---
title: "Mobile providers in Australia: Which are searched most?"
description: "Compare the networks and prepaid providers people choose for their mobile plan. Share of Search among ALDI Mobile, amaysim, Boost Mobile, Kogan Mobile, Vodafone, Telstra, Belong, Felix, Optus and Tangerine, the mobile providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-mobile-providers"
publisher: "Brandwave"
---

# Mobile providers in Australia: Which are searched most?

Compare the networks and prepaid providers people choose for their mobile plan. Share of Search among ALDI Mobile, amaysim, Boost Mobile, Kogan Mobile, Vodafone, Telstra, Belong, Felix, Optus and Tangerine, the mobile providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mobile providers
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: ALDI Mobile, 24.1%

## Which brand is most popular in search among mobile providers in Australia?

- ALDI Mobile and amaysim share the highest share of searches among mobile providers in Australia, at 24.1% in September 2026.
- Across the 12 months ending September 2026, ALDI Mobile’s share of searches among mobile providers in Australia peaked at 28.1% in July 2026 and was lowest at 21.1% in February 2026.
- Across the 12 months ending September 2026, amaysim’s share of searches among mobile providers in Australia peaked at 27.1% in November 2025 and was lowest at 22.9% in June 2026.
- Across the 12 months ending September 2026, Boost Mobile’s share of searches among mobile providers in Australia peaked at 18.6% in June 2026 and was lowest at 14.2% in February 2026.
- Across the 12 months ending September 2026, Kogan Mobile’s share of searches among mobile providers in Australia peaked at 13.1% in December 2025 and was lowest at 10.3% in July 2026.
- Across the 12 months ending September 2026, Vodafone’s share of searches among mobile providers in Australia peaked at 7.8% in February 2026 and was lowest at 4.6% in July 2026.
- Across the 12 months ending September 2026, Telstra’s share of searches among mobile providers in Australia peaked at 6.6% in March 2026 and was lowest at 5.2% in June 2026.
- Across the 12 months ending September 2026, Belong’s share of searches among mobile providers in Australia peaked at 5.8% in March 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Felix’s share of searches among mobile providers in Australia peaked at 4.9% in May 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending September 2026, ALDI Mobile, amaysim, Boost Mobile, Kogan Mobile, Vodafone, Telstra, Belong, Felix, Optus and Tangerine held steady: their share of searches among mobile providers in Australia each moved less than 0.5 percentage points.

## Top mobile providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, amaysim and Telstra were mentioned most often, in four of the five answers. Telstra was recommended most often, coming first in one out of four answers that gave a list. amaysim was second, and Boost Mobile was third. Tangerine, which ranked tenth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Telstra | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| amaysim | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Boost Mobile | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| ALDI Mobile | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Vodafone | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Optus | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Belong | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Felix | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kogan Mobile | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about mobile providers

- Asked ChatGPT "Which mobile provider should I use in Australia?": 1. amaysim, 2. Telstra, 3. Boost Mobile, 4. Felix, 5. Optus
- Asked ChatGPT "What are the best mobile providers in Australia?": 1. Telstra, 2. Optus, 3. Vodafone, 4. Boost Mobile, 5. ALDI Mobile, 6. Belong, 7. amaysim, 8. Kogan Mobile
- Asked ChatGPT "What's the best prepaid phone plan in Australia for lots of data?": 1. Kogan Mobile, 2. Felix, 3. Boost Mobile, 4. Telstra
- Searched Google, AI Overview "prepaid phone plans": 1. amaysim
- Searched Google, AI Overview "sim only plans": 1. ALDI Mobile, 2. Belong, 3. amaysim, 4. Vodafone, 5. Telstra, 6. Optus

Not named in any answer: Tangerine.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [ALDI Mobile vs amaysim: compare search popularity](/demand/au/compare/aldi-mobile-vs-amaysim): 24.1% Share of Search each.
- [ALDI Mobile vs Boost Mobile: compare search popularity](/demand/au/compare/aldi-mobile-vs-boost-mobile-au): 24.1% against 16.2% Share of Search.
- [ALDI Mobile vs Kogan Mobile: compare search popularity](/demand/au/compare/aldi-mobile-vs-kogan-mobile): 24.1% against 10.8% Share of Search.
- [ALDI Mobile vs Vodafone: compare search popularity](/demand/au/compare/aldi-mobile-vs-vodafone-au): 24.1% against 7.2% Share of Search.
- [amaysim vs Boost Mobile: compare search popularity](/demand/au/compare/amaysim-vs-boost-mobile-au): 24.1% against 16.2% Share of Search.
- [amaysim vs Kogan Mobile: compare search popularity](/demand/au/compare/amaysim-vs-kogan-mobile): 24.1% against 10.8% Share of Search.
- [amaysim vs Vodafone: compare search popularity](/demand/au/compare/amaysim-vs-vodafone-au): 24.1% against 7.2% Share of Search.
- [Boost Mobile vs Kogan Mobile: compare search popularity](/demand/au/compare/boost-mobile-au-vs-kogan-mobile): 16.2% against 10.8% Share of Search.
- [Boost Mobile vs Vodafone: compare search popularity](/demand/au/compare/boost-mobile-au-vs-vodafone-au): 16.2% against 7.2% Share of Search.
- [Kogan Mobile vs Vodafone: compare search popularity](/demand/au/compare/kogan-mobile-vs-vodafone-au): 10.8% against 7.2% Share of Search.

## How did search popularity change for Australia mobile providers in September 2026?

- In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.
- In September 2026, ALDI Mobile lost share of searches among mobile providers in Australia, from 24.7% to 24.1%.
- In September 2026, amaysim lost share of searches among mobile providers in Australia, from 24.7% to 24.1%.
- Estimated monthly branded searches for Tangerine in Australia rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
- Estimated monthly branded searches for Optus in Australia rose 18% over 12 measured months, from 15K to 17.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ALDI Mobile | 24.1% | 135K | 0.0% | ALDI Australia |
| 2 | amaysim | 24.1% | 135K | 0.0% | Optus |
| 3 | Boost Mobile | 16.2% | 90.5K | 0.0% | Boost Tel |
| 4 | Kogan Mobile | 10.8% | 60.5K | 0.0% | Kogan Mobile |
| 5 | Vodafone | 7.2% | 40.5K | +49.4% | TPG Telecom |
| 6 | Telstra | 5.5% | 30.7K | +2.3% | Telstra |
| 7 | Belong | 4% | 22.2K | 0.0% | Telstra |
| 8 | Felix | 4% | 22.2K | 0.0% | TPG Telecom |
| 9 | Optus | 3.2% | 17.7K | 0.0% | Optus |
| 10 | Tangerine | 0.96% | 5.4K | -18.2% | Tangerine Telecom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ALDI Mobile | 135K | 24.3% | 1 |
| Oct 2025 | amaysim | 135K | 24.3% | 2 |
| Oct 2025 | Boost Mobile | 90.5K | 16.3% | 3 |
| Oct 2025 | Kogan Mobile | 60.5K | 10.9% | 4 |
| Oct 2025 | Vodafone | 40.5K | 7.3% | 5 |
| Oct 2025 | Telstra | 31.5K | 5.7% | 6 |
| Oct 2025 | Belong | 22.2K | 4% | 7 |
| Oct 2025 | Felix | 22.2K | 4% | 8 |
| Oct 2025 | Optus | 15K | 2.7% | 9 |
| Oct 2025 | Tangerine | 3.6K | 0.65% | 10 |
| Nov 2025 | amaysim | 165K | 27.1% | 1 |
| Nov 2025 | ALDI Mobile | 135K | 22.2% | 2 |
| Nov 2025 | Boost Mobile | 90.5K | 14.9% | 3 |
| Nov 2025 | Kogan Mobile | 74K | 12.1% | 4 |
| Nov 2025 | Vodafone | 40.5K | 6.6% | 5 |
| Nov 2025 | Telstra | 37.5K | 6.2% | 6 |
| Nov 2025 | Belong | 22.2K | 3.6% | 7 |
| Nov 2025 | Optus | 18.4K | 3% | 8 |
| Nov 2025 | Felix | 18.1K | 3% | 9 |
| Nov 2025 | Tangerine | 8.1K | 1.3% | 10 |
| Dec 2025 | ALDI Mobile | 135K | 24% | 1 |
| Dec 2025 | amaysim | 135K | 24% | 2 |
| Dec 2025 | Boost Mobile | 90.5K | 16.1% | 3 |
| Dec 2025 | Kogan Mobile | 74K | 13.1% | 4 |
| Dec 2025 | Vodafone | 33.1K | 5.9% | 5 |
| Dec 2025 | Telstra | 30.7K | 5.5% | 6 |
| Dec 2025 | Belong | 22.2K | 3.9% | 7 |
| Dec 2025 | Felix | 18.1K | 3.2% | 8 |
| Dec 2025 | Optus | 17.7K | 3.1% | 9 |
| Dec 2025 | Tangerine | 6.6K | 1.2% | 10 |
| Jan 2026 | ALDI Mobile | 135K | 23.4% | 1 |
| Jan 2026 | amaysim | 135K | 23.4% | 2 |
| Jan 2026 | Boost Mobile | 90.5K | 15.7% | 3 |
| Jan 2026 | Kogan Mobile | 74K | 12.8% | 4 |
| Jan 2026 | Vodafone | 40.5K | 7% | 5 |
| Jan 2026 | Telstra | 31.5K | 5.5% | 6 |
| Jan 2026 | Belong | 27.1K | 4.7% | 7 |
| Jan 2026 | Felix | 18.1K | 3.1% | 8 |
| Jan 2026 | Optus | 17.7K | 3.1% | 9 |
| Jan 2026 | Tangerine | 6.6K | 1.1% | 10 |
| Feb 2026 | amaysim | 135K | 25.9% | 1 |
| Feb 2026 | ALDI Mobile | 110K | 21.1% | 2 |
| Feb 2026 | Boost Mobile | 74K | 14.2% | 3 |
| Feb 2026 | Kogan Mobile | 60.5K | 11.6% | 4 |
| Feb 2026 | Vodafone | 40.5K | 7.8% | 5 |
| Feb 2026 | Telstra | 31.5K | 6% | 6 |
| Feb 2026 | Belong | 27.1K | 5.2% | 7 |
| Feb 2026 | Felix | 18.1K | 3.5% | 8 |
| Feb 2026 | Optus | 17.7K | 3.4% | 9 |
| Feb 2026 | Tangerine | 6.6K | 1.3% | 10 |
| Mar 2026 | ALDI Mobile | 135K | 23.6% | 1 |
| Mar 2026 | amaysim | 135K | 23.6% | 2 |
| Mar 2026 | Boost Mobile | 90.5K | 15.8% | 3 |
| Mar 2026 | Kogan Mobile | 60.5K | 10.6% | 4 |
| Mar 2026 | Telstra | 37.5K | 6.6% | 5 |
| Mar 2026 | Belong | 33.1K | 5.8% | 6 |
| Mar 2026 | Vodafone | 33.1K | 5.8% | 7 |
| Mar 2026 | Felix | 22.2K | 3.9% | 8 |
| Mar 2026 | Optus | 17.7K | 3.1% | 9 |
| Mar 2026 | Tangerine | 6.6K | 1.2% | 10 |
| Apr 2026 | ALDI Mobile | 135K | 24.2% | 1 |
| Apr 2026 | amaysim | 135K | 24.2% | 2 |
| Apr 2026 | Boost Mobile | 90.5K | 16.2% | 3 |
| Apr 2026 | Kogan Mobile | 60.5K | 10.8% | 4 |
| Apr 2026 | Telstra | 30.7K | 5.5% | 5 |
| Apr 2026 | Belong | 27.1K | 4.8% | 6 |
| Apr 2026 | Felix | 27.1K | 4.8% | 7 |
| Apr 2026 | Vodafone | 27.1K | 4.8% | 8 |
| Apr 2026 | Optus | 17.7K | 3.2% | 9 |
| Apr 2026 | Tangerine | 8.1K | 1.4% | 10 |
| May 2026 | ALDI Mobile | 135K | 24.2% | 1 |
| May 2026 | amaysim | 135K | 24.2% | 2 |
| May 2026 | Boost Mobile | 90.5K | 16.2% | 3 |
| May 2026 | Kogan Mobile | 60.5K | 10.9% | 4 |
| May 2026 | Telstra | 30.7K | 5.5% | 5 |
| May 2026 | Belong | 27.1K | 4.9% | 6 |
| May 2026 | Felix | 27.1K | 4.9% | 7 |
| May 2026 | Vodafone | 27.1K | 4.9% | 8 |
| May 2026 | Optus | 17.7K | 3.2% | 9 |
| May 2026 | Tangerine | 6.6K | 1.2% | 10 |
| Jun 2026 | ALDI Mobile | 135K | 22.9% | 1 |
| Jun 2026 | amaysim | 135K | 22.9% | 2 |
| Jun 2026 | Boost Mobile | 110K | 18.6% | 3 |
| Jun 2026 | Kogan Mobile | 74K | 12.5% | 4 |
| Jun 2026 | Vodafone | 33.1K | 5.6% | 5 |
| Jun 2026 | Telstra | 30.7K | 5.2% | 6 |
| Jun 2026 | Belong | 27.1K | 4.6% | 7 |
| Jun 2026 | Felix | 22.2K | 3.8% | 8 |
| Jun 2026 | Optus | 17.7K | 3% | 9 |
| Jun 2026 | Tangerine | 5.4K | 0.91% | 10 |
| Jul 2026 | ALDI Mobile | 165K | 28.1% | 1 |
| Jul 2026 | amaysim | 135K | 23% | 2 |
| Jul 2026 | Boost Mobile | 90.5K | 15.4% | 3 |
| Jul 2026 | Kogan Mobile | 60.5K | 10.3% | 4 |
| Jul 2026 | Telstra | 31.5K | 5.4% | 5 |
| Jul 2026 | Belong | 27.1K | 4.6% | 6 |
| Jul 2026 | Felix | 27.1K | 4.6% | 7 |
| Jul 2026 | Vodafone | 27.1K | 4.6% | 8 |
| Jul 2026 | Optus | 17.7K | 3% | 9 |
| Jul 2026 | Tangerine | 6.6K | 1.1% | 10 |
| Aug 2026 | ALDI Mobile | 135K | 24.7% | 1 |
| Aug 2026 | amaysim | 135K | 24.7% | 2 |
| Aug 2026 | Boost Mobile | 90.5K | 16.6% | 3 |
| Aug 2026 | Kogan Mobile | 60.5K | 11.1% | 4 |
| Aug 2026 | Telstra | 30K | 5.5% | 5 |
| Aug 2026 | Vodafone | 27.1K | 5% | 6 |
| Aug 2026 | Belong | 22.2K | 4.1% | 7 |
| Aug 2026 | Felix | 22.2K | 4.1% | 8 |
| Aug 2026 | Optus | 17.7K | 3.2% | 9 |
| Aug 2026 | Tangerine | 6.6K | 1.2% | 10 |
| Sep 2026 | ALDI Mobile | 135K | 24.1% | 1 |
| Sep 2026 | amaysim | 135K | 24.1% | 2 |
| Sep 2026 | Boost Mobile | 90.5K | 16.2% | 3 |
| Sep 2026 | Kogan Mobile | 60.5K | 10.8% | 4 |
| Sep 2026 | Vodafone | 40.5K | 7.2% | 5 |
| Sep 2026 | Telstra | 30.7K | 5.5% | 6 |
| Sep 2026 | Belong | 22.2K | 4% | 7 |
| Sep 2026 | Felix | 22.2K | 4% | 8 |
| Sep 2026 | Optus | 17.7K | 3.2% | 9 |
| Sep 2026 | Tangerine | 5.4K | 0.96% | 10 |

## What is being compared

- **ALDI Mobile**: Measured on the search term “aldi mobile”.
- **amaysim**: Measured on the search term “amaysim”.
- **Belong**: Measured on the search term “belong mobile”.
- **Boost Mobile**: Measured on the search term “boost mobile”.
- **Felix**: Measured on the search term “felix mobile”.
- **Kogan Mobile**: Measured on the search term “kogan mobile”.
- **Optus**: Measured on the search terms “optus mobile” and “optus prepaid”, summed into one figure.
- **Tangerine**: Measured on the search term “tangerine mobile”.
- **Telstra**: Measured on the search terms “telstra mobile” and “telstra prepaid”, summed into one figure.
- **Vodafone**: Measured on the search term “vodafone australia”.

- [ALDI Mobile](/demand/au/brands/aldi-mobile)
- [amaysim](/demand/au/brands/amaysim)
- [Belong](/demand/au/brands/belong)
- [Boost Mobile](/demand/au/brands/boost-mobile-au)
- [Felix](/demand/au/brands/felix-mobile)
- [Kogan Mobile](/demand/au/brands/kogan-mobile)
- [Optus](/demand/au/brands/optus)
- [Tangerine](/demand/au/brands/tangerine-telecom)
- [Telstra](/demand/au/brands/telstra)
- [Vodafone](/demand/au/brands/vodafone-au)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mobile providers in Australia?

ALDI Mobile and amaysim share the highest share of searches among mobile providers in Australia, at 24.1% in September 2026.

## Cite this page

Brandwave. "Mobile providers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-mobile-providers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-mobile-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.