---
title: "Lingerie brands in Australia: Which are searched most?"
description: "Compare the lingerie and bra brands Australians buy. Share of Search among Bras N Things, Honey Birdette, Nala, Triumph, Berlei, Bonds, SKIMS, Bendon and Calvin Klein, the lingerie brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-lingerie-brands"
publisher: "Brandwave"
---

# Lingerie brands in Australia: Which are searched most?

Compare the lingerie and bra brands Australians buy. Share of Search among Bras N Things, Honey Birdette, Nala, Triumph, Berlei, Bonds, SKIMS, Bendon and Calvin Klein, the lingerie brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lingerie brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bras N Things, 48.9%

## Which brand is most popular in search among lingerie brands in Australia?

- In September 2026, Bras N Things was the most searched among lingerie brands in Australia, with an estimated 135K branded searches, 48.9% of all searches for the nine we track.
- Honey Birdette is in 2nd place, 16.1 percentage points behind at 32.8%.
- Across the 12 months ending September 2026, Bras N Things’ share of searches among lingerie brands in Australia decreased from 53.2% to 48.9%.
- Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in Australia increased from 29.2% to 32.8%.
- Across the 12 months ending September 2026, Nala’s share of searches among lingerie brands in Australia increased from 5.8% to 6.6%.
- Across the 12 months ending September 2026, Berlei’s share of searches among lingerie brands in Australia increased from 1.7% to 2.4%.
- Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia decreased from 3.3% to 1.9%.
- Across the 12 months ending September 2026, Bras N Things’ share of searches among lingerie brands in Australia peaked at 56% in December 2025 and was lowest at 48.9% in September 2026.
- Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in Australia peaked at 34.1% in May 2026 and was lowest at 28.7% in November 2025.
- Across the 12 months ending September 2026, Nala’s share of searches among lingerie brands in Australia peaked at 8.6% in November 2025 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia peaked at 3.3% in October 2025 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Triumph rose from 5th to 4th among lingerie brands in Australia.
- Across the 12 months ending September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia.
- Across the 12 months ending September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia.
- Across the 12 months ending September 2026, SKIMS fell from 4th to 7th among lingerie brands in Australia.
- Across the 12 months ending September 2026, Bendon and Calvin Klein held steady: their share of searches among lingerie brands in Australia each moved less than 0.5 percentage points.

## Top lingerie brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bras N Things and Berlei were mentioned most often, in three of the five answers. Bras N Things was recommended most often, coming first in two out of five answers. Berlei was second, and Nala was third. SKIMS, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bras N Things | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Berlei | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nala | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Triumph | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bendon | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Honey Birdette | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bonds | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Calvin Klein | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lingerie brands

- Asked ChatGPT "Which lingerie brand should I buy in Australia?": 1. Bras N Things, 2. Nala, 3. Honey Birdette
- Asked ChatGPT "What are the best bra brands in Australia?": 1. Nala, 2. Berlei, 3. Triumph, 4. Bonds
- Asked ChatGPT "Which bra is most comfortable for everyday wear?": 1. Bendon, 2. Berlei
- Searched Google, AI Overview "lingerie": 1. Bras N Things, 2. Honey Birdette
- Searched Google, AI Overview "bras": 1. Berlei, 2. Triumph, 3. Bras N Things, 4. Calvin Klein

Not named in any answer: SKIMS.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Bras N Things vs Honey Birdette: compare search popularity](/demand/au/compare/bras-n-things-vs-honey-birdette): 48.9% against 32.8% Share of Search.
- [Bras N Things vs Nala: compare search popularity](/demand/au/compare/bras-n-things-vs-nala): 48.9% against 6.6% Share of Search.
- [Bras N Things vs Triumph: compare search popularity](/demand/au/compare/bras-n-things-vs-triumph-lingerie): 48.9% against 2.9% Share of Search.
- [Bras N Things vs Berlei: compare search popularity](/demand/au/compare/berlei-vs-bras-n-things): 48.9% against 2.4% Share of Search.
- [Honey Birdette vs Nala: compare search popularity](/demand/au/compare/honey-birdette-vs-nala): 32.8% against 6.6% Share of Search.
- [Honey Birdette vs Triumph: compare search popularity](/demand/au/compare/honey-birdette-vs-triumph-lingerie): 32.8% against 2.9% Share of Search.
- [Honey Birdette vs Berlei: compare search popularity](/demand/au/compare/berlei-vs-honey-birdette): 32.8% against 2.4% Share of Search.
- [Nala vs Triumph: compare search popularity](/demand/au/compare/nala-vs-triumph-lingerie): 6.6% against 2.9% Share of Search.
- [Nala vs Berlei: compare search popularity](/demand/au/compare/berlei-vs-nala): 6.6% against 2.4% Share of Search.
- [Triumph vs Berlei: compare search popularity](/demand/au/compare/berlei-vs-triumph-lingerie): 2.9% against 2.4% Share of Search.

## How did search popularity change for Australia lingerie brands in September 2026?

- In September 2026, Nala gained share of searches among lingerie brands in Australia, from 5.4% to 6.6%.
- In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%.
- In September 2026, Bendon rose from 9th to 8th among lingerie brands in Australia.
- In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia.
- In September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia.
- In September 2026, Calvin Klein fell from 8th to 9th among lingerie brands in Australia.
- Estimated monthly branded searches for Bras N Things in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bras N Things | 48.9% | 135K | 0.0% | Bras N Things |
| 2 | Honey Birdette | 32.8% | 90.5K | 0.0% | Honey Birdette |
| 3 | Nala | 6.6% | 18.1K | +22.3% | Nala |
| 4 | Triumph | 2.9% | 8.1K | 0.0% | Triumph International |
| 5 | Berlei | 2.4% | 6.6K | 0.0% | Berlei |
| 6 | Bonds | 2% | 5.4K | 0.0% | Bonds |
| 7 | SKIMS | 1.9% | 5.2K | -28.8% | SKIMS |
| 8 | Bendon | 1.3% | 3.6K | +24.1% | Bendon |
| 9 | Calvin Klein | 1.3% | 3.6K | 0.0% | Calvin Klein |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bras N Things | 165K | 53.2% | 1 |
| Oct 2025 | Honey Birdette | 90.5K | 29.2% | 2 |
| Oct 2025 | Nala | 18.1K | 5.8% | 3 |
| Oct 2025 | SKIMS | 10.2K | 3.3% | 4 |
| Oct 2025 | Triumph | 8.1K | 2.6% | 5 |
| Oct 2025 | Berlei | 5.4K | 1.7% | 6 |
| Oct 2025 | Bonds | 5.4K | 1.7% | 7 |
| Oct 2025 | Bendon | 3.6K | 1.2% | 8 |
| Oct 2025 | Calvin Klein | 3.6K | 1.2% | 9 |
| Nov 2025 | Bras N Things | 201K | 52.4% | 1 |
| Nov 2025 | Honey Birdette | 110K | 28.7% | 2 |
| Nov 2025 | Nala | 33.1K | 8.6% | 3 |
| Nov 2025 | Triumph | 12.1K | 3.2% | 4 |
| Nov 2025 | Berlei | 6.6K | 1.7% | 5 |
| Nov 2025 | Bonds | 6.6K | 1.7% | 6 |
| Nov 2025 | SKIMS | 5.5K | 1.4% | 7 |
| Nov 2025 | Bendon | 4.4K | 1.1% | 8 |
| Nov 2025 | Calvin Klein | 4.4K | 1.1% | 9 |
| Dec 2025 | Bras N Things | 201K | 56% | 1 |
| Dec 2025 | Honey Birdette | 110K | 30.6% | 2 |
| Dec 2025 | Nala | 14.8K | 4.1% | 3 |
| Dec 2025 | Triumph | 9.9K | 2.8% | 4 |
| Dec 2025 | Berlei | 5.4K | 1.5% | 5 |
| Dec 2025 | Bonds | 5.4K | 1.5% | 6 |
| Dec 2025 | SKIMS | 5.3K | 1.5% | 7 |
| Dec 2025 | Bendon | 3.6K | 1% | 8 |
| Dec 2025 | Calvin Klein | 3.6K | 1% | 9 |
| Jan 2026 | Bras N Things | 165K | 53.7% | 1 |
| Jan 2026 | Honey Birdette | 90.5K | 29.4% | 2 |
| Jan 2026 | Nala | 18.1K | 5.9% | 3 |
| Jan 2026 | Triumph | 9.9K | 3.2% | 4 |
| Jan 2026 | Bonds | 6.6K | 2.1% | 5 |
| Jan 2026 | Berlei | 5.4K | 1.8% | 6 |
| Jan 2026 | SKIMS | 4.8K | 1.6% | 7 |
| Jan 2026 | Bendon | 3.6K | 1.2% | 8 |
| Jan 2026 | Calvin Klein | 3.6K | 1.2% | 9 |
| Feb 2026 | Bras N Things | 135K | 53.7% | 1 |
| Feb 2026 | Honey Birdette | 74K | 29.4% | 2 |
| Feb 2026 | Nala | 14.8K | 5.9% | 3 |
| Feb 2026 | Triumph | 6.6K | 2.6% | 4 |
| Feb 2026 | Bonds | 5.4K | 2.1% | 5 |
| Feb 2026 | SKIMS | 5.3K | 2.1% | 6 |
| Feb 2026 | Berlei | 4.4K | 1.8% | 7 |
| Feb 2026 | Bendon | 2.9K | 1.2% | 8 |
| Feb 2026 | Calvin Klein | 2.9K | 1.2% | 9 |
| Mar 2026 | Bras N Things | 135K | 52.6% | 1 |
| Mar 2026 | Honey Birdette | 74K | 28.8% | 2 |
| Mar 2026 | Nala | 18.1K | 7.1% | 3 |
| Mar 2026 | Triumph | 8.1K | 3.2% | 4 |
| Mar 2026 | Berlei | 5.4K | 2.1% | 5 |
| Mar 2026 | Bonds | 5.4K | 2.1% | 6 |
| Mar 2026 | SKIMS | 4.8K | 1.9% | 7 |
| Mar 2026 | Bendon | 2.9K | 1.1% | 8 |
| Mar 2026 | Calvin Klein | 2.9K | 1.1% | 9 |
| Apr 2026 | Bras N Things | 135K | 53.8% | 1 |
| Apr 2026 | Honey Birdette | 74K | 29.5% | 2 |
| Apr 2026 | Nala | 14.8K | 5.9% | 3 |
| Apr 2026 | Triumph | 6.6K | 2.6% | 4 |
| Apr 2026 | Bonds | 5.4K | 2.2% | 5 |
| Apr 2026 | SKIMS | 4.8K | 1.9% | 6 |
| Apr 2026 | Berlei | 4.4K | 1.8% | 7 |
| Apr 2026 | Bendon | 2.9K | 1.2% | 8 |
| Apr 2026 | Calvin Klein | 2.9K | 1.2% | 9 |
| May 2026 | Bras N Things | 135K | 50.9% | 1 |
| May 2026 | Honey Birdette | 90.5K | 34.1% | 2 |
| May 2026 | Nala | 12.1K | 4.6% | 3 |
| May 2026 | Triumph | 6.6K | 2.5% | 4 |
| May 2026 | SKIMS | 5.5K | 2.1% | 5 |
| May 2026 | Bonds | 5.4K | 2% | 6 |
| May 2026 | Berlei | 4.4K | 1.7% | 7 |
| May 2026 | Bendon | 2.9K | 1.1% | 8 |
| May 2026 | Calvin Klein | 2.9K | 1.1% | 9 |
| Jun 2026 | Bras N Things | 135K | 53.2% | 1 |
| Jun 2026 | Honey Birdette | 74K | 29.2% | 2 |
| Jun 2026 | Nala | 18.1K | 7.1% | 3 |
| Jun 2026 | Triumph | 6.6K | 2.6% | 4 |
| Jun 2026 | Bonds | 5.4K | 2.1% | 5 |
| Jun 2026 | SKIMS | 4.5K | 1.8% | 6 |
| Jun 2026 | Berlei | 4.4K | 1.7% | 7 |
| Jun 2026 | Bendon | 2.9K | 1.1% | 8 |
| Jun 2026 | Calvin Klein | 2.9K | 1.1% | 9 |
| Jul 2026 | Bras N Things | 135K | 53.8% | 1 |
| Jul 2026 | Honey Birdette | 74K | 29.5% | 2 |
| Jul 2026 | Nala | 12.1K | 4.8% | 3 |
| Jul 2026 | SKIMS | 7.8K | 3.1% | 4 |
| Jul 2026 | Triumph | 6.6K | 2.6% | 5 |
| Jul 2026 | Bonds | 5.4K | 2.2% | 6 |
| Jul 2026 | Berlei | 4.4K | 1.8% | 7 |
| Jul 2026 | Bendon | 2.9K | 1.2% | 8 |
| Jul 2026 | Calvin Klein | 2.9K | 1.2% | 9 |
| Aug 2026 | Bras N Things | 135K | 49.2% | 1 |
| Aug 2026 | Honey Birdette | 90.5K | 33% | 2 |
| Aug 2026 | Nala | 14.8K | 5.4% | 3 |
| Aug 2026 | Triumph | 8.1K | 3% | 4 |
| Aug 2026 | SKIMS | 7.3K | 2.7% | 5 |
| Aug 2026 | Berlei | 6.6K | 2.4% | 6 |
| Aug 2026 | Bonds | 5.4K | 2% | 7 |
| Aug 2026 | Calvin Klein | 3.6K | 1.3% | 8 |
| Aug 2026 | Bendon | 2.9K | 1.1% | 9 |
| Sep 2026 | Bras N Things | 135K | 48.9% | 1 |
| Sep 2026 | Honey Birdette | 90.5K | 32.8% | 2 |
| Sep 2026 | Nala | 18.1K | 6.6% | 3 |
| Sep 2026 | Triumph | 8.1K | 2.9% | 4 |
| Sep 2026 | Berlei | 6.6K | 2.4% | 5 |
| Sep 2026 | Bonds | 5.4K | 2% | 6 |
| Sep 2026 | SKIMS | 5.2K | 1.9% | 7 |
| Sep 2026 | Bendon | 3.6K | 1.3% | 8 |
| Sep 2026 | Calvin Klein | 3.6K | 1.3% | 9 |

## What is being compared

- **Bendon**: Measured on the search term “bendon”.
- **Berlei**: Measured on the search term “berlei”.
- **Bonds**: Measured on the search term “bonds bras”.
- **Bras N Things**: Measured on the search term “bras n things”.
- **Calvin Klein**: Measured on the search term “calvin klein bra”.
- **Honey Birdette**: Measured on the search term “honey birdette”.
- **Nala**: Measured on the search term “nala bra”.
- **SKIMS**: Measured on the search terms “skims bra” and “skims underwear”, summed into one figure.
- **Triumph**: Measured on the search term “triumph bra”.

- [Bendon](/demand/au/brands/bendon)
- [Berlei](/demand/au/brands/berlei)
- [Bonds](/demand/au/brands/bonds)
- [Bras N Things](/demand/au/brands/bras-n-things)
- [Calvin Klein](/demand/au/brands/calvin-klein)
- [Honey Birdette](/demand/au/brands/honey-birdette)
- [Nala](/demand/au/brands/nala)
- [SKIMS](/demand/au/brands/skims)
- [Triumph](/demand/au/brands/triumph-lingerie)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lingerie brands in Australia?

In September 2026, Bras N Things was the most searched among lingerie brands in Australia, with an estimated 135K branded searches, 48.9% of all searches for the nine we track.

## Cite this page

Brandwave. "Lingerie brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-lingerie-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-lingerie-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.