---
title: "Home care providers in Australia: Which are searched most?"
description: "Compare the home care providers older people and their families use. Share of Search among Bolton Clarke, Trilogy Care, Five Good Friends, Feros Care, Just Better Care, Australian Unity and The CareSide, the home care providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-home-care-providers"
publisher: "Brandwave"
---

# Home care providers in Australia: Which are searched most?

Compare the home care providers older people and their families use. Share of Search among Bolton Clarke, Trilogy Care, Five Good Friends, Feros Care, Just Better Care, Australian Unity and The CareSide, the home care providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home care providers
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bolton Clarke, 41.3%

## Which brand is most popular in search among home care providers in Australia?

- In September 2026, Bolton Clarke was the most searched among home care providers in Australia, with an estimated 22.2K branded searches, 41.3% of all searches for the seven we track.
- Trilogy Care is in 2nd place, 13.8 percentage points behind at 27.6%.
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia decreased from 43.5% to 41.3%.
- Across the 12 months ending September 2026, Trilogy Care’s share of searches among home care providers in Australia increased from 23.7% to 27.6%.
- Across the 12 months ending September 2026, Five Good Friends’ share of searches among home care providers in Australia decreased from 10.6% to 10.1%.
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia peaked at 48.6% in December 2025 and was lowest at 38.9% in August 2026.
- Across the 12 months ending September 2026, Trilogy Care’s share of searches among home care providers in Australia peaked at 31.8% in August 2026 and was lowest at 21.3% in March 2026.
- Across the 12 months ending September 2026, Five Good Friends’ share of searches among home care providers in Australia peaked at 10.7% in January 2026 and was lowest at 9.5% in August 2026.
- Across the 12 months ending September 2026, Feros Care’s share of searches among home care providers in Australia peaked at 8.6% in October 2025 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, Australian Unity’s share of searches among home care providers in Australia peaked at 5.6% in November 2025 and was lowest at 4.2% in December 2025.
- Across the 12 months ending September 2026, Feros Care, Just Better Care, Australian Unity and The CareSide held steady: their share of searches among home care providers in Australia each moved less than 0.5 percentage points.

## Top home care providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Bolton Clarke was mentioned most often, in three of the four answers. Australian Unity was recommended most often, coming first in two out of three answers that gave a list. Bolton Clarke was second, and Trilogy Care was third. Feros Care, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Australian Unity | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Bolton Clarke | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Trilogy Care | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| The CareSide | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Five Good Friends | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Feros Care | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Just Better Care | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about home care providers

- Asked ChatGPT "What's the best home care provider in Australia?": 1. Australian Unity, 2. Bolton Clarke, 3. The CareSide
- Asked ChatGPT "Which home care package provider in Australia is best?": 1. Trilogy Care, 2. The CareSide, 3. Bolton Clarke, 4. Five Good Friends
- Asked ChatGPT "Who are the main home care providers in Australia?": 1. Australian Unity, 2. Bolton Clarke, 3. Trilogy Care, 4. Five Good Friends
- Searched Google, AI Overview "home care package": named none of the brands we track

Not named in any answer: Feros Care and Just Better Care.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Bolton Clarke vs Trilogy Care: compare search popularity](/demand/au/compare/bolton-clarke-vs-trilogy-care): 41.3% against 27.6% Share of Search.
- [Bolton Clarke vs Five Good Friends: compare search popularity](/demand/au/compare/bolton-clarke-vs-five-good-friends): 41.3% against 10.1% Share of Search.
- [Bolton Clarke vs Feros Care: compare search popularity](/demand/au/compare/bolton-clarke-vs-feros-care): 41.3% against 8.2% Share of Search.
- [Bolton Clarke vs Just Better Care: compare search popularity](/demand/au/compare/bolton-clarke-vs-just-better-care): 41.3% against 5.4% Share of Search.
- [Trilogy Care vs Five Good Friends: compare search popularity](/demand/au/compare/five-good-friends-vs-trilogy-care): 27.6% against 10.1% Share of Search.
- [Trilogy Care vs Feros Care: compare search popularity](/demand/au/compare/feros-care-vs-trilogy-care): 27.6% against 8.2% Share of Search.
- [Trilogy Care vs Just Better Care: compare search popularity](/demand/au/compare/just-better-care-vs-trilogy-care): 27.6% against 5.4% Share of Search.
- [Five Good Friends vs Feros Care: compare search popularity](/demand/au/compare/feros-care-vs-five-good-friends): 10.1% against 8.2% Share of Search.
- [Five Good Friends vs Just Better Care: compare search popularity](/demand/au/compare/five-good-friends-vs-just-better-care): 10.1% against 5.4% Share of Search.
- [Feros Care vs Just Better Care: compare search popularity](/demand/au/compare/feros-care-vs-just-better-care): 8.2% against 5.4% Share of Search.

## How did search popularity change for Australia home care providers in September 2026?

- In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%.
- In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%.
- In September 2026, Trilogy Care lost share of searches among home care providers in Australia, from 31.8% to 27.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bolton Clarke | 41.3% | 22.2K | 0.0% | Bolton Clarke |
| 2 | Trilogy Care | 27.6% | 14.8K | -18.2% | Trilogy Care |
| 3 | Five Good Friends | 10.1% | 5.4K | 0.0% | Five Good Friends |
| 4 | Feros Care | 8.2% | 4.4K | 0.0% | Feros Care |
| 5 | Just Better Care | 5.4% | 2.9K | 0.0% | Just Better Care |
| 6 | Australian Unity | 4.5% | 2.4K | 0.0% | Australian Unity |
| 7 | The CareSide | 3% | 1.6K | 0.0% | The CareSide |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bolton Clarke | 22.2K | 43.5% | 1 |
| Oct 2025 | Trilogy Care | 12.1K | 23.7% | 2 |
| Oct 2025 | Five Good Friends | 5.4K | 10.6% | 3 |
| Oct 2025 | Feros Care | 4.4K | 8.6% | 4 |
| Oct 2025 | Just Better Care | 2.9K | 5.7% | 5 |
| Oct 2025 | Australian Unity | 2.4K | 4.7% | 6 |
| Oct 2025 | The CareSide | 1.6K | 3.1% | 7 |
| Nov 2025 | Bolton Clarke | 22.2K | 43.1% | 1 |
| Nov 2025 | Trilogy Care | 12.1K | 23.5% | 2 |
| Nov 2025 | Five Good Friends | 5.4K | 10.5% | 3 |
| Nov 2025 | Feros Care | 4.4K | 8.5% | 4 |
| Nov 2025 | Australian Unity | 2.9K | 5.6% | 5 |
| Nov 2025 | Just Better Care | 2.9K | 5.6% | 6 |
| Nov 2025 | The CareSide | 1.6K | 3.1% | 7 |
| Dec 2025 | Bolton Clarke | 22.2K | 48.6% | 1 |
| Dec 2025 | Trilogy Care | 9.9K | 21.7% | 2 |
| Dec 2025 | Five Good Friends | 4.4K | 9.6% | 3 |
| Dec 2025 | Feros Care | 3.6K | 7.9% | 4 |
| Dec 2025 | Just Better Care | 2.4K | 5.3% | 5 |
| Dec 2025 | Australian Unity | 1.9K | 4.2% | 6 |
| Dec 2025 | The CareSide | 1.3K | 2.8% | 7 |
| Jan 2026 | Bolton Clarke | 22.2K | 44% | 1 |
| Jan 2026 | Trilogy Care | 12.1K | 24% | 2 |
| Jan 2026 | Five Good Friends | 5.4K | 10.7% | 3 |
| Jan 2026 | Feros Care | 3.6K | 7.1% | 4 |
| Jan 2026 | Just Better Care | 2.9K | 5.7% | 5 |
| Jan 2026 | Australian Unity | 2.4K | 4.8% | 6 |
| Jan 2026 | The CareSide | 1.9K | 3.8% | 7 |
| Feb 2026 | Bolton Clarke | 22.2K | 42.9% | 1 |
| Feb 2026 | Trilogy Care | 12.1K | 23.4% | 2 |
| Feb 2026 | Five Good Friends | 5.4K | 10.4% | 3 |
| Feb 2026 | Feros Care | 4.4K | 8.5% | 4 |
| Feb 2026 | Australian Unity | 2.9K | 5.6% | 5 |
| Feb 2026 | Just Better Care | 2.9K | 5.6% | 6 |
| Feb 2026 | The CareSide | 1.9K | 3.7% | 7 |
| Mar 2026 | Bolton Clarke | 27.1K | 47.8% | 1 |
| Mar 2026 | Trilogy Care | 12.1K | 21.3% | 2 |
| Mar 2026 | Five Good Friends | 5.4K | 9.5% | 3 |
| Mar 2026 | Feros Care | 4.4K | 7.8% | 4 |
| Mar 2026 | Australian Unity | 2.9K | 5.1% | 5 |
| Mar 2026 | Just Better Care | 2.9K | 5.1% | 6 |
| Mar 2026 | The CareSide | 1.9K | 3.4% | 7 |
| Apr 2026 | Bolton Clarke | 22.2K | 43.1% | 1 |
| Apr 2026 | Trilogy Care | 12.1K | 23.5% | 2 |
| Apr 2026 | Five Good Friends | 5.4K | 10.5% | 3 |
| Apr 2026 | Feros Care | 4.4K | 8.5% | 4 |
| Apr 2026 | Australian Unity | 2.9K | 5.6% | 5 |
| Apr 2026 | Just Better Care | 2.9K | 5.6% | 6 |
| Apr 2026 | The CareSide | 1.6K | 3.1% | 7 |
| May 2026 | Bolton Clarke | 22.2K | 42.9% | 1 |
| May 2026 | Trilogy Care | 12.1K | 23.4% | 2 |
| May 2026 | Five Good Friends | 5.4K | 10.4% | 3 |
| May 2026 | Feros Care | 4.4K | 8.5% | 4 |
| May 2026 | Australian Unity | 2.9K | 5.6% | 5 |
| May 2026 | Just Better Care | 2.9K | 5.6% | 6 |
| May 2026 | The CareSide | 1.9K | 3.7% | 7 |
| Jun 2026 | Bolton Clarke | 22.2K | 41.1% | 1 |
| Jun 2026 | Trilogy Care | 14.8K | 27.4% | 2 |
| Jun 2026 | Five Good Friends | 5.4K | 10% | 3 |
| Jun 2026 | Feros Care | 4.4K | 8.1% | 4 |
| Jun 2026 | Just Better Care | 2.9K | 5.4% | 5 |
| Jun 2026 | Australian Unity | 2.4K | 4.4% | 6 |
| Jun 2026 | The CareSide | 1.9K | 3.5% | 7 |
| Jul 2026 | Bolton Clarke | 22.2K | 42% | 1 |
| Jul 2026 | Trilogy Care | 14.8K | 28% | 2 |
| Jul 2026 | Five Good Friends | 5.4K | 10.2% | 3 |
| Jul 2026 | Feros Care | 3.6K | 6.8% | 4 |
| Jul 2026 | Just Better Care | 2.9K | 5.5% | 5 |
| Jul 2026 | Australian Unity | 2.4K | 4.5% | 6 |
| Jul 2026 | The CareSide | 1.6K | 3% | 7 |
| Aug 2026 | Bolton Clarke | 22.2K | 38.9% | 1 |
| Aug 2026 | Trilogy Care | 18.1K | 31.8% | 2 |
| Aug 2026 | Five Good Friends | 5.4K | 9.5% | 3 |
| Aug 2026 | Feros Care | 4.4K | 7.7% | 4 |
| Aug 2026 | Just Better Care | 2.9K | 5.1% | 5 |
| Aug 2026 | Australian Unity | 2.4K | 4.2% | 6 |
| Aug 2026 | The CareSide | 1.6K | 2.8% | 7 |
| Sep 2026 | Bolton Clarke | 22.2K | 41.3% | 1 |
| Sep 2026 | Trilogy Care | 14.8K | 27.6% | 2 |
| Sep 2026 | Five Good Friends | 5.4K | 10.1% | 3 |
| Sep 2026 | Feros Care | 4.4K | 8.2% | 4 |
| Sep 2026 | Just Better Care | 2.9K | 5.4% | 5 |
| Sep 2026 | Australian Unity | 2.4K | 4.5% | 6 |
| Sep 2026 | The CareSide | 1.6K | 3% | 7 |

## What is being compared

- **Australian Unity**: Measured on the search term “australian unity home care”.
- **Bolton Clarke**: Measured on the search term “bolton clarke”.
- **Feros Care**: Measured on the search term “feros care”.
- **Five Good Friends**: Measured on the search term “five good friends”.
- **Just Better Care**: Measured on the search term “just better care”.
- **The CareSide**: Measured on the search term “the careside”.
- **Trilogy Care**: Measured on the search term “trilogy care”.

- [Australian Unity](/demand/au/brands/australian-unity)
- [Bolton Clarke](/demand/au/brands/bolton-clarke)
- [Feros Care](/demand/au/brands/feros-care)
- [Five Good Friends](/demand/au/brands/five-good-friends)
- [Just Better Care](/demand/au/brands/just-better-care)
- [The CareSide](/demand/au/brands/the-careside)
- [Trilogy Care](/demand/au/brands/trilogy-care)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home care providers in Australia?

In September 2026, Bolton Clarke was the most searched among home care providers in Australia, with an estimated 22.2K branded searches, 41.3% of all searches for the seven we track.

## Cite this page

Brandwave. "Home care providers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-home-care-providers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-home-care-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.