---
title: "Instant noodle brands in Australia: Which are searched most?"
description: "Compare the instant noodle brands Australians buy. Share of Search among Samyang, Indomie, Nongshim, Maggi, MAMA, Nissin, Fantastic, Suimin and Koka, the instant noodle brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-instant-noodle-brands"
publisher: "Brandwave"
---

# Instant noodle brands in Australia: Which are searched most?

Compare the instant noodle brands Australians buy. Share of Search among Samyang, Indomie, Nongshim, Maggi, MAMA, Nissin, Fantastic, Suimin and Koka, the instant noodle brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Instant noodle brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Samyang, 32.7%

## Which brand is most popular in search among instant noodle brands in Australia?

- In September 2026, Samyang was the most searched among instant noodle brands in Australia, with an estimated 23.5K branded searches, 32.7% of all searches for the nine we track.
- Indomie is in 2nd place, 6.7 percentage points behind at 26%.
- Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in Australia increased from 31% to 32.7%.
- Across the 12 months ending September 2026, Indomie’s share of searches among instant noodle brands in Australia decreased from 33.6% to 26%.
- Across the 12 months ending September 2026, Nongshim’s share of searches among instant noodle brands in Australia increased from 17.3% to 20.8%.
- Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in Australia increased from 8% to 8.9%.
- Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands in Australia increased from 2.5% to 3.3%.
- Across the 12 months ending September 2026, Nissin’s share of searches among instant noodle brands in Australia increased from 2.5% to 3%.
- Across the 12 months ending September 2026, Suimin’s share of searches among instant noodle brands in Australia increased from 1.6% to 2.2%.
- Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in Australia peaked at 32.7% in September 2026 and was lowest at 26.3% in January 2026.
- Across the 12 months ending September 2026, Nongshim’s share of searches among instant noodle brands in Australia peaked at 22.2% in December 2025 and was lowest at 17.3% in October 2025.
- Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in Australia peaked at 11.5% in May 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands in Australia peaked at 3.3% in September 2026 and was lowest at 2.2% in February 2026.
- Across the 12 months ending September 2026, Nissin’s share of searches among instant noodle brands in Australia peaked at 5.7% in July 2026 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, Koka’s share of searches among instant noodle brands in Australia peaked at 2.2% in February 2026 and was lowest at 0.64% in August 2026.
- Across the 12 months ending September 2026, Samyang rose from 2nd to 1st among instant noodle brands in Australia.
- Across the 12 months ending September 2026, Indomie fell from 1st to 2nd among instant noodle brands in Australia.
- Across the 12 months ending September 2026, MAMA rose from 6th to 5th among instant noodle brands in Australia.
- Across the 12 months ending September 2026, Nissin rose from 7th to 6th among instant noodle brands in Australia.
- Across the 12 months ending September 2026, Fantastic fell from 5th to 7th among instant noodle brands in Australia.
- Across the 12 months ending September 2026, Koka held steady: its share of searches among instant noodle brands in Australia moved less than 0.5 percentage points.

## Top instant noodle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Samyang, Indomie and Nongshim appeared every time. Nongshim was recommended most often, coming first in one out of four answers. Indomie was second, and Samyang was third. Maggi, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nongshim | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Indomie | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Samyang | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| MAMA | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Nissin | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Maggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Fantastic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Suimin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Koka | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about instant noodle brands

- Asked ChatGPT "Which instant noodles should I buy in Australia?": 1. Indomie, 2. Nongshim, 3. Samyang, 4. MAMA
- Asked ChatGPT "What are the best instant noodle brands?": 1. Nongshim, 2. Samyang, 3. Indomie, 4. Nissin, 5. MAMA
- Asked ChatGPT "What are the best spicy instant noodles?": 1. Samyang, 2. Nongshim, 3. Indomie
- Searched Google, AI Overview "instant noodles": 1. Indomie, 2. Nongshim, 3. Samyang

Not named in any answer: Maggi, Fantastic, Suimin and Koka.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Samyang vs Indomie: compare search popularity](/demand/au/compare/indomie-vs-samyang): 32.7% against 26% Share of Search.
- [Samyang vs Nongshim: compare search popularity](/demand/au/compare/nongshim-vs-samyang): 32.7% against 20.8% Share of Search.
- [Samyang vs Maggi: compare search popularity](/demand/au/compare/maggi-vs-samyang): 32.7% against 8.9% Share of Search.
- [Samyang vs MAMA: compare search popularity](/demand/au/compare/mama-noodles-vs-samyang): 32.7% against 3.3% Share of Search.
- [Indomie vs Nongshim: compare search popularity](/demand/au/compare/indomie-vs-nongshim): 26% against 20.8% Share of Search.
- [Indomie vs Maggi: compare search popularity](/demand/au/compare/indomie-vs-maggi): 26% against 8.9% Share of Search.
- [Indomie vs MAMA: compare search popularity](/demand/au/compare/indomie-vs-mama-noodles): 26% against 3.3% Share of Search.
- [Nongshim vs Maggi: compare search popularity](/demand/au/compare/maggi-vs-nongshim): 20.8% against 8.9% Share of Search.
- [Nongshim vs MAMA: compare search popularity](/demand/au/compare/mama-noodles-vs-nongshim): 20.8% against 3.3% Share of Search.
- [Maggi vs MAMA: compare search popularity](/demand/au/compare/maggi-vs-mama-noodles): 8.9% against 3.3% Share of Search.

## How did search popularity change for Australia instant noodle brands in September 2026?

- In September 2026, MAMA overtook Nissin and Fantastic to rank 5th among instant noodle brands in Australia, with 3.3% of the searches.
- In September 2026, Samyang gained share of searches among instant noodle brands in Australia, from 31.2% to 32.7%.
- In September 2026, Nongshim gained share of searches among instant noodle brands in Australia, from 19.9% to 20.8%.
- In September 2026, Indomie lost share of searches among instant noodle brands in Australia, from 28.4% to 26%.
- In September 2026, Nissin lost share of searches among instant noodle brands in Australia, from 3.7% to 3%.
- Fantastic’s share of searches among instant noodle brands in Australia has lost ground for 3 months in a row, from 2.8% to 2.2% in September 2026.
- Estimated monthly branded searches for Suimin in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026.
- Estimated monthly branded searches for Maggi in Australia rose 25% over 12 measured months, from 5.1K to 6.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Samyang | 32.7% | 23.5K | 0.0% | Samyang |
| 2 | Indomie | 26% | 18.7K | -12.6% | Indomie |
| 3 | Nongshim | 20.8% | 15K | 0.0% | Nongshim |
| 4 | Maggi | 8.9% | 6.4K | 0.0% | Nestlé |
| 5 | MAMA | 3.3% | 2.4K | +26.3% | MAMA |
| 6 | Nissin | 3% | 2.2K | -21.6% | Nissin |
| 7 | Fantastic | 2.2% | 1.6K | -15.8% | Fantastic |
| 8 | Suimin | 2.2% | 1.6K | -15.8% | Suimin |
| 9 | Koka | 0.82% | 590 | +22.9% | Koka |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Indomie | 21.4K | 33.6% | 1 |
| Oct 2025 | Samyang | 19.7K | 31% | 2 |
| Oct 2025 | Nongshim | 11K | 17.3% | 3 |
| Oct 2025 | Maggi | 5.1K | 8% | 4 |
| Oct 2025 | Fantastic | 1.6K | 2.5% | 5 |
| Oct 2025 | MAMA | 1.6K | 2.5% | 6 |
| Oct 2025 | Nissin | 1.6K | 2.5% | 7 |
| Oct 2025 | Suimin | 1K | 1.6% | 8 |
| Oct 2025 | Koka | 590 | 0.93% | 9 |
| Nov 2025 | Samyang | 19.4K | 31.4% | 1 |
| Nov 2025 | Indomie | 17.5K | 28.3% | 2 |
| Nov 2025 | Nongshim | 12.8K | 20.7% | 3 |
| Nov 2025 | Maggi | 5.1K | 8.3% | 4 |
| Nov 2025 | Fantastic | 1.9K | 3.1% | 5 |
| Nov 2025 | MAMA | 1.6K | 2.6% | 6 |
| Nov 2025 | Nissin | 1.6K | 2.6% | 7 |
| Nov 2025 | Suimin | 1.3K | 2.1% | 8 |
| Nov 2025 | Koka | 590 | 0.95% | 9 |
| Dec 2025 | Indomie | 16.5K | 29.8% | 1 |
| Dec 2025 | Samyang | 16.1K | 29% | 2 |
| Dec 2025 | Nongshim | 12.3K | 22.2% | 3 |
| Dec 2025 | Maggi | 4.3K | 7.8% | 4 |
| Dec 2025 | Fantastic | 1.6K | 2.9% | 5 |
| Dec 2025 | Nissin | 1.6K | 2.9% | 6 |
| Dec 2025 | MAMA | 1.3K | 2.3% | 7 |
| Dec 2025 | Suimin | 1K | 1.8% | 8 |
| Dec 2025 | Koka | 720 | 1.3% | 9 |
| Jan 2026 | Indomie | 20.2K | 33% | 1 |
| Jan 2026 | Samyang | 16.1K | 26.3% | 2 |
| Jan 2026 | Nongshim | 12.3K | 20.1% | 3 |
| Jan 2026 | Maggi | 5.3K | 8.6% | 4 |
| Jan 2026 | Nissin | 1.8K | 2.9% | 5 |
| Jan 2026 | Fantastic | 1.6K | 2.6% | 6 |
| Jan 2026 | MAMA | 1.6K | 2.6% | 7 |
| Jan 2026 | Suimin | 1.3K | 2.1% | 8 |
| Jan 2026 | Koka | 1K | 1.6% | 9 |
| Feb 2026 | Indomie | 17.5K | 30.1% | 1 |
| Feb 2026 | Samyang | 15.8K | 27.2% | 2 |
| Feb 2026 | Nongshim | 11.8K | 20.3% | 3 |
| Feb 2026 | Maggi | 6K | 10.3% | 4 |
| Feb 2026 | Nissin | 1.9K | 3.2% | 5 |
| Feb 2026 | Fantastic | 1.6K | 2.7% | 6 |
| Feb 2026 | Koka | 1.3K | 2.2% | 7 |
| Feb 2026 | MAMA | 1.3K | 2.2% | 8 |
| Feb 2026 | Suimin | 1K | 1.7% | 9 |
| Mar 2026 | Indomie | 21.4K | 31.3% | 1 |
| Mar 2026 | Samyang | 19.4K | 28.3% | 2 |
| Mar 2026 | Nongshim | 12.8K | 18.7% | 3 |
| Mar 2026 | Maggi | 6.3K | 9.2% | 4 |
| Mar 2026 | Nissin | 2.5K | 3.6% | 5 |
| Mar 2026 | Fantastic | 1.9K | 2.8% | 6 |
| Mar 2026 | MAMA | 1.9K | 2.8% | 7 |
| Mar 2026 | Suimin | 1.3K | 1.9% | 8 |
| Mar 2026 | Koka | 1K | 1.5% | 9 |
| Apr 2026 | Indomie | 17.5K | 29.4% | 1 |
| Apr 2026 | Samyang | 16.1K | 27.1% | 2 |
| Apr 2026 | Nongshim | 12.3K | 20.7% | 3 |
| Apr 2026 | Maggi | 6K | 10.1% | 4 |
| Apr 2026 | Nissin | 2.3K | 3.9% | 5 |
| Apr 2026 | Fantastic | 1.6K | 2.7% | 6 |
| Apr 2026 | MAMA | 1.6K | 2.7% | 7 |
| Apr 2026 | Suimin | 1.3K | 2.2% | 8 |
| Apr 2026 | Koka | 720 | 1.2% | 9 |
| May 2026 | Indomie | 21.4K | 29.8% | 1 |
| May 2026 | Samyang | 19.4K | 27% | 2 |
| May 2026 | Nongshim | 14K | 19.5% | 3 |
| May 2026 | Maggi | 8.3K | 11.5% | 4 |
| May 2026 | Nissin | 2.8K | 3.9% | 5 |
| May 2026 | Fantastic | 1.9K | 2.6% | 6 |
| May 2026 | MAMA | 1.9K | 2.6% | 7 |
| May 2026 | Suimin | 1.6K | 2.2% | 8 |
| May 2026 | Koka | 590 | 0.82% | 9 |
| Jun 2026 | Samyang | 19.4K | 28.9% | 1 |
| Jun 2026 | Indomie | 17.5K | 26.1% | 2 |
| Jun 2026 | Nongshim | 14K | 20.9% | 3 |
| Jun 2026 | Maggi | 7K | 10.4% | 4 |
| Jun 2026 | Nissin | 3.3K | 4.9% | 5 |
| Jun 2026 | Fantastic | 1.9K | 2.8% | 6 |
| Jun 2026 | MAMA | 1.9K | 2.8% | 7 |
| Jun 2026 | Suimin | 1.6K | 2.4% | 8 |
| Jun 2026 | Koka | 480 | 0.72% | 9 |
| Jul 2026 | Samyang | 19.4K | 28.3% | 1 |
| Jul 2026 | Indomie | 18.7K | 27.3% | 2 |
| Jul 2026 | Nongshim | 14K | 20.4% | 3 |
| Jul 2026 | Maggi | 6.7K | 9.8% | 4 |
| Jul 2026 | Nissin | 3.9K | 5.7% | 5 |
| Jul 2026 | Fantastic | 1.9K | 2.8% | 6 |
| Jul 2026 | MAMA | 1.9K | 2.8% | 7 |
| Jul 2026 | Suimin | 1.6K | 2.3% | 8 |
| Jul 2026 | Koka | 480 | 0.7% | 9 |
| Aug 2026 | Samyang | 23.5K | 31.2% | 1 |
| Aug 2026 | Indomie | 21.4K | 28.4% | 2 |
| Aug 2026 | Nongshim | 15K | 19.9% | 3 |
| Aug 2026 | Maggi | 6.4K | 8.5% | 4 |
| Aug 2026 | Nissin | 2.8K | 3.7% | 5 |
| Aug 2026 | Fantastic | 1.9K | 2.5% | 6 |
| Aug 2026 | MAMA | 1.9K | 2.5% | 7 |
| Aug 2026 | Suimin | 1.9K | 2.5% | 8 |
| Aug 2026 | Koka | 480 | 0.64% | 9 |
| Sep 2026 | Samyang | 23.5K | 32.7% | 1 |
| Sep 2026 | Indomie | 18.7K | 26% | 2 |
| Sep 2026 | Nongshim | 15K | 20.8% | 3 |
| Sep 2026 | Maggi | 6.4K | 8.9% | 4 |
| Sep 2026 | MAMA | 2.4K | 3.3% | 5 |
| Sep 2026 | Nissin | 2.2K | 3% | 6 |
| Sep 2026 | Fantastic | 1.6K | 2.2% | 7 |
| Sep 2026 | Suimin | 1.6K | 2.2% | 8 |
| Sep 2026 | Koka | 590 | 0.82% | 9 |

## What is being compared

- **Fantastic**: Measured on the search term “fantastic noodles”.
- **Indomie**: Measured on the search terms “indomie” and “mi goreng”, summed into one figure.
- **Koka**: Measured on the search term “koka noodles”.
- **Maggi**: Measured on the search terms “maggi 2 minute noodles” and “maggi noodles”, summed into one figure.
- **MAMA**: Measured on the search term “mama noodles”.
- **Nissin**: Measured on the search terms “nissin cup noodles” and “nissin noodles”, summed into one figure.
- **Nongshim**: Measured on the search terms “nongshim” and “shin ramyun”, summed into one figure.
- **Samyang**: Measured on the search terms “buldak” and “samyang”, summed into one figure.
- **Suimin**: Measured on the search term “suimin noodles”.

- [Fantastic](/demand/au/brands/fantastic-noodles)
- [Indomie](/demand/au/brands/indomie)
- [Koka](/demand/au/brands/koka-noodles)
- [Maggi](/demand/au/brands/maggi)
- [MAMA](/demand/au/brands/mama-noodles)
- [Nissin](/demand/au/brands/nissin)
- [Nongshim](/demand/au/brands/nongshim)
- [Samyang](/demand/au/brands/samyang)
- [Suimin](/demand/au/brands/suimin)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among instant noodle brands in Australia?

In September 2026, Samyang was the most searched among instant noodle brands in Australia, with an estimated 23.5K branded searches, 32.7% of all searches for the nine we track.

## Cite this page

Brandwave. "Instant noodle brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-instant-noodle-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-instant-noodle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.