---
title: "Jewellery brands in Australia: Which are searched most?"
description: "Compare the jewellery brands Australians buy and gift. Share of Search among Swarovski, Tiffany & Co., By Charlotte, Arms of Eve, Sarah & Sebastian, Pandora, Mejuri, Natasha Schweitzer, Temple of the Sun, Lucy Folk, Thomas Sabo and Cushla Whiting, the jewellery brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-jewellery-brands"
publisher: "Brandwave"
---

# Jewellery brands in Australia: Which are searched most?

Compare the jewellery brands Australians buy and gift. Share of Search among Swarovski, Tiffany & Co., By Charlotte, Arms of Eve, Sarah & Sebastian, Pandora, Mejuri, Natasha Schweitzer, Temple of the Sun, Lucy Folk, Thomas Sabo and Cushla Whiting, the jewellery brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jewellery brands
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Swarovski, 31.1%

## Which brand is most popular in search among jewellery brands in Australia?

- In September 2026, Swarovski was the most searched among jewellery brands in Australia, with an estimated 135K branded searches, 31.1% of all searches for the 12 we track.
- Tiffany & Co. is in 2nd place, 14 percentage points behind at 17%.
- Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands in Australia decreased from 33.6% to 31.1%.
- Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery brands in Australia increased from 15.1% to 17%.
- Across the 12 months ending September 2026, By Charlotte’s share of searches among jewellery brands in Australia increased from 12.3% to 13.9%.
- Across the 12 months ending September 2026, Arms of Eve’s share of searches among jewellery brands in Australia increased from 8.3% to 9.3%.
- Across the 12 months ending September 2026, Sarah & Sebastian’s share of searches among jewellery brands in Australia decreased from 10.1% to 9.3%.
- Across the 12 months ending September 2026, Lucy Folk’s share of searches among jewellery brands in Australia decreased from 2% to 1.2%.
- Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands in Australia peaked at 37.6% in December 2025 and was lowest at 29.6% in August 2026.
- Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery brands in Australia peaked at 17.7% in July 2026 and was lowest at 12.1% in November 2025.
- Across the 12 months ending September 2026, By Charlotte’s share of searches among jewellery brands in Australia peaked at 14.7% in November 2025 and was lowest at 10.9% in February 2026.
- Across the 12 months ending September 2026, Arms of Eve’s share of searches among jewellery brands in Australia peaked at 12.1% in November 2025 and was lowest at 7% in May 2026.
- Across the 12 months ending September 2026, Sarah & Sebastian’s share of searches among jewellery brands in Australia peaked at 12.4% in January 2026 and was lowest at 8.1% in November 2025.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in Australia peaked at 9.4% in December 2025 and was lowest at 6.6% in March 2026.
- Across the 12 months ending September 2026, Mejuri’s share of searches among jewellery brands in Australia peaked at 5.9% in August 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Arms of Eve rose from 6th to 4th among jewellery brands in Australia.
- Across the 12 months ending September 2026, Sarah & Sebastian fell from 4th to 5th among jewellery brands in Australia.
- Across the 12 months ending September 2026, Pandora fell from 5th to 6th among jewellery brands in Australia.
- Across the 12 months ending September 2026, Natasha Schweitzer rose from 10th to 8th among jewellery brands in Australia.
- Across the 12 months ending September 2026, Lucy Folk fell from 8th to 10th among jewellery brands in Australia.
- Across the 12 months ending September 2026, Mejuri, Temple of the Sun, Thomas Sabo and Cushla Whiting held steady: their share of searches among jewellery brands in Australia each moved less than 0.5 percentage points.

## Top jewellery brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tiffany & Co., By Charlotte and Temple of the Sun were mentioned most often, in three of the five answers. By Charlotte was recommended most often, coming first in one out of four answers that gave a list. Temple of the Sun was second, and Sarah & Sebastian was third. Natasha Schweitzer, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| By Charlotte | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Temple of the Sun | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Sarah & Sebastian | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Mejuri | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Cushla Whiting | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Swarovski | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Pandora | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Arms of Eve | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tiffany & Co. | 9th | 1 of 3 | 2 of 2 | 3 of 5 |
| Natasha Schweitzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lucy Folk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jewellery brands

- Asked ChatGPT "Which jewellery brand should I buy from in Australia?": 1. Temple of the Sun, 2. By Charlotte, 3. Arms of Eve
- Asked ChatGPT "What are the best jewellery brands in Australia?": 1. Sarah & Sebastian, 2. Temple of the Sun, 3. By Charlotte, 4. Arms of Eve, 5. Cushla Whiting
- Asked ChatGPT "Which jewellery brand makes a good gift?": 1. Mejuri, 2. Pandora, 3. Swarovski, 4. Tiffany & Co., 5. Temple of the Sun
- Searched Google, AI Overview "jewellery": 1. Tiffany & Co.
- Searched Google, AI Overview "jewellery brands": 1. By Charlotte, 2. Cushla Whiting, 3. Sarah & Sebastian, 4. Mejuri, 5. Swarovski, 6. Tiffany & Co.

Not named in any answer: Natasha Schweitzer, Lucy Folk and Thomas Sabo.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Swarovski vs Tiffany & Co.: compare search popularity](/demand/au/compare/swarovski-vs-tiffany-and-co): 31.1% against 17% Share of Search.
- [Swarovski vs By Charlotte: compare search popularity](/demand/au/compare/by-charlotte-vs-swarovski): 31.1% against 13.9% Share of Search.
- [Swarovski vs Arms of Eve: compare search popularity](/demand/au/compare/arms-of-eve-vs-swarovski): 31.1% against 9.3% Share of Search.
- [Swarovski vs Sarah & Sebastian: compare search popularity](/demand/au/compare/sarah-and-sebastian-vs-swarovski): 31.1% against 9.3% Share of Search.
- [Tiffany & Co. vs By Charlotte: compare search popularity](/demand/au/compare/by-charlotte-vs-tiffany-and-co): 17% against 13.9% Share of Search.
- [Tiffany & Co. vs Arms of Eve: compare search popularity](/demand/au/compare/arms-of-eve-vs-tiffany-and-co): 17% against 9.3% Share of Search.
- [Tiffany & Co. vs Sarah & Sebastian: compare search popularity](/demand/au/compare/sarah-and-sebastian-vs-tiffany-and-co): 17% against 9.3% Share of Search.
- [By Charlotte vs Arms of Eve: compare search popularity](/demand/au/compare/arms-of-eve-vs-by-charlotte): 13.9% against 9.3% Share of Search.
- [By Charlotte vs Sarah & Sebastian: compare search popularity](/demand/au/compare/by-charlotte-vs-sarah-and-sebastian): 13.9% against 9.3% Share of Search.
- [Arms of Eve vs Sarah & Sebastian: compare search popularity](/demand/au/compare/arms-of-eve-vs-sarah-and-sebastian): 9.3% Share of Search each.

## How did search popularity change for Australia jewellery brands in September 2026?

- In September 2026, Swarovski gained share of searches among jewellery brands in Australia, from 29.6% to 31.1%.
- In September 2026, Tiffany & Co. gained share of searches among jewellery brands in Australia, from 16.2% to 17%.
- In September 2026, By Charlotte gained share of searches among jewellery brands in Australia, from 13.2% to 13.9%.
- In September 2026, Mejuri lost share of searches among jewellery brands in Australia, from 5.9% to 4.2%.
- In September 2026, Sarah & Sebastian lost share of searches among jewellery brands in Australia, from 10.8% to 9.3%.
- In September 2026, Arms of Eve rose from 6th to 4th among jewellery brands in Australia.
- In September 2026, Pandora fell from 5th to 6th among jewellery brands in Australia.
- Estimated monthly branded searches for Lucy Folk in Australia fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Swarovski | 31.1% | 135K | 0.0% | Swarovski |
| 2 | Tiffany & Co. | 17% | 74K | 0.0% | Tiffany & Co. |
| 3 | By Charlotte | 13.9% | 60.5K | 0.0% | By Charlotte |
| 4 | Arms of Eve | 9.3% | 40.5K | 0.0% | Arms of Eve |
| 5 | Sarah & Sebastian | 9.3% | 40.5K | -18.2% | Sarah & Sebastian |
| 6 | Pandora | 8.5% | 37K | -10.2% | Pandora |
| 7 | Mejuri | 4.2% | 18.1K | -33.2% | Mejuri |
| 8 | Natasha Schweitzer | 1.9% | 8.1K | 0.0% | Natasha Schweitzer |
| 9 | Temple of the Sun | 1.9% | 8.1K | 0.0% | Temple of the Sun |
| 10 | Lucy Folk | 1.2% | 5.4K | 0.0% | Lucy Folk |
| 11 | Thomas Sabo | 1.2% | 5.4K | 0.0% | Thomas Sabo |
| 12 | Cushla Whiting | 0.37% | 1.6K | -15.8% | Cushla Whiting |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Swarovski | 165K | 33.6% | 1 |
| Oct 2025 | Tiffany & Co. | 74K | 15.1% | 2 |
| Oct 2025 | By Charlotte | 60.5K | 12.3% | 3 |
| Oct 2025 | Sarah & Sebastian | 49.5K | 10.1% | 4 |
| Oct 2025 | Pandora | 43K | 8.8% | 5 |
| Oct 2025 | Arms of Eve | 40.5K | 8.3% | 6 |
| Oct 2025 | Mejuri | 22.2K | 4.5% | 7 |
| Oct 2025 | Lucy Folk | 9.9K | 2% | 8 |
| Oct 2025 | Temple of the Sun | 9.9K | 2% | 9 |
| Oct 2025 | Natasha Schweitzer | 8.1K | 1.7% | 10 |
| Oct 2025 | Thomas Sabo | 6.6K | 1.3% | 11 |
| Oct 2025 | Cushla Whiting | 1.6K | 0.33% | 12 |
| Nov 2025 | Swarovski | 246K | 33% | 1 |
| Nov 2025 | By Charlotte | 110K | 14.7% | 2 |
| Nov 2025 | Arms of Eve | 90.5K | 12.1% | 3 |
| Nov 2025 | Tiffany & Co. | 90.5K | 12.1% | 4 |
| Nov 2025 | Pandora | 64.3K | 8.6% | 5 |
| Nov 2025 | Sarah & Sebastian | 60.5K | 8.1% | 6 |
| Nov 2025 | Mejuri | 40.5K | 5.4% | 7 |
| Nov 2025 | Temple of the Sun | 12.1K | 1.6% | 8 |
| Nov 2025 | Lucy Folk | 9.9K | 1.3% | 9 |
| Nov 2025 | Natasha Schweitzer | 9.9K | 1.3% | 10 |
| Nov 2025 | Thomas Sabo | 9.9K | 1.3% | 11 |
| Nov 2025 | Cushla Whiting | 1.9K | 0.25% | 12 |
| Dec 2025 | Swarovski | 301K | 37.6% | 1 |
| Dec 2025 | Tiffany & Co. | 110K | 13.7% | 2 |
| Dec 2025 | By Charlotte | 90.5K | 11.3% | 3 |
| Dec 2025 | Pandora | 75.3K | 9.4% | 4 |
| Dec 2025 | Arms of Eve | 74K | 9.2% | 5 |
| Dec 2025 | Sarah & Sebastian | 74K | 9.2% | 6 |
| Dec 2025 | Mejuri | 27.1K | 3.4% | 7 |
| Dec 2025 | Temple of the Sun | 14.8K | 1.8% | 8 |
| Dec 2025 | Lucy Folk | 12.1K | 1.5% | 9 |
| Dec 2025 | Natasha Schweitzer | 9.9K | 1.2% | 10 |
| Dec 2025 | Thomas Sabo | 9.9K | 1.2% | 11 |
| Dec 2025 | Cushla Whiting | 1.6K | 0.2% | 12 |
| Jan 2026 | Swarovski | 165K | 33.8% | 1 |
| Jan 2026 | Tiffany & Co. | 74K | 15.2% | 2 |
| Jan 2026 | By Charlotte | 60.5K | 12.4% | 3 |
| Jan 2026 | Sarah & Sebastian | 60.5K | 12.4% | 4 |
| Jan 2026 | Arms of Eve | 40.5K | 8.3% | 5 |
| Jan 2026 | Pandora | 35.2K | 7.2% | 6 |
| Jan 2026 | Mejuri | 18.1K | 3.7% | 7 |
| Jan 2026 | Temple of the Sun | 9.9K | 2% | 8 |
| Jan 2026 | Lucy Folk | 8.1K | 1.7% | 9 |
| Jan 2026 | Natasha Schweitzer | 8.1K | 1.7% | 10 |
| Jan 2026 | Thomas Sabo | 6.6K | 1.4% | 11 |
| Jan 2026 | Cushla Whiting | 1.6K | 0.33% | 12 |
| Feb 2026 | Swarovski | 165K | 36.3% | 1 |
| Feb 2026 | Tiffany & Co. | 74K | 16.3% | 2 |
| Feb 2026 | By Charlotte | 49.5K | 10.9% | 3 |
| Feb 2026 | Sarah & Sebastian | 49.5K | 10.9% | 4 |
| Feb 2026 | Pandora | 35.2K | 7.7% | 5 |
| Feb 2026 | Arms of Eve | 33.1K | 7.3% | 6 |
| Feb 2026 | Mejuri | 18.1K | 4% | 7 |
| Feb 2026 | Lucy Folk | 8.1K | 1.8% | 8 |
| Feb 2026 | Temple of the Sun | 8.1K | 1.8% | 9 |
| Feb 2026 | Natasha Schweitzer | 6.6K | 1.5% | 10 |
| Feb 2026 | Thomas Sabo | 5.4K | 1.2% | 11 |
| Feb 2026 | Cushla Whiting | 1.6K | 0.35% | 12 |
| Mar 2026 | Swarovski | 135K | 30.9% | 1 |
| Mar 2026 | Tiffany & Co. | 74K | 17% | 2 |
| Mar 2026 | By Charlotte | 60.5K | 13.9% | 3 |
| Mar 2026 | Sarah & Sebastian | 49.5K | 11.3% | 4 |
| Mar 2026 | Arms of Eve | 40.5K | 9.3% | 5 |
| Mar 2026 | Pandora | 28.8K | 6.6% | 6 |
| Mar 2026 | Mejuri | 18.1K | 4.1% | 7 |
| Mar 2026 | Natasha Schweitzer | 8.1K | 1.9% | 8 |
| Mar 2026 | Temple of the Sun | 8.1K | 1.9% | 9 |
| Mar 2026 | Lucy Folk | 6.6K | 1.5% | 10 |
| Mar 2026 | Thomas Sabo | 5.4K | 1.2% | 11 |
| Mar 2026 | Cushla Whiting | 1.6K | 0.37% | 12 |
| Apr 2026 | Swarovski | 135K | 30.4% | 1 |
| Apr 2026 | Tiffany & Co. | 74K | 16.7% | 2 |
| Apr 2026 | By Charlotte | 60.5K | 13.6% | 3 |
| Apr 2026 | Sarah & Sebastian | 49.5K | 11.1% | 4 |
| Apr 2026 | Arms of Eve | 40.5K | 9.1% | 5 |
| Apr 2026 | Pandora | 33.7K | 7.6% | 6 |
| Apr 2026 | Mejuri | 22.2K | 5% | 7 |
| Apr 2026 | Natasha Schweitzer | 8.1K | 1.8% | 8 |
| Apr 2026 | Temple of the Sun | 8.1K | 1.8% | 9 |
| Apr 2026 | Lucy Folk | 6.6K | 1.5% | 10 |
| Apr 2026 | Thomas Sabo | 4.4K | 0.99% | 11 |
| Apr 2026 | Cushla Whiting | 1.6K | 0.36% | 12 |
| May 2026 | Swarovski | 165K | 35.1% | 1 |
| May 2026 | Tiffany & Co. | 74K | 15.7% | 2 |
| May 2026 | By Charlotte | 60.5K | 12.9% | 3 |
| May 2026 | Sarah & Sebastian | 49.5K | 10.5% | 4 |
| May 2026 | Pandora | 37K | 7.9% | 5 |
| May 2026 | Arms of Eve | 33.1K | 7% | 6 |
| May 2026 | Mejuri | 22.2K | 4.7% | 7 |
| May 2026 | Natasha Schweitzer | 8.1K | 1.7% | 8 |
| May 2026 | Temple of the Sun | 8.1K | 1.7% | 9 |
| May 2026 | Lucy Folk | 6.6K | 1.4% | 10 |
| May 2026 | Thomas Sabo | 4.4K | 0.94% | 11 |
| May 2026 | Cushla Whiting | 1.6K | 0.34% | 12 |
| Jun 2026 | Swarovski | 165K | 35.6% | 1 |
| Jun 2026 | Tiffany & Co. | 74K | 16% | 2 |
| Jun 2026 | By Charlotte | 60.5K | 13.1% | 3 |
| Jun 2026 | Arms of Eve | 40.5K | 8.7% | 4 |
| Jun 2026 | Sarah & Sebastian | 40.5K | 8.7% | 5 |
| Jun 2026 | Pandora | 35.2K | 7.6% | 6 |
| Jun 2026 | Mejuri | 18.1K | 3.9% | 7 |
| Jun 2026 | Temple of the Sun | 9.9K | 2.1% | 8 |
| Jun 2026 | Lucy Folk | 6.6K | 1.4% | 9 |
| Jun 2026 | Natasha Schweitzer | 6.6K | 1.4% | 10 |
| Jun 2026 | Thomas Sabo | 4.4K | 0.95% | 11 |
| Jun 2026 | Cushla Whiting | 1.6K | 0.35% | 12 |
| Jul 2026 | Swarovski | 135K | 32.4% | 1 |
| Jul 2026 | Tiffany & Co. | 74K | 17.7% | 2 |
| Jul 2026 | By Charlotte | 49.5K | 11.9% | 3 |
| Jul 2026 | Sarah & Sebastian | 40.5K | 9.7% | 4 |
| Jul 2026 | Pandora | 35.2K | 8.4% | 5 |
| Jul 2026 | Arms of Eve | 33.1K | 7.9% | 6 |
| Jul 2026 | Mejuri | 22.2K | 5.3% | 7 |
| Jul 2026 | Natasha Schweitzer | 8.1K | 1.9% | 8 |
| Jul 2026 | Temple of the Sun | 8.1K | 1.9% | 9 |
| Jul 2026 | Thomas Sabo | 5.4K | 1.3% | 10 |
| Jul 2026 | Lucy Folk | 4.4K | 1.1% | 11 |
| Jul 2026 | Cushla Whiting | 1.6K | 0.38% | 12 |
| Aug 2026 | Swarovski | 135K | 29.6% | 1 |
| Aug 2026 | Tiffany & Co. | 74K | 16.2% | 2 |
| Aug 2026 | By Charlotte | 60.5K | 13.2% | 3 |
| Aug 2026 | Sarah & Sebastian | 49.5K | 10.8% | 4 |
| Aug 2026 | Pandora | 41.2K | 9% | 5 |
| Aug 2026 | Arms of Eve | 40.5K | 8.9% | 6 |
| Aug 2026 | Mejuri | 27.1K | 5.9% | 7 |
| Aug 2026 | Natasha Schweitzer | 8.1K | 1.8% | 8 |
| Aug 2026 | Temple of the Sun | 8.1K | 1.8% | 9 |
| Aug 2026 | Lucy Folk | 5.4K | 1.2% | 10 |
| Aug 2026 | Thomas Sabo | 5.4K | 1.2% | 11 |
| Aug 2026 | Cushla Whiting | 1.9K | 0.42% | 12 |
| Sep 2026 | Swarovski | 135K | 31.1% | 1 |
| Sep 2026 | Tiffany & Co. | 74K | 17% | 2 |
| Sep 2026 | By Charlotte | 60.5K | 13.9% | 3 |
| Sep 2026 | Arms of Eve | 40.5K | 9.3% | 4 |
| Sep 2026 | Sarah & Sebastian | 40.5K | 9.3% | 5 |
| Sep 2026 | Pandora | 37K | 8.5% | 6 |
| Sep 2026 | Mejuri | 18.1K | 4.2% | 7 |
| Sep 2026 | Natasha Schweitzer | 8.1K | 1.9% | 8 |
| Sep 2026 | Temple of the Sun | 8.1K | 1.9% | 9 |
| Sep 2026 | Lucy Folk | 5.4K | 1.2% | 10 |
| Sep 2026 | Thomas Sabo | 5.4K | 1.2% | 11 |
| Sep 2026 | Cushla Whiting | 1.6K | 0.37% | 12 |

## What is being compared

- **Arms of Eve**: Measured on the search term “arms of eve”.
- **By Charlotte**: Measured on the search term “by charlotte”.
- **Cushla Whiting**: Measured on the search term “cushla whiting”.
- **Lucy Folk**: Measured on the search term “lucy folk”.
- **Mejuri**: Measured on the search term “mejuri”.
- **Natasha Schweitzer**: Measured on the search term “natasha schweitzer”.
- **Pandora**: Measured on the search terms “pandora bracelet” and “pandora jewellery”, summed into one figure.
- **Sarah & Sebastian**: Measured on the search term “sarah and sebastian”.
- **Swarovski**: Measured on the search term “swarovski”.
- **Temple of the Sun**: Measured on the search term “temple of the sun”.
- **Thomas Sabo**: Measured on the search term “thomas sabo”.
- **Tiffany & Co.**: Measured on the search term “tiffany and co”.

- [Arms of Eve](/demand/au/brands/arms-of-eve)
- [By Charlotte](/demand/au/brands/by-charlotte)
- [Cushla Whiting](/demand/au/brands/cushla-whiting)
- [Lucy Folk](/demand/au/brands/lucy-folk)
- [Mejuri](/demand/au/brands/mejuri)
- [Natasha Schweitzer](/demand/au/brands/natasha-schweitzer)
- [Pandora](/demand/au/brands/pandora)
- [Sarah & Sebastian](/demand/au/brands/sarah-and-sebastian)
- [Swarovski](/demand/au/brands/swarovski)
- [Temple of the Sun](/demand/au/brands/temple-of-the-sun)
- [Thomas Sabo](/demand/au/brands/thomas-sabo)
- [Tiffany & Co.](/demand/au/brands/tiffany-and-co)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jewellery brands in Australia?

In September 2026, Swarovski was the most searched among jewellery brands in Australia, with an estimated 135K branded searches, 31.1% of all searches for the 12 we track.

## Cite this page

Brandwave. "Jewellery brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-jewellery-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-jewellery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.