--- title: "NRMA Insurance vs Youi: Which is searched more in Australia?" description: "Is NRMA Insurance or Youi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-home-insurance-brands/compare/nrma-insurance-vs-youi" publisher: "Brandwave" --- # NRMA Insurance vs Youi: Which is searched more in Australia? Is NRMA Insurance or Youi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NRMA Insurance and Youi - **Competitive set**: Home insurance brands - **Market**: Australia - **Month measured**: Sep 2026 - **NRMA Insurance Share of Search**: 13.2% - **Youi Share of Search**: 8.9% ## Is NRMA Insurance or Youi more popular in search? - In September 2026, NRMA Insurance had more branded searches than Youi among home insurance brands in Australia. NRMA Insurance had about 12,100 branded searches, while Youi had 8,100. NRMA Insurance made up 13.2% of all home insurance brand searches we track, and Youi accounted for 8.9%. - NRMA Insurance was ahead of Youi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NRMA Insurance’s share of searches among home insurance brands in Australia moved from 12.6% to 13.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, Youi’s share of searches among home insurance brands in Australia moved from 8.4% to 8.9%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## How did search popularity change for Australia home insurance brands in September 2026? - In September 2026, NRMA Insurance lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%. - Estimated monthly branded searches for Youi in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Month by month | Month | NRMA Insurance estimated searches | NRMA Insurance Share of Search | NRMA Insurance rank | Youi estimated searches | Youi Share of Search | Youi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 12.6% | 4 | 6.6K | 8.4% | 6 | | Nov 2025 | 8.1K | 10.9% | 4 | 6.6K | 8.9% | 6 | | Dec 2025 | 8.1K | 13% | 4 | 5.4K | 8.7% | 6 | | Jan 2026 | 9.9K | 12.7% | 4 | 6.6K | 8.5% | 6 | | Feb 2026 | 9.9K | 14.7% | 4 | 5.4K | 8% | 6 | | Mar 2026 | 9.9K | 13.3% | 3 | 6.6K | 8.9% | 6 | | Apr 2026 | 8.1K | 12.1% | 4 | 6.6K | 9.9% | 6 | | May 2026 | 9.9K | 13.2% | 4 | 6.6K | 8.8% | 6 | | Jun 2026 | 9.9K | 13.8% | 4 | 6.6K | 9.2% | 6 | | Jul 2026 | 9.9K | 14.8% | 3 | 6.6K | 9.9% | 6 | | Aug 2026 | 9.9K | 13.9% | 4 | 6.6K | 9.3% | 6 | | Sep 2026 | 12.1K | 13.2% | 4 | 8.1K | 8.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using NRMA Insurance’s and Youi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NRMA Insurance**: Measured on the search term “nrma home insurance”. - **Youi**: Measured on the search term “youi home insurance”. - [NRMA Insurance profile](/demand/au/brands/nrma-insurance) - [Youi profile](/demand/au/brands/youi) - [All home insurance brands in Australia](/demand/au/categories/au-home-insurance-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NRMA Insurance or Youi more popular in search? In September 2026, NRMA Insurance had more branded searches than Youi among home insurance brands in Australia. NRMA Insurance had about 12,100 branded searches, while Youi had 8,100. NRMA Insurance made up 13.2% of all home insurance brand searches we track, and Youi accounted for 8.9%. ## Cite this page Brandwave. "NRMA Insurance vs Youi: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-home-insurance-brands/compare/nrma-insurance-vs-youi This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-home-insurance-brands/compare/nrma-insurance-vs-youi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.