---
title: "Lolly brands in Australia: Which are searched most?"
description: "Compare the lolly and confectionery brands Australians buy. Share of Search among Skittles, Darrell Lea, Allens, Sour Patch Kids, Haribo, Starburst, The Natural Confectionery Co. and Nerds, the lolly brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-lolly-brands"
publisher: "Brandwave"
---

# Lolly brands in Australia: Which are searched most?

Compare the lolly and confectionery brands Australians buy. Share of Search among Skittles, Darrell Lea, Allens, Sour Patch Kids, Haribo, Starburst, The Natural Confectionery Co. and Nerds, the lolly brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lolly brands
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Skittles, 22.3%

## Which brand is most popular in search among lolly brands in Australia?

- In September 2026, Skittles was the most searched among lolly brands in Australia, with an estimated 14.8K branded searches, 22.3% of all searches for the eight we track.
- Darrell Lea is in 2nd place, 4.1 percentage points behind at 18.2%.
- Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands in Australia decreased from 25% to 22.3%.
- Across the 12 months ending September 2026, Darrell Lea’s share of searches among lolly brands in Australia increased from 16.7% to 18.2%.
- Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia increased from 11.1% to 14.9%.
- Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among lolly brands in Australia increased from 13.7% to 14.9%.
- Across the 12 months ending September 2026, Haribo’s share of searches among lolly brands in Australia decreased from 11.1% to 9.9%.
- Across the 12 months ending September 2026, Starburst’s share of searches among lolly brands in Australia decreased from 13.7% to 9.9%.
- Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia increased from 6.6% to 7.8%.
- Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands in Australia peaked at 25% in October 2025 and was lowest at 18.5% in January 2026.
- Across the 12 months ending September 2026, Darrell Lea’s share of searches among lolly brands in Australia peaked at 27.7% in December 2025 and was lowest at 13.9% in June 2026.
- Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia peaked at 21% in August 2026 and was lowest at 10.3% in November 2025.
- Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among lolly brands in Australia peaked at 17% in June 2026 and was lowest at 12.3% in January 2026.
- Across the 12 months ending September 2026, Haribo’s share of searches among lolly brands in Australia peaked at 12.3% in January 2026 and was lowest at 8.2% in December 2025.
- Across the 12 months ending September 2026, Starburst’s share of searches among lolly brands in Australia peaked at 15.1% in January 2026 and was lowest at 9.9% in September 2026.
- Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia peaked at 7.8% in September 2026 and was lowest at 5.3% in November 2025.
- Across the 12 months ending September 2026, Nerds’ share of searches among lolly brands in Australia peaked at 3.3% in July 2026 and was lowest at 1.7% in March 2026.
- Across the 12 months ending September 2026, Allens rose from 5th to 3rd among lolly brands in Australia.
- Across the 12 months ending September 2026, Sour Patch Kids fell from 3rd to 4th among lolly brands in Australia.
- Across the 12 months ending September 2026, Haribo rose from 6th to 5th among lolly brands in Australia.
- Across the 12 months ending September 2026, Starburst fell from 4th to 6th among lolly brands in Australia.
- Across the 12 months ending September 2026, Nerds held steady: its share of searches among lolly brands in Australia moved less than 0.5 percentage points.

## Top lolly brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Darrell Lea, Sour Patch Kids and The Natural Confectionery Co. were mentioned most often, in two of the five answers. Skittles, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Skittles | 0 of 3 | 0 of 2 | 0 of 5 |
| Darrell Lea | 2 of 3 | 0 of 2 | 2 of 5 |
| Allens | 0 of 3 | 0 of 2 | 0 of 5 |
| Sour Patch Kids | 1 of 3 | 1 of 2 | 2 of 5 |
| Haribo | 0 of 3 | 0 of 2 | 0 of 5 |
| Starburst | 0 of 3 | 0 of 2 | 0 of 5 |
| The Natural Confectionery Co. | 1 of 3 | 1 of 2 | 2 of 5 |
| Nerds | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lolly brands

- Asked ChatGPT "Which lollies should I buy in Australia?": 1. Darrell Lea
- Asked ChatGPT "What are the best lolly brands in Australia?": 1. The Natural Confectionery Co., 2. Darrell Lea
- Asked ChatGPT "What are the best sour lollies?": 1. Sour Patch Kids
- Searched Google, AI Overview "lollies": 1. The Natural Confectionery Co.
- Searched Google, AI Overview "sour lollies": 1. Sour Patch Kids

Not named in any answer: Skittles, Allens, Haribo, Starburst and Nerds.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Skittles vs Darrell Lea: compare search popularity](/demand/au/compare/darrell-lea-vs-skittles): 22.3% against 18.2% Share of Search.
- [Skittles vs Allens: compare search popularity](/demand/au/compare/allens-vs-skittles): 22.3% against 14.9% Share of Search.
- [Skittles vs Sour Patch Kids: compare search popularity](/demand/au/compare/skittles-vs-sour-patch-kids): 22.3% against 14.9% Share of Search.
- [Skittles vs Haribo: compare search popularity](/demand/au/compare/haribo-vs-skittles): 22.3% against 9.9% Share of Search.
- [Darrell Lea vs Allens: compare search popularity](/demand/au/compare/allens-vs-darrell-lea): 18.2% against 14.9% Share of Search.
- [Darrell Lea vs Sour Patch Kids: compare search popularity](/demand/au/compare/darrell-lea-vs-sour-patch-kids): 18.2% against 14.9% Share of Search.
- [Darrell Lea vs Haribo: compare search popularity](/demand/au/compare/darrell-lea-vs-haribo): 18.2% against 9.9% Share of Search.
- [Allens vs Sour Patch Kids: compare search popularity](/demand/au/compare/allens-vs-sour-patch-kids): 14.9% Share of Search each.
- [Allens vs Haribo: compare search popularity](/demand/au/compare/allens-vs-haribo): 14.9% against 9.9% Share of Search.
- [Sour Patch Kids vs Haribo: compare search popularity](/demand/au/compare/haribo-vs-sour-patch-kids): 14.9% against 9.9% Share of Search.

## How did search popularity change for Australia lolly brands in September 2026?

- In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches.
- In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches.
- In September 2026, Haribo overtook Starburst to rank 5th among lolly brands in Australia, with 9.9% of the searches.
- In September 2026, Sour Patch Kids gained share of searches among lolly brands in Australia, from 14% to 14.9%.
- In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%.
- In September 2026, Starburst lost share of searches among lolly brands in Australia, from 11.5% to 9.9%.
- The Natural Confectionery Co.’s share of searches among lolly brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.8% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Skittles | 22.3% | 14.8K | 0.0% | Skittles |
| 2 | Darrell Lea | 18.2% | 12.1K | +22.2% | Darrell Lea |
| 3 | Allens | 14.9% | 9.9K | -33.1% | Allens |
| 4 | Sour Patch Kids | 14.9% | 9.9K | 0.0% | Mondelēz International |
| 5 | Haribo | 9.9% | 6.6K | 0.0% | Haribo |
| 6 | Starburst | 9.9% | 6.6K | -18.5% | Mars |
| 7 | The Natural Confectionery Co. | 7.8% | 5.2K | 0.0% | Mondelēz International |
| 8 | Nerds | 2% | 1.3K | 0.0% | Ferrara |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skittles | 14.8K | 25% | 1 |
| Oct 2025 | Darrell Lea | 9.9K | 16.7% | 2 |
| Oct 2025 | Sour Patch Kids | 8.1K | 13.7% | 3 |
| Oct 2025 | Starburst | 8.1K | 13.7% | 4 |
| Oct 2025 | Allens | 6.6K | 11.1% | 5 |
| Oct 2025 | Haribo | 6.6K | 11.1% | 6 |
| Oct 2025 | The Natural Confectionery Co. | 3.9K | 6.6% | 7 |
| Oct 2025 | Nerds | 1.3K | 2.2% | 8 |
| Nov 2025 | Darrell Lea | 14.8K | 23% | 1 |
| Nov 2025 | Skittles | 14.8K | 23% | 2 |
| Nov 2025 | Sour Patch Kids | 9.9K | 15.4% | 3 |
| Nov 2025 | Allens | 6.6K | 10.3% | 4 |
| Nov 2025 | Haribo | 6.6K | 10.3% | 5 |
| Nov 2025 | Starburst | 6.6K | 10.3% | 6 |
| Nov 2025 | The Natural Confectionery Co. | 3.4K | 5.3% | 7 |
| Nov 2025 | Nerds | 1.6K | 2.5% | 8 |
| Dec 2025 | Darrell Lea | 14.8K | 27.7% | 1 |
| Dec 2025 | Skittles | 9.9K | 18.5% | 2 |
| Dec 2025 | Sour Patch Kids | 8.1K | 15.1% | 3 |
| Dec 2025 | Allens | 6.6K | 12.3% | 4 |
| Dec 2025 | Starburst | 5.4K | 10.1% | 5 |
| Dec 2025 | Haribo | 4.4K | 8.2% | 6 |
| Dec 2025 | The Natural Confectionery Co. | 3.3K | 6.1% | 7 |
| Dec 2025 | Nerds | 1K | 1.9% | 8 |
| Jan 2026 | Darrell Lea | 8.1K | 18.5% | 1 |
| Jan 2026 | Skittles | 8.1K | 18.5% | 2 |
| Jan 2026 | Allens | 6.6K | 15.1% | 3 |
| Jan 2026 | Starburst | 6.6K | 15.1% | 4 |
| Jan 2026 | Haribo | 5.4K | 12.3% | 5 |
| Jan 2026 | Sour Patch Kids | 5.4K | 12.3% | 6 |
| Jan 2026 | The Natural Confectionery Co. | 2.6K | 6% | 7 |
| Jan 2026 | Nerds | 1K | 2.3% | 8 |
| Feb 2026 | Skittles | 9.9K | 22.2% | 1 |
| Feb 2026 | Darrell Lea | 8.1K | 18.2% | 2 |
| Feb 2026 | Allens | 6.6K | 14.8% | 3 |
| Feb 2026 | Sour Patch Kids | 6.6K | 14.8% | 4 |
| Feb 2026 | Starburst | 5.4K | 12.1% | 5 |
| Feb 2026 | Haribo | 4.4K | 9.9% | 6 |
| Feb 2026 | The Natural Confectionery Co. | 2.6K | 5.9% | 7 |
| Feb 2026 | Nerds | 880 | 2% | 8 |
| Mar 2026 | Darrell Lea | 14.8K | 25.6% | 1 |
| Mar 2026 | Skittles | 12.1K | 20.9% | 2 |
| Mar 2026 | Sour Patch Kids | 8.1K | 14% | 3 |
| Mar 2026 | Allens | 6.6K | 11.4% | 4 |
| Mar 2026 | Starburst | 6.6K | 11.4% | 5 |
| Mar 2026 | Haribo | 5.4K | 9.3% | 6 |
| Mar 2026 | The Natural Confectionery Co. | 3.3K | 5.7% | 7 |
| Mar 2026 | Nerds | 1K | 1.7% | 8 |
| Apr 2026 | Darrell Lea | 12.1K | 22.4% | 1 |
| Apr 2026 | Skittles | 12.1K | 22.4% | 2 |
| Apr 2026 | Sour Patch Kids | 8.1K | 15% | 3 |
| Apr 2026 | Allens | 6.6K | 12.2% | 4 |
| Apr 2026 | Haribo | 5.4K | 10% | 5 |
| Apr 2026 | Starburst | 5.4K | 10% | 6 |
| Apr 2026 | The Natural Confectionery Co. | 3.3K | 6.1% | 7 |
| Apr 2026 | Nerds | 1K | 1.9% | 8 |
| May 2026 | Skittles | 14.8K | 23.4% | 1 |
| May 2026 | Allens | 9.9K | 15.7% | 2 |
| May 2026 | Darrell Lea | 9.9K | 15.7% | 3 |
| May 2026 | Sour Patch Kids | 9.9K | 15.7% | 4 |
| May 2026 | Haribo | 6.6K | 10.4% | 5 |
| May 2026 | Starburst | 6.6K | 10.4% | 6 |
| May 2026 | The Natural Confectionery Co. | 4.2K | 6.6% | 7 |
| May 2026 | Nerds | 1.3K | 2.1% | 8 |
| Jun 2026 | Skittles | 12.1K | 20.7% | 1 |
| Jun 2026 | Allens | 9.9K | 17% | 2 |
| Jun 2026 | Sour Patch Kids | 9.9K | 17% | 3 |
| Jun 2026 | Darrell Lea | 8.1K | 13.9% | 4 |
| Jun 2026 | Haribo | 6.6K | 11.3% | 5 |
| Jun 2026 | Starburst | 6.6K | 11.3% | 6 |
| Jun 2026 | The Natural Confectionery Co. | 3.9K | 6.7% | 7 |
| Jun 2026 | Nerds | 1.3K | 2.2% | 8 |
| Jul 2026 | Skittles | 12.1K | 20.9% | 1 |
| Jul 2026 | Allens | 9.9K | 17.1% | 2 |
| Jul 2026 | Darrell Lea | 9.9K | 17.1% | 3 |
| Jul 2026 | Sour Patch Kids | 8.1K | 14% | 4 |
| Jul 2026 | Starburst | 6.6K | 11.4% | 5 |
| Jul 2026 | Haribo | 5.4K | 9.3% | 6 |
| Jul 2026 | The Natural Confectionery Co. | 3.9K | 6.7% | 7 |
| Jul 2026 | Nerds | 1.9K | 3.3% | 8 |
| Aug 2026 | Allens | 14.8K | 21% | 1 |
| Aug 2026 | Skittles | 14.8K | 21% | 2 |
| Aug 2026 | Darrell Lea | 9.9K | 14% | 3 |
| Aug 2026 | Sour Patch Kids | 9.9K | 14% | 4 |
| Aug 2026 | Starburst | 8.1K | 11.5% | 5 |
| Aug 2026 | Haribo | 6.6K | 9.3% | 6 |
| Aug 2026 | The Natural Confectionery Co. | 5.2K | 7.4% | 7 |
| Aug 2026 | Nerds | 1.3K | 1.8% | 8 |
| Sep 2026 | Skittles | 14.8K | 22.3% | 1 |
| Sep 2026 | Darrell Lea | 12.1K | 18.2% | 2 |
| Sep 2026 | Allens | 9.9K | 14.9% | 3 |
| Sep 2026 | Sour Patch Kids | 9.9K | 14.9% | 4 |
| Sep 2026 | Haribo | 6.6K | 9.9% | 5 |
| Sep 2026 | Starburst | 6.6K | 9.9% | 6 |
| Sep 2026 | The Natural Confectionery Co. | 5.2K | 7.8% | 7 |
| Sep 2026 | Nerds | 1.3K | 2% | 8 |

## What is being compared

- **Allens**: Measured on the search term “allens lollies”.
- **Darrell Lea**: Measured on the search term “darrell lea”.
- **Haribo**: Measured on the search term “haribo”.
- **Nerds**: Measured on the search term “nerds candy”.
- **Skittles**: Measured on the search term “skittles”.
- **Sour Patch Kids**: Measured on the search term “sour patch kids”.
- **Starburst**: Measured on the search term “starburst”.
- **The Natural Confectionery Co.**: Measured on the search terms “natural confectionery” and “the natural confectionery co”, summed into one figure.

- [Allens](/demand/au/brands/allens)
- [Darrell Lea](/demand/au/brands/darrell-lea)
- [Haribo](/demand/au/brands/haribo)
- [Nerds](/demand/au/brands/nerds)
- [Skittles](/demand/au/brands/skittles)
- [Sour Patch Kids](/demand/au/brands/sour-patch-kids)
- [Starburst](/demand/au/brands/starburst-candy)
- [The Natural Confectionery Co.](/demand/au/brands/the-natural-confectionery-co)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lolly brands in Australia?

In September 2026, Skittles was the most searched among lolly brands in Australia, with an estimated 14.8K branded searches, 22.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Lolly brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-lolly-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-lolly-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.