia: Which are searched most?"
description: "Compare the services Australians use to send money overseas. Share of Search among Western Union, Remitly, MoneyGram, Wise, OFX, WorldRemit, TorFX, Instarem and Xe, the money transfer services Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-money-transfer-services"
publisher: "Brandwave"
---

# Money transfer services in Australia: Which are searched most?

Compare the services Australians use to send money overseas. Share of Search among Western Union, Remitly, MoneyGram, Wise, OFX, WorldRemit, TorFX, Instarem and Xe, the money transfer services Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Money transfer services
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Western Union, 55.3%

## Which brand is most popular in search among money transfer services in Australia?

- In September 2026, Western Union was the most searched among money transfer services in Australia, with an estimated 135K branded searches, 55.3% of all searches for the nine we track.
- Remitly is in 2nd place, 35 percentage points behind at 20.3%.
- Across the 12 months ending September 2026, Western Union’s share of searches among money transfer services in Australia increased from 53.8% to 55.3%.
- Across the 12 months ending September 2026, Remitly’s share of searches among money transfer services in Australia decreased from 24.1% to 20.3%.
- Across the 12 months ending September 2026, MoneyGram’s share of searches among money transfer services in Australia increased from 8.8% to 11.1%.
- Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in Australia increased from 4.7% to 5.5%.
- Across the 12 months ending September 2026, Western Union’s share of searches among money transfer services in Australia peaked at 57.9% in December 2025 and was lowest at 49% in June 2026.
- Across the 12 months ending September 2026, Remitly’s share of searches among money transfer services in Australia peaked at 28% in November 2025 and was lowest at 20.3% in September 2026.
- Across the 12 months ending September 2026, MoneyGram’s share of searches among money transfer services in Australia peaked at 12.8% in April 2026 and was lowest at 8.4% in November 2025.
- Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in Australia peaked at 5.6% in June 2026 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, OFX’s share of searches among money transfer services in Australia peaked at 5.4% in June 2026 and was lowest at 3.8% in April 2026.
- Across the 12 months ending September 2026, Wise rose from 5th to 4th among money transfer services in Australia.
- Across the 12 months ending September 2026, OFX fell from 4th to 5th among money transfer services in Australia.
- Across the 12 months ending September 2026, TorFX rose from 8th to 7th among money transfer services in Australia.
- Across the 12 months ending September 2026, Instarem fell from 7th to 8th among money transfer services in Australia.
- Across the 12 months ending September 2026, WorldRemit and Xe held steady: their share of searches among money transfer services in Australia each moved less than 0.5 percentage points.

## Top money transfer services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Wise appeared every time. Wise was recommended most often, coming first in every answer. Remitly was second, and OFX was third. MoneyGram, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wise | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Remitly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| OFX | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Western Union | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Xe | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| TorFX | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| MoneyGram | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| WorldRemit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Instarem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about money transfer services

- Asked ChatGPT "What's the cheapest way to send money overseas from Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe
- Asked ChatGPT "Which money transfer service has the best exchange rate in Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe, 5. TorFX, 6. Western Union
- Asked ChatGPT "What's the best way to send money to family overseas?": 1. Wise, 2. Remitly, 3. Western Union, 4. OFX
- Searched Google, AI Overview "international money transfer": 1. Wise, 2. Western Union
- Searched Google, AI Overview "send money overseas": 1. Wise, 2. Western Union

Not named in any answer: MoneyGram, WorldRemit and Instarem.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Western Union vs Remitly: compare search popularity](/demand/au/compare/remitly-vs-western-union): 55.3% against 20.3% Share of Search.
- [Western Union vs MoneyGram: compare search popularity](/demand/au/compare/moneygram-vs-western-union): 55.3% against 11.1% Share of Search.
- [Western Union vs Wise: compare search popularity](/demand/au/compare/western-union-vs-wise): 55.3% against 5.5% Share of Search.
- [Western Union vs OFX: compare search popularity](/demand/au/compare/ofx-vs-western-union): 55.3% against 5% Share of Search.
- [Remitly vs MoneyGram: compare search popularity](/demand/au/compare/moneygram-vs-remitly): 20.3% against 11.1% Share of Search.
- [Remitly vs Wise: compare search popularity](/demand/au/compare/remitly-vs-wise): 20.3% against 5.5% Share of Search.
- [Remitly vs OFX: compare search popularity](/demand/au/compare/ofx-vs-remitly): 20.3% against 5% Share of Search.
- [MoneyGram vs Wise: compare search popularity](/demand/au/compare/moneygram-vs-wise): 11.1% against 5.5% Share of Search.
- [MoneyGram vs OFX: compare search popularity](/demand/au/compare/moneygram-vs-ofx): 11.1% against 5% Share of Search.
- [Wise vs OFX: compare search popularity](/demand/au/compare/ofx-vs-wise): 5.5% against 5% Share of Search.

## How did search popularity change for Australia money transfer services in September 2026?

- In September 2026, Western Union gained share of searches among money transfer services in Australia, from 51.8% to 55.3%.
- In September 2026, Wise gained share of searches among money transfer services in Australia, from 4.8% to 5.5%.
- In September 2026, Remitly lost share of searches among money transfer services in Australia, from 23.2% to 20.3%.
- In September 2026, MoneyGram lost share of searches among money transfer services in Australia, from 12.7% to 11.1%.
- In September 2026, TorFX rose from 8th to 7th among money transfer services in Australia.
- In September 2026, Instarem fell from 7th to 8th among money transfer services in Australia.
- Estimated monthly branded searches for WorldRemit in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Western Union | 55.3% | 135K | 0.0% | Western Union |
| 2 | Remitly | 20.3% | 49.5K | -18.2% | Remitly |
| 3 | MoneyGram | 11.1% | 27.1K | -18.1% | MoneyGram |
| 4 | Wise | 5.5% | 13.5K | +8.0% | Wise Forex Limited |
| 5 | OFX | 5% | 12.1K | 0.0% | OFX |
| 6 | WorldRemit | 0.98% | 2.4K | -17.2% | WorldRemit |
| 7 | TorFX | 0.78% | 1.9K | +18.8% | TorFX |
| 8 | Instarem | 0.66% | 1.6K | -15.8% | Instarem |
| 9 | Xe | 0.41% | 1K | +13.6% | Xe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Western Union | 135K | 53.8% | 1 |
| Oct 2025 | Remitly | 60.5K | 24.1% | 2 |
| Oct 2025 | MoneyGram | 22.2K | 8.8% | 3 |
| Oct 2025 | OFX | 12.1K | 4.8% | 4 |
| Oct 2025 | Wise | 11.7K | 4.7% | 5 |
| Oct 2025 | WorldRemit | 3.6K | 1.4% | 6 |
| Oct 2025 | Instarem | 2.4K | 0.96% | 7 |
| Oct 2025 | TorFX | 2.4K | 0.96% | 8 |
| Oct 2025 | Xe | 1K | 0.4% | 9 |
| Nov 2025 | Western Union | 135K | 51.2% | 1 |
| Nov 2025 | Remitly | 74K | 28% | 2 |
| Nov 2025 | MoneyGram | 22.2K | 8.4% | 3 |
| Nov 2025 | OFX | 12.1K | 4.6% | 4 |
| Nov 2025 | Wise | 11.7K | 4.4% | 5 |
| Nov 2025 | WorldRemit | 3.6K | 1.4% | 6 |
| Nov 2025 | TorFX | 2.4K | 0.91% | 7 |
| Nov 2025 | Instarem | 1.9K | 0.72% | 8 |
| Nov 2025 | Xe | 1K | 0.38% | 9 |
| Dec 2025 | Western Union | 165K | 57.9% | 1 |
| Dec 2025 | Remitly | 60.5K | 21.2% | 2 |
| Dec 2025 | MoneyGram | 27.1K | 9.5% | 3 |
| Dec 2025 | OFX | 12.1K | 4.2% | 4 |
| Dec 2025 | Wise | 11.7K | 4.1% | 5 |
| Dec 2025 | WorldRemit | 3.6K | 1.3% | 6 |
| Dec 2025 | Instarem | 2.4K | 0.84% | 7 |
| Dec 2025 | TorFX | 1.9K | 0.67% | 8 |
| Dec 2025 | Xe | 880 | 0.31% | 9 |
| Jan 2026 | Western Union | 165K | 56.2% | 1 |
| Jan 2026 | Remitly | 60.5K | 20.6% | 2 |
| Jan 2026 | MoneyGram | 33.1K | 11.3% | 3 |
| Jan 2026 | Wise | 13.5K | 4.6% | 4 |
| Jan 2026 | OFX | 12.1K | 4.1% | 5 |
| Jan 2026 | WorldRemit | 3.6K | 1.2% | 6 |
| Jan 2026 | Instarem | 2.4K | 0.82% | 7 |
| Jan 2026 | TorFX | 2.4K | 0.82% | 8 |
| Jan 2026 | Xe | 880 | 0.3% | 9 |
| Feb 2026 | Western Union | 135K | 52.6% | 1 |
| Feb 2026 | Remitly | 60.5K | 23.6% | 2 |
| Feb 2026 | MoneyGram | 27.1K | 10.6% | 3 |
| Feb 2026 | Wise | 13.5K | 5.3% | 4 |
| Feb 2026 | OFX | 12.1K | 4.7% | 5 |
| Feb 2026 | WorldRemit | 3.6K | 1.4% | 6 |
| Feb 2026 | Instarem | 1.9K | 0.74% | 7 |
| Feb 2026 | TorFX | 1.9K | 0.74% | 8 |
| Feb 2026 | Xe | 880 | 0.34% | 9 |
| Mar 2026 | Western Union | 165K | 57.5% | 1 |
| Mar 2026 | Remitly | 60.5K | 21.1% | 2 |
| Mar 2026 | MoneyGram | 27.1K | 9.4% | 3 |
| Mar 2026 | Wise | 13.5K | 4.7% | 4 |
| Mar 2026 | OFX | 12.1K | 4.2% | 5 |
| Mar 2026 | WorldRemit | 2.9K | 1% | 6 |
| Mar 2026 | Instarem | 2.4K | 0.84% | 7 |
| Mar 2026 | TorFX | 2.4K | 0.84% | 8 |
| Mar 2026 | Xe | 880 | 0.31% | 9 |
| Apr 2026 | Western Union | 135K | 52% | 1 |
| Apr 2026 | Remitly | 60.5K | 23.3% | 2 |
| Apr 2026 | MoneyGram | 33.1K | 12.8% | 3 |
| Apr 2026 | Wise | 13.5K | 5.2% | 4 |
| Apr 2026 | OFX | 9.9K | 3.8% | 5 |
| Apr 2026 | WorldRemit | 2.9K | 1.1% | 6 |
| Apr 2026 | Instarem | 1.9K | 0.73% | 7 |
| Apr 2026 | TorFX | 1.9K | 0.73% | 8 |
| Apr 2026 | Xe | 880 | 0.34% | 9 |
| May 2026 | Western Union | 135K | 52.8% | 1 |
| May 2026 | Remitly | 60.5K | 23.7% | 2 |
| May 2026 | MoneyGram | 27.1K | 10.6% | 3 |
| May 2026 | Wise | 13.5K | 5.3% | 4 |
| May 2026 | OFX | 12.1K | 4.7% | 5 |
| May 2026 | WorldRemit | 2.9K | 1.1% | 6 |
| May 2026 | Instarem | 1.9K | 0.74% | 7 |
| May 2026 | TorFX | 1.9K | 0.74% | 8 |
| May 2026 | Xe | 880 | 0.34% | 9 |
| Jun 2026 | Western Union | 110K | 49% | 1 |
| Jun 2026 | Remitly | 60.5K | 26.9% | 2 |
| Jun 2026 | MoneyGram | 22.2K | 9.9% | 3 |
| Jun 2026 | Wise | 12.5K | 5.6% | 4 |
| Jun 2026 | OFX | 12.1K | 5.4% | 5 |
| Jun 2026 | WorldRemit | 2.9K | 1.3% | 6 |
| Jun 2026 | TorFX | 1.9K | 0.85% | 7 |
| Jun 2026 | Instarem | 1.6K | 0.71% | 8 |
| Jun 2026 | Xe | 880 | 0.39% | 9 |
| Jul 2026 | Western Union | 135K | 55.6% | 1 |
| Jul 2026 | Remitly | 49.5K | 20.4% | 2 |
| Jul 2026 | MoneyGram | 27.1K | 11.2% | 3 |
| Jul 2026 | Wise | 12.5K | 5.1% | 4 |
| Jul 2026 | OFX | 12.1K | 5% | 5 |
| Jul 2026 | WorldRemit | 2.4K | 0.99% | 6 |
| Jul 2026 | TorFX | 1.9K | 0.78% | 7 |
| Jul 2026 | Instarem | 1.6K | 0.66% | 8 |
| Jul 2026 | Xe | 880 | 0.36% | 9 |
| Aug 2026 | Western Union | 135K | 51.8% | 1 |
| Aug 2026 | Remitly | 60.5K | 23.2% | 2 |
| Aug 2026 | MoneyGram | 33.1K | 12.7% | 3 |
| Aug 2026 | Wise | 12.5K | 4.8% | 4 |
| Aug 2026 | OFX | 12.1K | 4.6% | 5 |
| Aug 2026 | WorldRemit | 2.9K | 1.1% | 6 |
| Aug 2026 | Instarem | 1.9K | 0.73% | 7 |
| Aug 2026 | TorFX | 1.6K | 0.61% | 8 |
| Aug 2026 | Xe | 880 | 0.34% | 9 |
| Sep 2026 | Western Union | 135K | 55.3% | 1 |
| Sep 2026 | Remitly | 49.5K | 20.3% | 2 |
| Sep 2026 | MoneyGram | 27.1K | 11.1% | 3 |
| Sep 2026 | Wise | 13.5K | 5.5% | 4 |
| Sep 2026 | OFX | 12.1K | 5% | 5 |
| Sep 2026 | WorldRemit | 2.4K | 0.98% | 6 |
| Sep 2026 | TorFX | 1.9K | 0.78% | 7 |
| Sep 2026 | Instarem | 1.6K | 0.66% | 8 |
| Sep 2026 | Xe | 1K | 0.41% | 9 |

## What is being compared

- **Instarem**: Measured on the search term “instarem”.
- **MoneyGram**: Measured on the search term “moneygram”.
- **OFX**: Measured on the search term “ofx”.
- **Remitly**: Measured on the search term “remitly”.
- **TorFX**: Measured on the search term “torfx”.
- **Western Union**: Measured on the search term “western union”.
- **Wise**: Measured on the search terms “wise money transfer” and “wise transfer”, summed into one figure.
- **WorldRemit**: Measured on the search term “worldremit”.
- **Xe**: Measured on the search term “xe money transfer”.

- [Instarem](/demand/au/brands/instarem)
- [MoneyGram](/demand/au/brands/moneygram)
- [OFX](/demand/au/brands/ofx)
- [Remitly](/demand/au/brands/remitly)
- [TorFX](/demand/au/brands/torfx)
- [Western Union](/demand/au/brands/western-union)
- [Wise](/demand/au/brands/wise)
- [WorldRemit](/demand/au/brands/worldremit)
- [Xe](/demand/au/brands/xe)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among money transfer services in Australia?

In September 2026, Western Union was the most searched among money transfer services in Australia, with an estimated 135K branded searches, 55.3% of all searches for the nine we track.

## Cite this page

Brandwave. "Money transfer services in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-money-transfer-services

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-money-transfer-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.