--- title: "Job boards in Australia: Which are searched most?" description: "Compare the sites employers advertise roles on. Share of Search among LinkedIn, Indeed and SEEK, the job boards Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-job-boards" publisher: "Brandwave" --- # Job boards in Australia: Which are searched most? Compare the sites employers advertise roles on. Share of Search among LinkedIn, Indeed and SEEK, the job boards Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Job boards - **Market**: Australia - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: LinkedIn, 60.2% ## Which brand is most popular in search among job boards in Australia? - In September 2026, LinkedIn was the most searched among job boards in Australia, with an estimated 1M branded searches and 60.2% estimated Share of Search within this set. - Indeed is in 2nd place, 27.1 percentage points behind at 33.1% Share of Search. - Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in Australia decreased from 66.5% to 60.2%. - Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in Australia increased from 24.5% to 33.1%. - Across the 12 months ending September 2026, SEEK’s estimated Share of Search among job boards in Australia decreased from 9% to 6.7%. - Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in Australia peaked at 67.6% in November 2025 and was lowest at 58.3% in June 2026. - Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in Australia peaked at 33.5% in April 2026 and was lowest at 24.5% in October 2025. - Across the 12 months ending September 2026, SEEK’s estimated Share of Search among job boards in Australia peaked at 9.7% in June 2026 and was lowest at 5.5% in April 2026. ## Compare search popularity between leading brands - [LinkedIn vs Indeed: compare search popularity](/demand/au/compare/indeed-vs-linkedin): 60.2% against 33.1% Share of Search. - [LinkedIn vs SEEK: compare search popularity](/demand/au/compare/linkedin-vs-seek): 60.2% against 6.7% Share of Search. - [Indeed vs SEEK: compare search popularity](/demand/au/compare/indeed-vs-seek): 33.1% against 6.7% Share of Search. ## How did search popularity change for Australia job boards in September 2026? - In September 2026, Indeed gained estimated Share of Search among job boards in Australia, from 28.4% to 33.1%. - In September 2026, LinkedIn lost estimated Share of Search among job boards in Australia, from 63% to 60.2%. - In September 2026, SEEK lost estimated Share of Search among job boards in Australia, from 8.6% to 6.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LinkedIn | 60.2% | 1M | -18.0% | Microsoft | | 2 | Indeed | 33.1% | 550K | 0.0% | Indeed | | 3 | SEEK | 6.7% | 111K | -33.0% | SEEK | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LinkedIn | 1.2M | 66.5% | 1 | | Oct 2025 | Indeed | 450K | 24.5% | 2 | | Oct 2025 | SEEK | 165K | 9% | 3 | | Nov 2025 | LinkedIn | 1.2M | 67.6% | 1 | | Nov 2025 | Indeed | 450K | 24.9% | 2 | | Nov 2025 | SEEK | 135K | 7.5% | 3 | | Dec 2025 | LinkedIn | 823K | 63.3% | 1 | | Dec 2025 | Indeed | 368K | 28.3% | 2 | | Dec 2025 | SEEK | 110K | 8.5% | 3 | | Jan 2026 | LinkedIn | 1M | 60.2% | 1 | | Jan 2026 | Indeed | 550K | 33.1% | 2 | | Jan 2026 | SEEK | 111K | 6.7% | 3 | | Feb 2026 | LinkedIn | 1.2M | 64.9% | 1 | | Feb 2026 | Indeed | 550K | 29.3% | 2 | | Feb 2026 | SEEK | 110K | 5.9% | 3 | | Mar 2026 | LinkedIn | 1.2M | 64% | 1 | | Mar 2026 | Indeed | 550K | 28.9% | 2 | | Mar 2026 | SEEK | 135K | 7.1% | 3 | | Apr 2026 | LinkedIn | 1M | 60.9% | 1 | | Apr 2026 | Indeed | 550K | 33.5% | 2 | | Apr 2026 | SEEK | 90.8K | 5.5% | 3 | | May 2026 | LinkedIn | 1.2M | 64.9% | 1 | | May 2026 | Indeed | 550K | 29.2% | 2 | | May 2026 | SEEK | 110K | 5.9% | 3 | | Jun 2026 | LinkedIn | 1M | 58.3% | 1 | | Jun 2026 | Indeed | 550K | 32.1% | 2 | | Jun 2026 | SEEK | 166K | 9.7% | 3 | | Jul 2026 | LinkedIn | 1.2M | 63% | 1 | | Jul 2026 | Indeed | 550K | 28.4% | 2 | | Jul 2026 | SEEK | 166K | 8.6% | 3 | | Aug 2026 | LinkedIn | 1.2M | 63% | 1 | | Aug 2026 | Indeed | 550K | 28.4% | 2 | | Aug 2026 | SEEK | 166K | 8.6% | 3 | | Sep 2026 | LinkedIn | 1M | 60.2% | 1 | | Sep 2026 | Indeed | 550K | 33.1% | 2 | | Sep 2026 | SEEK | 111K | 6.7% | 3 | ## What is being compared - **Indeed**: Measured on the search term “indeed”. - **LinkedIn**: Measured on the search term “linkedin”. - **SEEK**: Measured on the search terms “seek job” and “seek job board”, summed into one figure. - [Indeed](/demand/au/brands/indeed) - [LinkedIn](/demand/au/brands/linkedin) - [SEEK](/demand/au/brands/seek) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among job boards in Australia? In September 2026, LinkedIn was the most searched among job boards in Australia, with an estimated 1M branded searches and 60.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Job boards in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-job-boards This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-job-boards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.