---
title: "Laptop brands in Australia: Which are searched most?"
description: "Compare the laptop brands Australians buy for work, study and gaming. Share of Search among Apple MacBook, HP, Lenovo, Dell, Microsoft Surface, Acer, ASUS, MSI and Razer, the laptop brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-laptop-brands"
publisher: "Brandwave"
---

# Laptop brands in Australia: Which are searched most?

Compare the laptop brands Australians buy for work, study and gaming. Share of Search among Apple MacBook, HP, Lenovo, Dell, Microsoft Surface, Acer, ASUS, MSI and Razer, the laptop brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laptop brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Apple MacBook, 53.4%

## Which brand is most popular in search among laptop brands in Australia?

- In September 2026, Apple MacBook was the most searched among laptop brands in Australia, with an estimated 90.5K branded searches, 53.4% of all searches for the nine we track.
- HP is in 2nd place, 40.3 percentage points behind at 13.1%.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in Australia increased from 51.2% to 53.4%.
- Across the 12 months ending September 2026, HP’s share of searches among laptop brands in Australia increased from 12.6% to 13.1%.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in Australia decreased from 10.2% to 8.7%.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in Australia decreased from 5.6% to 4.8%.
- Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in Australia decreased from 3.7% to 3.2%.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in Australia peaked at 58.8% in March 2026 and was lowest at 47.8% in December 2025.
- Across the 12 months ending September 2026, HP’s share of searches among laptop brands in Australia peaked at 14.8% in November 2025 and was lowest at 9.7% in March 2026.
- Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in Australia peaked at 12.2% in April 2026 and was lowest at 9.7% in March 2026.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in Australia peaked at 10.2% in October 2025 and was lowest at 7.5% in August 2026.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in Australia peaked at 6.6% in June 2026 and was lowest at 4.7% in May 2026.
- Across the 12 months ending September 2026, Acer’s share of searches among laptop brands in Australia peaked at 3.6% in November 2025 and was lowest at 2.4% in March 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in Australia peaked at 4.3% in January 2026 and was lowest at 3.2% in September 2026.
- Across the 12 months ending September 2026, MSI’s share of searches among laptop brands in Australia peaked at 2.9% in November 2025 and was lowest at 1.8% in August 2026.
- Across the 12 months ending September 2026, Lenovo rose from 4th to 3rd among laptop brands in Australia.
- Across the 12 months ending September 2026, Dell fell from 3rd to 4th among laptop brands in Australia.
- Across the 12 months ending September 2026, Acer rose from 7th to 6th among laptop brands in Australia.
- Across the 12 months ending September 2026, ASUS fell from 6th to 7th among laptop brands in Australia.
- Across the 12 months ending September 2026, MSI and Razer held steady: their share of searches among laptop brands in Australia each moved less than 0.5 percentage points.

## Top laptop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple MacBook, Lenovo and ASUS appeared every time. Lenovo was recommended most often, coming first in one out of five answers. Apple MacBook was second, and ASUS was third. MSI, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lenovo | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Apple MacBook | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| ASUS | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Dell | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Acer | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Microsoft Surface | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| HP | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about laptop brands

- Asked ChatGPT "What's the best laptop brand in Australia?": 1. Lenovo, 2. ASUS, 3. Dell, 4. Apple MacBook
- Asked ChatGPT "Which laptop should I buy for university?": 1. Apple MacBook, 2. ASUS, 3. Lenovo
- Asked ChatGPT "What's the best laptop for working from home?": 1. Apple MacBook, 2. Lenovo, 3. ASUS
- Searched Google, AI Overview "laptop": 1. Acer, 2. Lenovo, 3. ASUS, 4. Microsoft Surface, 5. Apple MacBook
- Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Lenovo, 3. Dell, 4. ASUS, 5. HP

Not named in any answer: MSI and Razer.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Apple MacBook vs HP: compare search popularity](/demand/au/compare/hp-vs-macbook): 53.4% against 13.1% Share of Search.
- [Apple MacBook vs Lenovo: compare search popularity](/demand/au/compare/lenovo-vs-macbook): 53.4% against 10.7% Share of Search.
- [Apple MacBook vs Dell: compare search popularity](/demand/au/compare/dell-vs-macbook): 53.4% against 8.7% Share of Search.
- [Apple MacBook vs Microsoft Surface: compare search popularity](/demand/au/compare/macbook-vs-microsoft-surface): 53.4% against 4.8% Share of Search.
- [HP vs Lenovo: compare search popularity](/demand/au/compare/hp-vs-lenovo): 13.1% against 10.7% Share of Search.
- [HP vs Dell: compare search popularity](/demand/au/compare/dell-vs-hp): 13.1% against 8.7% Share of Search.
- [HP vs Microsoft Surface: compare search popularity](/demand/au/compare/hp-vs-microsoft-surface): 13.1% against 4.8% Share of Search.
- [Lenovo vs Dell: compare search popularity](/demand/au/compare/dell-vs-lenovo): 10.7% against 8.7% Share of Search.
- [Lenovo vs Microsoft Surface: compare search popularity](/demand/au/compare/lenovo-vs-microsoft-surface): 10.7% against 4.8% Share of Search.
- [Dell vs Microsoft Surface: compare search popularity](/demand/au/compare/dell-vs-microsoft-surface): 8.7% against 4.8% Share of Search.

## How did search popularity change for Australia laptop brands in September 2026?

- In September 2026, HP gained share of searches among laptop brands in Australia, from 11.3% to 13.1%.
- In September 2026, Dell gained share of searches among laptop brands in Australia, from 7.5% to 8.7%.
- In September 2026, Apple MacBook lost share of searches among laptop brands in Australia, from 56% to 53.4%.
- In September 2026, Lenovo lost share of searches among laptop brands in Australia, from 11.3% to 10.7%.
- Microsoft Surface’s share of searches among laptop brands in Australia has lost ground for 3 months in a row, from 6.6% to 4.8% in September 2026.
- In September 2026, Acer rose from 7th to 6th among laptop brands in Australia.
- In September 2026, ASUS fell from 6th to 7th among laptop brands in Australia.
- Estimated monthly branded searches for Razer in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apple MacBook | 53.4% | 90.5K | -17.7% | Apple |
| 2 | HP | 13.1% | 22.2K | 0.0% | HP |
| 3 | Lenovo | 10.7% | 18.1K | -18.5% | Lenovo |
| 4 | Dell | 8.7% | 14.8K | 0.0% | Dell |
| 5 | Microsoft Surface | 4.8% | 8.1K | -18.2% | Microsoft |
| 6 | Acer | 3.2% | 5.4K | 0.0% | Acer |
| 7 | ASUS | 3.2% | 5.4K | -18.2% | ASUS |
| 8 | MSI | 2.1% | 3.6K | 0.0% | MSI |
| 9 | Razer | 0.77% | 1.3K | -18.8% | Razer |

Microsoft Surface and Razer sell other things too, so only their searches that name this product count here, like “surface laptop”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apple MacBook | 90.5K | 51.2% | 1 |
| Oct 2025 | HP | 22.2K | 12.6% | 2 |
| Oct 2025 | Dell | 18.1K | 10.2% | 3 |
| Oct 2025 | Lenovo | 18.1K | 10.2% | 4 |
| Oct 2025 | Microsoft Surface | 9.9K | 5.6% | 5 |
| Oct 2025 | ASUS | 6.6K | 3.7% | 6 |
| Oct 2025 | Acer | 5.4K | 3.1% | 7 |
| Oct 2025 | MSI | 4.4K | 2.5% | 8 |
| Oct 2025 | Razer | 1.6K | 0.9% | 9 |
| Nov 2025 | Apple MacBook | 110K | 49.1% | 1 |
| Nov 2025 | HP | 33.1K | 14.8% | 2 |
| Nov 2025 | Dell | 22.2K | 9.9% | 3 |
| Nov 2025 | Lenovo | 22.2K | 9.9% | 4 |
| Nov 2025 | Microsoft Surface | 12.1K | 5.4% | 5 |
| Nov 2025 | Acer | 8.1K | 3.6% | 6 |
| Nov 2025 | ASUS | 8.1K | 3.6% | 7 |
| Nov 2025 | MSI | 6.6K | 2.9% | 8 |
| Nov 2025 | Razer | 1.6K | 0.71% | 9 |
| Dec 2025 | Apple MacBook | 74K | 47.8% | 1 |
| Dec 2025 | HP | 22.2K | 14.3% | 2 |
| Dec 2025 | Lenovo | 18.1K | 11.7% | 3 |
| Dec 2025 | Dell | 14.8K | 9.6% | 4 |
| Dec 2025 | Microsoft Surface | 8.1K | 5.2% | 5 |
| Dec 2025 | ASUS | 6.6K | 4.3% | 6 |
| Dec 2025 | Acer | 5.4K | 3.5% | 7 |
| Dec 2025 | MSI | 4.4K | 2.8% | 8 |
| Dec 2025 | Razer | 1.3K | 0.84% | 9 |
| Jan 2026 | Apple MacBook | 90.5K | 48.1% | 1 |
| Jan 2026 | HP | 27.1K | 14.4% | 2 |
| Jan 2026 | Lenovo | 22.2K | 11.8% | 3 |
| Jan 2026 | Dell | 18.1K | 9.6% | 4 |
| Jan 2026 | Microsoft Surface | 9.9K | 5.3% | 5 |
| Jan 2026 | ASUS | 8.1K | 4.3% | 6 |
| Jan 2026 | Acer | 6.6K | 3.5% | 7 |
| Jan 2026 | MSI | 4.4K | 2.3% | 8 |
| Jan 2026 | Razer | 1.3K | 0.69% | 9 |
| Feb 2026 | Apple MacBook | 110K | 55% | 1 |
| Feb 2026 | HP | 22.2K | 11.1% | 2 |
| Feb 2026 | Lenovo | 22.2K | 11.1% | 3 |
| Feb 2026 | Dell | 18.1K | 9% | 4 |
| Feb 2026 | Microsoft Surface | 9.9K | 4.9% | 5 |
| Feb 2026 | ASUS | 6.6K | 3.3% | 6 |
| Feb 2026 | Acer | 5.4K | 2.7% | 7 |
| Feb 2026 | MSI | 4.4K | 2.2% | 8 |
| Feb 2026 | Razer | 1.3K | 0.65% | 9 |
| Mar 2026 | Apple MacBook | 135K | 58.8% | 1 |
| Mar 2026 | HP | 22.2K | 9.7% | 2 |
| Mar 2026 | Lenovo | 22.2K | 9.7% | 3 |
| Mar 2026 | Dell | 18.1K | 7.9% | 4 |
| Mar 2026 | Microsoft Surface | 12.1K | 5.3% | 5 |
| Mar 2026 | ASUS | 8.1K | 3.5% | 6 |
| Mar 2026 | Acer | 5.4K | 2.4% | 7 |
| Mar 2026 | MSI | 4.4K | 1.9% | 8 |
| Mar 2026 | Razer | 1.9K | 0.83% | 9 |
| Apr 2026 | Apple MacBook | 74K | 50.1% | 1 |
| Apr 2026 | HP | 18.1K | 12.2% | 2 |
| Apr 2026 | Lenovo | 18.1K | 12.2% | 3 |
| Apr 2026 | Dell | 14.8K | 10% | 4 |
| Apr 2026 | Microsoft Surface | 8.1K | 5.5% | 5 |
| Apr 2026 | ASUS | 5.4K | 3.7% | 6 |
| Apr 2026 | Acer | 4.4K | 3% | 7 |
| Apr 2026 | MSI | 3.6K | 2.4% | 8 |
| Apr 2026 | Razer | 1.3K | 0.88% | 9 |
| May 2026 | Apple MacBook | 90.5K | 53% | 1 |
| May 2026 | HP | 22.2K | 13% | 2 |
| May 2026 | Lenovo | 18.1K | 10.6% | 3 |
| May 2026 | Dell | 14.8K | 8.7% | 4 |
| May 2026 | Microsoft Surface | 8.1K | 4.7% | 5 |
| May 2026 | ASUS | 6.6K | 3.9% | 6 |
| May 2026 | Acer | 5.4K | 3.2% | 7 |
| May 2026 | MSI | 3.6K | 2.1% | 8 |
| May 2026 | Razer | 1.6K | 0.94% | 9 |
| Jun 2026 | Apple MacBook | 90.5K | 49.4% | 1 |
| Jun 2026 | HP | 22.2K | 12.1% | 2 |
| Jun 2026 | Lenovo | 22.2K | 12.1% | 3 |
| Jun 2026 | Dell | 18.1K | 9.9% | 4 |
| Jun 2026 | Microsoft Surface | 12.1K | 6.6% | 5 |
| Jun 2026 | ASUS | 6.6K | 3.6% | 6 |
| Jun 2026 | Acer | 5.4K | 2.9% | 7 |
| Jun 2026 | MSI | 4.4K | 2.4% | 8 |
| Jun 2026 | Razer | 1.6K | 0.87% | 9 |
| Jul 2026 | Apple MacBook | 90.5K | 52.4% | 1 |
| Jul 2026 | HP | 22.2K | 12.9% | 2 |
| Jul 2026 | Lenovo | 18.1K | 10.5% | 3 |
| Jul 2026 | Dell | 14.8K | 8.6% | 4 |
| Jul 2026 | Microsoft Surface | 9.9K | 5.7% | 5 |
| Jul 2026 | ASUS | 6.6K | 3.8% | 6 |
| Jul 2026 | Acer | 5.4K | 3.1% | 7 |
| Jul 2026 | MSI | 3.6K | 2.1% | 8 |
| Jul 2026 | Razer | 1.6K | 0.93% | 9 |
| Aug 2026 | Apple MacBook | 110K | 56% | 1 |
| Aug 2026 | HP | 22.2K | 11.3% | 2 |
| Aug 2026 | Lenovo | 22.2K | 11.3% | 3 |
| Aug 2026 | Dell | 14.8K | 7.5% | 4 |
| Aug 2026 | Microsoft Surface | 9.9K | 5% | 5 |
| Aug 2026 | ASUS | 6.6K | 3.4% | 6 |
| Aug 2026 | Acer | 5.4K | 2.8% | 7 |
| Aug 2026 | MSI | 3.6K | 1.8% | 8 |
| Aug 2026 | Razer | 1.6K | 0.82% | 9 |
| Sep 2026 | Apple MacBook | 90.5K | 53.4% | 1 |
| Sep 2026 | HP | 22.2K | 13.1% | 2 |
| Sep 2026 | Lenovo | 18.1K | 10.7% | 3 |
| Sep 2026 | Dell | 14.8K | 8.7% | 4 |
| Sep 2026 | Microsoft Surface | 8.1K | 4.8% | 5 |
| Sep 2026 | Acer | 5.4K | 3.2% | 6 |
| Sep 2026 | ASUS | 5.4K | 3.2% | 7 |
| Sep 2026 | MSI | 3.6K | 2.1% | 8 |
| Sep 2026 | Razer | 1.3K | 0.77% | 9 |

## What is being compared

- **Acer**: Measured on the search term “acer laptop”.
- **Apple MacBook**: Measured on the search term “macbook”.
- **ASUS**: Measured on the search term “asus laptop”.
- **Dell**: Measured on the search term “dell laptop”.
- **HP**: Measured on the search term “hp laptop”.
- **Lenovo**: Measured on the search term “lenovo laptop”.
- **Microsoft Surface**: Measured on the search term “surface laptop”.
- **MSI**: Measured on the search term “msi laptop”.
- **Razer**: Measured on the search term “razer laptop”.

- [Acer](/demand/au/brands/acer)
- [Apple MacBook](/demand/au/brands/macbook)
- [ASUS](/demand/au/brands/asus)
- [Dell](/demand/au/brands/dell)
- [HP](/demand/au/brands/hp)
- [Lenovo](/demand/au/brands/lenovo)
- [Microsoft Surface](/demand/au/brands/microsoft-surface)
- [MSI](/demand/au/brands/msi)
- [Razer](/demand/au/brands/razer)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laptop brands in Australia?

In September 2026, Apple MacBook was the most searched among laptop brands in Australia, with an estimated 90.5K branded searches, 53.4% of all searches for the nine we track.

## Cite this page

Brandwave. "Laptop brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-laptop-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-laptop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.