---
title: "Korean skincare brands in Australia: Which are searched most?"
description: "Compare the Korean skincare brands Australians buy. Share of Search among Medicube, Beauty of Joseon, Anua, Laneige, Innisfree, COSRX, Torriden, SKIN1004, Sulwhasoo, Dr. Jart+, Some By Mi and Round Lab, the Korean skincare brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-korean-skincare-brands"
publisher: "Brandwave"
---

# Korean skincare brands in Australia: Which are searched most?

Compare the Korean skincare brands Australians buy. Share of Search among Medicube, Beauty of Joseon, Anua, Laneige, Innisfree, COSRX, Torriden, SKIN1004, Sulwhasoo, Dr. Jart+, Some By Mi and Round Lab, the Korean skincare brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Korean skincare brands
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Medicube, 39.9%

## Which brand is most popular in search among Korean skincare brands in Australia?

- In September 2026, Medicube was the most searched among Korean skincare brands in Australia, with an estimated 60.5K branded searches, 39.9% of all searches for the 12 we track.
- Beauty of Joseon is in 2nd place, 25.2 percentage points behind at 14.6%.
- Across the 12 months ending September 2026, Medicube’s share of searches among Korean skincare brands in Australia increased from 22.3% to 39.9%.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among Korean skincare brands in Australia decreased from 18.3% to 14.6%.
- Across the 12 months ending September 2026, Anua’s share of searches among Korean skincare brands in Australia increased from 6.7% to 9.7%.
- Across the 12 months ending September 2026, Laneige’s share of searches among Korean skincare brands in Australia decreased from 18.3% to 9.7%.
- Across the 12 months ending September 2026, Innisfree’s share of searches among Korean skincare brands in Australia decreased from 8.2% to 5.3%.
- Across the 12 months ending September 2026, COSRX’s share of searches among Korean skincare brands in Australia decreased from 5.4% to 4.3%.
- Across the 12 months ending September 2026, Torriden’s share of searches among Korean skincare brands in Australia increased from 3% to 4.3%.
- Across the 12 months ending September 2026, SKIN1004’s share of searches among Korean skincare brands in Australia decreased from 5.4% to 3.6%.
- Across the 12 months ending September 2026, Sulwhasoo’s share of searches among Korean skincare brands in Australia decreased from 5.4% to 3.6%.
- Across the 12 months ending September 2026, Dr. Jart+’s share of searches among Korean skincare brands in Australia decreased from 3.6% to 1.9%.
- Across the 12 months ending September 2026, Medicube’s share of searches among Korean skincare brands in Australia peaked at 45.1% in July 2026 and was lowest at 22.3% in October 2025.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among Korean skincare brands in Australia peaked at 19.4% in January 2026 and was lowest at 12.6% in June 2026.
- Across the 12 months ending September 2026, Anua’s share of searches among Korean skincare brands in Australia peaked at 9.7% in September 2026 and was lowest at 6.1% in November 2025.
- Across the 12 months ending September 2026, Laneige’s share of searches among Korean skincare brands in Australia peaked at 20.5% in November 2025 and was lowest at 9% in August 2026.
- Across the 12 months ending September 2026, Innisfree’s share of searches among Korean skincare brands in Australia peaked at 9.2% in November 2025 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, COSRX’s share of searches among Korean skincare brands in Australia peaked at 6.8% in March 2026 and was lowest at 4% in July 2026.
- Across the 12 months ending September 2026, Torriden’s share of searches among Korean skincare brands in Australia peaked at 4.3% in September 2026 and was lowest at 2.2% in November 2025.
- Across the 12 months ending September 2026, SKIN1004’s share of searches among Korean skincare brands in Australia peaked at 6.1% in November 2025 and was lowest at 3% in May 2026.
- Across the 12 months ending September 2026, Sulwhasoo’s share of searches among Korean skincare brands in Australia peaked at 5.6% in March 2026 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Some By Mi’s share of searches among Korean skincare brands in Australia peaked at 3% in March 2026 and was lowest at 1.8% in August 2026.
- Across the 12 months ending September 2026, Anua rose from 5th to 3rd among Korean skincare brands in Australia.
- Across the 12 months ending September 2026, Laneige fell from 3rd to 4th among Korean skincare brands in Australia.
- Across the 12 months ending September 2026, Innisfree fell from 4th to 5th among Korean skincare brands in Australia.
- Across the 12 months ending September 2026, Torriden rose from 10th to 7th among Korean skincare brands in Australia.
- Across the 12 months ending September 2026, SKIN1004 fell from 7th to 8th among Korean skincare brands in Australia.
- Across the 12 months ending September 2026, Sulwhasoo fell from 8th to 9th among Korean skincare brands in Australia.
- Across the 12 months ending September 2026, Dr. Jart+ fell from 9th to 10th among Korean skincare brands in Australia.
- Across the 12 months ending September 2026, Some By Mi and Round Lab held steady: their share of searches among Korean skincare brands in Australia each moved less than 0.5 percentage points.

## Top Korean skincare brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Beauty of Joseon and SKIN1004 appeared every time. Beauty of Joseon was recommended most often, coming first in three out of five answers. COSRX was second, and SKIN1004 was third. Innisfree, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| COSRX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| SKIN1004 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Round Lab | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Anua | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Laneige | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Medicube | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Dr. Jart+ | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Innisfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Torriden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sulwhasoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Some By Mi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about Korean skincare brands

- Asked ChatGPT "Which Korean skincare brand should I try?": 1. Beauty of Joseon, 2. Anua, 3. COSRX, 4. SKIN1004
- Asked ChatGPT "What are the best Korean skincare brands?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua, 6. Laneige, 7. Medicube, 8. Dr. Jart+
- Asked ChatGPT "What's the best Korean sunscreen?": 1. Beauty of Joseon, 2. Round Lab, 3. SKIN1004
- Searched Google, AI Overview "korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Laneige, 5. Medicube, 6. Round Lab
- Searched Google, AI Overview "k beauty": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Medicube

Not named in any answer: Innisfree, Torriden, Sulwhasoo and Some By Mi.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Medicube vs Beauty of Joseon: compare search popularity](/demand/au/compare/beauty-of-joseon-vs-medicube): 39.9% against 14.6% Share of Search.
- [Medicube vs Anua: compare search popularity](/demand/au/compare/anua-vs-medicube): 39.9% against 9.7% Share of Search.
- [Medicube vs Laneige: compare search popularity](/demand/au/compare/laneige-vs-medicube): 39.9% against 9.7% Share of Search.
- [Medicube vs Innisfree: compare search popularity](/demand/au/compare/innisfree-vs-medicube): 39.9% against 5.3% Share of Search.
- [Beauty of Joseon vs Anua: compare search popularity](/demand/au/compare/anua-vs-beauty-of-joseon): 14.6% against 9.7% Share of Search.
- [Beauty of Joseon vs Laneige: compare search popularity](/demand/au/compare/beauty-of-joseon-vs-laneige): 14.6% against 9.7% Share of Search.
- [Beauty of Joseon vs Innisfree: compare search popularity](/demand/au/compare/beauty-of-joseon-vs-innisfree): 14.6% against 5.3% Share of Search.
- [Anua vs Laneige: compare search popularity](/demand/au/compare/anua-vs-laneige): 9.7% Share of Search each.
- [Anua vs Innisfree: compare search popularity](/demand/au/compare/anua-vs-innisfree): 9.7% against 5.3% Share of Search.
- [Laneige vs Innisfree: compare search popularity](/demand/au/compare/innisfree-vs-laneige): 9.7% against 5.3% Share of Search.

## How did search popularity change for Australia Korean skincare brands in September 2026?

- In September 2026, Anua overtook Laneige to rank 3rd among Korean skincare brands in Australia, with 9.7% of the searches.
- In September 2026, Beauty of Joseon gained share of searches among Korean skincare brands in Australia, from 13.4% to 14.6%.
- In September 2026, Laneige gained share of searches among Korean skincare brands in Australia, from 9% to 9.7%.
- In September 2026, Medicube lost share of searches among Korean skincare brands in Australia, from 44.8% to 39.9%.
- In September 2026, COSRX lost share of searches among Korean skincare brands in Australia, from 4.9% to 4.3%.
- In September 2026, Innisfree rose from 6th to 5th among Korean skincare brands in Australia.
- Estimated monthly branded searches for Torriden in Australia rose 83.3% over 12 measured months, from 3.6K to 6.6K in September 2026.
- Estimated monthly branded searches for Some By Mi in Australia rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Medicube | 39.9% | 60.5K | -18.2% | Medicube |
| 2 | Beauty of Joseon | 14.6% | 22.2K | 0.0% | Beauty of Joseon |
| 3 | Anua | 9.7% | 14.8K | +22.3% | Anua |
| 4 | Laneige | 9.7% | 14.8K | 0.0% | Laneige |
| 5 | Innisfree | 5.3% | 8.1K | 0.0% | Innisfree |
| 6 | COSRX | 4.3% | 6.6K | -18.5% | COSRX |
| 7 | Torriden | 4.3% | 6.6K | 0.0% | Torriden |
| 8 | SKIN1004 | 3.6% | 5.4K | 0.0% | SKIN1004 |
| 9 | Sulwhasoo | 3.6% | 5.4K | 0.0% | Sulwhasoo |
| 10 | Dr. Jart+ | 1.9% | 2.9K | -19.4% | Dr. Jart+ |
| 11 | Some By Mi | 1.9% | 2.9K | 0.0% | Some By Mi |
| 12 | Round Lab | 1.1% | 1.6K | -15.8% | Round Lab |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Medicube | 27.1K | 22.3% | 1 |
| Oct 2025 | Beauty of Joseon | 22.2K | 18.3% | 2 |
| Oct 2025 | Laneige | 22.2K | 18.3% | 3 |
| Oct 2025 | Innisfree | 9.9K | 8.2% | 4 |
| Oct 2025 | Anua | 8.1K | 6.7% | 5 |
| Oct 2025 | COSRX | 6.6K | 5.4% | 6 |
| Oct 2025 | SKIN1004 | 6.6K | 5.4% | 7 |
| Oct 2025 | Sulwhasoo | 6.6K | 5.4% | 8 |
| Oct 2025 | Dr. Jart+ | 4.4K | 3.6% | 9 |
| Oct 2025 | Torriden | 3.6K | 3% | 10 |
| Oct 2025 | Some By Mi | 2.4K | 2% | 11 |
| Oct 2025 | Round Lab | 1.6K | 1.3% | 12 |
| Nov 2025 | Medicube | 40.5K | 25.1% | 1 |
| Nov 2025 | Laneige | 33.1K | 20.5% | 2 |
| Nov 2025 | Beauty of Joseon | 27.1K | 16.8% | 3 |
| Nov 2025 | Innisfree | 14.8K | 9.2% | 4 |
| Nov 2025 | Anua | 9.9K | 6.1% | 5 |
| Nov 2025 | SKIN1004 | 9.9K | 6.1% | 6 |
| Nov 2025 | COSRX | 6.6K | 4.1% | 7 |
| Nov 2025 | Sulwhasoo | 6.6K | 4.1% | 8 |
| Nov 2025 | Dr. Jart+ | 4.4K | 2.7% | 9 |
| Nov 2025 | Torriden | 3.6K | 2.2% | 10 |
| Nov 2025 | Some By Mi | 2.9K | 1.8% | 11 |
| Nov 2025 | Round Lab | 1.9K | 1.2% | 12 |
| Dec 2025 | Medicube | 33.1K | 24.7% | 1 |
| Dec 2025 | Laneige | 27.1K | 20.2% | 2 |
| Dec 2025 | Beauty of Joseon | 22.2K | 16.5% | 3 |
| Dec 2025 | Innisfree | 12.1K | 9% | 4 |
| Dec 2025 | Anua | 9.9K | 7.4% | 5 |
| Dec 2025 | COSRX | 6.6K | 4.9% | 6 |
| Dec 2025 | SKIN1004 | 6.6K | 4.9% | 7 |
| Dec 2025 | Sulwhasoo | 5.4K | 4% | 8 |
| Dec 2025 | Dr. Jart+ | 3.6K | 2.7% | 9 |
| Dec 2025 | Torriden | 3.6K | 2.7% | 10 |
| Dec 2025 | Some By Mi | 2.4K | 1.8% | 11 |
| Dec 2025 | Round Lab | 1.6K | 1.2% | 12 |
| Jan 2026 | Medicube | 40.5K | 29% | 1 |
| Jan 2026 | Beauty of Joseon | 27.1K | 19.4% | 2 |
| Jan 2026 | Laneige | 22.2K | 15.9% | 3 |
| Jan 2026 | Anua | 9.9K | 7.1% | 4 |
| Jan 2026 | Innisfree | 9.9K | 7.1% | 5 |
| Jan 2026 | COSRX | 6.6K | 4.7% | 6 |
| Jan 2026 | SKIN1004 | 5.4K | 3.9% | 7 |
| Jan 2026 | Sulwhasoo | 5.4K | 3.9% | 8 |
| Jan 2026 | Torriden | 4.4K | 3.1% | 9 |
| Jan 2026 | Dr. Jart+ | 3.6K | 2.6% | 10 |
| Jan 2026 | Some By Mi | 2.9K | 2.1% | 11 |
| Jan 2026 | Round Lab | 1.9K | 1.4% | 12 |
| Feb 2026 | Medicube | 33.1K | 30.5% | 1 |
| Feb 2026 | Beauty of Joseon | 18.1K | 16.7% | 2 |
| Feb 2026 | Laneige | 18.1K | 16.7% | 3 |
| Feb 2026 | Anua | 8.1K | 7.5% | 4 |
| Feb 2026 | Innisfree | 6.6K | 6.1% | 5 |
| Feb 2026 | COSRX | 5.4K | 5% | 6 |
| Feb 2026 | SKIN1004 | 4.4K | 4.1% | 7 |
| Feb 2026 | Sulwhasoo | 4.4K | 4.1% | 8 |
| Feb 2026 | Torriden | 3.6K | 3.3% | 9 |
| Feb 2026 | Dr. Jart+ | 2.9K | 2.7% | 10 |
| Feb 2026 | Some By Mi | 2.4K | 2.2% | 11 |
| Feb 2026 | Round Lab | 1.3K | 1.2% | 12 |
| Mar 2026 | Medicube | 33.1K | 27.8% | 1 |
| Mar 2026 | Beauty of Joseon | 18.1K | 15.2% | 2 |
| Mar 2026 | Laneige | 18.1K | 15.2% | 3 |
| Mar 2026 | Anua | 9.9K | 8.3% | 4 |
| Mar 2026 | COSRX | 8.1K | 6.8% | 5 |
| Mar 2026 | Innisfree | 8.1K | 6.8% | 6 |
| Mar 2026 | Sulwhasoo | 6.6K | 5.6% | 7 |
| Mar 2026 | SKIN1004 | 4.4K | 3.7% | 8 |
| Mar 2026 | Torriden | 4.4K | 3.7% | 9 |
| Mar 2026 | Some By Mi | 3.6K | 3% | 10 |
| Mar 2026 | Dr. Jart+ | 2.9K | 2.4% | 11 |
| Mar 2026 | Round Lab | 1.6K | 1.3% | 12 |
| Apr 2026 | Medicube | 40.5K | 31.8% | 1 |
| Apr 2026 | Beauty of Joseon | 22.2K | 17.4% | 2 |
| Apr 2026 | Laneige | 14.8K | 11.6% | 3 |
| Apr 2026 | Anua | 9.9K | 7.8% | 4 |
| Apr 2026 | COSRX | 8.1K | 6.4% | 5 |
| Apr 2026 | Innisfree | 8.1K | 6.4% | 6 |
| Apr 2026 | Sulwhasoo | 6.6K | 5.2% | 7 |
| Apr 2026 | SKIN1004 | 5.4K | 4.2% | 8 |
| Apr 2026 | Torriden | 4.4K | 3.5% | 9 |
| Apr 2026 | Dr. Jart+ | 2.9K | 2.3% | 10 |
| Apr 2026 | Some By Mi | 2.9K | 2.3% | 11 |
| Apr 2026 | Round Lab | 1.6K | 1.3% | 12 |
| May 2026 | Medicube | 60.5K | 40.6% | 1 |
| May 2026 | Beauty of Joseon | 22.2K | 14.9% | 2 |
| May 2026 | Laneige | 14.8K | 9.9% | 3 |
| May 2026 | Anua | 12.1K | 8.1% | 4 |
| May 2026 | COSRX | 8.1K | 5.4% | 5 |
| May 2026 | Innisfree | 8.1K | 5.4% | 6 |
| May 2026 | Sulwhasoo | 5.4K | 3.6% | 7 |
| May 2026 | Torriden | 5.4K | 3.6% | 8 |
| May 2026 | SKIN1004 | 4.4K | 3% | 9 |
| May 2026 | Dr. Jart+ | 3.6K | 2.4% | 10 |
| May 2026 | Some By Mi | 2.9K | 1.9% | 11 |
| May 2026 | Round Lab | 1.6K | 1.1% | 12 |
| Jun 2026 | Medicube | 60.5K | 42.2% | 1 |
| Jun 2026 | Beauty of Joseon | 18.1K | 12.6% | 2 |
| Jun 2026 | Laneige | 14.8K | 10.3% | 3 |
| Jun 2026 | Anua | 12.1K | 8.4% | 4 |
| Jun 2026 | Innisfree | 8.1K | 5.6% | 5 |
| Jun 2026 | COSRX | 6.6K | 4.6% | 6 |
| Jun 2026 | Sulwhasoo | 5.4K | 3.8% | 7 |
| Jun 2026 | Torriden | 5.4K | 3.8% | 8 |
| Jun 2026 | SKIN1004 | 4.4K | 3.1% | 9 |
| Jun 2026 | Dr. Jart+ | 3.6K | 2.5% | 10 |
| Jun 2026 | Some By Mi | 2.9K | 2% | 11 |
| Jun 2026 | Round Lab | 1.6K | 1.1% | 12 |
| Jul 2026 | Medicube | 74K | 45.1% | 1 |
| Jul 2026 | Beauty of Joseon | 22.2K | 13.5% | 2 |
| Jul 2026 | Laneige | 14.8K | 9% | 3 |
| Jul 2026 | Anua | 12.1K | 7.4% | 4 |
| Jul 2026 | Innisfree | 8.1K | 4.9% | 5 |
| Jul 2026 | COSRX | 6.6K | 4% | 6 |
| Jul 2026 | Sulwhasoo | 6.6K | 4% | 7 |
| Jul 2026 | SKIN1004 | 5.4K | 3.3% | 8 |
| Jul 2026 | Torriden | 5.4K | 3.3% | 9 |
| Jul 2026 | Dr. Jart+ | 4.4K | 2.7% | 10 |
| Jul 2026 | Some By Mi | 2.9K | 1.8% | 11 |
| Jul 2026 | Round Lab | 1.6K | 0.98% | 12 |
| Aug 2026 | Medicube | 74K | 44.8% | 1 |
| Aug 2026 | Beauty of Joseon | 22.2K | 13.4% | 2 |
| Aug 2026 | Laneige | 14.8K | 9% | 3 |
| Aug 2026 | Anua | 12.1K | 7.3% | 4 |
| Aug 2026 | COSRX | 8.1K | 4.9% | 5 |
| Aug 2026 | Innisfree | 8.1K | 4.9% | 6 |
| Aug 2026 | Torriden | 6.6K | 4% | 7 |
| Aug 2026 | SKIN1004 | 5.4K | 3.3% | 8 |
| Aug 2026 | Sulwhasoo | 5.4K | 3.3% | 9 |
| Aug 2026 | Dr. Jart+ | 3.6K | 2.2% | 10 |
| Aug 2026 | Some By Mi | 2.9K | 1.8% | 11 |
| Aug 2026 | Round Lab | 1.9K | 1.2% | 12 |
| Sep 2026 | Medicube | 60.5K | 39.9% | 1 |
| Sep 2026 | Beauty of Joseon | 22.2K | 14.6% | 2 |
| Sep 2026 | Anua | 14.8K | 9.7% | 3 |
| Sep 2026 | Laneige | 14.8K | 9.7% | 4 |
| Sep 2026 | Innisfree | 8.1K | 5.3% | 5 |
| Sep 2026 | COSRX | 6.6K | 4.3% | 6 |
| Sep 2026 | Torriden | 6.6K | 4.3% | 7 |
| Sep 2026 | SKIN1004 | 5.4K | 3.6% | 8 |
| Sep 2026 | Sulwhasoo | 5.4K | 3.6% | 9 |
| Sep 2026 | Dr. Jart+ | 2.9K | 1.9% | 10 |
| Sep 2026 | Some By Mi | 2.9K | 1.9% | 11 |
| Sep 2026 | Round Lab | 1.6K | 1.1% | 12 |

## What is being compared

- **Anua**: Measured on the search term “anua”.
- **Beauty of Joseon**: Measured on the search term “beauty of joseon”.
- **COSRX**: Measured on the search term “cosrx”.
- **Dr. Jart+**: Measured on the search term “dr jart”.
- **Innisfree**: Measured on the search term “innisfree”.
- **Laneige**: Measured on the search term “laneige”.
- **Medicube**: Measured on the search term “medicube”.
- **Round Lab**: Measured on the search term “round lab”.
- **SKIN1004**: Measured on the search term “skin1004”.
- **Some By Mi**: Measured on the search term “some by mi”.
- **Sulwhasoo**: Measured on the search term “sulwhasoo”.
- **Torriden**: Measured on the search term “torriden”.

- [Anua](/demand/au/brands/anua)
- [Beauty of Joseon](/demand/au/brands/beauty-of-joseon)
- [COSRX](/demand/au/brands/cosrx)
- [Dr. Jart+](/demand/au/brands/dr-jart)
- [Innisfree](/demand/au/brands/innisfree)
- [Laneige](/demand/au/brands/laneige)
- [Medicube](/demand/au/brands/medicube)
- [Round Lab](/demand/au/brands/round-lab)
- [SKIN1004](/demand/au/brands/skin1004)
- [Some By Mi](/demand/au/brands/some-by-mi)
- [Sulwhasoo](/demand/au/brands/sulwhasoo)
- [Torriden](/demand/au/brands/torriden)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among Korean skincare brands in Australia?

In September 2026, Medicube was the most searched among Korean skincare brands in Australia, with an estimated 60.5K branded searches, 39.9% of all searches for the 12 we track.

## Cite this page

Brandwave. "Korean skincare brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-korean-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-korean-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.