---
title: "Luggage brands in Australia: Which are searched most?"
description: "Compare the suitcase and luggage brands Australian travellers buy. Share of Search among July, Rimowa, Samsonite, Antler, American Tourister, Tosca, Tumi, Briggs & Riley, Delsey, Away, BÉIS, Monos and Calpak, the luggage brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-luggage-brands"
publisher: "Brandwave"
---

# Luggage brands in Australia: Which are searched most?

Compare the suitcase and luggage brands Australian travellers buy. Share of Search among July, Rimowa, Samsonite, Antler, American Tourister, Tosca, Tumi, Briggs & Riley, Delsey, Away, BÉIS, Monos and Calpak, the luggage brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Luggage brands
- **Market**: Australia
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: July, 22.6%

## Which brand is most popular in search among luggage brands in Australia?

- July and Rimowa tie for the highest share of searches among luggage brands in Australia, at 22.6% each in September 2026.
- Across the 12 months ending September 2026, July’s share of searches among luggage brands in Australia decreased from 25.5% to 22.6%.
- Across the 12 months ending September 2026, Rimowa’s share of searches among luggage brands in Australia decreased from 25.5% to 22.6%.
- Across the 12 months ending September 2026, Samsonite’s share of searches among luggage brands in Australia increased from 17% to 18.4%.
- Across the 12 months ending September 2026, Antler’s share of searches among luggage brands in Australia increased from 11.4% to 15.1%.
- Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands in Australia decreased from 7.6% to 6.7%.
- Across the 12 months ending September 2026, Tosca’s share of searches among luggage brands in Australia increased from 2.7% to 3.7%.
- Across the 12 months ending September 2026, July’s share of searches among luggage brands in Australia peaked at 32.3% in February 2026 and was lowest at 20% in January 2026.
- Across the 12 months ending September 2026, Rimowa’s share of searches among luggage brands in Australia peaked at 25.5% in October 2025 and was lowest at 19.8% in June 2026.
- Across the 12 months ending September 2026, Samsonite’s share of searches among luggage brands in Australia peaked at 22% in December 2025 and was lowest at 14.4% in February 2026.
- Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands in Australia peaked at 9% in November 2025 and was lowest at 6.1% in May 2026.
- Across the 12 months ending September 2026, Tosca’s share of searches among luggage brands in Australia peaked at 3.7% in September 2026 and was lowest at 2.2% in November 2025.
- Across the 12 months ending September 2026, Away’s share of searches among luggage brands in Australia peaked at 2.3% in July 2026 and was lowest at 0.9% in January 2026.
- Across the 12 months ending September 2026, BÉIS’s share of searches among luggage brands in Australia peaked at 1.8% in August 2026 and was lowest at 0.68% in October 2025.
- Across the 12 months ending September 2026, Tosca rose from 7th to 6th among luggage brands in Australia.
- Across the 12 months ending September 2026, Tumi fell from 6th to 7th among luggage brands in Australia.
- Across the 12 months ending September 2026, Briggs & Riley rose from 9th to 8th among luggage brands in Australia.
- Across the 12 months ending September 2026, Delsey fell from 8th to 9th among luggage brands in Australia.
- Across the 12 months ending September 2026, Away rose from 11th to 10th among luggage brands in Australia.
- Across the 12 months ending September 2026, BÉIS rose from 12th to 11th among luggage brands in Australia.
- Across the 12 months ending September 2026, Monos fell from 10th to 12th among luggage brands in Australia.
- Across the 12 months ending September 2026, Calpak held steady: its share of searches among luggage brands in Australia moved less than 0.5 percentage points.

## Top luggage brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsonite and Antler appeared every time. Samsonite was recommended most often, coming first in two out of five answers. Antler was second, and American Tourister was third. Tosca, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Samsonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Antler | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| American Tourister | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| July | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Rimowa | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Briggs & Riley | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tosca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Delsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BÉIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Monos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Calpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about luggage brands

- Asked ChatGPT "Which luggage brand should I buy in Australia?": 1. Samsonite, 2. American Tourister, 3. July, 4. Antler, 5. Rimowa
- Asked ChatGPT "What are the best suitcase brands?": 1. Samsonite, 2. July, 3. Antler, 4. American Tourister, 5. Briggs & Riley, 6. Rimowa
- Asked ChatGPT "What is the best carry on luggage?": 1. July, 2. Samsonite, 3. Antler
- Searched Google, AI Overview "suitcase": 1. American Tourister, 2. Antler, 3. Samsonite
- Searched Google, AI Overview "carry on luggage": 1. Antler, 2. American Tourister, 3. Samsonite

Not named in any answer: Tosca, Tumi, Delsey, Away, BÉIS, Monos and Calpak.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [July vs Rimowa: compare search popularity](/demand/au/compare/july-vs-rimowa): 22.6% Share of Search each.
- [July vs Samsonite: compare search popularity](/demand/au/compare/july-vs-samsonite): 22.6% against 18.4% Share of Search.
- [July vs Antler: compare search popularity](/demand/au/compare/antler-vs-july): 22.6% against 15.1% Share of Search.
- [July vs American Tourister: compare search popularity](/demand/au/compare/american-tourister-vs-july): 22.6% against 6.7% Share of Search.
- [Rimowa vs Samsonite: compare search popularity](/demand/au/compare/rimowa-vs-samsonite): 22.6% against 18.4% Share of Search.
- [Rimowa vs Antler: compare search popularity](/demand/au/compare/antler-vs-rimowa): 22.6% against 15.1% Share of Search.
- [Rimowa vs American Tourister: compare search popularity](/demand/au/compare/american-tourister-vs-rimowa): 22.6% against 6.7% Share of Search.
- [Samsonite vs Antler: compare search popularity](/demand/au/compare/antler-vs-samsonite): 18.4% against 15.1% Share of Search.
- [Samsonite vs American Tourister: compare search popularity](/demand/au/compare/american-tourister-vs-samsonite): 18.4% against 6.7% Share of Search.
- [Antler vs American Tourister: compare search popularity](/demand/au/compare/american-tourister-vs-antler): 15.1% against 6.7% Share of Search.

## How did search popularity change for Australia luggage brands in September 2026?

- In September 2026, Rimowa gained share of searches among luggage brands in Australia, from 20.7% to 22.6%.
- In September 2026, Samsonite gained share of searches among luggage brands in Australia, from 16.9% to 18.4%.
- In September 2026, Antler gained share of searches among luggage brands in Australia, from 13.8% to 15.1%.
- In September 2026, July lost share of searches among luggage brands in Australia, from 25.3% to 22.6%.
- In September 2026, American Tourister lost share of searches among luggage brands in Australia, from 7.6% to 6.7%.
- In September 2026, BÉIS lost share of searches among luggage brands in Australia, from 1.8% to 1%.
- Monos’ share of searches among luggage brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.9% in September 2026.
- In September 2026, Away rose from 11th to 10th among luggage brands in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | July | 22.6% | 22.2K | -18.1% | July |
| 2 | Rimowa | 22.6% | 22.2K | 0.0% | Rimowa |
| 3 | Samsonite | 18.4% | 18.1K | 0.0% | Samsonite |
| 4 | Antler | 15.1% | 14.8K | 0.0% | Antler |
| 5 | American Tourister | 6.7% | 6.6K | -18.5% | American Tourister |
| 6 | Tosca | 3.7% | 3.6K | 0.0% | Tosca |
| 7 | Tumi | 3.7% | 3.6K | -18.2% | Tumi |
| 8 | Briggs & Riley | 1.6% | 1.6K | -15.8% | Briggs & Riley |
| 9 | Delsey | 1.6% | 1.6K | -15.8% | Delsey |
| 10 | Away | 1.3% | 1.3K | 0.0% | Away |
| 11 | BÉIS | 1% | 1K | -47.4% | BÉIS |
| 12 | Monos | 0.9% | 880 | -12.0% | Monos |
| 13 | Calpak | 0.73% | 720 | 0.0% | Calpak |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | July | 27.1K | 25.5% | 1 |
| Oct 2025 | Rimowa | 27.1K | 25.5% | 2 |
| Oct 2025 | Samsonite | 18.1K | 17% | 3 |
| Oct 2025 | Antler | 12.1K | 11.4% | 4 |
| Oct 2025 | American Tourister | 8.1K | 7.6% | 5 |
| Oct 2025 | Tumi | 4.4K | 4.1% | 6 |
| Oct 2025 | Tosca | 2.9K | 2.7% | 7 |
| Oct 2025 | Delsey | 1.6K | 1.5% | 8 |
| Oct 2025 | Briggs & Riley | 1.3K | 1.2% | 9 |
| Oct 2025 | Monos | 1.3K | 1.2% | 10 |
| Oct 2025 | Away | 1K | 0.94% | 11 |
| Oct 2025 | BÉIS | 720 | 0.68% | 12 |
| Oct 2025 | Calpak | 480 | 0.45% | 13 |
| Nov 2025 | July | 40.5K | 24.6% | 1 |
| Nov 2025 | Rimowa | 33.1K | 20.1% | 2 |
| Nov 2025 | Samsonite | 33.1K | 20.1% | 3 |
| Nov 2025 | Antler | 22.2K | 13.5% | 4 |
| Nov 2025 | American Tourister | 14.8K | 9% | 5 |
| Nov 2025 | Tumi | 6.6K | 4% | 6 |
| Nov 2025 | Tosca | 3.6K | 2.2% | 7 |
| Nov 2025 | Away | 2.4K | 1.5% | 8 |
| Nov 2025 | Briggs & Riley | 2.4K | 1.5% | 9 |
| Nov 2025 | Delsey | 2.4K | 1.5% | 10 |
| Nov 2025 | Monos | 1.9K | 1.2% | 11 |
| Nov 2025 | BÉIS | 1.3K | 0.79% | 12 |
| Nov 2025 | Calpak | 590 | 0.36% | 13 |
| Dec 2025 | July | 27.1K | 22% | 1 |
| Dec 2025 | Rimowa | 27.1K | 22% | 2 |
| Dec 2025 | Samsonite | 27.1K | 22% | 3 |
| Dec 2025 | Antler | 14.8K | 12% | 4 |
| Dec 2025 | American Tourister | 9.9K | 8% | 5 |
| Dec 2025 | Tumi | 5.4K | 4.4% | 6 |
| Dec 2025 | Tosca | 3.6K | 2.9% | 7 |
| Dec 2025 | Briggs & Riley | 1.9K | 1.5% | 8 |
| Dec 2025 | Delsey | 1.9K | 1.5% | 9 |
| Dec 2025 | Away | 1.3K | 1.1% | 10 |
| Dec 2025 | Monos | 1.3K | 1.1% | 11 |
| Dec 2025 | BÉIS | 1K | 0.81% | 12 |
| Dec 2025 | Calpak | 590 | 0.48% | 13 |
| Jan 2026 | Rimowa | 27.1K | 24.4% | 1 |
| Jan 2026 | July | 22.2K | 20% | 2 |
| Jan 2026 | Samsonite | 22.2K | 20% | 3 |
| Jan 2026 | Antler | 14.8K | 13.3% | 4 |
| Jan 2026 | American Tourister | 9.9K | 8.9% | 5 |
| Jan 2026 | Tumi | 4.4K | 4% | 6 |
| Jan 2026 | Tosca | 2.9K | 2.6% | 7 |
| Jan 2026 | Briggs & Riley | 1.9K | 1.7% | 8 |
| Jan 2026 | Delsey | 1.6K | 1.4% | 9 |
| Jan 2026 | Monos | 1.3K | 1.2% | 10 |
| Jan 2026 | Away | 1K | 0.9% | 11 |
| Jan 2026 | BÉIS | 1K | 0.9% | 12 |
| Jan 2026 | Calpak | 720 | 0.65% | 13 |
| Feb 2026 | July | 33.1K | 32.3% | 1 |
| Feb 2026 | Rimowa | 22.2K | 21.7% | 2 |
| Feb 2026 | Samsonite | 14.8K | 14.4% | 3 |
| Feb 2026 | Antler | 12.1K | 11.8% | 4 |
| Feb 2026 | American Tourister | 6.6K | 6.4% | 5 |
| Feb 2026 | Tumi | 4.4K | 4.3% | 6 |
| Feb 2026 | Tosca | 2.9K | 2.8% | 7 |
| Feb 2026 | Delsey | 1.6K | 1.6% | 8 |
| Feb 2026 | Briggs & Riley | 1.3K | 1.3% | 9 |
| Feb 2026 | Away | 1K | 0.98% | 10 |
| Feb 2026 | Monos | 1K | 0.98% | 11 |
| Feb 2026 | BÉIS | 720 | 0.7% | 12 |
| Feb 2026 | Calpak | 720 | 0.7% | 13 |
| Mar 2026 | July | 27.1K | 27% | 1 |
| Mar 2026 | Rimowa | 22.2K | 22.1% | 2 |
| Mar 2026 | Samsonite | 18.1K | 18% | 3 |
| Mar 2026 | Antler | 12.1K | 12.1% | 4 |
| Mar 2026 | American Tourister | 6.6K | 6.6% | 5 |
| Mar 2026 | Tumi | 4.4K | 4.4% | 6 |
| Mar 2026 | Tosca | 2.9K | 2.9% | 7 |
| Mar 2026 | Briggs & Riley | 1.6K | 1.6% | 8 |
| Mar 2026 | Away | 1.3K | 1.3% | 9 |
| Mar 2026 | Delsey | 1.3K | 1.3% | 10 |
| Mar 2026 | Monos | 1.3K | 1.3% | 11 |
| Mar 2026 | BÉIS | 880 | 0.88% | 12 |
| Mar 2026 | Calpak | 590 | 0.59% | 13 |
| Apr 2026 | July | 22.2K | 24.4% | 1 |
| Apr 2026 | Rimowa | 22.2K | 24.4% | 2 |
| Apr 2026 | Samsonite | 14.8K | 16.3% | 3 |
| Apr 2026 | Antler | 12.1K | 13.3% | 4 |
| Apr 2026 | American Tourister | 6.6K | 7.3% | 5 |
| Apr 2026 | Tumi | 3.6K | 4% | 6 |
| Apr 2026 | Tosca | 2.9K | 3.2% | 7 |
| Apr 2026 | Briggs & Riley | 1.6K | 1.8% | 8 |
| Apr 2026 | Delsey | 1.3K | 1.4% | 9 |
| Apr 2026 | Away | 1K | 1.1% | 10 |
| Apr 2026 | BÉIS | 1K | 1.1% | 11 |
| Apr 2026 | Monos | 1K | 1.1% | 12 |
| Apr 2026 | Calpak | 590 | 0.65% | 13 |
| May 2026 | July | 27.1K | 25% | 1 |
| May 2026 | Rimowa | 27.1K | 25% | 2 |
| May 2026 | Samsonite | 18.1K | 16.7% | 3 |
| May 2026 | Antler | 14.8K | 13.7% | 4 |
| May 2026 | American Tourister | 6.6K | 6.1% | 5 |
| May 2026 | Tumi | 4.4K | 4.1% | 6 |
| May 2026 | Tosca | 2.9K | 2.7% | 7 |
| May 2026 | Briggs & Riley | 1.6K | 1.5% | 8 |
| May 2026 | Delsey | 1.6K | 1.5% | 9 |
| May 2026 | Away | 1.3K | 1.2% | 10 |
| May 2026 | Monos | 1.3K | 1.2% | 11 |
| May 2026 | BÉIS | 880 | 0.81% | 12 |
| May 2026 | Calpak | 720 | 0.66% | 13 |
| Jun 2026 | July | 27.1K | 24.2% | 1 |
| Jun 2026 | Rimowa | 22.2K | 19.8% | 2 |
| Jun 2026 | Samsonite | 22.2K | 19.8% | 3 |
| Jun 2026 | Antler | 14.8K | 13.2% | 4 |
| Jun 2026 | American Tourister | 9.9K | 8.8% | 5 |
| Jun 2026 | Tumi | 4.4K | 3.9% | 6 |
| Jun 2026 | Tosca | 3.6K | 3.2% | 7 |
| Jun 2026 | Briggs & Riley | 1.9K | 1.7% | 8 |
| Jun 2026 | Delsey | 1.6K | 1.4% | 9 |
| Jun 2026 | Monos | 1.6K | 1.4% | 10 |
| Jun 2026 | Away | 1.3K | 1.2% | 11 |
| Jun 2026 | BÉIS | 1K | 0.89% | 12 |
| Jun 2026 | Calpak | 590 | 0.53% | 13 |
| Jul 2026 | July | 27.1K | 26.5% | 1 |
| Jul 2026 | Rimowa | 22.2K | 21.7% | 2 |
| Jul 2026 | Antler | 14.8K | 14.5% | 3 |
| Jul 2026 | Samsonite | 14.8K | 14.5% | 4 |
| Jul 2026 | American Tourister | 6.6K | 6.4% | 5 |
| Jul 2026 | Tumi | 4.4K | 4.3% | 6 |
| Jul 2026 | Tosca | 3.6K | 3.5% | 7 |
| Jul 2026 | Away | 2.4K | 2.3% | 8 |
| Jul 2026 | Briggs & Riley | 1.9K | 1.9% | 9 |
| Jul 2026 | BÉIS | 1.3K | 1.3% | 10 |
| Jul 2026 | Delsey | 1.3K | 1.3% | 11 |
| Jul 2026 | Monos | 1.3K | 1.3% | 12 |
| Jul 2026 | Calpak | 720 | 0.7% | 13 |
| Aug 2026 | July | 27.1K | 25.3% | 1 |
| Aug 2026 | Rimowa | 22.2K | 20.7% | 2 |
| Aug 2026 | Samsonite | 18.1K | 16.9% | 3 |
| Aug 2026 | Antler | 14.8K | 13.8% | 4 |
| Aug 2026 | American Tourister | 8.1K | 7.6% | 5 |
| Aug 2026 | Tumi | 4.4K | 4.1% | 6 |
| Aug 2026 | Tosca | 3.6K | 3.4% | 7 |
| Aug 2026 | BÉIS | 1.9K | 1.8% | 8 |
| Aug 2026 | Briggs & Riley | 1.9K | 1.8% | 9 |
| Aug 2026 | Delsey | 1.9K | 1.8% | 10 |
| Aug 2026 | Away | 1.3K | 1.2% | 11 |
| Aug 2026 | Monos | 1K | 0.93% | 12 |
| Aug 2026 | Calpak | 720 | 0.67% | 13 |
| Sep 2026 | July | 22.2K | 22.6% | 1 |
| Sep 2026 | Rimowa | 22.2K | 22.6% | 2 |
| Sep 2026 | Samsonite | 18.1K | 18.4% | 3 |
| Sep 2026 | Antler | 14.8K | 15.1% | 4 |
| Sep 2026 | American Tourister | 6.6K | 6.7% | 5 |
| Sep 2026 | Tosca | 3.6K | 3.7% | 6 |
| Sep 2026 | Tumi | 3.6K | 3.7% | 7 |
| Sep 2026 | Briggs & Riley | 1.6K | 1.6% | 8 |
| Sep 2026 | Delsey | 1.6K | 1.6% | 9 |
| Sep 2026 | Away | 1.3K | 1.3% | 10 |
| Sep 2026 | BÉIS | 1K | 1% | 11 |
| Sep 2026 | Monos | 880 | 0.9% | 12 |
| Sep 2026 | Calpak | 720 | 0.73% | 13 |

## What is being compared

- **American Tourister**: Measured on the search term “american tourister”.
- **Antler**: Measured on the search term “antler luggage”.
- **Away**: Measured on the search term “away luggage”.
- **BÉIS**: Measured on the search term “beis luggage”.
- **Briggs & Riley**: Measured on the search term “briggs and riley”.
- **Calpak**: Measured on the search term “calpak”.
- **Delsey**: Measured on the search term “delsey”.
- **July**: Measured on the search term “july luggage”.
- **Monos**: Measured on the search term “monos luggage”.
- **Rimowa**: Measured on the search term “rimowa”.
- **Samsonite**: Measured on the search term “samsonite”.
- **Tosca**: Measured on the search term “tosca luggage”.
- **Tumi**: Measured on the search term “tumi”.

- [American Tourister](/demand/au/brands/american-tourister)
- [Antler](/demand/au/brands/antler)
- [Away](/demand/au/brands/away)
- [BÉIS](/demand/au/brands/beis)
- [Briggs & Riley](/demand/au/brands/briggs-and-riley)
- [Calpak](/demand/au/brands/calpak)
- [Delsey](/demand/au/brands/delsey)
- [July](/demand/au/brands/july)
- [Monos](/demand/au/brands/monos)
- [Rimowa](/demand/au/brands/rimowa)
- [Samsonite](/demand/au/brands/samsonite)
- [Tosca](/demand/au/brands/tosca-luggage)
- [Tumi](/demand/au/brands/tumi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among luggage brands in Australia?

July and Rimowa tie for the highest share of searches among luggage brands in Australia, at 22.6% each in September 2026.

## Cite this page

Brandwave. "Luggage brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-luggage-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-luggage-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.