---
title: "Meal replacement brands in Australia: Which are searched most?"
description: "Compare the meal replacement shake brands Australians buy. Share of Search among The Man Shake, Optifast, The Lady Shake, OptiSlim, Huel and IsoWhey, the meal replacement brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-meal-replacement-brands"
publisher: "Brandwave"
---

# Meal replacement brands in Australia: Which are searched most?

Compare the meal replacement shake brands Australians buy. Share of Search among The Man Shake, Optifast, The Lady Shake, OptiSlim, Huel and IsoWhey, the meal replacement brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Meal replacement brands
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: The Man Shake, 37.2%

## Which brand is most popular in search among meal replacement brands in Australia?

- In September 2026, The Man Shake was the most searched among meal replacement brands in Australia, with an estimated 18.1K branded searches, 37.2% of all searches for the six we track.
- Optifast is in 2nd place, 12.3 percentage points behind at 24.8%.
- Across the 12 months ending September 2026, The Man Shake’s share of searches among meal replacement brands in Australia increased from 35.8% to 37.2%.
- Across the 12 months ending September 2026, Optifast’s share of searches among meal replacement brands in Australia increased from 23.9% to 24.8%.
- Across the 12 months ending September 2026, The Lady Shake’s share of searches among meal replacement brands in Australia decreased from 19.5% to 16.6%.
- Across the 12 months ending September 2026, The Man Shake’s share of searches among meal replacement brands in Australia peaked at 41.8% in January 2026 and was lowest at 31.6% in April 2026.
- Across the 12 months ending September 2026, Optifast’s share of searches among meal replacement brands in Australia peaked at 31.6% in April 2026 and was lowest at 22.7% in November 2025.
- Across the 12 months ending September 2026, The Lady Shake’s share of searches among meal replacement brands in Australia peaked at 20.1% in February 2026 and was lowest at 15.7% in July 2026.
- Across the 12 months ending September 2026, OptiSlim’s share of searches among meal replacement brands in Australia peaked at 13.6% in September 2026 and was lowest at 10.1% in November 2025.
- Across the 12 months ending September 2026, Huel’s share of searches among meal replacement brands in Australia peaked at 5.7% in March 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, IsoWhey’s share of searches among meal replacement brands in Australia peaked at 4.7% in March 2026 and was lowest at 3.6% in May 2026.
- Across the 12 months ending September 2026, OptiSlim, Huel and IsoWhey held steady: their share of searches among meal replacement brands in Australia each moved less than 0.5 percentage points.

## Top meal replacement brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Lady Shake was mentioned most often, in three of the five answers. The Lady Shake was recommended most often, coming first in one out of four answers that gave a list. The Man Shake was second, and OptiSlim was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Lady Shake | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| The Man Shake | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| OptiSlim | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Optifast | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| IsoWhey | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Huel | 6th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about meal replacement brands

- Asked ChatGPT "Which meal replacement shake should I buy in Australia?": 1. The Lady Shake, 2. IsoWhey
- Asked ChatGPT "What are the best meal replacement shakes in Australia?": 1. The Man Shake, 2. The Lady Shake, 3. Optifast, 4. IsoWhey
- Asked ChatGPT "What's the best meal replacement shake for weight loss?": 1. The Man Shake, 2. The Lady Shake, 3. Optifast
- Searched Google, AI Overview "meal replacement shakes": 1. OptiSlim, 2. Huel
- Searched Google, AI Overview "meal replacement": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [The Man Shake vs Optifast: compare search popularity](/demand/au/compare/man-shake-vs-optifast): 37.2% against 24.8% Share of Search.
- [The Man Shake vs The Lady Shake: compare search popularity](/demand/au/compare/lady-shake-vs-man-shake): 37.2% against 16.6% Share of Search.
- [The Man Shake vs OptiSlim: compare search popularity](/demand/au/compare/man-shake-vs-optislim): 37.2% against 13.6% Share of Search.
- [The Man Shake vs Huel: compare search popularity](/demand/au/compare/huel-vs-man-shake): 37.2% against 3.9% Share of Search.
- [Optifast vs The Lady Shake: compare search popularity](/demand/au/compare/lady-shake-vs-optifast): 24.8% against 16.6% Share of Search.
- [Optifast vs OptiSlim: compare search popularity](/demand/au/compare/optifast-vs-optislim): 24.8% against 13.6% Share of Search.
- [Optifast vs Huel: compare search popularity](/demand/au/compare/huel-vs-optifast): 24.8% against 3.9% Share of Search.
- [The Lady Shake vs OptiSlim: compare search popularity](/demand/au/compare/lady-shake-vs-optislim): 16.6% against 13.6% Share of Search.
- [The Lady Shake vs Huel: compare search popularity](/demand/au/compare/huel-vs-lady-shake): 16.6% against 3.9% Share of Search.
- [OptiSlim vs Huel: compare search popularity](/demand/au/compare/huel-vs-optislim): 13.6% against 3.9% Share of Search.

## How did search popularity change for Australia meal replacement brands in September 2026?

- In September 2026, The Man Shake gained share of searches among meal replacement brands in Australia, from 33.5% to 37.2%.
- In September 2026, OptiSlim gained share of searches among meal replacement brands in Australia, from 12.2% to 13.6%.
- In September 2026, Optifast lost share of searches among meal replacement brands in Australia, from 27.4% to 24.8%.
- In September 2026, The Lady Shake lost share of searches among meal replacement brands in Australia, from 18.3% to 16.6%.
- Estimated monthly branded searches for Huel in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for IsoWhey in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The Man Shake | 37.2% | 18.1K | +22.3% | The Man Shake |
| 2 | Optifast | 24.8% | 12.1K | 0.0% | Nestlé |
| 3 | The Lady Shake | 16.6% | 8.1K | 0.0% | The Lady Shake |
| 4 | OptiSlim | 13.6% | 6.6K | +22.2% | OptiSlim |
| 5 | Huel | 3.9% | 1.9K | 0.0% | Huel |
| 6 | IsoWhey | 3.9% | 1.9K | 0.0% | IsoWhey |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | The Man Shake | 22.2K | 35.8% | 1 |
| Oct 2025 | Optifast | 14.8K | 23.9% | 2 |
| Oct 2025 | The Lady Shake | 12.1K | 19.5% | 3 |
| Oct 2025 | OptiSlim | 8.1K | 13.1% | 4 |
| Oct 2025 | Huel | 2.4K | 3.9% | 5 |
| Oct 2025 | IsoWhey | 2.4K | 3.9% | 6 |
| Nov 2025 | The Man Shake | 27.1K | 41.6% | 1 |
| Nov 2025 | Optifast | 14.8K | 22.7% | 2 |
| Nov 2025 | The Lady Shake | 12.1K | 18.6% | 3 |
| Nov 2025 | OptiSlim | 6.6K | 10.1% | 4 |
| Nov 2025 | IsoWhey | 2.9K | 4.5% | 5 |
| Nov 2025 | Huel | 1.6K | 2.5% | 6 |
| Dec 2025 | The Man Shake | 18.1K | 38.6% | 1 |
| Dec 2025 | Optifast | 12.1K | 25.8% | 2 |
| Dec 2025 | The Lady Shake | 8.1K | 17.3% | 3 |
| Dec 2025 | OptiSlim | 5.4K | 11.5% | 4 |
| Dec 2025 | IsoWhey | 1.9K | 4.1% | 5 |
| Dec 2025 | Huel | 1.3K | 2.8% | 6 |
| Jan 2026 | The Man Shake | 27.1K | 41.8% | 1 |
| Jan 2026 | Optifast | 14.8K | 22.8% | 2 |
| Jan 2026 | The Lady Shake | 12.1K | 18.6% | 3 |
| Jan 2026 | OptiSlim | 6.6K | 10.2% | 4 |
| Jan 2026 | IsoWhey | 2.4K | 3.7% | 5 |
| Jan 2026 | Huel | 1.9K | 2.9% | 6 |
| Feb 2026 | The Man Shake | 18.1K | 36.7% | 1 |
| Feb 2026 | Optifast | 12.1K | 24.5% | 2 |
| Feb 2026 | The Lady Shake | 9.9K | 20.1% | 3 |
| Feb 2026 | OptiSlim | 5.4K | 11% | 4 |
| Feb 2026 | Huel | 1.9K | 3.9% | 5 |
| Feb 2026 | IsoWhey | 1.9K | 3.9% | 6 |
| Mar 2026 | The Man Shake | 18.1K | 35.6% | 1 |
| Mar 2026 | Optifast | 12.1K | 23.8% | 2 |
| Mar 2026 | The Lady Shake | 9.9K | 19.5% | 3 |
| Mar 2026 | OptiSlim | 5.4K | 10.6% | 4 |
| Mar 2026 | Huel | 2.9K | 5.7% | 5 |
| Mar 2026 | IsoWhey | 2.4K | 4.7% | 6 |
| Apr 2026 | Optifast | 14.8K | 31.6% | 1 |
| Apr 2026 | The Man Shake | 14.8K | 31.6% | 2 |
| Apr 2026 | The Lady Shake | 8.1K | 17.3% | 3 |
| Apr 2026 | OptiSlim | 5.4K | 11.5% | 4 |
| Apr 2026 | Huel | 1.9K | 4.1% | 5 |
| Apr 2026 | IsoWhey | 1.9K | 4.1% | 6 |
| May 2026 | The Man Shake | 14.8K | 33.7% | 1 |
| May 2026 | Optifast | 12.1K | 27.6% | 2 |
| May 2026 | The Lady Shake | 8.1K | 18.5% | 3 |
| May 2026 | OptiSlim | 5.4K | 12.3% | 4 |
| May 2026 | Huel | 1.9K | 4.3% | 5 |
| May 2026 | IsoWhey | 1.6K | 3.6% | 6 |
| Jun 2026 | The Man Shake | 14.8K | 33.9% | 1 |
| Jun 2026 | Optifast | 12.1K | 27.8% | 2 |
| Jun 2026 | The Lady Shake | 8.1K | 18.6% | 3 |
| Jun 2026 | OptiSlim | 5.4K | 12.4% | 4 |
| Jun 2026 | Huel | 1.6K | 3.7% | 5 |
| Jun 2026 | IsoWhey | 1.6K | 3.7% | 6 |
| Jul 2026 | The Man Shake | 14.8K | 35.2% | 1 |
| Jul 2026 | Optifast | 12.1K | 28.7% | 2 |
| Jul 2026 | The Lady Shake | 6.6K | 15.7% | 3 |
| Jul 2026 | OptiSlim | 5.4K | 12.8% | 4 |
| Jul 2026 | Huel | 1.6K | 3.8% | 5 |
| Jul 2026 | IsoWhey | 1.6K | 3.8% | 6 |
| Aug 2026 | The Man Shake | 14.8K | 33.5% | 1 |
| Aug 2026 | Optifast | 12.1K | 27.4% | 2 |
| Aug 2026 | The Lady Shake | 8.1K | 18.3% | 3 |
| Aug 2026 | OptiSlim | 5.4K | 12.2% | 4 |
| Aug 2026 | Huel | 1.9K | 4.3% | 5 |
| Aug 2026 | IsoWhey | 1.9K | 4.3% | 6 |
| Sep 2026 | The Man Shake | 18.1K | 37.2% | 1 |
| Sep 2026 | Optifast | 12.1K | 24.8% | 2 |
| Sep 2026 | The Lady Shake | 8.1K | 16.6% | 3 |
| Sep 2026 | OptiSlim | 6.6K | 13.6% | 4 |
| Sep 2026 | Huel | 1.9K | 3.9% | 5 |
| Sep 2026 | IsoWhey | 1.9K | 3.9% | 6 |

## What is being compared

- **Huel**: Measured on the search term “huel”.
- **IsoWhey**: Measured on the search term “isowhey”.
- **Optifast**: Measured on the search term “optifast”.
- **OptiSlim**: Measured on the search term “optislim”.
- **The Lady Shake**: Measured on the search term “lady shake”.
- **The Man Shake**: Measured on the search term “man shake”.

- [Huel](/demand/au/brands/huel)
- [IsoWhey](/demand/au/brands/isowhey)
- [Optifast](/demand/au/brands/optifast)
- [OptiSlim](/demand/au/brands/optislim)
- [The Lady Shake](/demand/au/brands/lady-shake)
- [The Man Shake](/demand/au/brands/man-shake)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among meal replacement brands in Australia?

In September 2026, The Man Shake was the most searched among meal replacement brands in Australia, with an estimated 18.1K branded searches, 37.2% of all searches for the six we track.

## Cite this page

Brandwave. "Meal replacement brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-meal-replacement-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-meal-replacement-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.