---
title: "Mattress brands in Australia: Which are searched most?"
description: "Compare the brands people buy mattresses from online. Share of Search among Ecosa, Koala, Sleeping Duck and Emma Sleep, the mattress brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-mattress-brands"
publisher: "Brandwave"
---

# Mattress brands in Australia: Which are searched most?

Compare the brands people buy mattresses from online. Share of Search among Ecosa, Koala, Sleeping Duck and Emma Sleep, the mattress brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mattress brands
- **Market**: Australia
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ecosa, 39%

## Which brand is most popular in search among mattress brands in Australia?

- In September 2026, Ecosa was the most searched among mattress brands in Australia, with an estimated 40.5K branded searches, 39% of all searches for the four we track.
- Koala is in 2nd place, 7.1 percentage points behind at 31.9%.
- Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in Australia increased from 35.1% to 39%.
- Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia decreased from 35.1% to 31.9%.
- Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia increased from 19.3% to 21.4%.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in Australia decreased from 10.5% to 7.8%.
- Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in Australia peaked at 39% in September 2026 and was lowest at 33.2% in May 2026.
- Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia peaked at 40.5% in May 2026 and was lowest at 31.3% in July 2026.
- Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia peaked at 22.5% in June 2026 and was lowest at 18.2% in May 2026.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in Australia peaked at 10.5% in November 2025 and was lowest at 7.8% in September 2026.

## Top mattress brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Koala and Sleeping Duck appeared every time. Koala was recommended most often, coming first in one out of four answers. Sleeping Duck was second, and Ecosa was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Koala | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Sleeping Duck | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Ecosa | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Emma Sleep | 4th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about mattress brands

- Asked ChatGPT "Which mattress brand should I buy in Australia?": 1. Ecosa, 2. Koala, 3. Sleeping Duck, 4. Emma Sleep
- Asked ChatGPT "What are the best mattress brands in Australia?": 1. Ecosa, 2. Sleeping Duck, 3. Koala, 4. Emma Sleep
- Asked ChatGPT "What's the best mattress in a box in Australia for back pain?": 1. Sleeping Duck, 2. Koala, 3. Ecosa
- Searched Google, AI Overview "best mattress australia": 1. Koala, 2. Sleeping Duck

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Ecosa vs Koala: compare search popularity](/demand/au/compare/ecosa-vs-koala): 39% against 31.9% Share of Search.
- [Ecosa vs Sleeping Duck: compare search popularity](/demand/au/compare/ecosa-vs-sleeping-duck): 39% against 21.4% Share of Search.
- [Ecosa vs Emma Sleep: compare search popularity](/demand/au/compare/ecosa-vs-emma-sleep): 39% against 7.8% Share of Search.
- [Koala vs Sleeping Duck: compare search popularity](/demand/au/compare/koala-vs-sleeping-duck): 31.9% against 21.4% Share of Search.
- [Koala vs Emma Sleep: compare search popularity](/demand/au/compare/emma-sleep-vs-koala): 31.9% against 7.8% Share of Search.
- [Sleeping Duck vs Emma Sleep: compare search popularity](/demand/au/compare/emma-sleep-vs-sleeping-duck): 21.4% against 7.8% Share of Search.

## How did search popularity change for Australia mattress brands in September 2026?

- In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%.
- In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%.
- In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 9.4% to 7.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ecosa | 39% | 40.5K | 0.0% | Ecosa |
| 2 | Koala | 31.9% | 33.1K | 0.0% | Koala |
| 3 | Sleeping Duck | 21.4% | 22.2K | 0.0% | Sleeping Duck |
| 4 | Emma Sleep | 7.8% | 8.1K | -18.2% | Emma Sleep |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ecosa | 40.5K | 35.1% | 1 |
| Oct 2025 | Koala | 40.5K | 35.1% | 2 |
| Oct 2025 | Sleeping Duck | 22.2K | 19.3% | 3 |
| Oct 2025 | Emma Sleep | 12.1K | 10.5% | 4 |
| Nov 2025 | Ecosa | 60.5K | 35.1% | 1 |
| Nov 2025 | Koala | 60.5K | 35.1% | 2 |
| Nov 2025 | Sleeping Duck | 33.1K | 19.2% | 3 |
| Nov 2025 | Emma Sleep | 18.1K | 10.5% | 4 |
| Dec 2025 | Ecosa | 40.5K | 35.1% | 1 |
| Dec 2025 | Koala | 40.5K | 35.1% | 2 |
| Dec 2025 | Sleeping Duck | 22.2K | 19.3% | 3 |
| Dec 2025 | Emma Sleep | 12.1K | 10.5% | 4 |
| Jan 2026 | Ecosa | 49.5K | 38.3% | 1 |
| Jan 2026 | Koala | 40.5K | 31.3% | 2 |
| Jan 2026 | Sleeping Duck | 27.1K | 21% | 3 |
| Jan 2026 | Emma Sleep | 12.1K | 9.4% | 4 |
| Feb 2026 | Ecosa | 33.1K | 35.8% | 1 |
| Feb 2026 | Koala | 33.1K | 35.8% | 2 |
| Feb 2026 | Sleeping Duck | 18.1K | 19.6% | 3 |
| Feb 2026 | Emma Sleep | 8.1K | 8.8% | 4 |
| Mar 2026 | Ecosa | 40.5K | 35.8% | 1 |
| Mar 2026 | Koala | 40.5K | 35.8% | 2 |
| Mar 2026 | Sleeping Duck | 22.2K | 19.6% | 3 |
| Mar 2026 | Emma Sleep | 9.9K | 8.8% | 4 |
| Apr 2026 | Ecosa | 40.5K | 35.8% | 1 |
| Apr 2026 | Koala | 40.5K | 35.8% | 2 |
| Apr 2026 | Sleeping Duck | 22.2K | 19.6% | 3 |
| Apr 2026 | Emma Sleep | 9.9K | 8.8% | 4 |
| May 2026 | Koala | 49.5K | 40.5% | 1 |
| May 2026 | Ecosa | 40.5K | 33.2% | 2 |
| May 2026 | Sleeping Duck | 22.2K | 18.2% | 3 |
| May 2026 | Emma Sleep | 9.9K | 8.1% | 4 |
| Jun 2026 | Ecosa | 49.5K | 33.7% | 1 |
| Jun 2026 | Koala | 49.5K | 33.7% | 2 |
| Jun 2026 | Sleeping Duck | 33.1K | 22.5% | 3 |
| Jun 2026 | Emma Sleep | 14.8K | 10.1% | 4 |
| Jul 2026 | Ecosa | 40.5K | 38.3% | 1 |
| Jul 2026 | Koala | 33.1K | 31.3% | 2 |
| Jul 2026 | Sleeping Duck | 22.2K | 21% | 3 |
| Jul 2026 | Emma Sleep | 9.9K | 9.4% | 4 |
| Aug 2026 | Ecosa | 40.5K | 38.3% | 1 |
| Aug 2026 | Koala | 33.1K | 31.3% | 2 |
| Aug 2026 | Sleeping Duck | 22.2K | 21% | 3 |
| Aug 2026 | Emma Sleep | 9.9K | 9.4% | 4 |
| Sep 2026 | Ecosa | 40.5K | 39% | 1 |
| Sep 2026 | Koala | 33.1K | 31.9% | 2 |
| Sep 2026 | Sleeping Duck | 22.2K | 21.4% | 3 |
| Sep 2026 | Emma Sleep | 8.1K | 7.8% | 4 |

## What is being compared

- **Ecosa**: Measured on the search term “ecosa”.
- **Emma Sleep**: Measured on the search term “emma mattress”.
- **Koala**: Measured on the search term “koala mattress”.
- **Sleeping Duck**: Measured on the search term “sleeping duck”.

- [Ecosa](/demand/au/brands/ecosa)
- [Emma Sleep](/demand/au/brands/emma-sleep)
- [Koala](/demand/au/brands/koala)
- [Sleeping Duck](/demand/au/brands/sleeping-duck)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mattress brands in Australia?

In September 2026, Ecosa was the most searched among mattress brands in Australia, with an estimated 40.5K branded searches, 39% of all searches for the four we track.

## Cite this page

Brandwave. "Mattress brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-mattress-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-mattress-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.