---
title: "Ice cream brands in Australia: Which are searched most?"
description: "Compare the supermarket ice cream brands Australians buy. Share of Search among Connoisseur, Ben & Jerry's, Bulla, Golden Gaytime, Magnum, Peters, Weis, Streets and Norco, the ice cream brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-ice-cream-brands"
publisher: "Brandwave"
---

# Ice cream brands in Australia: Which are searched most?

Compare the supermarket ice cream brands Australians buy. Share of Search among Connoisseur, Ben & Jerry's, Bulla, Golden Gaytime, Magnum, Peters, Weis, Streets and Norco, the ice cream brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ice cream brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Connoisseur, 30.8%

## Which brand is most popular in search among ice cream brands in Australia?

- In September 2026, Connoisseur was the most searched among ice cream brands in Australia, with an estimated 33.1K branded searches, 30.8% of all searches for the nine we track.
- Ben & Jerry's is in 2nd place, 10.1 percentage points behind at 20.7%.
- Across the 12 months ending September 2026, Connoisseur’s share of searches among ice cream brands in Australia decreased from 31.7% to 30.8%.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in Australia decreased from 21.3% to 20.7%.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia increased from 7.8% to 9.2%.
- Across the 12 months ending September 2026, Weis’ share of searches among ice cream brands in Australia increased from 4.2% to 5%.
- Across the 12 months ending September 2026, Connoisseur’s share of searches among ice cream brands in Australia peaked at 34.2% in July 2026 and was lowest at 23.4% in May 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in Australia peaked at 35% in May 2026 and was lowest at 14.6% in January 2026.
- Across the 12 months ending September 2026, Bulla’s share of searches among ice cream brands in Australia peaked at 14.6% in January 2026 and was lowest at 9% in August 2026.
- Across the 12 months ending September 2026, Golden Gaytime’s share of searches among ice cream brands in Australia peaked at 9.5% in October 2025 and was lowest at 7% in May 2026.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia peaked at 11% in August 2026 and was lowest at 7% in May 2026.
- Across the 12 months ending September 2026, Peters’ share of searches among ice cream brands in Australia peaked at 11.5% in March 2026 and was lowest at 8.4% in July 2026.
- Across the 12 months ending September 2026, Weis’ share of searches among ice cream brands in Australia peaked at 8% in January 2026 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Streets’ share of searches among ice cream brands in Australia peaked at 5.1% in February 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Magnum rose from 6th to 5th among ice cream brands in Australia.
- Across the 12 months ending September 2026, Peters fell from 5th to 6th among ice cream brands in Australia.
- Across the 12 months ending September 2026, Bulla, Golden Gaytime, Streets and Norco held steady: their share of searches among ice cream brands in Australia each moved less than 0.5 percentage points.

## Top ice cream brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Connoisseur appeared every time. Bulla was recommended most often, coming first in three out of four answers that gave a list. Connoisseur was second, and Peters was third. Ben & Jerry's, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bulla | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Connoisseur | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Peters | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Streets | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Norco | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Weis | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Golden Gaytime | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Magnum | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ice cream brands

- Asked ChatGPT "What's the best supermarket ice cream in Australia?": 1. Connoisseur, 2. Bulla, 3. Weis
- Asked ChatGPT "Which ice cream brand is most popular in Australia?": 1. Bulla, 2. Peters, 3. Connoisseur, 4. Streets, 5. Golden Gaytime
- Asked ChatGPT "What's the best ice cream tub to buy?": 1. Bulla, 2. Connoisseur
- Searched Google, AI Overview "ice cream brands": 1. Bulla, 2. Peters, 3. Streets, 4. Norco, 5. Connoisseur, 6. Magnum, 7. Golden Gaytime, 8. Weis
- Searched Google, AI Overview "best ice cream": 1. Connoisseur, 2. Magnum

Not named in any answer: Ben & Jerry's.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Connoisseur vs Ben & Jerry's: compare search popularity](/demand/au/compare/ben-and-jerrys-vs-connoisseur): 30.8% against 20.7% Share of Search.
- [Connoisseur vs Bulla: compare search popularity](/demand/au/compare/bulla-vs-connoisseur): 30.8% against 11.3% Share of Search.
- [Connoisseur vs Golden Gaytime: compare search popularity](/demand/au/compare/connoisseur-vs-golden-gaytime): 30.8% against 9.2% Share of Search.
- [Connoisseur vs Magnum: compare search popularity](/demand/au/compare/connoisseur-vs-magnum): 30.8% against 9.2% Share of Search.
- [Ben & Jerry's vs Bulla: compare search popularity](/demand/au/compare/ben-and-jerrys-vs-bulla): 20.7% against 11.3% Share of Search.
- [Ben & Jerry's vs Golden Gaytime: compare search popularity](/demand/au/compare/ben-and-jerrys-vs-golden-gaytime): 20.7% against 9.2% Share of Search.
- [Ben & Jerry's vs Magnum: compare search popularity](/demand/au/compare/ben-and-jerrys-vs-magnum): 20.7% against 9.2% Share of Search.
- [Bulla vs Golden Gaytime: compare search popularity](/demand/au/compare/bulla-vs-golden-gaytime): 11.3% against 9.2% Share of Search.
- [Bulla vs Magnum: compare search popularity](/demand/au/compare/bulla-vs-magnum): 11.3% against 9.2% Share of Search.
- [Golden Gaytime vs Magnum: compare search popularity](/demand/au/compare/golden-gaytime-vs-magnum): 9.2% Share of Search each.

## How did search popularity change for Australia ice cream brands in September 2026?

- In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches.
- In September 2026, Weis overtook Streets to rank 7th among ice cream brands in Australia, with 5% of the searches.
- In September 2026, Connoisseur gained share of searches among ice cream brands in Australia, from 30.1% to 30.8%.
- In September 2026, Ben & Jerry's lost share of searches among ice cream brands in Australia, from 24.6% to 20.7%.
- In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%.
- In September 2026, Golden Gaytime rose from 5th to 4th among ice cream brands in Australia.
- Estimated monthly branded searches for Norco in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Connoisseur | 30.8% | 33.1K | 0.0% | Connoisseur |
| 2 | Ben & Jerry's | 20.7% | 22.2K | -18.1% | Unilever |
| 3 | Bulla | 11.3% | 12.1K | +22.2% | Bulla |
| 4 | Golden Gaytime | 9.2% | 9.9K | 0.0% | Unilever |
| 5 | Magnum | 9.2% | 9.9K | -18.2% | Unilever |
| 6 | Peters | 9.2% | 9.9K | 0.0% | Froneri |
| 7 | Weis | 5% | 5.4K | +50.0% | Unilever |
| 8 | Streets | 3.4% | 3.6K | 0.0% | Unilever |
| 9 | Norco | 1.2% | 1.3K | +47.7% | Norco |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Connoisseur | 33.1K | 31.7% | 1 |
| Oct 2025 | Ben & Jerry's | 22.2K | 21.3% | 2 |
| Oct 2025 | Bulla | 12.1K | 11.6% | 3 |
| Oct 2025 | Golden Gaytime | 9.9K | 9.5% | 4 |
| Oct 2025 | Peters | 9.9K | 9.5% | 5 |
| Oct 2025 | Magnum | 8.1K | 7.8% | 6 |
| Oct 2025 | Weis | 4.4K | 4.2% | 7 |
| Oct 2025 | Streets | 3.6K | 3.5% | 8 |
| Oct 2025 | Norco | 1K | 0.96% | 9 |
| Nov 2025 | Connoisseur | 33.1K | 33.5% | 1 |
| Nov 2025 | Ben & Jerry's | 18.1K | 18.3% | 2 |
| Nov 2025 | Bulla | 12.1K | 12.3% | 3 |
| Nov 2025 | Peters | 9.9K | 10% | 4 |
| Nov 2025 | Golden Gaytime | 8.1K | 8.2% | 5 |
| Nov 2025 | Magnum | 8.1K | 8.2% | 6 |
| Nov 2025 | Weis | 5.4K | 5.5% | 7 |
| Nov 2025 | Streets | 2.9K | 2.9% | 8 |
| Nov 2025 | Norco | 1K | 1% | 9 |
| Dec 2025 | Connoisseur | 33.1K | 31.2% | 1 |
| Dec 2025 | Ben & Jerry's | 18.1K | 17% | 2 |
| Dec 2025 | Bulla | 14.8K | 13.9% | 3 |
| Dec 2025 | Golden Gaytime | 9.9K | 9.3% | 4 |
| Dec 2025 | Magnum | 9.9K | 9.3% | 5 |
| Dec 2025 | Peters | 9.9K | 9.3% | 6 |
| Dec 2025 | Weis | 6.6K | 6.2% | 7 |
| Dec 2025 | Streets | 2.9K | 2.7% | 8 |
| Dec 2025 | Norco | 1K | 0.94% | 9 |
| Jan 2026 | Connoisseur | 40.5K | 32.6% | 1 |
| Jan 2026 | Ben & Jerry's | 18.1K | 14.6% | 2 |
| Jan 2026 | Bulla | 18.1K | 14.6% | 3 |
| Jan 2026 | Peters | 12.1K | 9.7% | 4 |
| Jan 2026 | Golden Gaytime | 9.9K | 8% | 5 |
| Jan 2026 | Magnum | 9.9K | 8% | 6 |
| Jan 2026 | Weis | 9.9K | 8% | 7 |
| Jan 2026 | Streets | 4.4K | 3.5% | 8 |
| Jan 2026 | Norco | 1.3K | 1% | 9 |
| Feb 2026 | Connoisseur | 33.1K | 31% | 1 |
| Feb 2026 | Ben & Jerry's | 18.1K | 16.9% | 2 |
| Feb 2026 | Bulla | 14.8K | 13.8% | 3 |
| Feb 2026 | Golden Gaytime | 9.9K | 9.3% | 4 |
| Feb 2026 | Peters | 9.9K | 9.3% | 5 |
| Feb 2026 | Magnum | 8.1K | 7.6% | 6 |
| Feb 2026 | Weis | 6.6K | 6.2% | 7 |
| Feb 2026 | Streets | 5.4K | 5.1% | 8 |
| Feb 2026 | Norco | 1K | 0.94% | 9 |
| Mar 2026 | Connoisseur | 27.1K | 25.7% | 1 |
| Mar 2026 | Ben & Jerry's | 22.2K | 21% | 2 |
| Mar 2026 | Bulla | 14.8K | 14% | 3 |
| Mar 2026 | Peters | 12.1K | 11.5% | 4 |
| Mar 2026 | Golden Gaytime | 9.9K | 9.4% | 5 |
| Mar 2026 | Magnum | 8.1K | 7.7% | 6 |
| Mar 2026 | Weis | 5.4K | 5.1% | 7 |
| Mar 2026 | Streets | 4.4K | 4.2% | 8 |
| Mar 2026 | Norco | 1.6K | 1.5% | 9 |
| Apr 2026 | Connoisseur | 27.1K | 28% | 1 |
| Apr 2026 | Ben & Jerry's | 22.2K | 22.9% | 2 |
| Apr 2026 | Bulla | 12.1K | 12.5% | 3 |
| Apr 2026 | Peters | 9.9K | 10.2% | 4 |
| Apr 2026 | Golden Gaytime | 8.1K | 8.4% | 5 |
| Apr 2026 | Magnum | 8.1K | 8.4% | 6 |
| Apr 2026 | Weis | 4.4K | 4.5% | 7 |
| Apr 2026 | Streets | 3.6K | 3.7% | 8 |
| Apr 2026 | Norco | 1.3K | 1.3% | 9 |
| May 2026 | Ben & Jerry's | 40.5K | 35% | 1 |
| May 2026 | Connoisseur | 27.1K | 23.4% | 2 |
| May 2026 | Bulla | 12.1K | 10.5% | 3 |
| May 2026 | Peters | 9.9K | 8.6% | 4 |
| May 2026 | Golden Gaytime | 8.1K | 7% | 5 |
| May 2026 | Magnum | 8.1K | 7% | 6 |
| May 2026 | Streets | 4.4K | 3.8% | 7 |
| May 2026 | Weis | 4.4K | 3.8% | 8 |
| May 2026 | Norco | 1K | 0.87% | 9 |
| Jun 2026 | Connoisseur | 27.1K | 29.6% | 1 |
| Jun 2026 | Ben & Jerry's | 22.2K | 24.2% | 2 |
| Jun 2026 | Bulla | 9.9K | 10.8% | 3 |
| Jun 2026 | Golden Gaytime | 8.1K | 8.8% | 4 |
| Jun 2026 | Magnum | 8.1K | 8.8% | 5 |
| Jun 2026 | Peters | 8.1K | 8.8% | 6 |
| Jun 2026 | Streets | 3.6K | 3.9% | 7 |
| Jun 2026 | Weis | 3.6K | 3.9% | 8 |
| Jun 2026 | Norco | 1K | 1.1% | 9 |
| Jul 2026 | Connoisseur | 33.1K | 34.2% | 1 |
| Jul 2026 | Ben & Jerry's | 22.2K | 22.9% | 2 |
| Jul 2026 | Bulla | 9.9K | 10.2% | 3 |
| Jul 2026 | Golden Gaytime | 8.1K | 8.4% | 4 |
| Jul 2026 | Magnum | 8.1K | 8.4% | 5 |
| Jul 2026 | Peters | 8.1K | 8.4% | 6 |
| Jul 2026 | Weis | 3.6K | 3.7% | 7 |
| Jul 2026 | Streets | 2.9K | 3% | 8 |
| Jul 2026 | Norco | 880 | 0.91% | 9 |
| Aug 2026 | Connoisseur | 33.1K | 30.1% | 1 |
| Aug 2026 | Ben & Jerry's | 27.1K | 24.6% | 2 |
| Aug 2026 | Magnum | 12.1K | 11% | 3 |
| Aug 2026 | Bulla | 9.9K | 9% | 4 |
| Aug 2026 | Golden Gaytime | 9.9K | 9% | 5 |
| Aug 2026 | Peters | 9.9K | 9% | 6 |
| Aug 2026 | Streets | 3.6K | 3.3% | 7 |
| Aug 2026 | Weis | 3.6K | 3.3% | 8 |
| Aug 2026 | Norco | 880 | 0.8% | 9 |
| Sep 2026 | Connoisseur | 33.1K | 30.8% | 1 |
| Sep 2026 | Ben & Jerry's | 22.2K | 20.7% | 2 |
| Sep 2026 | Bulla | 12.1K | 11.3% | 3 |
| Sep 2026 | Golden Gaytime | 9.9K | 9.2% | 4 |
| Sep 2026 | Magnum | 9.9K | 9.2% | 5 |
| Sep 2026 | Peters | 9.9K | 9.2% | 6 |
| Sep 2026 | Weis | 5.4K | 5% | 7 |
| Sep 2026 | Streets | 3.6K | 3.4% | 8 |
| Sep 2026 | Norco | 1.3K | 1.2% | 9 |

## What is being compared

- **Ben & Jerry's**: Measured on the search term “ben and jerry's”.
- **Bulla**: Measured on the search term “bulla ice cream”.
- **Connoisseur**: Measured on the search term “connoisseur ice cream”.
- **Golden Gaytime**: Measured on the search term “golden gaytime”.
- **Magnum**: Measured on the search term “magnum ice cream”.
- **Norco**: Measured on the search term “norco ice cream”.
- **Peters**: Measured on the search term “peters ice cream”.
- **Streets**: Measured on the search term “streets ice cream”.
- **Weis**: Measured on the search term “weis bars”.

- [Ben & Jerry's](/demand/au/brands/ben-and-jerrys)
- [Bulla](/demand/au/brands/bulla)
- [Connoisseur](/demand/au/brands/connoisseur)
- [Golden Gaytime](/demand/au/brands/golden-gaytime)
- [Magnum](/demand/au/brands/magnum)
- [Norco](/demand/au/brands/norco-ice-cream)
- [Peters](/demand/au/brands/peters-ice-cream)
- [Streets](/demand/au/brands/streets)
- [Weis](/demand/au/brands/weis)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ice cream brands in Australia?

In September 2026, Connoisseur was the most searched among ice cream brands in Australia, with an estimated 33.1K branded searches, 30.8% of all searches for the nine we track.

## Cite this page

Brandwave. "Ice cream brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-ice-cream-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-ice-cream-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.