---
title: "Makeup brands in Australia: Which are searched most?"
description: "Compare the makeup and cosmetics brands Australians buy. Share of Search among MCoBeauty, Charlotte Tilbury, Maybelline, Huda Beauty, MAC, Rare Beauty, Fenty Beauty, e.l.f. Cosmetics, Napoleon Perdis, Nude by Nature, NARS, Ere Perez, MECCA MAX, Too Faced and INIKA Organic, the makeup brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-makeup-brands"
publisher: "Brandwave"
---

# Makeup brands in Australia: Which are searched most?

Compare the makeup and cosmetics brands Australians buy. Share of Search among MCoBeauty, Charlotte Tilbury, Maybelline, Huda Beauty, MAC, Rare Beauty, Fenty Beauty, e.l.f. Cosmetics, Napoleon Perdis, Nude by Nature, NARS, Ere Perez, MECCA MAX, Too Faced and INIKA Organic, the makeup brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Makeup brands
- **Market**: Australia
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: MCoBeauty, 31.7%

## Which brand is most popular in search among makeup brands in Australia?

- In September 2026, MCoBeauty was the most searched among makeup brands in Australia, with an estimated 74K branded searches, 31.7% of all searches for the 15 we track.
- Charlotte Tilbury is in 2nd place, 14.3 percentage points behind at 17.3%.
- Across the 12 months ending September 2026, MCoBeauty’s share of searches among makeup brands in Australia decreased from 33.4% to 31.7%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among makeup brands in Australia increased from 15% to 17.3%.
- Across the 12 months ending September 2026, Maybelline’s share of searches among makeup brands in Australia increased from 8.2% to 9.5%.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among makeup brands in Australia decreased from 6.7% to 5.2%.
- Across the 12 months ending September 2026, Fenty Beauty’s share of searches among makeup brands in Australia decreased from 5.5% to 4.2%.
- Across the 12 months ending September 2026, e.l.f. Cosmetics’ share of searches among makeup brands in Australia increased from 3% to 4%.
- Across the 12 months ending September 2026, NARS’s share of searches among makeup brands in Australia decreased from 3.7% to 2.8%.
- Across the 12 months ending September 2026, MCoBeauty’s share of searches among makeup brands in Australia peaked at 38% in March 2026 and was lowest at 27.1% in November 2025.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among makeup brands in Australia peaked at 20.7% in June 2026 and was lowest at 13.9% in March 2026.
- Across the 12 months ending September 2026, Maybelline’s share of searches among makeup brands in Australia peaked at 9.6% in February 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among makeup brands in Australia peaked at 22.1% in November 2025 and was lowest at 6.2% in March 2026.
- Across the 12 months ending September 2026, MAC’s share of searches among makeup brands in Australia peaked at 7.4% in August 2026 and was lowest at 5.3% in January 2026.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among makeup brands in Australia peaked at 7.8% in February 2026 and was lowest at 4.1% in June 2026.
- Across the 12 months ending September 2026, Fenty Beauty’s share of searches among makeup brands in Australia peaked at 5.9% in May 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, e.l.f. Cosmetics’ share of searches among makeup brands in Australia peaked at 4.7% in July 2026 and was lowest at 1.6% in November 2025.
- Across the 12 months ending September 2026, Napoleon Perdis’ share of searches among makeup brands in Australia peaked at 3.5% in September 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Nude by Nature’s share of searches among makeup brands in Australia peaked at 4.1% in April 2026 and was lowest at 2% in November 2025.
- Across the 12 months ending September 2026, NARS’s share of searches among makeup brands in Australia peaked at 3.7% in October 2025 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, Ere Perez’s share of searches among makeup brands in Australia peaked at 2.3% in June 2026 and was lowest at 0.94% in December 2025.
- Across the 12 months ending September 2026, Maybelline rose from 4th to 3rd among makeup brands in Australia.
- Across the 12 months ending September 2026, Huda Beauty fell from 3rd to 4th among makeup brands in Australia.
- Across the 12 months ending September 2026, MAC rose from 6th to 5th among makeup brands in Australia.
- Across the 12 months ending September 2026, Rare Beauty fell from 5th to 6th among makeup brands in Australia.
- Across the 12 months ending September 2026, e.l.f. Cosmetics rose from 9th to 8th among makeup brands in Australia.
- Across the 12 months ending September 2026, Napoleon Perdis rose from 10th to 9th among makeup brands in Australia.
- Across the 12 months ending September 2026, Nude by Nature rose from 11th to 10th among makeup brands in Australia.
- Across the 12 months ending September 2026, NARS fell from 8th to 11th among makeup brands in Australia.
- Across the 12 months ending September 2026, Ere Perez rose from 13th to 12th among makeup brands in Australia.
- Across the 12 months ending September 2026, MECCA MAX fell from 12th to 13th among makeup brands in Australia.
- Across the 12 months ending September 2026, Too Faced and INIKA Organic held steady: their share of searches among makeup brands in Australia each moved less than 0.5 percentage points.

## Top makeup brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Charlotte Tilbury, Maybelline, Fenty Beauty, NARS and MECCA MAX were mentioned most often, in three of the five answers. Charlotte Tilbury was recommended most often, coming first in two out of four answers that gave a list. NARS was second, and Fenty Beauty was third. e.l.f. Cosmetics, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Charlotte Tilbury | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| NARS | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Fenty Beauty | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| MAC | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| MCoBeauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| MECCA MAX | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Rare Beauty | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nude by Nature | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Maybelline | 9th | 2 of 3 | 1 of 2 | 3 of 5 |
| Too Faced | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ere Perez | 11th | 2 of 3 | 0 of 2 | 2 of 5 |
| Huda Beauty | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Napoleon Perdis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| INIKA Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about makeup brands

- Asked ChatGPT "What are the best makeup brands in Australia?": 1. Charlotte Tilbury, 2. NARS, 3. Fenty Beauty, 4. MAC, 5. Rare Beauty, 6. Maybelline, 7. MCoBeauty, 8. Nude by Nature, 9. Ere Perez, 10. MECCA MAX
- Asked ChatGPT "Which Australian makeup brand is best for everyday wear?": 1. MCoBeauty, 2. Nude by Nature, 3. Ere Perez
- Asked ChatGPT "What's the best drugstore foundation in Australia?": 1. Maybelline
- Searched Google, AI Overview "makeup brands": 1. Charlotte Tilbury, 2. MAC, 3. NARS, 4. Fenty Beauty, 5. Maybelline, 6. MECCA MAX
- Searched Google, AI Overview "makeup": 1. MECCA MAX, 2. NARS, 3. Charlotte Tilbury, 4. Too Faced, 5. Rare Beauty, 6. Fenty Beauty, 7. Huda Beauty

Not named in any answer: e.l.f. Cosmetics, Napoleon Perdis and INIKA Organic.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [MCoBeauty vs Charlotte Tilbury: compare search popularity](/demand/au/compare/charlotte-tilbury-vs-mcobeauty): 31.7% against 17.3% Share of Search.
- [MCoBeauty vs Maybelline: compare search popularity](/demand/au/compare/maybelline-vs-mcobeauty): 31.7% against 9.5% Share of Search.
- [MCoBeauty vs Huda Beauty: compare search popularity](/demand/au/compare/huda-beauty-vs-mcobeauty): 31.7% against 7.7% Share of Search.
- [MCoBeauty vs MAC: compare search popularity](/demand/au/compare/mac-cosmetics-vs-mcobeauty): 31.7% against 5.8% Share of Search.
- [Charlotte Tilbury vs Maybelline: compare search popularity](/demand/au/compare/charlotte-tilbury-vs-maybelline): 17.3% against 9.5% Share of Search.
- [Charlotte Tilbury vs Huda Beauty: compare search popularity](/demand/au/compare/charlotte-tilbury-vs-huda-beauty): 17.3% against 7.7% Share of Search.
- [Charlotte Tilbury vs MAC: compare search popularity](/demand/au/compare/charlotte-tilbury-vs-mac-cosmetics): 17.3% against 5.8% Share of Search.
- [Maybelline vs Huda Beauty: compare search popularity](/demand/au/compare/huda-beauty-vs-maybelline): 9.5% against 7.7% Share of Search.
- [Maybelline vs MAC: compare search popularity](/demand/au/compare/mac-cosmetics-vs-maybelline): 9.5% against 5.8% Share of Search.
- [Huda Beauty vs MAC: compare search popularity](/demand/au/compare/huda-beauty-vs-mac-cosmetics): 7.7% against 5.8% Share of Search.

## How did search popularity change for Australia makeup brands in September 2026?

- In September 2026, Huda Beauty overtook MAC to rank 4th among makeup brands in Australia, with 7.7% of the searches.
- In September 2026, Rare Beauty overtook Fenty Beauty to rank 6th among makeup brands in Australia, with 5.2% of the searches.
- In September 2026, Charlotte Tilbury gained share of searches among makeup brands in Australia, from 15.6% to 17.3%.
- In September 2026, Maybelline gained share of searches among makeup brands in Australia, from 8.5% to 9.5%.
- In September 2026, MCoBeauty lost share of searches among makeup brands in Australia, from 34.8% to 31.7%.
- In September 2026, MAC lost share of searches among makeup brands in Australia, from 7.4% to 5.8%.
- In September 2026, e.l.f. Cosmetics rose from 9th to 8th among makeup brands in Australia.
- In September 2026, MECCA MAX rose from 14th to 13th among makeup brands in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MCoBeauty | 31.7% | 74K | -18.2% | MCoBeauty |
| 2 | Charlotte Tilbury | 17.3% | 40.5K | 0.0% | Charlotte Tilbury |
| 3 | Maybelline | 9.5% | 22.2K | 0.0% | Maybelline |
| 4 | Huda Beauty | 7.7% | 18.1K | 0.0% | Huda Beauty |
| 5 | MAC | 5.8% | 13.5K | -29.7% | MAC |
| 6 | Rare Beauty | 5.2% | 12.1K | 0.0% | Rare Beauty |
| 7 | Fenty Beauty | 4.2% | 9.9K | -18.2% | Fenty Beauty |
| 8 | e.l.f. Cosmetics | 4% | 9.4K | 0.0% | e.l.f. Cosmetics |
| 9 | Napoleon Perdis | 3.5% | 8.1K | 0.0% | Napoleon Perdis |
| 10 | Nude by Nature | 3.5% | 8.1K | -18.2% | Nude by Nature |
| 11 | NARS | 2.8% | 6.6K | 0.0% | NARS |
| 12 | Ere Perez | 1.5% | 3.6K | -18.2% | Ere Perez |
| 13 | MECCA MAX | 1.2% | 2.9K | +20.8% | MECCA |
| 14 | Too Faced | 1.2% | 2.9K | +20.8% | Too Faced |
| 15 | INIKA Organic | 0.81% | 1.9K | -20.8% | INIKA Organic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MCoBeauty | 90.5K | 33.4% | 1 |
| Oct 2025 | Charlotte Tilbury | 40.5K | 15% | 2 |
| Oct 2025 | Huda Beauty | 22.2K | 8.2% | 3 |
| Oct 2025 | Maybelline | 22.2K | 8.2% | 4 |
| Oct 2025 | Rare Beauty | 18.1K | 6.7% | 5 |
| Oct 2025 | MAC | 16.5K | 6.1% | 6 |
| Oct 2025 | Fenty Beauty | 14.8K | 5.5% | 7 |
| Oct 2025 | NARS | 9.9K | 3.7% | 8 |
| Oct 2025 | e.l.f. Cosmetics | 8.2K | 3% | 9 |
| Oct 2025 | Napoleon Perdis | 8.1K | 3% | 10 |
| Oct 2025 | Nude by Nature | 8.1K | 3% | 11 |
| Oct 2025 | MECCA MAX | 3.6K | 1.3% | 12 |
| Oct 2025 | Ere Perez | 2.9K | 1.1% | 13 |
| Oct 2025 | Too Faced | 2.9K | 1.1% | 14 |
| Oct 2025 | INIKA Organic | 2.4K | 0.89% | 15 |
| Nov 2025 | MCoBeauty | 135K | 27.1% | 1 |
| Nov 2025 | Huda Beauty | 110K | 22.1% | 2 |
| Nov 2025 | Charlotte Tilbury | 90.5K | 18.2% | 3 |
| Nov 2025 | MAC | 28.8K | 5.8% | 4 |
| Nov 2025 | Rare Beauty | 27.1K | 5.4% | 5 |
| Nov 2025 | Maybelline | 22.2K | 4.5% | 6 |
| Nov 2025 | Fenty Beauty | 18.1K | 3.6% | 7 |
| Nov 2025 | NARS | 18.1K | 3.6% | 8 |
| Nov 2025 | Napoleon Perdis | 12.1K | 2.4% | 9 |
| Nov 2025 | Nude by Nature | 9.9K | 2% | 10 |
| Nov 2025 | e.l.f. Cosmetics | 7.8K | 1.6% | 11 |
| Nov 2025 | Ere Perez | 5.4K | 1.1% | 12 |
| Nov 2025 | INIKA Organic | 4.4K | 0.88% | 13 |
| Nov 2025 | MECCA MAX | 4.4K | 0.88% | 14 |
| Nov 2025 | Too Faced | 4.4K | 0.88% | 15 |
| Dec 2025 | MCoBeauty | 110K | 35.8% | 1 |
| Dec 2025 | Charlotte Tilbury | 60.5K | 19.7% | 2 |
| Dec 2025 | Huda Beauty | 27.1K | 8.8% | 3 |
| Dec 2025 | Maybelline | 18.1K | 5.9% | 4 |
| Dec 2025 | Rare Beauty | 18.1K | 5.9% | 5 |
| Dec 2025 | MAC | 16.5K | 5.4% | 6 |
| Dec 2025 | Fenty Beauty | 12.1K | 3.9% | 7 |
| Dec 2025 | NARS | 9.9K | 3.2% | 8 |
| Dec 2025 | Nude by Nature | 8.1K | 2.6% | 9 |
| Dec 2025 | e.l.f. Cosmetics | 7.3K | 2.4% | 10 |
| Dec 2025 | Napoleon Perdis | 6.6K | 2.2% | 11 |
| Dec 2025 | MECCA MAX | 4.4K | 1.4% | 12 |
| Dec 2025 | Ere Perez | 2.9K | 0.94% | 13 |
| Dec 2025 | Too Faced | 2.9K | 0.94% | 14 |
| Dec 2025 | INIKA Organic | 2.4K | 0.78% | 15 |
| Jan 2026 | MCoBeauty | 74K | 33.3% | 1 |
| Jan 2026 | Charlotte Tilbury | 33.1K | 14.9% | 2 |
| Jan 2026 | Huda Beauty | 27.1K | 12.2% | 3 |
| Jan 2026 | Maybelline | 18.1K | 8.1% | 4 |
| Jan 2026 | Rare Beauty | 14.8K | 6.7% | 5 |
| Jan 2026 | MAC | 11.7K | 5.3% | 6 |
| Jan 2026 | Fenty Beauty | 9.9K | 4.5% | 7 |
| Jan 2026 | NARS | 6.6K | 3% | 8 |
| Jan 2026 | Nude by Nature | 6.6K | 3% | 9 |
| Jan 2026 | e.l.f. Cosmetics | 5.5K | 2.5% | 10 |
| Jan 2026 | Napoleon Perdis | 5.4K | 2.4% | 11 |
| Jan 2026 | Ere Perez | 2.9K | 1.3% | 12 |
| Jan 2026 | MECCA MAX | 2.4K | 1.1% | 13 |
| Jan 2026 | Too Faced | 2.4K | 1.1% | 14 |
| Jan 2026 | INIKA Organic | 1.6K | 0.72% | 15 |
| Feb 2026 | MCoBeauty | 60.5K | 31.9% | 1 |
| Feb 2026 | Charlotte Tilbury | 27.1K | 14.3% | 2 |
| Feb 2026 | Huda Beauty | 18.1K | 9.6% | 3 |
| Feb 2026 | Maybelline | 18.1K | 9.6% | 4 |
| Feb 2026 | Rare Beauty | 14.8K | 7.8% | 5 |
| Feb 2026 | MAC | 11.7K | 6.2% | 6 |
| Feb 2026 | Fenty Beauty | 8.1K | 4.3% | 7 |
| Feb 2026 | NARS | 6.6K | 3.5% | 8 |
| Feb 2026 | Nude by Nature | 6.6K | 3.5% | 9 |
| Feb 2026 | Napoleon Perdis | 4.4K | 2.3% | 10 |
| Feb 2026 | e.l.f. Cosmetics | 4.2K | 2.2% | 11 |
| Feb 2026 | Ere Perez | 2.9K | 1.5% | 12 |
| Feb 2026 | MECCA MAX | 2.9K | 1.5% | 13 |
| Feb 2026 | Too Faced | 1.9K | 1% | 14 |
| Feb 2026 | INIKA Organic | 1.6K | 0.84% | 15 |
| Mar 2026 | MCoBeauty | 90.5K | 38% | 1 |
| Mar 2026 | Charlotte Tilbury | 33.1K | 13.9% | 2 |
| Mar 2026 | Maybelline | 22.2K | 9.3% | 3 |
| Mar 2026 | MAC | 16.5K | 6.9% | 4 |
| Mar 2026 | Huda Beauty | 14.8K | 6.2% | 5 |
| Mar 2026 | Rare Beauty | 14.8K | 6.2% | 6 |
| Mar 2026 | Fenty Beauty | 9.9K | 4.2% | 7 |
| Mar 2026 | NARS | 8.1K | 3.4% | 8 |
| Mar 2026 | Nude by Nature | 8.1K | 3.4% | 9 |
| Mar 2026 | Napoleon Perdis | 5.4K | 2.3% | 10 |
| Mar 2026 | e.l.f. Cosmetics | 5.2K | 2.2% | 11 |
| Mar 2026 | Ere Perez | 2.9K | 1.2% | 12 |
| Mar 2026 | MECCA MAX | 2.4K | 1% | 13 |
| Mar 2026 | Too Faced | 2.4K | 1% | 14 |
| Mar 2026 | INIKA Organic | 1.9K | 0.8% | 15 |
| Apr 2026 | MCoBeauty | 60.5K | 30.8% | 1 |
| Apr 2026 | Charlotte Tilbury | 33.1K | 16.8% | 2 |
| Apr 2026 | Maybelline | 18.1K | 9.2% | 3 |
| Apr 2026 | Huda Beauty | 14.8K | 7.5% | 4 |
| Apr 2026 | Rare Beauty | 12.1K | 6.2% | 5 |
| Apr 2026 | MAC | 11.7K | 6% | 6 |
| Apr 2026 | Fenty Beauty | 9.9K | 5% | 7 |
| Apr 2026 | Nude by Nature | 8.1K | 4.1% | 8 |
| Apr 2026 | NARS | 6.6K | 3.4% | 9 |
| Apr 2026 | e.l.f. Cosmetics | 5.7K | 2.9% | 10 |
| Apr 2026 | Napoleon Perdis | 5.4K | 2.7% | 11 |
| Apr 2026 | Ere Perez | 2.9K | 1.5% | 12 |
| Apr 2026 | MECCA MAX | 2.9K | 1.5% | 13 |
| Apr 2026 | INIKA Organic | 2.4K | 1.2% | 14 |
| Apr 2026 | Too Faced | 2.4K | 1.2% | 15 |
| May 2026 | MCoBeauty | 60.5K | 29.7% | 1 |
| May 2026 | Charlotte Tilbury | 33.1K | 16.3% | 2 |
| May 2026 | Huda Beauty | 18.1K | 8.9% | 3 |
| May 2026 | Maybelline | 18.1K | 8.9% | 4 |
| May 2026 | MAC | 14.3K | 7% | 5 |
| May 2026 | Fenty Beauty | 12.1K | 5.9% | 6 |
| May 2026 | Rare Beauty | 12.1K | 5.9% | 7 |
| May 2026 | NARS | 6.6K | 3.2% | 8 |
| May 2026 | Nude by Nature | 6.6K | 3.2% | 9 |
| May 2026 | e.l.f. Cosmetics | 6.4K | 3.1% | 10 |
| May 2026 | Napoleon Perdis | 5.4K | 2.7% | 11 |
| May 2026 | Ere Perez | 2.9K | 1.4% | 12 |
| May 2026 | INIKA Organic | 2.4K | 1.2% | 13 |
| May 2026 | MECCA MAX | 2.4K | 1.2% | 14 |
| May 2026 | Too Faced | 2.4K | 1.2% | 15 |
| Jun 2026 | MCoBeauty | 74K | 30.9% | 1 |
| Jun 2026 | Charlotte Tilbury | 49.5K | 20.7% | 2 |
| Jun 2026 | Maybelline | 22.2K | 9.3% | 3 |
| Jun 2026 | Huda Beauty | 18.1K | 7.6% | 4 |
| Jun 2026 | MAC | 14.3K | 6% | 5 |
| Jun 2026 | Fenty Beauty | 9.9K | 4.1% | 6 |
| Jun 2026 | Rare Beauty | 9.9K | 4.1% | 7 |
| Jun 2026 | Napoleon Perdis | 8.1K | 3.4% | 8 |
| Jun 2026 | Nude by Nature | 8.1K | 3.4% | 9 |
| Jun 2026 | NARS | 6.6K | 2.8% | 10 |
| Jun 2026 | e.l.f. Cosmetics | 6.4K | 2.7% | 11 |
| Jun 2026 | Ere Perez | 5.4K | 2.3% | 12 |
| Jun 2026 | INIKA Organic | 2.9K | 1.2% | 13 |
| Jun 2026 | MECCA MAX | 1.9K | 0.79% | 14 |
| Jun 2026 | Too Faced | 1.9K | 0.79% | 15 |
| Jul 2026 | MCoBeauty | 74K | 30% | 1 |
| Jul 2026 | Charlotte Tilbury | 49.5K | 20% | 2 |
| Jul 2026 | Maybelline | 22.2K | 9% | 3 |
| Jul 2026 | Huda Beauty | 18.1K | 7.3% | 4 |
| Jul 2026 | MAC | 16.5K | 6.7% | 5 |
| Jul 2026 | Rare Beauty | 14.8K | 6% | 6 |
| Jul 2026 | e.l.f. Cosmetics | 11.5K | 4.7% | 7 |
| Jul 2026 | Fenty Beauty | 9.9K | 4% | 8 |
| Jul 2026 | Nude by Nature | 8.1K | 3.3% | 9 |
| Jul 2026 | NARS | 6.6K | 2.7% | 10 |
| Jul 2026 | Napoleon Perdis | 5.4K | 2.2% | 11 |
| Jul 2026 | Ere Perez | 3.6K | 1.5% | 12 |
| Jul 2026 | MECCA MAX | 2.4K | 0.97% | 13 |
| Jul 2026 | Too Faced | 2.4K | 0.97% | 14 |
| Jul 2026 | INIKA Organic | 1.9K | 0.77% | 15 |
| Aug 2026 | MCoBeauty | 90.5K | 34.8% | 1 |
| Aug 2026 | Charlotte Tilbury | 40.5K | 15.6% | 2 |
| Aug 2026 | Maybelline | 22.2K | 8.5% | 3 |
| Aug 2026 | MAC | 19.2K | 7.4% | 4 |
| Aug 2026 | Huda Beauty | 18.1K | 7% | 5 |
| Aug 2026 | Fenty Beauty | 12.1K | 4.6% | 6 |
| Aug 2026 | Rare Beauty | 12.1K | 4.6% | 7 |
| Aug 2026 | Nude by Nature | 9.9K | 3.8% | 8 |
| Aug 2026 | e.l.f. Cosmetics | 9.4K | 3.6% | 9 |
| Aug 2026 | Napoleon Perdis | 8.1K | 3.1% | 10 |
| Aug 2026 | NARS | 6.6K | 2.5% | 11 |
| Aug 2026 | Ere Perez | 4.4K | 1.7% | 12 |
| Aug 2026 | INIKA Organic | 2.4K | 0.92% | 13 |
| Aug 2026 | MECCA MAX | 2.4K | 0.92% | 14 |
| Aug 2026 | Too Faced | 2.4K | 0.92% | 15 |
| Sep 2026 | MCoBeauty | 74K | 31.7% | 1 |
| Sep 2026 | Charlotte Tilbury | 40.5K | 17.3% | 2 |
| Sep 2026 | Maybelline | 22.2K | 9.5% | 3 |
| Sep 2026 | Huda Beauty | 18.1K | 7.7% | 4 |
| Sep 2026 | MAC | 13.5K | 5.8% | 5 |
| Sep 2026 | Rare Beauty | 12.1K | 5.2% | 6 |
| Sep 2026 | Fenty Beauty | 9.9K | 4.2% | 7 |
| Sep 2026 | e.l.f. Cosmetics | 9.4K | 4% | 8 |
| Sep 2026 | Napoleon Perdis | 8.1K | 3.5% | 9 |
| Sep 2026 | Nude by Nature | 8.1K | 3.5% | 10 |
| Sep 2026 | NARS | 6.6K | 2.8% | 11 |
| Sep 2026 | Ere Perez | 3.6K | 1.5% | 12 |
| Sep 2026 | MECCA MAX | 2.9K | 1.2% | 13 |
| Sep 2026 | Too Faced | 2.9K | 1.2% | 14 |
| Sep 2026 | INIKA Organic | 1.9K | 0.81% | 15 |

## What is being compared

- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **e.l.f. Cosmetics**: Measured on the search terms “elf cosmetics” and “elf makeup”, summed into one figure.
- **Ere Perez**: Measured on the search term “ere perez”.
- **Fenty Beauty**: Measured on the search term “fenty beauty”.
- **Huda Beauty**: Measured on the search term “huda beauty”.
- **INIKA Organic**: Measured on the search term “inika”.
- **MAC**: Measured on the search terms “mac cosmetics” and “mac makeup”, summed into one figure.
- **Maybelline**: Measured on the search term “maybelline”.
- **MCoBeauty**: Measured on the search term “mcobeauty”.
- **MECCA MAX**: Measured on the search term “mecca max”.
- **Napoleon Perdis**: Measured on the search term “napoleon perdis”.
- **NARS**: Measured on the search term “nars”.
- **Nude by Nature**: Measured on the search term “nude by nature”.
- **Rare Beauty**: Measured on the search term “rare beauty”.
- **Too Faced**: Measured on the search term “too faced”.

- [Charlotte Tilbury](/demand/au/brands/charlotte-tilbury)
- [e.l.f. Cosmetics](/demand/au/brands/e-l-f-cosmetics)
- [Ere Perez](/demand/au/brands/ere-perez)
- [Fenty Beauty](/demand/au/brands/fenty-beauty)
- [Huda Beauty](/demand/au/brands/huda-beauty)
- [INIKA Organic](/demand/au/brands/inika)
- [MAC](/demand/au/brands/mac-cosmetics)
- [Maybelline](/demand/au/brands/maybelline)
- [MCoBeauty](/demand/au/brands/mcobeauty)
- [MECCA MAX](/demand/au/brands/mecca-max)
- [Napoleon Perdis](/demand/au/brands/napoleon-perdis)
- [NARS](/demand/au/brands/nars-cosmetics)
- [Nude by Nature](/demand/au/brands/nude-by-nature)
- [Rare Beauty](/demand/au/brands/rare-beauty)
- [Too Faced](/demand/au/brands/too-faced)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among makeup brands in Australia?

In September 2026, MCoBeauty was the most searched among makeup brands in Australia, with an estimated 74K branded searches, 31.7% of all searches for the 15 we track.

## Cite this page

Brandwave. "Makeup brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-makeup-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-makeup-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.