--- title: "Meal kit services in Australia: Which are searched most?" description: "Compare the services that deliver recipes and ingredients to cook at home. Share of Search among Marley Spoon, HelloFresh, EveryPlate and Dinnerly, the meal kit services Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-meal-kit-services" publisher: "Brandwave" --- # Meal kit services in Australia: Which are searched most? Compare the services that deliver recipes and ingredients to cook at home. Share of Search among Marley Spoon, HelloFresh, EveryPlate and Dinnerly, the meal kit services Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Meal kit services - **Market**: Australia - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Marley Spoon, 41.4% ## Which brand is most popular in search among meal kit services in Australia? - In September 2026, Marley Spoon was the most searched among meal kit services in Australia, with an estimated 27.1K branded searches, 41.4% of all searches for the four we track. - HelloFresh is in 2nd place, 13.8 percentage points behind at 27.7%. - Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia increased from 31% to 41.4%. - Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in Australia decreased from 46.3% to 27.7%. - Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia increased from 11.3% to 18.5%. - Across the 12 months ending September 2026, Dinnerly’s share of searches among meal kit services in Australia increased from 11.3% to 12.4%. - Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia peaked at 48.9% in August 2026 and was lowest at 26.9% in December 2025. - Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in Australia peaked at 49.1% in December 2025 and was lowest at 19.8% in June 2026. - Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia peaked at 18.9% in April 2026 and was lowest at 11% in November 2025. - Across the 12 months ending September 2026, Dinnerly’s share of searches among meal kit services in Australia peaked at 19.8% in June 2026 and was lowest at 11.3% in October 2025. - Across the 12 months ending September 2026, Marley Spoon rose from 2nd to 1st among meal kit services in Australia. - Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among meal kit services in Australia. - Across the 12 months ending September 2026, EveryPlate rose from 4th to 3rd among meal kit services in Australia. - Across the 12 months ending September 2026, Dinnerly fell from 3rd to 4th among meal kit services in Australia. ## Compare search popularity between leading brands - [Marley Spoon vs HelloFresh: compare search popularity](/demand/au/compare/hellofresh-vs-marley-spoon): 41.4% against 27.7% Share of Search. - [Marley Spoon vs EveryPlate: compare search popularity](/demand/au/compare/everyplate-vs-marley-spoon): 41.4% against 18.5% Share of Search. - [Marley Spoon vs Dinnerly: compare search popularity](/demand/au/compare/dinnerly-vs-marley-spoon): 41.4% against 12.4% Share of Search. - [HelloFresh vs EveryPlate: compare search popularity](/demand/au/compare/everyplate-vs-hellofresh): 27.7% against 18.5% Share of Search. - [HelloFresh vs Dinnerly: compare search popularity](/demand/au/compare/dinnerly-vs-hellofresh): 27.7% against 12.4% Share of Search. - [EveryPlate vs Dinnerly: compare search popularity](/demand/au/compare/dinnerly-vs-everyplate): 18.5% against 12.4% Share of Search. ## How did search popularity change for Australia meal kit services in September 2026? - In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches. - In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%. - In September 2026, Marley Spoon lost share of searches among meal kit services in Australia, from 48.9% to 41.4%. - In September 2026, Dinnerly lost share of searches among meal kit services in Australia, from 14.6% to 12.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Marley Spoon | 41.4% | 27.1K | -18.1% | Marley Spoon | | 2 | HelloFresh | 27.7% | 18.1K | +22.3% | HelloFresh | | 3 | EveryPlate | 18.5% | 12.1K | +22.2% | HelloFresh | | 4 | Dinnerly | 12.4% | 8.1K | -18.2% | Marley Spoon | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HelloFresh | 49.5K | 46.3% | 1 | | Oct 2025 | Marley Spoon | 33.1K | 31% | 2 | | Oct 2025 | Dinnerly | 12.1K | 11.3% | 3 | | Oct 2025 | EveryPlate | 12.1K | 11.3% | 4 | | Nov 2025 | HelloFresh | 40.5K | 45.2% | 1 | | Nov 2025 | Marley Spoon | 27.1K | 30.2% | 2 | | Nov 2025 | Dinnerly | 12.1K | 13.5% | 3 | | Nov 2025 | EveryPlate | 9.9K | 11% | 4 | | Dec 2025 | HelloFresh | 33.1K | 49.1% | 1 | | Dec 2025 | Marley Spoon | 18.1K | 26.9% | 2 | | Dec 2025 | Dinnerly | 8.1K | 12% | 3 | | Dec 2025 | EveryPlate | 8.1K | 12% | 4 | | Jan 2026 | HelloFresh | 40.5K | 36.6% | 1 | | Jan 2026 | Marley Spoon | 40.5K | 36.6% | 2 | | Jan 2026 | Dinnerly | 14.8K | 13.4% | 3 | | Jan 2026 | EveryPlate | 14.8K | 13.4% | 4 | | Feb 2026 | Marley Spoon | 40.5K | 45.2% | 1 | | Feb 2026 | HelloFresh | 22.2K | 24.8% | 2 | | Feb 2026 | Dinnerly | 14.8K | 16.5% | 3 | | Feb 2026 | EveryPlate | 12.1K | 13.5% | 4 | | Mar 2026 | Marley Spoon | 40.5K | 47.4% | 1 | | Mar 2026 | HelloFresh | 18.1K | 21.2% | 2 | | Mar 2026 | EveryPlate | 14.8K | 17.3% | 3 | | Mar 2026 | Dinnerly | 12.1K | 14.2% | 4 | | Apr 2026 | Marley Spoon | 27.1K | 42.4% | 1 | | Apr 2026 | HelloFresh | 14.8K | 23.2% | 2 | | Apr 2026 | EveryPlate | 12.1K | 18.9% | 3 | | Apr 2026 | Dinnerly | 9.9K | 15.5% | 4 | | May 2026 | Marley Spoon | 33.1K | 45.9% | 1 | | May 2026 | HelloFresh | 14.8K | 20.5% | 2 | | May 2026 | Dinnerly | 12.1K | 16.8% | 3 | | May 2026 | EveryPlate | 12.1K | 16.8% | 4 | | Jun 2026 | Marley Spoon | 27.1K | 44.3% | 1 | | Jun 2026 | Dinnerly | 12.1K | 19.8% | 2 | | Jun 2026 | HelloFresh | 12.1K | 19.8% | 3 | | Jun 2026 | EveryPlate | 9.9K | 16.2% | 4 | | Jul 2026 | Marley Spoon | 27.1K | 45.9% | 1 | | Jul 2026 | HelloFresh | 12.1K | 20.5% | 2 | | Jul 2026 | Dinnerly | 9.9K | 16.8% | 3 | | Jul 2026 | EveryPlate | 9.9K | 16.8% | 4 | | Aug 2026 | Marley Spoon | 33.1K | 48.9% | 1 | | Aug 2026 | HelloFresh | 14.8K | 21.9% | 2 | | Aug 2026 | Dinnerly | 9.9K | 14.6% | 3 | | Aug 2026 | EveryPlate | 9.9K | 14.6% | 4 | | Sep 2026 | Marley Spoon | 27.1K | 41.4% | 1 | | Sep 2026 | HelloFresh | 18.1K | 27.7% | 2 | | Sep 2026 | EveryPlate | 12.1K | 18.5% | 3 | | Sep 2026 | Dinnerly | 8.1K | 12.4% | 4 | ## What is being compared - **Dinnerly**: Measured on the search term “dinnerly”. - **EveryPlate**: Measured on the search term “everyplate”. - **HelloFresh**: Measured on the search term “hellofresh”. - **Marley Spoon**: Measured on the search term “marley spoon”. - [Dinnerly](/demand/au/brands/dinnerly) - [EveryPlate](/demand/au/brands/everyplate) - [HelloFresh](/demand/au/brands/hellofresh) - [Marley Spoon](/demand/au/brands/marley-spoon) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among meal kit services in Australia? In September 2026, Marley Spoon was the most searched among meal kit services in Australia, with an estimated 27.1K branded searches, 41.4% of all searches for the four we track. ## Cite this page Brandwave. "Meal kit services in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-meal-kit-services This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-meal-kit-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.