--- title: "Kitchen retailers in Australia: Which are searched most?" description: "Compare the companies people buy new and flat pack kitchens from. Share of Search among IKEA, Kaboodle, Kinsman, Freedom Kitchens, Kitchen Connection, KitchenKraft and Dan Kitchens, the kitchen retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-kitchen-retailers" publisher: "Brandwave" --- # Kitchen retailers in Australia: Which are searched most? Compare the companies people buy new and flat pack kitchens from. Share of Search among IKEA, Kaboodle, Kinsman, Freedom Kitchens, Kitchen Connection, KitchenKraft and Dan Kitchens, the kitchen retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kitchen retailers - **Market**: Australia - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: IKEA, 36.7% ## Which brand is most popular in search among kitchen retailers in Australia? - In September 2026, IKEA was the most searched among kitchen retailers in Australia, with an estimated 14.8K branded searches, 36.7% of all searches for the seven we track. - Kaboodle is in 2nd place, 6.7 percentage points behind at 30%. - Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in Australia decreased from 44.3% to 36.7%. - Across the 12 months ending September 2026, Kinsman’s share of searches among kitchen retailers in Australia increased from 4.8% to 13.4%. - Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia decreased from 13.2% to 8.9%. - Across the 12 months ending September 2026, Kitchen Connection’s share of searches among kitchen retailers in Australia increased from 7.2% to 8.9%. - Across the 12 months ending September 2026, KitchenKraft’s share of searches among kitchen retailers in Australia increased from 0.64% to 1.8%. - Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in Australia peaked at 46.1% in July 2026 and was lowest at 36.7% in September 2026. - Across the 12 months ending September 2026, Kaboodle’s share of searches among kitchen retailers in Australia peaked at 35% in December 2025 and was lowest at 29.4% in March 2026. - Across the 12 months ending September 2026, Kinsman’s share of searches among kitchen retailers in Australia peaked at 13.4% in September 2026 and was lowest at 4% in June 2026. - Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia peaked at 13.2% in October 2025 and was lowest at 8.4% in December 2025. - Across the 12 months ending September 2026, Kitchen Connection’s share of searches among kitchen retailers in Australia peaked at 9.1% in January 2026 and was lowest at 7.2% in October 2025. - Across the 12 months ending September 2026, KitchenKraft’s share of searches among kitchen retailers in Australia peaked at 2.2% in August 2026 and was lowest at 0.53% in January 2026. - Across the 12 months ending September 2026, Kinsman rose from 5th to 3rd among kitchen retailers in Australia. - Across the 12 months ending September 2026, Freedom Kitchens fell from 3rd to 4th among kitchen retailers in Australia. - Across the 12 months ending September 2026, Kitchen Connection fell from 4th to 5th among kitchen retailers in Australia. - Across the 12 months ending September 2026, Kaboodle and Dan Kitchens held steady: their share of searches among kitchen retailers in Australia each moved less than 0.5 percentage points. ## Top kitchen retailers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, IKEA was mentioned most often, in four of the five answers. IKEA was recommended most often, coming first in three out of four answers that gave a list. Kaboodle and Dan Kitchens tied for second. Kinsman, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IKEA | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kaboodle | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Dan Kitchens | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenKraft | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Freedom Kitchens | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kinsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kitchen Connection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Who's the best company for a new kitchen in Australia?": 1. Dan Kitchens, 2. KitchenKraft - Asked ChatGPT "Which flat pack kitchen brand is best value?": 1. IKEA, 2. Kaboodle - Asked ChatGPT "Where should I buy kitchen cabinets for a renovation?": 1. IKEA, 2. Kaboodle, 3. KitchenKraft, 4. Dan Kitchens - Searched Google, AI Overview "kitchen cabinets": 1. IKEA - Searched Google, AI Overview "flat pack kitchens": 1. IKEA, 2. Freedom Kitchens Not named in any answer: Kinsman and Kitchen Connection. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## Compare search popularity between leading brands - [IKEA vs Kaboodle: compare search popularity](/demand/au/compare/ikea-vs-kaboodle): 36.7% against 30% Share of Search. - [IKEA vs Kinsman: compare search popularity](/demand/au/compare/ikea-vs-kinsman-kitchens): 36.7% against 13.4% Share of Search. - [IKEA vs Freedom Kitchens: compare search popularity](/demand/au/compare/freedom-kitchens-vs-ikea): 36.7% against 8.9% Share of Search. - [IKEA vs Kitchen Connection: compare search popularity](/demand/au/compare/ikea-vs-kitchen-connection): 36.7% against 8.9% Share of Search. - [Kaboodle vs Kinsman: compare search popularity](/demand/au/compare/kaboodle-vs-kinsman-kitchens): 30% against 13.4% Share of Search. - [Kaboodle vs Freedom Kitchens: compare search popularity](/demand/au/compare/freedom-kitchens-vs-kaboodle): 30% against 8.9% Share of Search. - [Kaboodle vs Kitchen Connection: compare search popularity](/demand/au/compare/kaboodle-vs-kitchen-connection): 30% against 8.9% Share of Search. - [Kinsman vs Freedom Kitchens: compare search popularity](/demand/au/compare/freedom-kitchens-vs-kinsman-kitchens): 13.4% against 8.9% Share of Search. - [Kinsman vs Kitchen Connection: compare search popularity](/demand/au/compare/kinsman-kitchens-vs-kitchen-connection): 13.4% against 8.9% Share of Search. - [Freedom Kitchens vs Kitchen Connection: compare search popularity](/demand/au/compare/freedom-kitchens-vs-kitchen-connection): 8.9% Share of Search each. ## How did search popularity change for Australia kitchen retailers in September 2026? - In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches. - In September 2026, IKEA lost share of searches among kitchen retailers in Australia, from 44.3% to 36.7%. - Estimated monthly branded searches for KitchenKraft in Australia rose 125% over 12 measured months, from 320 to 720 in September 2026. - Estimated monthly branded searches for Freedom Kitchens in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026. - Estimated monthly branded searches for Kaboodle in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Dan Kitchens in Australia fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | IKEA | 36.7% | 14.8K | -18.2% | IKEA New Zealand Limited | | 2 | Kaboodle | 30% | 12.1K | 0.0% | Kaboodle | | 3 | Kinsman | 13.4% | 5.4K | +125.0% | Kinsman | | 4 | Freedom Kitchens | 8.9% | 3.6K | 0.0% | Freedom Kitchens | | 5 | Kitchen Connection | 8.9% | 3.6K | 0.0% | Kitchen Connection | | 6 | KitchenKraft | 1.8% | 720 | -18.2% | KitchenKraft | | 7 | Dan Kitchens | 0.35% | 140 | 0.0% | Dan Kitchens | IKEA sells other things too, so only its searches that name this product count here, like “ikea kitchen”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IKEA | 22.2K | 44.3% | 1 | | Oct 2025 | Kaboodle | 14.8K | 29.5% | 2 | | Oct 2025 | Freedom Kitchens | 6.6K | 13.2% | 3 | | Oct 2025 | Kitchen Connection | 3.6K | 7.2% | 4 | | Oct 2025 | Kinsman | 2.4K | 4.8% | 5 | | Oct 2025 | KitchenKraft | 320 | 0.64% | 6 | | Oct 2025 | Dan Kitchens | 170 | 0.34% | 7 | | Nov 2025 | IKEA | 18.1K | 44% | 1 | | Nov 2025 | Kaboodle | 12.1K | 29.4% | 2 | | Nov 2025 | Freedom Kitchens | 4.4K | 10.7% | 3 | | Nov 2025 | Kitchen Connection | 3.6K | 8.8% | 4 | | Nov 2025 | Kinsman | 2.4K | 5.8% | 5 | | Nov 2025 | KitchenKraft | 320 | 0.78% | 6 | | Nov 2025 | Dan Kitchens | 170 | 0.41% | 7 | | Dec 2025 | IKEA | 14.8K | 42.7% | 1 | | Dec 2025 | Kaboodle | 12.1K | 35% | 2 | | Dec 2025 | Freedom Kitchens | 2.9K | 8.4% | 3 | | Dec 2025 | Kitchen Connection | 2.9K | 8.4% | 4 | | Dec 2025 | Kinsman | 1.6K | 4.6% | 5 | | Dec 2025 | KitchenKraft | 210 | 0.61% | 6 | | Dec 2025 | Dan Kitchens | 110 | 0.32% | 7 | | Jan 2026 | IKEA | 22.2K | 45.7% | 1 | | Jan 2026 | Kaboodle | 14.8K | 30.5% | 2 | | Jan 2026 | Freedom Kitchens | 4.4K | 9.1% | 3 | | Jan 2026 | Kitchen Connection | 4.4K | 9.1% | 4 | | Jan 2026 | Kinsman | 2.4K | 4.9% | 5 | | Jan 2026 | KitchenKraft | 260 | 0.53% | 6 | | Jan 2026 | Dan Kitchens | 140 | 0.29% | 7 | | Feb 2026 | IKEA | 18.1K | 45.5% | 1 | | Feb 2026 | Kaboodle | 12.1K | 30.4% | 2 | | Feb 2026 | Freedom Kitchens | 3.6K | 9.1% | 3 | | Feb 2026 | Kitchen Connection | 3.6K | 9.1% | 4 | | Feb 2026 | Kinsman | 1.9K | 4.8% | 5 | | Feb 2026 | KitchenKraft | 260 | 0.65% | 6 | | Feb 2026 | Dan Kitchens | 210 | 0.53% | 7 | | Mar 2026 | IKEA | 18.1K | 44% | 1 | | Mar 2026 | Kaboodle | 12.1K | 29.4% | 2 | | Mar 2026 | Freedom Kitchens | 4.4K | 10.7% | 3 | | Mar 2026 | Kitchen Connection | 3.6K | 8.8% | 4 | | Mar 2026 | Kinsman | 2.4K | 5.8% | 5 | | Mar 2026 | KitchenKraft | 320 | 0.78% | 6 | | Mar 2026 | Dan Kitchens | 210 | 0.51% | 7 | | Apr 2026 | IKEA | 18.1K | 45.8% | 1 | | Apr 2026 | Kaboodle | 12.1K | 30.6% | 2 | | Apr 2026 | Freedom Kitchens | 3.6K | 9.1% | 3 | | Apr 2026 | Kitchen Connection | 2.9K | 7.3% | 4 | | Apr 2026 | Kinsman | 2.4K | 6.1% | 5 | | Apr 2026 | KitchenKraft | 260 | 0.66% | 6 | | Apr 2026 | Dan Kitchens | 140 | 0.35% | 7 | | May 2026 | IKEA | 18.1K | 41.7% | 1 | | May 2026 | Kaboodle | 14.8K | 34.1% | 2 | | May 2026 | Freedom Kitchens | 4.4K | 10.1% | 3 | | May 2026 | Kitchen Connection | 3.6K | 8.3% | 4 | | May 2026 | Kinsman | 1.9K | 4.4% | 5 | | May 2026 | KitchenKraft | 390 | 0.9% | 6 | | May 2026 | Dan Kitchens | 170 | 0.39% | 7 | | Jun 2026 | IKEA | 18.1K | 44.9% | 1 | | Jun 2026 | Kaboodle | 12.1K | 30% | 2 | | Jun 2026 | Freedom Kitchens | 4.4K | 10.9% | 3 | | Jun 2026 | Kitchen Connection | 3.6K | 8.9% | 4 | | Jun 2026 | Kinsman | 1.6K | 4% | 5 | | Jun 2026 | KitchenKraft | 320 | 0.79% | 6 | | Jun 2026 | Dan Kitchens | 170 | 0.42% | 7 | | Jul 2026 | IKEA | 18.1K | 46.1% | 1 | | Jul 2026 | Kaboodle | 12.1K | 30.9% | 2 | | Jul 2026 | Freedom Kitchens | 3.6K | 9.2% | 3 | | Jul 2026 | Kitchen Connection | 2.9K | 7.4% | 4 | | Jul 2026 | Kinsman | 1.9K | 4.8% | 5 | | Jul 2026 | KitchenKraft | 480 | 1.2% | 6 | | Jul 2026 | Dan Kitchens | 140 | 0.36% | 7 | | Aug 2026 | IKEA | 18.1K | 44.3% | 1 | | Aug 2026 | Kaboodle | 12.1K | 29.6% | 2 | | Aug 2026 | Freedom Kitchens | 3.6K | 8.8% | 3 | | Aug 2026 | Kitchen Connection | 3.6K | 8.8% | 4 | | Aug 2026 | Kinsman | 2.4K | 5.9% | 5 | | Aug 2026 | KitchenKraft | 880 | 2.2% | 6 | | Aug 2026 | Dan Kitchens | 140 | 0.34% | 7 | | Sep 2026 | IKEA | 14.8K | 36.7% | 1 | | Sep 2026 | Kaboodle | 12.1K | 30% | 2 | | Sep 2026 | Kinsman | 5.4K | 13.4% | 3 | | Sep 2026 | Freedom Kitchens | 3.6K | 8.9% | 4 | | Sep 2026 | Kitchen Connection | 3.6K | 8.9% | 5 | | Sep 2026 | KitchenKraft | 720 | 1.8% | 6 | | Sep 2026 | Dan Kitchens | 140 | 0.35% | 7 | ## What is being compared - **Dan Kitchens**: Measured on the search term “dan kitchens”. - **Freedom Kitchens**: Measured on the search term “freedom kitchens”. - **IKEA**: Measured on the search term “ikea kitchen”. - **Kaboodle**: Measured on the search term “kaboodle”. - **Kinsman**: Measured on the search term “kinsman kitchens”. - **Kitchen Connection**: Measured on the search term “kitchen connection”. - **KitchenKraft**: Measured on the search term “kitchenkraft”. - [Dan Kitchens](/demand/au/brands/dan-kitchens) - [Freedom Kitchens](/demand/au/brands/freedom-kitchens) - [IKEA](/demand/au/brands/ikea) - [Kaboodle](/demand/au/brands/kaboodle) - [Kinsman](/demand/au/brands/kinsman-kitchens) - [Kitchen Connection](/demand/au/brands/kitchen-connection) - [KitchenKraft](/demand/au/brands/kitchenkraft) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kitchen retailers in Australia? In September 2026, IKEA was the most searched among kitchen retailers in Australia, with an estimated 14.8K branded searches, 36.7% of all searches for the seven we track. ## Cite this page Brandwave. "Kitchen retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-kitchen-retailers This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-kitchen-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.