--- title: "IKEA vs Temple & Webster: Which is searched more in Australia?" description: "Is IKEA or Temple & Webster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homewares retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-homewares-retailers/compare/ikea-vs-temple-and-webster" publisher: "Brandwave" --- # IKEA vs Temple & Webster: Which is searched more in Australia? Is IKEA or Temple & Webster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homewares retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Temple & Webster - **Competitive set**: Homewares retailers - **Market**: Australia - **Month measured**: Sep 2026 - **IKEA Share of Search**: 57.8% - **Temple & Webster Share of Search**: 17.4% ## Is IKEA or Temple & Webster more popular in search? - In September 2026, IKEA had more branded searches than Temple & Webster among homewares retailers in Australia. IKEA had about 1.2 million branded searches, while Temple & Webster had 368,000. IKEA made up 57.8% of all homewares retailer searches we track, and Temple & Webster accounted for 17.4%. - IKEA was ahead of Temple & Webster in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among homewares retailers in Australia moved from 57% to 57.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M. - Across the 12 months ending September 2026, Temple & Webster’s share of searches among homewares retailers in Australia moved from 17.1% to 17.4%, and its estimated monthly branded searches moved from 450K to 368K. ## Top homewares retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, IKEA and Temple & Webster were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. IKEA and Temple & Webster were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freedom | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Country Road | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Adairs | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Temple & Webster | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | IKEA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bed Bath N' Table | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kmart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | H&M | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Zara Home | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about homewares retailers - Asked ChatGPT "Where should I buy homewares in Australia?": 1. Adairs, 2. Freedom, 3. Country Road, 4. IKEA, 5. Temple & Webster, 6. Bed Bath N' Table - Asked ChatGPT "What are the best homewares stores in Australia?": 1. Country Road, 2. Freedom, 3. Temple & Webster, 4. Adairs, 5. IKEA, 6. Bed Bath N' Table - Asked ChatGPT "Where can I buy good quality bedding in Australia?": 1. Adairs - Searched Google, AI Overview "home decor stores": named none of the brands we track Not named in any answer: Kmart, H&M and Zara Home. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia homewares retailers in September 2026? - In September 2026, Temple & Webster gained share of searches among homewares retailers in Australia, from 15.3% to 17.4%. - In September 2026, IKEA lost share of searches among homewares retailers in Australia, from 62.3% to 57.8%. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Temple & Webster estimated searches | Temple & Webster Share of Search | Temple & Webster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 57% | 1 | 450K | 17.1% | 3 | | Nov 2025 | 1.8M | 56.2% | 1 | 673K | 20.7% | 2 | | Dec 2025 | 1.8M | 61.1% | 1 | 450K | 15% | 3 | | Jan 2026 | 2.2M | 68.1% | 1 | 450K | 13.7% | 2 | | Feb 2026 | 1.5M | 65.7% | 1 | 368K | 16.1% | 2 | | Mar 2026 | 1.5M | 61.3% | 1 | 368K | 15% | 3 | | Apr 2026 | 1.8M | 67.7% | 1 | 368K | 13.6% | 2 | | May 2026 | 1.5M | 60.5% | 1 | 368K | 14.8% | 3 | | Jun 2026 | 1.5M | 56.5% | 1 | 450K | 16.9% | 2 | | Jul 2026 | 1.5M | 61.7% | 1 | 368K | 15.1% | 2 | | Aug 2026 | 1.5M | 62.3% | 1 | 368K | 15.3% | 2 | | Sep 2026 | 1.2M | 57.8% | 1 | 368K | 17.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Temple & Webster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea”. - **Temple & Webster**: Measured on the search term “temple and webster”. - [IKEA profile](/demand/au/brands/ikea) - [Temple & Webster profile](/demand/au/brands/temple-and-webster) - [All homewares retailers in Australia](/demand/au/categories/au-homewares-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Temple & Webster more popular in search? In September 2026, IKEA had more branded searches than Temple & Webster among homewares retailers in Australia. IKEA had about 1.2 million branded searches, while Temple & Webster had 368,000. IKEA made up 57.8% of all homewares retailer searches we track, and Temple & Webster accounted for 17.4%. ## Cite this page Brandwave. "IKEA vs Temple & Webster: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-homewares-retailers/compare/ikea-vs-temple-and-webster This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-homewares-retailers/compare/ikea-vs-temple-and-webster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.