---
title: "Home security camera brands in Australia: Which are searched most?"
description: "Compare the smart doorbell and security camera brands Australians install at home. Share of Search among Ring, Eufy, Reolink, TP-Link Tapo, Arlo, Hikvision, Swann, Google Nest and Uniden, the home security camera brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-home-security-camera-brands"
publisher: "Brandwave"
---

# Home security camera brands in Australia: Which are searched most?

Compare the smart doorbell and security camera brands Australians install at home. Share of Search among Ring, Eufy, Reolink, TP-Link Tapo, Arlo, Hikvision, Swann, Google Nest and Uniden, the home security camera brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home security camera brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ring, 40%

## Which brand is most popular in search among home security camera brands in Australia?

- In September 2026, Ring was the most searched among home security camera brands in Australia, with an estimated 54.2K branded searches, 40% of all searches for the nine we track.
- Eufy is in 2nd place, 20 percentage points behind at 20%.
- Across the 12 months ending September 2026, Ring’s share of searches among home security camera brands in Australia increased from 38.2% to 40%.
- Across the 12 months ending September 2026, Eufy’s share of searches among home security camera brands in Australia increased from 19.1% to 20%.
- Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in Australia increased from 12.8% to 13.4%.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia increased from 5.7% to 8.9%.
- Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in Australia decreased from 10.4% to 7.3%.
- Across the 12 months ending September 2026, Hikvision’s share of searches among home security camera brands in Australia decreased from 7% to 4.9%.
- Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in Australia decreased from 3.1% to 2.1%.
- Across the 12 months ending September 2026, Ring’s share of searches among home security camera brands in Australia peaked at 41.6% in January 2026 and was lowest at 34.8% in November 2025.
- Across the 12 months ending September 2026, Eufy’s share of searches among home security camera brands in Australia peaked at 21.2% in November 2025 and was lowest at 16.3% in February 2026.
- Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in Australia peaked at 14.2% in November 2025 and was lowest at 10.9% in February 2026.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia peaked at 9.3% in August 2026 and was lowest at 5.7% in October 2025.
- Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in Australia peaked at 10.9% in February 2026 and was lowest at 7.3% in July 2026.
- Across the 12 months ending September 2026, Hikvision’s share of searches among home security camera brands in Australia peaked at 7.3% in February 2026 and was lowest at 4.9% in September 2026.
- Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in Australia peaked at 3.5% in November 2025 and was lowest at 2.1% in September 2026.
- Across the 12 months ending September 2026, TP-Link Tapo rose from 6th to 4th among home security camera brands in Australia.
- Across the 12 months ending September 2026, Arlo fell from 4th to 5th among home security camera brands in Australia.
- Across the 12 months ending September 2026, Hikvision fell from 5th to 6th among home security camera brands in Australia.
- Across the 12 months ending September 2026, Swann rose from 8th to 7th among home security camera brands in Australia.
- Across the 12 months ending September 2026, Google Nest fell from 7th to 8th among home security camera brands in Australia.
- Across the 12 months ending September 2026, Uniden held steady: its share of searches among home security camera brands in Australia moved less than 0.5 percentage points.

## Top home security camera brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Eufy and TP-Link Tapo were mentioned most often, in four of the five answers. TP-Link Tapo was recommended most often, coming first in three out of five answers. Eufy was second, and Reolink was third. Uniden, which ranked ninth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| TP-Link Tapo | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Eufy | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Reolink | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Ring | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Google Nest | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Arlo | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hikvision | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Swann | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about home security camera brands

- Asked ChatGPT "Which home security camera should I buy in Australia?": 1. TP-Link Tapo, 2. Reolink
- Asked ChatGPT "What are the best security camera brands in Australia?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest, 7. Hikvision
- Asked ChatGPT "What's the best video doorbell?": 1. Eufy, 2. Ring, 3. Google Nest
- Searched Google, AI Overview "security camera": 1. TP-Link Tapo, 2. Eufy
- Searched Google, AI Overview "home security cameras": 1. TP-Link Tapo, 2. Eufy, 3. Hikvision

Not named in any answer: Uniden.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Ring vs Eufy: compare search popularity](/demand/au/compare/eufy-vs-ring-security): 40% against 20% Share of Search.
- [Ring vs Reolink: compare search popularity](/demand/au/compare/reolink-vs-ring-security): 40% against 13.4% Share of Search.
- [Ring vs TP-Link Tapo: compare search popularity](/demand/au/compare/ring-security-vs-tp-link-tapo): 40% against 8.9% Share of Search.
- [Ring vs Arlo: compare search popularity](/demand/au/compare/arlo-vs-ring-security): 40% against 7.3% Share of Search.
- [Eufy vs Reolink: compare search popularity](/demand/au/compare/eufy-vs-reolink): 20% against 13.4% Share of Search.
- [Eufy vs TP-Link Tapo: compare search popularity](/demand/au/compare/eufy-vs-tp-link-tapo): 20% against 8.9% Share of Search.
- [Eufy vs Arlo: compare search popularity](/demand/au/compare/arlo-vs-eufy): 20% against 7.3% Share of Search.
- [Reolink vs TP-Link Tapo: compare search popularity](/demand/au/compare/reolink-vs-tp-link-tapo): 13.4% against 8.9% Share of Search.
- [Reolink vs Arlo: compare search popularity](/demand/au/compare/arlo-vs-reolink): 13.4% against 7.3% Share of Search.
- [TP-Link Tapo vs Arlo: compare search popularity](/demand/au/compare/arlo-vs-tp-link-tapo): 8.9% against 7.3% Share of Search.

## How did search popularity change for Australia home security camera brands in September 2026?

- In September 2026, Ring gained share of searches among home security camera brands in Australia, from 38.1% to 40%.
- In September 2026, Reolink gained share of searches among home security camera brands in Australia, from 11.4% to 13.4%.
- In September 2026, Hikvision lost share of searches among home security camera brands in Australia, from 6.3% to 4.9%.
- In September 2026, Eufy lost share of searches among home security camera brands in Australia, from 20.9% to 20%.
- In September 2026, Swann lost share of searches among home security camera brands in Australia, from 3.4% to 2.7%.
- Google Nest’s share of searches among home security camera brands in Australia has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.
- Estimated monthly branded searches for TP-Link Tapo in Australia rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
- Estimated monthly branded searches for Uniden in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ring | 40% | 54.2K | +9.9% | Amazon |
| 2 | Eufy | 20% | 27.1K | 0.0% | Anker |
| 3 | Reolink | 13.4% | 18.1K | +22.3% | Reolink |
| 4 | TP-Link Tapo | 8.9% | 12.1K | 0.0% | TP-Link Tapo |
| 5 | Arlo | 7.3% | 9.9K | 0.0% | Arlo |
| 6 | Hikvision | 4.9% | 6.6K | -18.5% | Hikvision |
| 7 | Swann | 2.7% | 3.6K | -18.2% | Swann |
| 8 | Google Nest | 2.1% | 2.9K | 0.0% | Google |
| 9 | Uniden | 0.65% | 880 | 0.0% | Uniden |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ring | 54.2K | 38.2% | 1 |
| Oct 2025 | Eufy | 27.1K | 19.1% | 2 |
| Oct 2025 | Reolink | 18.1K | 12.8% | 3 |
| Oct 2025 | Arlo | 14.8K | 10.4% | 4 |
| Oct 2025 | Hikvision | 9.9K | 7% | 5 |
| Oct 2025 | TP-Link Tapo | 8.1K | 5.7% | 6 |
| Oct 2025 | Google Nest | 4.4K | 3.1% | 7 |
| Oct 2025 | Swann | 4.4K | 3.1% | 8 |
| Oct 2025 | Uniden | 720 | 0.51% | 9 |
| Nov 2025 | Ring | 54.2K | 34.8% | 1 |
| Nov 2025 | Eufy | 33.1K | 21.2% | 2 |
| Nov 2025 | Reolink | 22.2K | 14.2% | 3 |
| Nov 2025 | Arlo | 14.8K | 9.5% | 4 |
| Nov 2025 | Hikvision | 9.9K | 6.4% | 5 |
| Nov 2025 | TP-Link Tapo | 9.9K | 6.4% | 6 |
| Nov 2025 | Google Nest | 5.4K | 3.5% | 7 |
| Nov 2025 | Swann | 5.4K | 3.5% | 8 |
| Nov 2025 | Uniden | 1K | 0.64% | 9 |
| Dec 2025 | Ring | 54.2K | 38.9% | 1 |
| Dec 2025 | Eufy | 27.1K | 19.5% | 2 |
| Dec 2025 | Reolink | 18.1K | 13% | 3 |
| Dec 2025 | Arlo | 12.1K | 8.7% | 4 |
| Dec 2025 | TP-Link Tapo | 9.9K | 7.1% | 5 |
| Dec 2025 | Hikvision | 8.1K | 5.8% | 6 |
| Dec 2025 | Google Nest | 4.4K | 3.2% | 7 |
| Dec 2025 | Swann | 4.4K | 3.2% | 8 |
| Dec 2025 | Uniden | 1K | 0.72% | 9 |
| Jan 2026 | Ring | 54.2K | 41.6% | 1 |
| Jan 2026 | Eufy | 22.2K | 17.1% | 2 |
| Jan 2026 | Reolink | 14.8K | 11.4% | 3 |
| Jan 2026 | Arlo | 12.1K | 9.3% | 4 |
| Jan 2026 | TP-Link Tapo | 9.9K | 7.6% | 5 |
| Jan 2026 | Hikvision | 8.1K | 6.2% | 6 |
| Jan 2026 | Swann | 4.4K | 3.4% | 7 |
| Jan 2026 | Google Nest | 3.6K | 2.8% | 8 |
| Jan 2026 | Uniden | 880 | 0.68% | 9 |
| Feb 2026 | Ring | 44.4K | 40% | 1 |
| Feb 2026 | Eufy | 18.1K | 16.3% | 2 |
| Feb 2026 | Arlo | 12.1K | 10.9% | 3 |
| Feb 2026 | Reolink | 12.1K | 10.9% | 4 |
| Feb 2026 | Hikvision | 8.1K | 7.3% | 5 |
| Feb 2026 | TP-Link Tapo | 8.1K | 7.3% | 6 |
| Feb 2026 | Google Nest | 3.6K | 3.2% | 7 |
| Feb 2026 | Swann | 3.6K | 3.2% | 8 |
| Feb 2026 | Uniden | 1K | 0.9% | 9 |
| Mar 2026 | Ring | 44.4K | 37.9% | 1 |
| Mar 2026 | Eufy | 22.2K | 19% | 2 |
| Mar 2026 | Reolink | 14.8K | 12.6% | 3 |
| Mar 2026 | Arlo | 12.1K | 10.3% | 4 |
| Mar 2026 | Hikvision | 8.1K | 6.9% | 5 |
| Mar 2026 | TP-Link Tapo | 8.1K | 6.9% | 6 |
| Mar 2026 | Swann | 3.6K | 3.1% | 7 |
| Mar 2026 | Google Nest | 2.9K | 2.5% | 8 |
| Mar 2026 | Uniden | 880 | 0.75% | 9 |
| Apr 2026 | Ring | 44.4K | 37.7% | 1 |
| Apr 2026 | Eufy | 22.2K | 18.8% | 2 |
| Apr 2026 | Reolink | 14.8K | 12.6% | 3 |
| Apr 2026 | Arlo | 12.1K | 10.3% | 4 |
| Apr 2026 | Hikvision | 8.1K | 6.9% | 5 |
| Apr 2026 | TP-Link Tapo | 8.1K | 6.9% | 6 |
| Apr 2026 | Google Nest | 3.6K | 3.1% | 7 |
| Apr 2026 | Swann | 3.6K | 3.1% | 8 |
| Apr 2026 | Uniden | 880 | 0.75% | 9 |
| May 2026 | Ring | 44.4K | 37.9% | 1 |
| May 2026 | Eufy | 22.2K | 19% | 2 |
| May 2026 | Reolink | 14.8K | 12.6% | 3 |
| May 2026 | Arlo | 12.1K | 10.3% | 4 |
| May 2026 | Hikvision | 8.1K | 6.9% | 5 |
| May 2026 | TP-Link Tapo | 8.1K | 6.9% | 6 |
| May 2026 | Swann | 3.6K | 3.1% | 7 |
| May 2026 | Google Nest | 2.9K | 2.5% | 8 |
| May 2026 | Uniden | 880 | 0.75% | 9 |
| Jun 2026 | Ring | 49.3K | 36.9% | 1 |
| Jun 2026 | Eufy | 27.1K | 20.3% | 2 |
| Jun 2026 | Reolink | 18.1K | 13.6% | 3 |
| Jun 2026 | Arlo | 12.1K | 9.1% | 4 |
| Jun 2026 | TP-Link Tapo | 9.9K | 7.4% | 5 |
| Jun 2026 | Hikvision | 8.1K | 6.1% | 6 |
| Jun 2026 | Swann | 4.4K | 3.3% | 7 |
| Jun 2026 | Google Nest | 3.6K | 2.7% | 8 |
| Jun 2026 | Uniden | 880 | 0.66% | 9 |
| Jul 2026 | Ring | 54.2K | 39.8% | 1 |
| Jul 2026 | Eufy | 27.1K | 19.9% | 2 |
| Jul 2026 | Reolink | 18.1K | 13.3% | 3 |
| Jul 2026 | Arlo | 9.9K | 7.3% | 4 |
| Jul 2026 | TP-Link Tapo | 9.9K | 7.3% | 5 |
| Jul 2026 | Hikvision | 8.1K | 5.9% | 6 |
| Jul 2026 | Swann | 4.4K | 3.2% | 7 |
| Jul 2026 | Google Nest | 3.6K | 2.6% | 8 |
| Jul 2026 | Uniden | 880 | 0.65% | 9 |
| Aug 2026 | Ring | 49.3K | 38.1% | 1 |
| Aug 2026 | Eufy | 27.1K | 20.9% | 2 |
| Aug 2026 | Reolink | 14.8K | 11.4% | 3 |
| Aug 2026 | TP-Link Tapo | 12.1K | 9.3% | 4 |
| Aug 2026 | Arlo | 9.9K | 7.6% | 5 |
| Aug 2026 | Hikvision | 8.1K | 6.3% | 6 |
| Aug 2026 | Swann | 4.4K | 3.4% | 7 |
| Aug 2026 | Google Nest | 2.9K | 2.2% | 8 |
| Aug 2026 | Uniden | 880 | 0.68% | 9 |
| Sep 2026 | Ring | 54.2K | 40% | 1 |
| Sep 2026 | Eufy | 27.1K | 20% | 2 |
| Sep 2026 | Reolink | 18.1K | 13.4% | 3 |
| Sep 2026 | TP-Link Tapo | 12.1K | 8.9% | 4 |
| Sep 2026 | Arlo | 9.9K | 7.3% | 5 |
| Sep 2026 | Hikvision | 6.6K | 4.9% | 6 |
| Sep 2026 | Swann | 3.6K | 2.7% | 7 |
| Sep 2026 | Google Nest | 2.9K | 2.1% | 8 |
| Sep 2026 | Uniden | 880 | 0.65% | 9 |

## What is being compared

- **Arlo**: Measured on the search term “arlo”.
- **Eufy**: Measured on the search term “eufy camera”.
- **Google Nest**: Measured on the search term “google nest camera”.
- **Hikvision**: Measured on the search term “hikvision”.
- **Reolink**: Measured on the search term “reolink”.
- **Ring**: Measured on the search terms “ring camera” and “ring doorbell”, summed into one figure.
- **Swann**: Measured on the search term “swann camera”.
- **TP-Link Tapo**: Measured on the search term “tapo camera”.
- **Uniden**: Measured on the search term “uniden camera”.

- [Arlo](/demand/au/brands/arlo)
- [Eufy](/demand/au/brands/eufy)
- [Google Nest](/demand/au/brands/google-nest)
- [Hikvision](/demand/au/brands/hikvision)
- [Reolink](/demand/au/brands/reolink)
- [Ring](/demand/au/brands/ring-security)
- [Swann](/demand/au/brands/swann)
- [TP-Link Tapo](/demand/au/brands/tp-link-tapo)
- [Uniden](/demand/au/brands/uniden)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home security camera brands in Australia?

In September 2026, Ring was the most searched among home security camera brands in Australia, with an estimated 54.2K branded searches, 40% of all searches for the nine we track.

## Cite this page

Brandwave. "Home security camera brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-home-security-camera-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-home-security-camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.